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8 Tips to Manage a Remote Team More Effectively in 2023

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8 Tips to Manage a Remote Team More Effectively in 2023

Remote team management requires a unique set of strategies and considerations. It can be a complex endeavor to manage project teams spread out across multiple locations, time zones, and remote working styles. Establishing clear goals and communication structures is essential for remote teams to function effectively and efficiently.

Each remote worker should feel energized and supported in order to create successful collaborations despite the distance. With remote team management, teams have the potential to make great strides in creativity, collaboration, and productivity by harnessing remote work opportunities afforded by modern technology.

Eight tips for a more productive remote team management

1. Implement communication tools

Implementing communication tools for remote team management can be a daunting task, however the payoff is worth it. Managing remote teams requires creating effective structures and processes for setting expectations on remote collaboration, such as providing clear instructions or ways to give feedback.

Tools to facilitate communication such as video calls, chat, and remote meeting platforms are essential for remote team management. Establishing a regular cadence of virtual meetings will keep employees connected and help manage tasks more efficiently.

Additionally, having remote working policies in place that provide guidance on how all points of communication will be managed is essential for managing remote employees effectively. With these tools in place, remote teams can stay as productive (if not more-so) as in-person ones.

2. Involve all remote workers equally

Remote team management can be challenging as remote workers may not feel as connected to their teammates and the organization as on-site employees. To ensure remote workers are involved equally, managers should establish clear channels for communication such as virtual meetings, online classes, and digital collaboration tools. They should also incentivize remote workers with empowerment and recognition when tasks are completed satisfactorily.

Furthermore, remote team members should always be readily available to provide support to each other and participate in development initiatives. By taking these steps, remote team managers can ensure that remote workers feel respected and supported, which will result in maximum engagement.

3. Set clear and measurable objectives

Setting clear and measurable objectives is an essential part of remote team management. To ensure a remote team meets expectations, it’s important to provide them with specific, tangible goals that illustrate what is expected from them. Objectives must be documented and understood by remote team members so they are aware of their responsibilities and can measure their performance for themselves.

Setting measurable objectives also allows remote teams to stay motivated by helping them track progress towards the overarching goal. As remote team managers, it’s our responsibility to make sure these objectives are well thought through, documented properly, and communicated effectively.

4. Give regular feedback

It is important for remote team managers to give regular feedback in order to ensure team productivity and job satisfaction. Feedback should align with company values, provide recognition when warranted and emphasize the development of skills.

Ultimately, feedback should be tailored to each individual or group based on their strengths. An effective remote management approach is to check-in on a regular basis with team members either by phone, through messaging services or through video conferencing. By providing tips, guidance and support in addressing remote work challenges will enable remote workers to hit expected performance goals. You can give them feedback via social media platform and use social media graphics.

Above all else it is essential that remote managers remain proactive in giving regular feedback so everyone can stay connected and work effectively together despite being separated by time and space.

5. Use time management tools

Remote teams have unique challenges when it comes to management. With remote workers spread across the globe, time management is essential for efficient remote team management. There are numerous tools available that can ensure remote teams use their time efficiently and remain on task. These tools can include features such as automated task reminders and shared calendars so remote team members can view everyone’s schedule, making it easier to plan and coordinate remote work efforts. By leveraging time management and time-tracking tools, remote teams can benefit from improved communication and collaboration, increased productivity, and increased overall job satisfaction.

6. Give breaks to team members

Remote team management presents a unique set of challenges, and one of the best strategies to make sure your remote team stays engaged and productive is by regularly giving breaks. Breaks give remote employees the opportunity to step away from their work, stretch their legs and recharge their batteries. When done right, these breaks can lead to improved morale, concentration levels, and creativity in remote teams.

Moreover, remote team managers should also look for ways to incent productivity or create friendly competition between remote employees by offering rewards for completing tasks within a certain time frame or collaborating on special projects. Doing so can help remote teams stay engaged while giving them the discipline they need to manage their own workloads.

7. Set individual meetings

Setting individual remote team meetings is one of the most effective ways to ensure remote management goes smoothly. With remote teams, it’s important to make sure everyone feels heard and understood – and there’s no better way to do that than giving each team member their own meeting time with a manager.  Setting individual remote team meetings allows managers to address any issues directly, ensure goals are being met, and provide resources or assistance where needed.

An individual remote team meeting also adds an important layer of support, providing connection with the team manager on a more personal level. When managed correctly, this kind of one-on-one engagement can propel remote teams ahead in productivity and progress while building bonds between managers and their remote staff members.

