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Eight Delightfully Sunny Email Inspirations to Drive Better Conversions for you



Eight Delightfully Sunny Email Inspirations to Drive Better Conversions for you

‘If winter comes, can spring be far behind? ‘

The beauty of the spring season is such that it enraptures poets, dancers, singers, the most frugal of shoppers, and ,thus, last but not the least, even marketers!

‘Tis the time to usher in fresh perspectives and awesome offers and showcase that nonpareil collection, and there is no better way to flaunt your spring repertoire than to belt out some well-worded and creative spring emails.

Ideas abound with summer holidays in the offing, and holidays are aplenty, which means people will be looking out for incredible new apparel, summer essentials, hiking gear, hats, and sunscreens and will, in general, be in a mood to go out and about.

With the frangipanis and semul in full bloom, people will also experience an inherent desire to clean out chock-full wardrobes and make space for their new spring and summer collection. If you are into the apparel and home essentials segment, this could be your Christmas. Make the most of it!

Need some inspiration?! Well, you are at the right place, amigos! Check out some email-inspo from brands in our inbox who have nailed their email game, and maybe next time, we will feature yours in our spring email list!

1. Animoto’s Spring Video Calendar:

Animoto is a drag-and-drop video-making tool, and we love their April video content list of ideas! Fresh, quirky, and out-of-the-box, here’s what we can take away from their super cool emailer;

  • The Visuals: The aesthetics are clean, easy on the eye, fresh, and appealing! The zesty summery blues and peachy vibes towards the end of the mailer give an overall beach vibe to the whole experience.
  • The Content: They have picked up and earmarked fun days, Easter, and days for expressing gratitude in the month of April as something the receivers can consider making videos on. The mindful use of emojis, interlinking on key phrases, and concise, expressive yet compelling sentences and phrases are a deal-sealer for us!
  • Placement of CTAs: The placement of CTAs (Make a Video) at the beginning and towards the end of the emailer is a smart move. The reader reads, gains inspiration, and proceeds to make a video, which means greater website hits and, hopefully, conversions!

PS: The gift toward the end is the link to their blog in case viewers are looking for more video inspiration! Awesome move, we say!

2 .The Loom’s Spring Discount Emailer:

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The Loom is equipollent with aesthetic, eclectic, traditional garments and accessories, and their spring emailer resonates with the brand ethos and values.

Let’s check out every element that passed the vibe check!

  • The Aesthetics: The visuals are ineffably springy, full of pastel tones, lemony zest, and verdant greens, so appealing that your inner fashionista wants to grab a dress right away!
  • The Content: The content is sparse yet effectively placed.The time-limited sale adds the FOMO element.
  • The CTAs: The Shop Now CTA is placed strategically next to a beautiful dress; the user sees, likes, buys and yes they nailed it! The extra INR 2000 cashback provides the extra impetus to make that impulse purchase.

3. Graza’s Olive Oil Advert To Stock Up on Spring Salad Dressings!

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This beauty of an emailer caught our attention and had us daydreaming about that perfect Caesar salad. This email has everything that goes well for its intended audience (all those who like to eat good stuff!)

  • The Visuals: The olive green and the interplay of yellow tints are a beautiful and youthful representation of the brand’s product and the spirit of spring. The lemony mojito makes you crave for a delectable spread to go along with it. Teases all your senses! This email serves as a fine example of how one can use design to evoke the sentiments of a particular occasion.
  • The Content: Quirky, springy, and does the job well, what more could one ask for?! This is one email that not many would opt out of.
  • The CTAs: Placed right under the line that goes you can pair this with almost everything, you are tempted to get your own bottle of extra virgin, squeezable olive oil. Sparkly, and sprightly we say.

4. Everlywell’s Spring Wellness Checklist Preview Mailer:

Everlywell offers health and wellness at-home solutions and their spring email does not disappoint. With the change in season, a whole host of allergies crop up and it is always wise to keep tabs on one’s health status. Everlywell’s spring checklist wins on different levels, here’s what we loved.

  • The Aesthetics: In tandem with the brand’s color palette, the visuals accentuate the message which is to encourage subscribers to get proactive about their health status.
  • The Content: Concise, crisp, and effective. The spring offers add the icing on the cake!
  • The CTAs: Creatively and cleverly placed, they will translate into website hits and conversions!

