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Eight Delightfully Sunny Email Inspirations to Drive Better Conversions for you

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Eight Delightfully Sunny Email Inspirations to Drive Better Conversions for you

‘If winter comes, can spring be far behind? ‘

The beauty of the spring season is such that it enraptures poets, dancers, singers, the most frugal of shoppers, and ,thus, last but not the least, even marketers!

‘Tis the time to usher in fresh perspectives and awesome offers and showcase that nonpareil collection, and there is no better way to flaunt your spring repertoire than to belt out some well-worded and creative spring emails.

Ideas abound with summer holidays in the offing, and holidays are aplenty, which means people will be looking out for incredible new apparel, summer essentials, hiking gear, hats, and sunscreens and will, in general, be in a mood to go out and about.

With the frangipanis and semul in full bloom, people will also experience an inherent desire to clean out chock-full wardrobes and make space for their new spring and summer collection. If you are into the apparel and home essentials segment, this could be your Christmas. Make the most of it!

Need some inspiration?! Well, you are at the right place, amigos! Check out some email-inspo from brands in our inbox who have nailed their email game, and maybe next time, we will feature yours in our spring email list!

1. Animoto’s Spring Video Calendar:

Animoto is a drag-and-drop video-making tool, and we love their April video content list of ideas! Fresh, quirky, and out-of-the-box, here’s what we can take away from their super cool emailer;

  • The Visuals: The aesthetics are clean, easy on the eye, fresh, and appealing! The zesty summery blues and peachy vibes towards the end of the mailer give an overall beach vibe to the whole experience.
  • The Content: They have picked up and earmarked fun days, Easter, and days for expressing gratitude in the month of April as something the receivers can consider making videos on. The mindful use of emojis, interlinking on key phrases, and concise, expressive yet compelling sentences and phrases are a deal-sealer for us!
  • Placement of CTAs: The placement of CTAs (Make a Video) at the beginning and towards the end of the emailer is a smart move. The reader reads, gains inspiration, and proceeds to make a video, which means greater website hits and, hopefully, conversions!

PS: The gift toward the end is the link to their blog in case viewers are looking for more video inspiration! Awesome move, we say!

2 .The Loom’s Spring Discount Emailer:

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The Loom is equipollent with aesthetic, eclectic, traditional garments and accessories, and their spring emailer resonates with the brand ethos and values.

Let’s check out every element that passed the vibe check!

  • The Aesthetics: The visuals are ineffably springy, full of pastel tones, lemony zest, and verdant greens, so appealing that your inner fashionista wants to grab a dress right away!
  • The Content: The content is sparse yet effectively placed.The time-limited sale adds the FOMO element.
  • The CTAs: The Shop Now CTA is placed strategically next to a beautiful dress; the user sees, likes, buys and yes they nailed it! The extra INR 2000 cashback provides the extra impetus to make that impulse purchase.

3. Graza’s Olive Oil Advert To Stock Up on Spring Salad Dressings!

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This beauty of an emailer caught our attention and had us daydreaming about that perfect Caesar salad. This email has everything that goes well for its intended audience (all those who like to eat good stuff!)

  • The Visuals: The olive green and the interplay of yellow tints are a beautiful and youthful representation of the brand’s product and the spirit of spring. The lemony mojito makes you crave for a delectable spread to go along with it. Teases all your senses! This email serves as a fine example of how one can use design to evoke the sentiments of a particular occasion.
  • The Content: Quirky, springy, and does the job well, what more could one ask for?! This is one email that not many would opt out of.
  • The CTAs: Placed right under the line that goes you can pair this with almost everything, you are tempted to get your own bottle of extra virgin, squeezable olive oil. Sparkly, and sprightly we say.

4. Everlywell’s Spring Wellness Checklist Preview Mailer:

Everlywell offers health and wellness at-home solutions and their spring email does not disappoint. With the change in season, a whole host of allergies crop up and it is always wise to keep tabs on one’s health status. Everlywell’s spring checklist wins on different levels, here’s what we loved.

  • The Aesthetics: In tandem with the brand’s color palette, the visuals accentuate the message which is to encourage subscribers to get proactive about their health status.
  • The Content: Concise, crisp, and effective. The spring offers add the icing on the cake!
  • The CTAs: Creatively and cleverly placed, they will translate into website hits and conversions!

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5. Magic Spoon’s Cereal Spring Inspiration:

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Magic Spoon’s spring emailer almost had us grabbing our cereal bowl and spoon! It’s that fresh, effervescent, and may we dare to say, tasty!  Here’s what you may choose to take away from this beautiful email;

  • The Visuals: A complete package of lovely colors and smart layout, they have creatively made us dig into our proverbial cereal bowls. Another interesting observation is the color coordination with the fruit in question, the tints of reddish pink in the berry bundle, and the yellowish tint in the peaches and cream section has us hollering for more delights!
  • The Content: The headline, the intro and the product selection, everything is so beautifully done that you’d probably be sharing your CVV numbers whilst reading this blog. Now who wouldn’t like a boxful of spring delights served fresh with full-cream milk?
  • The CTAs: The choice to make your own bundle of cereal delights- now who would say no to that invitation? A CTA-hall-of-fame entry for sure.

6. Cuisinart Spring Appliance Sale Email:

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When it comes to cookware, you can never have enough for it, and the spring season brings with it a desire to spruce up the home and the hearth. Cuisinart capitalizes on the dominant customer sentiment and has come up with a spring sale on its product range. Their email does justice to the same with clean aesthetics, single-column layout, and strategically placed CTAs.

7. Puma’s Spring Apparel Collection Email:

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Puma’s season arrival collection email is a neat reminder to stock up on your spring essentials. The color palette is easy on the eye and the focus is on the apparel and accessories. The youthful and vibrant aesthetics add the cherry on the cake. The personalized recommendations and picks for kicks in the second half of the email add the extra zing. The store locator and link to socials complete the look of the perfect, professional email.

8. Fitvinewine’s Flavorful Collection of Fine Wine’s Spring Delights:

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When spring comes, your minibar calls for an uphaul too! And that’s exactly what this spring email from Fitvinewine is all about! Whilst offering a sneak peek of what’s in the offing they also hint at some cool deals. Whether you prefer Pinot Noir or a sweet rose-flavored wine, the tantalizing collection stirs up the oenophile in most of us! With appealing visuals and emojis, the CTA is placed right above the wine creatives and the first one on top of the email does the job exceedingly well.

Summary

Seasonal emails have been known to generate greater revenues than traditional emails. The reasons are manifold, right from being theme based to capitalizing on different sentiments across the year. During Christmas, for instance, winter collections, tree decorations, and bakery products see an uptick while during spring and summer, people in general have a buoyant attitude towards life in general- that is when you step in with the awesomeness you have on offer! Need help writing and coding awesome email campaigns? Drop us a DM! Spring or summer, we’d love to hear from you.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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