MARKETING
From Clicks to Conversions: Create Content that Boosts Engagement
Looking to create awesome social media content to boost engagement?
It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales.
But how do you get it right?
Here are some tips and examples.
9 Tips To Create Social Media Content That Boosts Engagement
Start by creating professional and compelling social media profiles. Then use these tips when creating content.
1. Know Your Audience
Knowing your audience is the key to marketing success, whether it’s in email personalization or creating tailored social media content.
For instance, Canva creates tailored messages for each of its target groups. This is a post for nonprofits.
And here is content created for teachers.
How do you identify your social media target audience?
You can use market research, email survey campaigns, or website forms to find out your customers’ social media preferences.
Here are other ways to gain audience insights:
- Instagram: Click the Insights action button to get details of your existing audience and their engagement with specific content.
- Twitter: Twitter analytics and Tweet activity page give you stats such as key demographics, languages, and interests of your audience.
- LinkedIn: Access the “Analytics” tab where you can see audience insights.
Tools such as Copper CRM also let you sync your contacts with social media accounts to build lookalike audiences and target specific groups.
This Copper CRM review gives you more details on how to use this tool to sync contacts.
2. Define Your Goals and Metrics
While boosting engagement may be the primary goal for creating social media content, you’ll need to go granular when defining your goals. And tie each goal to a specific social media metric that you can track.
Here’s a framework to help you get started:
3. Choose The Right Content Type
The types of social media content you can experiment with include:
- Blog posts
- User-generated content
- Live streams/webinars
- Ebooks and whitepapers
- Stories and reels
- Contests/giveaways
- Videos
- Infographics
- Polls and surveys
Be sure to link the type of social media content you want to write with:
Your Target Audience’s Interests
As you can see from this image, short-form videos, images, and live videos are the most engaging social media content, as per a 2022 survey.
The Type Of Content Suitable For Each Social Media Platform And Demographic
Here’s a quick summary of the type of social media content to write for each platform/demographic.
Your Niche
The type of social media content you’ll create will also depend on your industry.
For instance, a Gartner study found that educational and user-generated content works best for software marketers.
4. Create A Mix of Social Media Content
Experiment with different types of content, such as text, images, videos, and live streams.
Simplilearn uses different types of social media content to boost engagement. This is a post on LinkedIn that promotes its professional certificate program.
And, on YouTube, the brand has multiple informative videos.
Make sure that your content is offering something of value to your audience.
Whether it’s helpful tips, informative articles, or just entertaining videos, give people a reason to stick around and keep coming back for more.
5. Write Compelling Social Media Copy
Write social media copy that is catchy and easy to understand. And always include a call to action that encourages people to share your post with their followers.
The more shares you get, the wider your reach.
Are there any formulas for writing catchy copy?
I have these tips for you:
Keep it short: Here are the ideal lengths for each platform:
- Instagram: 138 to 150 characters
- Facebook: 40 characters
- LinkedIn: 220 characters
- TikTok: 300 characters
This is an example of a short and catchy caption on Instagram:
Include action words and adjectives: Experiment with action words such as earn, save, act now, and adjectives such as powerful, awe-Inspiring, brilliant, etc. See this example from TED Talks.
Use numbers: Numbered lists and guides with easy steps can help increase engagement. See how Semrush does it.
Ask questions: Humans are always drawn to questions that spark curiosity like this post.
Write the social media copy by following the Google EAT guidelines so that your social media campaign can also help in getting good results from the search results. Your social media copy should include trustworthy, authentic, and expert facts and information.
6. Use Trending Hashtags
Utilize relevant hashtags and keywords to increase the visibility of your social media content.
For example, if you are a food blogger, you may want to use hashtags such as #foodie, #yum, and #foodporn.
You can search for trending hashtags by typing your keyword on social media platforms’ search bars.
Platforms like Twitter also have an Advanced Search feature where you can search for specific tweets and hashtags.
You can also use the right software to generate hashtags in your industry. These software can help you to create and how to use hashtags for your social media campaigns.
7. Post At The Right Time
Timing is crucial when it comes to social media. Post your content when your audience is most active to increase your reach and engagement.
According to a recent study:
- The best days to post social media content are Tuesdays to Thursdays
- The best time to post social media content is 9 AM and 10 AM.
But, there’re individual variations between each social platform when it comes to the peak engagement time or days.
For example, posting on Instagram between 10 AM and 1 PM on most weekdays can help you maximize your reach.
8. Use Visual Elements
High-quality visual elements, such as images and videos, can make your content more engaging.
Be creative with how you present them.
One way to stylize your photos and images is to use photo filters. You’ll create stunning visuals in minutes.
See this eye-catching visual from Velvet Spectrum.
9. Encourage Engagement
Encourage your audience to engage with your content by asking questions, starting a conversation, or running a contest. You can also host a giveaway as Fraser Hill Farm has done.
Be sure to show your audience that you value their opinion by responding to their comments.
You can also use lead generation software that allows you to integrate your social media platforms to manage and monitor interactions.
10. Analyze and Improve
Creating powerful social media content isn’t all about just content creation. Studying the content’s effectiveness is equally important. You need to use social media analytics tools to figure out if your social media posts are performing as expected.
Check whether they’re generating significant engagement, driving sales, and bringing you new followers.
In the case of blog posts, you can leverage a Google index checker and Google Analytics to check if your social media post helped speed up indexing or improved its rankings on Google.
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Wrapping Up
Remember that social media content doesn’t just have to be about your brand. In fact, some of the most successful social media campaigns focus on providing valuable information or entertainment to users.
The goal is to get people talking about your business in a positive way!
Use analytics tools to track the performance of your content on each platform and adjust your strategy accordingly.An easy way to master your social media content strategy is by becoming a Certified Social Media expert. Learn how to apply proven strategies and boost social media engagement.