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5. Magic Spoon’s Cereal Spring Inspiration:

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Magic Spoon’s spring emailer almost had us grabbing our cereal bowl and spoon! It’s that fresh, effervescent, and may we dare to say, tasty!  Here’s what you may choose to take away from this beautiful email;

  • The Visuals: A complete package of lovely colors and smart layout, they have creatively made us dig into our proverbial cereal bowls. Another interesting observation is the color coordination with the fruit in question, the tints of reddish pink in the berry bundle, and the yellowish tint in the peaches and cream section has us hollering for more delights!
  • The Content: The headline, the intro and the product selection, everything is so beautifully done that you’d probably be sharing your CVV numbers whilst reading this blog. Now who wouldn’t like a boxful of spring delights served fresh with full-cream milk?
  • The CTAs: The choice to make your own bundle of cereal delights- now who would say no to that invitation? A CTA-hall-of-fame entry for sure.

6. Cuisinart Spring Appliance Sale Email:

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When it comes to cookware, you can never have enough for it, and the spring season brings with it a desire to spruce up the home and the hearth. Cuisinart capitalizes on the dominant customer sentiment and has come up with a spring sale on its product range. Their email does justice to the same with clean aesthetics, single-column layout, and strategically placed CTAs.

7. Puma’s Spring Apparel Collection Email:

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Puma’s season arrival collection email is a neat reminder to stock up on your spring essentials. The color palette is easy on the eye and the focus is on the apparel and accessories. The youthful and vibrant aesthetics add the cherry on the cake. The personalized recommendations and picks for kicks in the second half of the email add the extra zing. The store locator and link to socials complete the look of the perfect, professional email.

8. Fitvinewine’s Flavorful Collection of Fine Wine’s Spring Delights:

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When spring comes, your minibar calls for an uphaul too! And that’s exactly what this spring email from Fitvinewine is all about! Whilst offering a sneak peek of what’s in the offing they also hint at some cool deals. Whether you prefer Pinot Noir or a sweet rose-flavored wine, the tantalizing collection stirs up the oenophile in most of us! With appealing visuals and emojis, the CTA is placed right above the wine creatives and the first one on top of the email does the job exceedingly well.


Seasonal emails have been known to generate greater revenues than traditional emails. The reasons are manifold, right from being theme based to capitalizing on different sentiments across the year. During Christmas, for instance, winter collections, tree decorations, and bakery products see an uptick while during spring and summer, people in general have a buoyant attitude towards life in general- that is when you step in with the awesomeness you have on offer! Need help writing and coding awesome email campaigns? Drop us a DM! Spring or summer, we’d love to hear from you.

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How Does Success of Your Business Depend on Choosing Type of Native Advertising?



How Does Success of Your Business Depend on Choosing Type of Native Advertising?

The very first commercial advertisement was shown on TV in 1941. It was only 10 seconds long and had an audience of 4,000 people. However, it became a strong trigger for rapid advertising development. The second half of the 20th century is known as the golden age of advertising until the Internet came to the forefront and entirely transformed the advertising landscape. The first commercial banner appeared in the mid-90s, then it was followed by pop-ups, pay-by-placement and paid-pay-click ads. Companies also started advertising their brands and adding their business logo designs, which contributes to consumer trust and trustworthiness.

The rise of social media in the mid-2000s opened a new dimension for advertising content to be integrated. The marketers were forced to make the ads less intrusive and more organic to attract younger users. This is how native advertising was born. This approach remains a perfect medium for goods and services promotion. Let’s see why and how native ads can become a win-win strategy for your business.

What is native advertising?

When it comes to digital marketing, every marketer talks about native advertising. What is the difference between traditional and native ones? You will not miss basic ads as they are typically promotional and gimmicky, while native advertising naturally blends into the content. The primary purpose of native ads is to create content that resonates with audience expectations and encourages users to perceive it seamlessly and harmoniously.

Simply put, native advertising is a paid media ad that organically aligns with the visual and operational features of the media format in which it appears. The concept is quite straightforward: while people just look through banner ads, they genuinely engage with native ads and read them. You may find a lot of native ads on Facebook, Twitter and Instagram – they appear in the form of “in-feed” posts that engage users in search for more stories, opinions, goods and services. This unobtrusive approach turns native ads into a powerful booster for any brand.

