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How to Get Backlinks for a New Site with No Money

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Learning how to get backlinks can help you jumpstart your brand, with no investment upfront.

The idea is simple: just ask a site for a backlink.

However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. Other times, requests gets ignored or flat-out denied because they aren’t high priority.

What do you do?

You have to create a backlink request that is impossible to ignore or turn down.

Why Is It Important to Know How to Get Backlinks?

You’ve probably heard backlinks can benefit SEO.

They are a component of how Google ranks websites. The number of backlinks you actually need to land on the first page of Google results is enough to make most marketers give up.

how to get backlinks - google rankings vs backlinks

Even the ninth and tenth positions have an average of over 30,000 backlinks.

That’s why you should get started right away.

15 Tips to Get Backlinks

It’s time to get strategic and create a backlink request plan that gets into the mind of other site owners. Here are some tips to get you closer to more yesses. Here are 15 effective tips for getting more backlinks for your website:

1. Understand What Site Owners Are Looking For

Some sites get links just because they pitch themselves well. On the flip side, even sites with amazing content that can’t pitch themselves well don’t get backlinks.

This is why you have to nail this part of your request.

Like every part of marketing, it’s about knowing what your audience is looking for and speaking to that in your request. If you only talk about how amazing you are and miss the key points of what they are looking for, you’re likely to be overlooked.

The next few tips will cover some of those things site owners look for.

2. Emphasize What Benefits the Site Gets

The reason why any blog accepts backlinks is ultimately to help themselves. To get a link, you have to tell the site owner what benefits they will get.

Here’s a little secret: Most sites are looking for the same benefits, such as:

  • content relevant to their site
  • detailed content
  • well-written content
  • a legitimate site

3. Write Relevant and Competitive Content

If you don’t have content worth linking to, no one will link to you. At the heart of generating backlinks is creating great content, and it needs to be better than other content in your industry.

Here’s a simple way to do that. Type the topic of the keyword you’re looking to target into Ubersuggest and click “Search.”

Click on these titles to browse the articles, looking for:

  • How many images does the blog post have?
  • What is the word count of the blog post?
  • What is the title?
  • What is the featured image?
  • What is the title tag and meta description?

Follow up with these tactics in your article:

  • Include higher quality images than any of the competition.
  • Have a higher word count on your blog post—or at least make every word matter.
  • Write a more compelling title.
  • Use an interesting featured image.
  • Write a title tag and meta description that is more focused.

Essentially, your goal is to analyze the competition, then do everything better.

4. Keep the Content Detailed and Deep

We talk a lot about long-form content, but comprehensive content might be even more important.

You can have a 6,000-word article that’s trash, or a 1,000-word article that hits it out of the park.

The sweet spot is somewhere in the middle. If you write long content, it will naturally have to be detailed. Longer content gets more links and usually has higher SERP rankings.

Readers love long-form content (and search engines do too).

All of that said, if you have to choose either detail or length, go with detail.

5. Make Sure the Content Is Well-Written and Well-Produced

Your content has to tell readers something clearly.

Seth Godin’s blog is a great example of this. He posts every day in a voice that’s casual and often breaks the rules of grammar.

People love Seth’s blog because it brings a unique perspective to the table. The improper use of a semicolon isn’t going to turn readers away from that.

Don’t ignore grammar, but don’t get obsessed with it.

The same goes for content that isn’t text-based, like videos and infographics. Share knowledge that’s worth your readers’ time.

6. Prove Your Site Is Legitimate

You don’t have to have a custom design theme to appear legit, but make sure that the sites you’re pitching know you’re the real deal.

Linking to your social profiles can help with that.

If your site is new, you won’t have much clout. You’ll have to be even more persuasive. Put in the hard work to create top-tier content, and you might very well be rewarded.

7. Sell Your Value

It sounds pretty simple, right? Yet, this step can often be overlooked. Your link request needs to sell your article or page as an invaluable resource, and you need to make the benefits crystal clear.

Here’s a good example:

How to Get Backlinks - Request template

How can you communicate benefits in your pitch?

You need to have real benefits to offer.

The most important benefit is relevant content. You need to have something that will add more value to the resource you’re inquiring about. Having a relevant article is all you really need, but if you can offer more, that’s even better.

Specifically, if you have an established audience you can promote to, that’s gold. That’s what every site owner dreams of.

8. Make Your Pitches Short

Brevity matters a lot. Take a look at an example of a pitch:

How to Get Backlinks - Example request

There are lots of single lines, and it’s easy to find and click on the links. It’s to the point, and there’s no question what the email is about.

9. Leverage Public Relations

Building relationships is one of the best ways to build backlinks. When people don’t know who you are, they won’t link to your website.

One great way to start building relationships and establishing yourself as an expert in your industry is by being active on social media.

Here’s a post from Michaela Alexis, for instance.

How to Get Backlinks - Leverage Public Relations

What does she do well here? She keeps her personality intact.

Avoid sounding boring and bland. Rather, insert a bit of yourself into each statement.

As you stay active on social media, you’ll start interacting with a variety of people. You’ll have the opportunity to meet others in your industry and maybe even guest blog for them or hop on a video call. When the opportunity comes, don’t pass it up.

Guest blogging can quickly turn into a backlink, and establishing yourself as an expert can do the same when people ask you for a quote on a particular topic.

10. Do an Original Study

If you have data no one else has, that makes you a valuable resource. When others want to reference your study, they have to link to where they got it.

