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8 Tips to Manage a Remote Team More Effectively in 2023

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8 Tips to Manage a Remote Team More Effectively in 2023

Remote team management requires a unique set of strategies and considerations. It can be a complex endeavor to manage project teams spread out across multiple locations, time zones, and remote working styles. Establishing clear goals and communication structures is essential for remote teams to function effectively and efficiently.

Each remote worker should feel energized and supported in order to create successful collaborations despite the distance. With remote team management, teams have the potential to make great strides in creativity, collaboration, and productivity by harnessing remote work opportunities afforded by modern technology.

Eight tips for a more productive remote team management

1. Implement communication tools

Implementing communication tools for remote team management can be a daunting task, however the payoff is worth it. Managing remote teams requires creating effective structures and processes for setting expectations on remote collaboration, such as providing clear instructions or ways to give feedback.

Tools to facilitate communication such as video calls, chat, and remote meeting platforms are essential for remote team management. Establishing a regular cadence of virtual meetings will keep employees connected and help manage tasks more efficiently.

Additionally, having remote working policies in place that provide guidance on how all points of communication will be managed is essential for managing remote employees effectively. With these tools in place, remote teams can stay as productive (if not more-so) as in-person ones.

2. Involve all remote workers equally

Remote team management can be challenging as remote workers may not feel as connected to their teammates and the organization as on-site employees. To ensure remote workers are involved equally, managers should establish clear channels for communication such as virtual meetings, online classes, and digital collaboration tools. They should also incentivize remote workers with empowerment and recognition when tasks are completed satisfactorily.

Furthermore, remote team members should always be readily available to provide support to each other and participate in development initiatives. By taking these steps, remote team managers can ensure that remote workers feel respected and supported, which will result in maximum engagement.

3. Set clear and measurable objectives

Setting clear and measurable objectives is an essential part of remote team management. To ensure a remote team meets expectations, it’s important to provide them with specific, tangible goals that illustrate what is expected from them. Objectives must be documented and understood by remote team members so they are aware of their responsibilities and can measure their performance for themselves.

Setting measurable objectives also allows remote teams to stay motivated by helping them track progress towards the overarching goal. As remote team managers, it’s our responsibility to make sure these objectives are well thought through, documented properly, and communicated effectively.

4. Give regular feedback

It is important for remote team managers to give regular feedback in order to ensure team productivity and job satisfaction. Feedback should align with company values, provide recognition when warranted and emphasize the development of skills.

Ultimately, feedback should be tailored to each individual or group based on their strengths. An effective remote management approach is to check-in on a regular basis with team members either by phone, through messaging services or through video conferencing. By providing tips, guidance and support in addressing remote work challenges will enable remote workers to hit expected performance goals. You can give them feedback via social media platform and use social media graphics.

Above all else it is essential that remote managers remain proactive in giving regular feedback so everyone can stay connected and work effectively together despite being separated by time and space.

5. Use time management tools

Remote teams have unique challenges when it comes to management. With remote workers spread across the globe, time management is essential for efficient remote team management. There are numerous tools available that can ensure remote teams use their time efficiently and remain on task. These tools can include features such as automated task reminders and shared calendars so remote team members can view everyone’s schedule, making it easier to plan and coordinate remote work efforts. By leveraging time management and time-tracking tools, remote teams can benefit from improved communication and collaboration, increased productivity, and increased overall job satisfaction.

6. Give breaks to team members

Remote team management presents a unique set of challenges, and one of the best strategies to make sure your remote team stays engaged and productive is by regularly giving breaks. Breaks give remote employees the opportunity to step away from their work, stretch their legs and recharge their batteries. When done right, these breaks can lead to improved morale, concentration levels, and creativity in remote teams.

Moreover, remote team managers should also look for ways to incent productivity or create friendly competition between remote employees by offering rewards for completing tasks within a certain time frame or collaborating on special projects. Doing so can help remote teams stay engaged while giving them the discipline they need to manage their own workloads.

7. Set individual meetings

Setting individual remote team meetings is one of the most effective ways to ensure remote management goes smoothly. With remote teams, it’s important to make sure everyone feels heard and understood – and there’s no better way to do that than giving each team member their own meeting time with a manager.  Setting individual remote team meetings allows managers to address any issues directly, ensure goals are being met, and provide resources or assistance where needed.

An individual remote team meeting also adds an important layer of support, providing connection with the team manager on a more personal level. When managed correctly, this kind of one-on-one engagement can propel remote teams ahead in productivity and progress while building bonds between managers and their remote staff members.

8. Provide the necessary equipment

Ensuring remote team management is as efficient and successful as possible requires the right equipment. It’s paramount to equip remote teams with access to appropriate documents and technology, including computers, communication tools, and remote employee engagement software like Slack or Zoom.

Additionally, remote teams need the resources necessary to back up their files with a cloud-based system and password protection for added data security. Finally, enterprise messaging systems like Microsoft Teams allow remote teams to collaborate on projects without all being in the same physical space, adding an additional layer of convenience for remote team managers. With these essential tools at their fingertips remote team managers can work confidently knowing their employees have the best possible resources available for success.

Conclusion

Remote team management may come with some unique challenges, but it can also offer many benefits. With remote teams, organizations have access to a larger pool of skilled professionals who could be geographically scattered around the world.

Additionally, remote teams can save companies money by not having to spend on office space and associated staff costs. Remote team management requires a specific approach, with clear communication and expectations being paramount. However, with thoughtful planning and application of remote team management strategies, a remote workforce can be an effective asset to any organization.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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