How does native advertising benefit your business?

An average Internet user comes across around 10,000 ads a day. But even physically, it is impossible to perceive this amount of information in 24 hours. So, most of them use adblockers, nullifying all efforts of markers. Native ads successfully overcome this digital challenge thanks to their authenticity. And this is not the only advantage of native advertising. How else does your business benefit? Here are just a few major benefits that prove the value of native ads:

Better brand awareness. Native ads contribute to the brand’s visibility. They seamlessly blend into educational, emotional, and visual types of content that can easily become viral. While promotional content typically receives limited shares, users readily share valuable or entertaining content. Consequently, while you incur expenses only for the display of native ads, your audience may go the extra mile by sharing your content and organically promoting your brand or SaaS product at no additional cost.

Increased click-through rates. Native ads can generate a thrilling click-through rate (CTR) primarily because they are meticulously content-adaptable. Thus, native ads become an integral part of the user’s journey without disrupting their browsing experience. Regardless of whether your native advertising campaign is designed to build an audience or drive specific actions, compelling content will always entice users to click through.

Cost-efficient campaign performance. Native advertising proves to be cheaper compared to a traditional ad format. It mainly stems from a higher CTR. Thanks to precise targeting and less customer resistance, native ads allow to bring down cost-per-click.

Native ads are continuously evolving, enabling marketers to experiment with different formats and use them for successful multi-channel campaigns and global reach.

Types of native advertising

Any content can become native advertising as there are no strict format restrictions. For example, it can be an article rating the best fitness applications, an equipment review, or a post by an influencer on a microblog. The same refers to the channels – native ads can be placed on regular websites and social media feeds. Still, some forms tend to be most frequently used.

  • In-feed ads. This type of ad appears within the content feed. You have definitely seen such posts on Facebook and Instagram or such videos on TikTok. They look like regular content but are tagged with an advertising label. The user sees these native ads when scrolling the feed on social media platforms.
  • Paid search ads. These are native ads that are displayed on the top and bottom of the search engine results page. They always match user’s queries and aim to capture their attention at the moment of a particular search and generate leads and conversions. This type of ad is effective for big search platforms with substantial traffic.
  • Recommendation widgets. These come in the form of either texts or images and can be found at the end of the page or on a website’s sidebar. Widgets offer related or intriguing content from either the same publisher or similar sources. This type of native ads is great for retargeting campaigns.
  • Sponsored content. This is one of the most popular types of native advertising. Within this format, an advertiser sponsors the creation of an article or content that aligns with the interests and values of the platform’s audience. They can be marked as “sponsored” or “recommended” to help users differentiate them from organic content.
  • Influencer Advertising. In this case, advertisers partner with popular bloggers or celebrities to gain the attention and trust of the audience. Influencers integrate a product, service, or event into their content or create custom content that matches their style and topic.

Each of these formats can bring stunning results if your native ads are relevant and provide value to users. Use a creative automation platform like Creatopy to design effective ads for your business.

How to create a workable native ad?

Consider these 5 steps for creating a successful native advertising campaign:

  • Define your target audienceUsers will always ignore all ads that are not relevant to them. Unwanted ads are frustrating and can even harm your brand. If you run a store for pets, make sure your ads show content that will be interesting for pet owners. Otherwise, the whole campaign will be undermined. Regular market research and data analysis will help you refine your audience and its demographics.
  • Set your goals. Each advertising campaign should have a clear-cut objective. Without well-defined goals, it is a waste of money. It is a must to know what you want to achieve – introduce your brand, boost sales or increase your audience.
  • Select the proper channels. Now, you need to determine how you will reach out to your customers. Consider displaying ads on social media platforms, targeting search engine result pages (SERPs), distributing paid articles, or utilizing in-ad units on different websites. You may even be able to get creative and use email or SMS in a less salesy and more “native”-feeling way—you can find samples of texts online to help give you ideas. Exploring demand side platforms (DSP) can also bring good results.
  • Offer compelling content. Do not underestimate the quality of the content for your native ads. Besides being expertly written, it must ideally match the style and language of the chosen channel,whether you’re promoting professional headshots, pet products, or anything else. The main distinctive feature of native advertising is that it should fit naturally within the natural content.
  • Track your campaign. After the launch of native ads, it is crucial to monitor the progress, evaluating the costs spent and results. Use tools that help you gain insights beyond standard KPIs like CTR and CPC. You should get engagement metrics, customer data, campaign data, and third-party activity data for further campaign management.

