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Ad spend for cryptocurrencies increases as advertisers educate consumers

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Ad spend for cryptocurrencies increases as advertisers educate consumers


A number of top financial companies, led by JPMorgan Chase and Invesco, are investing ad dollars in educating consumers about cryptocurrencies, according to new data from advertising intelligence platform MediaRadia.

Advertising spend for digital currencies reached over $119 million in 2021, a 159% increase from 2020.

The top five digital currency advertisers for 2021 were:

  1. JP Morgan Chase & Co.
  2. Invesco, Ltd.
  3. State Street Corporation
  4. Black Rock, Inc.
  5. Northern Trust Corporation

Why we care. A number of big retail and consumer brands now accept Bitcoin – among them Whole Foods, Home Depot, AT&T  and Starbucks – either for purchases or through their loyalty programs. 

As awareness grows, digital currencies will become an expectation for many consumers, and digital marketers will have to decide how to incorporate these payment methods into their company’s digital experience.

Digital and traditional channels. Over $52 million was spent this year on advertising through digital placements, a 181% increase year-over-year.

This means that while financial brands are making their mark on tech audiences, a lot of spend is also going into educating consumers who aren’t speedy adopters of technology. For instance, TV placements were up 172% YoY, reaching nearly $40 million. And even print spending was up – it reached $27.4 million this year, up 110% YoY.

Educating a broader base. Coinbase, a platform for buying and selling crypto currencies, became a publicly traded company in 2021, as did retail investing service Robinhood. So, investors aren’t just looking at where they can trade Bitcoin or Ethereum, they’re also looking at investing in the broader ecosystem.

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Two general strategies emerged this year to promote education. On the digital front, State Street tripled their digital investment from the previous year and tested the waters on Facebook and podcasts.

BlackRock, Inc., on the other hand, went old school with their media blitz. They increased their investment in newspaper ads 520% over the previous year, and 575% in magazines.

For skeptics, sometimes it helps to see an abstract concept like cryptocurrencies explained in a publication you can hold in your hands.

About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.



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How to Play Roulette at Top Online Casinos

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How to Play Roulette at Top Online Casinos

Given that it is easily regarded as one of the most popular casino games you can play online, everybody should have a crack at roulette. However, learning how to place bets on the famous wheel-based gambling game is trickier than it sounds for those not in the know. Fortunately, we can help you get set up in no time with our handy guide to playing roulette online. Here are the steps you need to take to start playing today…

Know Your Odds and Bets

Firstly, be prepared that there are both inside bets and outside bets in roulette, and you’re going to need to familiarise yourself with them if you want to play. Some are easier to grasp than others. For instance, it is perfectly possible to find yourself playing with even money bets, like red, black, odds and evens. However, bets like corners and streets require a bit more effort. Alongside learning what each of these means, you should also be prepared to understand the probability of success and the odds of each of these bets.

Place Your Chips Carefully

Where you place your chips on the betting board is essential in roulette. Put them in the wrong spot, and you’re in trouble. For instance, corner bets require you to put your chips on the intersecting line between four numbers. Learn the precise place to put your bets down before you start doing so. By learning about chip placement ahead of time, you can avoid any mistakes when betting.

Beware of Betting Windows

You should always be wary of betting windows. In a typical RNG (random number generator) roulette game, this is unlikely to be an issue. However, as soon as you start betting in live dealer games, there will be a betting window that you’ll have to contend with. This is because there are other people playing. Be sure that your bet falls inside the betting window or you could end up running out of time.

Await the Inevitable Drop and Spin

Once you’ve identified the bets you want to make, placed your chips and done so in a timely manner, you’ll be ready to play. It is the croupier (dealer) that will ultimately decide when the game commences. Once it does, the roulette wheel will spin (if it isn’t already), and a ball will be dropped inside it. After this, you’ll have nothing to do but wait to see which pocket the ball lands in. If you’re lucky, it will land in one which is favourable to your bet.

Collecting Your Winnings

While playing roulette online, it is entirely possible to pocket winnings stretching from 1:1 (also known as even money) up to 35:1. Ultimately, the amount you can win depends on the bet you’ve made, in which pocket the balls lands in relation to that bet, and the amount you’ve bet. Finally, the total amount paid is proportional to your stake.

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