8. Provide the necessary equipment

Ensuring remote team management is as efficient and successful as possible requires the right equipment. It’s paramount to equip remote teams with access to appropriate documents and technology, including computers, communication tools, and remote employee engagement software like Slack or Zoom.

Additionally, remote teams need the resources necessary to back up their files with a cloud-based system and password protection for added data security. Finally, enterprise messaging systems like Microsoft Teams allow remote teams to collaborate on projects without all being in the same physical space, adding an additional layer of convenience for remote team managers. With these essential tools at their fingertips remote team managers can work confidently knowing their employees have the best possible resources available for success.

Conclusion

Remote team management may come with some unique challenges, but it can also offer many benefits. With remote teams, organizations have access to a larger pool of skilled professionals who could be geographically scattered around the world.

Additionally, remote teams can save companies money by not having to spend on office space and associated staff costs. Remote team management requires a specific approach, with clear communication and expectations being paramount. However, with thoughtful planning and application of remote team management strategies, a remote workforce can be an effective asset to any organization.

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11 Free Email Hacks to Step Up Your Productivity

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11 Free Email Hacks to Step Up Your Productivity

If you’re anything like me, a solid portion of your day is sifting through your inbox, sending emails to junk, and responding to time-sensitive emails.

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How CTV can deliver market research for B2B marketers

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How CTV can deliver market research for B2B marketers

Connected TV (CTV) is the fastest-growing digital ad channel, as more TV watchers cancel cable subscriptions and turn to lower-priced or free a la carte streaming options they can watch on TVs, laptops and mobile devices. Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising.

“We believe connected TV advertising is undervalued, and there’s so much that digital, data-driven marketers can do with connected TV advertising that goes beyond the scope of any other ad channel,” said Hooman Javidan-Nejad, director of performance marketing for CTV advertising platform MNTN, at The MarTech Conference.

Why we care. Hit shows on streaming services get the credit for the CTV surge. But within these mass audiences there is data for targeting and segmentation. B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. 

Serving prospects ads on ad-supported Netflix, or managing your own video programming like a kind of B2B Netflix, is a much different experience than traditional whitepapers that recognize professionals’ changing media consumption and self-serve research habits.

CTV data. “Data-driven marketing has picked up in the last decade because the nature of all those digital channels are enabling you, and empowering you, to have access to the data and to act on it,” said Javidan-Nejad. “This is something that we never had for a TV — [traditional linear] TV advertising has always had limited or no reporting.”

Because of CTV’s digital infrastructure, ad campaigns on that channel have performance and measurement data that can be used as a market research tool.

“The beauty of approaching connected TV just like another digital channel is that you can apply the same targeting criteria you are applying today on LinkedIn, or on Facebook,” he added. “The insights that you’re getting from connected TV advertising can be applied to all the other channels, or the insights that you’re getting from the creative can be applied into the other channels.”

Dig deeper: Bringing your ABM strategy to CTV

Finding audiences on CTV. When advertising on CTV, B2B marketers should execute multiple campaigns, or target different audiences with a single campaign.

For example, a B2B marketer could run one campaign based on job titles, and another one based on firmographic criteria. You could also launch a retargeting campaign, based on first-party data acquired from those who have visited your website and shared their info.

“For each of these audiences, you will get audience segment reporting,” Javidan-Nejad explained. “So you will be able to see which of these audiences have performed better, which of these audiences had a better verified visit rate, and all the other metrics [to discover] which audiences are performing better. And then you can take those audience insights and apply them to the other channels.”

Matched audiences. B2B marketers can also use existing customers and prospects from their CRM and match them with a CTV adtech partner, in order to deliver CTV ads to those prospects when they’re watching streaming TV.

“This is the same audience that you’re using across all the other paid social channels,” said Javidan-Nejad. “The insights and learnings that you get from CTV can be extended and implemented across the other channels.”

Testing creative. Before committing a large budget on a robust TV campaign, B2B marketers can test different kinds of creative on CTV to determine what messages and visual cues stick with customers and prospects.

While every digital ad channel has its own sweet spot for what works in video ads, some of these insights about what works best on CTV can be applied to other channels.

“We are all familiar with A/B testing,” Javidan-Nejad said. “As digital marketers, we always try to leverage this feature or functionality across all the other digital channels. Now you’re able to do that for your TV advertising.”

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How to Write YouTube Titles for SEO

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How to Write YouTube Titles for SEO

Creating a video is a creative process which involves a lot of brainstorming, editing and producing. But the success of your video does not 100% rely on the quality or originality of that video.