Key takeaway

Summing up the above, it is time to embrace native advertising if you haven’t done it yet. Native ads seamlessly blend with organic content across various platforms, yielding superior engagement and conversion rates compared to traditional display ads. Marketers are allocating higher budgets to native ads because this format proves to be more and more effective – content that adds value can successfully deal with ad fatigue. Native advertising is experiencing a surge in popularity, and it is to reach its peak. So, do not miss a chance to grow your business with the power of native ads.or you can do digital marketing course from Digital Vidya.

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OpenAI’s Drama Should Teach Marketers These 2 Lessons



OpenAI’s Drama Should Teach Marketers These 2 Lessons

A week or so ago, the extraordinary drama happening at OpenAI filled news feeds.

No need to get into all the saga’s details, as every publication seems to have covered it. We’re just waiting for someone to put together a video montage scored to the Game of Thrones music.

But as Sam Altman takes back the reigns of the company he helped to found, the existing board begins to disintegrate before your very eyes, and everyone agrees something spooked everybody, a question arises: Should you care?

Does OpenAI’s drama have any demonstrable implications for marketers integrating generative AI into their marketing strategies?

Watch CMI’s chief strategy advisor Robert Rose explain (and give a shoutout to Sutton’s pants rage on The Real Housewives of Beverly Hills), or keep reading his thoughts:

For those who spent last week figuring out what to put on your holiday table and missed every AI headline, here’s a brief version of what happened. OpenAI – the huge startup and creator of ChatGPT – went through dramatic events. Its board fired the mercurial CEO Sam Altman. Then, the 38-year-old entrepreneur accepted a job at Microsoft but returned to OpenAI a day later.

We won’t give a hot take on what it means for the startup world, board governance, or the tension between AI safety and Silicon Valley capitalism. Rather, we see some interesting things for marketers to put into perspective about how AI should fit into your overall content and marketing plans in the new year.

Robert highlights two takeaways from the OpenAI debacle – a drama that has yet to reach its final chapter: 1. The right structure and governance matters, and 2. Big platforms don’t become antifragile just because they’re big.

Let’s have Robert explain.

The right structure and governance matters

OpenAI’s structure may be key to the drama. OpenAI has a bizarre corporate governance framework. The board of directors controls a nonprofit called OpenAI. That nonprofit created a capped for-profit subsidiary – OpenAI GP LLC. The majority owner of that for-profit is OpenAI Global LLC, another for-profit company. The nonprofit works for the benefit of the world with a for-profit arm.

That seems like an earnest approach, given AI tech’s big and disruptive power. But it provides so many weird governance issues, including that the nonprofit board, which controls everything, has no duty to maximize profit. What could go wrong?

That’s why marketers should know more about the organizations behind the generative AI tools they use or are considering.

First, know your providers of generative AI software and services are all exploring the topics of governance and safety. Microsoft, Google, Anthropic, and others won’t have their internal debates erupt in public fireworks. Still, governance and management of safety over profits remains a big topic for them. You should be aware of how they approach those topics as you license solutions from them.

Second, recognize the productive use of generative AI is a content strategy and governance challenge, not a technology challenge. If you don’t solve the governance and cross-functional uses of the generative AI platforms you buy, you will run into big problems with its cross-functional, cross-siloed use. 

Big platforms do not become antifragile just because they’re big

Nicholas Taleb wrote a wonderful book, Antifragile: Things That Gain From Disorder. It explores how an antifragile structure doesn’t just withstand a shock; it actually improves because of a disruption or shock. It doesn’t just survive a big disruptive event; it gets stronger because of it.

It’s hard to imagine a company the size and scale of OpenAI could self-correct or even disappear tomorrow. But it can and does happen. And unfortunately, too many businesses build their strategies on that rented land.

In OpenAI’s recent case, the for-profit software won the day. But make no bones about that victory; the event wasn’t good for the company. If it bounces back, it won’t be stronger because of the debacle.

