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Essential for Growing a Small Business

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Essential for Growing a Small Business

More people are putting up small businesses, and while they give the economy a boost, they present many challenges to the business owners. They compete with more established larger enterprises, facing competition from other small businesses.

Therefore, they should have an edge, something that will set them apart from others. Small businesses generate plenty of data daily, such as inputs from sensors, IoT devices, text files, emails, and weblogs. These different forms of raw data provide valuable business intelligence. Click here to get help in storing and sorting these data files with a data management tool.

Another solution is business automation, which can streamline your business processes and give you more time to concentrate on growing your business.

What is small business automation?

Automation means using modern technology in place of manual work. Most business processes are repetitive and time-consuming. Instead of focusing on critical tasks requiring employees’ skills, they spend more time completing tasks that business apps can automate.

Unfortunately, many small businesses are not integrating automation into their process because they believe automation is for larger organizations. However, automation is more fitting for smaller firms because they have a limited workforce, and automating some of the routine tasks can help maximize the skills of their employees.

Reasons why you should automate your small business

Your small business has the potential to grow and succeed with automation. With the tedious details out of your hands, you and your employees can focus on vital tasks and services.

Automation will decrease your operating costs

You will find various business automation software specific to the tasks you want to automate. For example, you may want to automate your accounting system, inventory management, or HR process. Some are available on the cloud, so you do not have to pay upfront. In addition, you do not have to hire additional employees for data entry, minimizing your operating costs.

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It minimizes human error

Business automation reduces the number of errors a human can commit in data entry. Integrated systems use only one source of information, ensuring that the data is consistent across the entire process. Automation ensures accuracy, which is crucial in your financial and corporate reports.

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It supports remote working conditions

In a traditional office setting, work teams should be in the same location to get things done. With automation, they can complete their tasks wherever they are and communicate and collaborate faster.  

It improves employee satisfaction

You hire employees for their skills and experience, but if you saddle them with boring and repetitive tasks, your employees will feel disgruntled and lower their productivity. You can maximize employee potential and raise their productivity level when they are satisfied. They will have the incentive to stay and use their skills to help grow your company.

Automation increases your business efficiency because the program can work continuously. Further, the digital solution does not get distracted and is more productive. Ensure that you find a vendor that offers a robust automation solution you can integrate quickly with your existing system.

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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

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The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

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Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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