Whether your video is going to be a success is determined by how many people will be able to find it and watch it.

Don’t underestimate the discoverability of your video. It may make or break your whole video marketing strategy performance.

One of the biggest channels that can drive findability of your video is search engine optimization, i.e. optimizing your video page for it to rank in search engines (mainly Google and Youtube search) for relevant keywords.

And one of the most important SEO elements of any page is its title.

What is a Youtube title?

“Title” is what you see on the browser tab when you open any Youtube page:

It is controlled by the “Title” field which is required when you upload your video to Youtube:

In the code of the page the title can be found within <title></title> tags.

On a Youtube video page, the title is also repeated underneath the video as the main heading making it also an on-page SEO element.

Youtube allows you to enter up to 100 characters to the title field and I recommend making the most of those 100 characters.

How can titles impact the findability of your video?

Page titles are key on-page SEO elements because they do both:

  • Page titles are direct ranking factors (Google uses them to understand what the page is about)
  • Page titles impact click-through by being the most visible parts of standard search snippets.

In that respect, Youtube SEO is not much different from any other types of SEO. The only slight difference is Youtube videos also get an additional section in organic results which you can target: Page titles are also included next to video thumbnails in video carousels:

Since titles are so important for your video findability and clickability, spend some extra time brainstorming effective video titles. Here are a few ideas:

How to create an effective Youtube title

1. Include your keyword

This is important in the context of this article. Keywords are still very important for SEO because they still help search engines understand the main topic of your page.

Keyword research is also a great way to estimate a demand for any topic (by looking at the search volume).

Identifying your main keyword and including it into the page title will help that video page rank for that keyword driving views for your video and generating additional brand visibility to your business. There are lots of tools and plugins allowing you to identify your target keywords.

It is a good idea to grab URLs of your competing videos and run them through this SEO Content Checker to identify their keyword usage and learn from that:

2. Make it sound interesting

I know it sounds obvious but there are too many boring video titles for me not to mention it.

Your video title needs to invite a click, so make sure it is interesting enough to invite one.

I realize it sounds easier than it really is and in many cases it is also highly subjective. But there’s a tool to help.

Using ChatGPT will help you find some ideas, in case you are stuck. Here’s what the tool was able to generate when I requested the following “Generate video title ideas that will include “Youtube marketing” keyword. Make those titles sound intriguing:”

There are quite a few pretty nice ones. If you don’t like what the tool suggested, keep asking it for more, changing your request just a bit to make it think harder.

This tool is great but make sure to pick a title that won’t over-promise. There’s a fine line between “intriguing” and “click-baiting.” Try and avoid the latter as it may reflect badly on your branding strategies.

3. Include numbers

Including a number in your page title has proven to be an effective way to get more people to click it. Click-through is likely to be an (indirect) ranking factor, so if more people click your title, there’s a good chance it will rank higher.

You cannot make each of your videos a listicle though, so you won’t be able to use this trick in each of your Youtube titles. But it is a good format to keep in mind and use from time to time.

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4. Mention a brand (if there’s one to mention)

Finally, if your video is about a well-known brand (for example, if that video is of you speaking at an event) or, more importantly, if you create it in collaboration with a well-known expert and/or influencer, include that name in your title.

Not only will it help your video rank for that searchable name, it will also increase its click-though thanks to people recognizing that name. 

Youtube also allows you to tag that name in the title (much like tagging works on Twitter or Facebook). If you add @ and then start typing that name, Youtube will allow you to select that name from the drop-down (if that brand or person has a Youtube channel). This will notify them on the mention and urge them to engage with the video helping its visibility:

No need to include your brand name though (unless that video is all about you or your company). If you pick your Youtube name well, it will help you build your brand’s recognizability with every high-ranking video because the channel name is always included in search snippets.

Keep a close eye on your results

Finally, creating an effective title is something that you can never do perfectly. There’s always room for improvement and experimentation. Learn from other well-performing videos in your or outside your niche and never stop experimenting.

Monitor video carousels for your important keywords to get notified when a new video succeeds in getting there and not what may have brought them that success. There are SEO monitoring tools that can help you with that task:

Additionally, keep a close eye on your Youtube analytics to monitor keywords that generate views from Youtube search and learn from those results:

Conclusion

You spend hours creating your video. It deserves a good title which will help your video get found. Spend some time brainstorming an effective title, experiment with different formats and measure your success. Good luck!



The post How to Write YouTube Titles for SEO appeared first on DigitalMarketer.

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