With that win on the for-profit side, hundreds, if not thousands, of generative AI startups breathed an audible sigh of relief. But a few moments later, they screamed “pivot” (in their best imitation of Ross from Friends instructing Chandler and Rachel to move a couch.)

They now realize the fragility of their software because it relies on OpenAI’s existence or willingness to provide the software. Imagine what could have happened if the OpenAI board had won their fight and, in the name of safety, simply killed any paid access to the API or the ability to build business models on top of it.

The last two weeks have done nothing to clear the already muddy waters encountered by companies and their plans to integrate generative AI solutions. Going forward, though, think about the issues when acquiring new generative AI software. Ask about how the vendor’s infrastructure is housed and identify the risks involved. And, if OpenAI expands its enterprise capabilities, consider the implications. What extra features will the off-the-shelf solutions provide? Do you need them? Will OpenAI become the Microsoft Office of your AI infrastructure?

Why you should care

With the voluminous media coverage of Open AI’s drama, you likely will see pushback on generative AI. In my social feeds, many marketers say they’re tired of the corporate soap opera that is irrelevant to their work.

They are half right. What Sam said and how Ilya responded, heart emojis, and how much the Twitch guy got for three days of work are fodder for the Netflix series sure to emerge. (Robert’s money is on Michael Cera starring.)

They’re wrong about its relevance to marketing. They must be experiencing attentional bias – paying more attention to some elements of the big event and ignoring others. OpenAI’s struggle is entertaining, no doubt. You’re glued to the drama. But understanding what happened with the events directly relates to your ability to manage similar ones successfully. That’s the part you need to get right.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.


Cover image by Joseph Kalinowski/Content Marketing Institute

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The Complete Guide to Becoming an Authentic Thought Leader



The Complete Guide to Becoming an Authentic Thought Leader

Introduce your processes: If you’ve streamlined a particular process, share it. It could be the solution someone else is looking for.

Jump on trends and news: If there’s a hot topic or emerging trend, offer your unique perspective.

Share industry insights: Attended a webinar or podcast that offered valuable insights. Summarize the key takeaways and how they can be applied.

Share your successes: Write about strategies that have worked exceptionally well for you. Your audience will appreciate the proven advice. For example, I shared the process I used to help a former client rank for a keyword with over 2.2 million monthly searches.

Question outdated strategies: If you see a strategy that’s losing steam, suggest alternatives based on your experience and data.

5. Establish communication channels (How)

Once you know who your audience is and what they want to hear, the next step is figuring out how to reach them. Here’s how:

Choose the right platforms: You don’t need to have a presence on every social media platform. Pick two platforms where your audience hangs out and create content for that platform. For example, I’m active on LinkedIn and X because my target audience (SEOs, B2B SaaS, and marketers) is active on these platforms.

Repurpose content: Don’t limit yourself to just one type of content. Consider repurposing your content on Quora, Reddit, or even in webinars and podcasts. This increases your reach and reinforces your message.

Follow Your audience: Go where your audience goes. If they’re active on X, that’s where you should be posting. If they frequent industry webinars, consider becoming a guest on these webinars.

Daily vs. In-depth content: Balance is key. Use social media for daily tips and insights, and reserve your blog for more comprehensive guides and articles.

Network with influencers: Your audience is likely following other experts in the field. Engaging with these influencers puts your content in front of a like-minded audience. I try to spend 30 minutes to an hour daily engaging with content on X and LinkedIn. This is the best way to build a relationship so you’re not a complete stranger when you DM privately.

6. Think of thought leadership as part of your content marketing efforts

As with other content efforts, thought leadership doesn’t exist in a vacuum. It thrives when woven into a cohesive content marketing strategy. By aligning individual authority with your brand, you amplify the credibility of both.

Think of it as top-of-the-funnel content to:

  • Build awareness about your brand

  • Highlight the problems you solve

  • Demonstrate expertise by platforming experts within the company who deliver solutions

Consider the user journey. An individual enters at the top through a social media post, podcast, or blog post. Intrigued, they want to learn more about you and either search your name on Google or social media. If they like what they see, they might visit your website, and if the information fits their needs, they move from passive readers to active prospects in your sales pipeline.

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