That means you’ll get a backlink. Doing your own study may seem like a massive amount of work.

Google Forms has the answer. You can create a custom survey, copy the link, and send it out. This is a simple way to create an original study, collect your own data, publish it, and encourage backlinks.

After all, you’re the only one with the data.

11. Create an Infographic or Original Image

Since infographics are visual and easy to scan, readers love to browse them. That means content marketers love to share them.

If you create an infographic for your website and someone shares it on their site, they have to link to your website. You can create an infographic for free or a small price (depending on the graphics you choose) with tools like Venngage. Once you create and publish your own infographic, you can also reach out to other blog spaces in your niche and ask them to share it if it’s pertinent.

12. Write Testimonials for Other Websites

Writing testimonials or reviews for others might sound counterintuitive, but doing so could be good for your SEO and backlinking strategy.

When you do, the website may include a spot for a backlink or link to your website.

While it feels like you’re helping the other business generate leads, you’re also helping your own website’s rankings. That’s well worth the small contribution.

13. Link Externally and Then Reach Out

Why would you spend time linking to other people’s websites?

Think about this: You link to another website and then reach out to let them know you enjoyed their article so much you shared it on your own website.

Since you gave them a backlink, it’s not unlikely they’ll give you a backlink in the future.

Here’s what you could say:

Hello, [name]!

I just wanted to let you know that I really enjoyed your [blog post you linked to]. You’ve been creating content for quite a while, and I’ve always found your information valuable to my business.

In fact, I enjoyed the particular article so much that I linked to it in [the article you wrote]. Let me know what you think of the piece!

I’ll keep doing what I can to share your remarkable content with my audience in the future.

Thanks again for all the awesome insight.

[your name]

14. Comment on Other Relevant Blog Posts

Before you go off and start passionately commenting on other blog posts and throwing out backlinks every which way, let me explain something.

While you might occasionally have an opportunity to tactfully include a backlink in your comment, more often than not, the comment needs to be for the primary purpose of building a mutual relationship with the author:

  • If you don’t know what to say, make the author’s day.
  • If you want to share a bit more, you can add some meaningful insight into the topic at hand.
  • If you want to craft a comment that merits a response from the author and helps build the relationship, add your own commentary to the discussion.

That’s a recipe for relationship building, which is a recipe for backlink building.

15. Align Social Signals

If you’re serious about building out your backlinking strategy and rising through the ranks, then aligning social signals is a must.

Social signals communicate to search engines how active and updated your website is. The more active your website, the better your rankings.

You may not have the time to leverage every single social platform. In that case, choose one or two that you can keep up with, and post at least once a day on the platforms you’ve chosen.

Check that all of the information on your social profiles matches your website’s information. Things such as company name, address, and phone number need to be aligned to communicate to search engines that your website is up to date.

This is a simple but effective way to build your rankings with very little extra work.

Writing the Pitch to Get Your Backlink

First, think about your subject line. You need to spend more time on your subject line than any other part of your request because it might determine whether or not someone will click on it. There are no wrong answers here, but you do want to write something compelling.

Here are a few suggestions to get you started, but keep in mind that it’s super important to use your natural voice:

  • [Name], are you interested in partnering up?
  • I’d like to give you something for free.
  • It’s time to take your content to the next level.
  • Your article is missing something!

Next, you’ll need to write the actual body of the pitch. Be friendly and approachable, and don’t forget to state the benefits you’re giving the recipient.

Reach out to other sites that have linked to that resource, and let them know you have a better version. This works like a charm for getting links, and it also establishes your site as an authority.

The basic idea here is to offer suggestions on someone’s site and politely ask them to return the favor.

This is powerful because it hits upon a social trigger called reciprocity. The person you send this template to will already be willing to help you.

FAQs about How to Get Backlinks

How do beginner’s get backlinks?

People who are new to SEO and are just starting to build their website’s backlink profile can use strategies like researching competitor backlinks and approaching the same sources, using tools to search for brand mentions and asking for URLs for mentions that do not have them, and reaching out to influencers in their industry to request brand mentions and links.

How do you get valued links to a website?

First, identify high-quality, relevant links. Your goal is to get links from pages with high page authority (PA), and from websites with high domain authority (DA). You can use tools like Ubersuggest to find these scores.

Search for websites with .gov or .edu domains, as these typically have more authority. Otherwise, look for trade journals, well-respected organizations in your industry, etc.

Once you have a list of targets, use the templates and tips provided in this guide to reach out and request backlinks.

Conclusion on How to Get Backlinks

You don’t need a lot of money or celebrity status to learn how to get backlinks. Backlinks are an important ingredient in your SEO strategy, but they don’t happen by accident. Rather than sitting around and waiting for them to happen, be proactive and start asking for them.

Creating content that others want to link to and developing relationships with the real people behind other websites across the internet can help you bump up your backlink game and start seeing real improvements in your SEO rankings.

How do you reach out for backlinks?

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • SEO – unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
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This unused Star Wars poster could have ruined everything

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This unused Star Wars poster could have ruined everything

A recent unused poster design for 1977’s Star Wars has surfaced and reveals just when you think you’ve seen it all around this iconic movie, there’s always something new to talk about. Particularly as this rare and unused Star War movie poster art was so bad it could have ruined the franchise before it even launched.

The unused Star Wars poster from 1977 was posted on Twitter by film nerd’ account The Spaceshipper and many fans of the franchise were thankful it was never used. While some recent film posters, like new Ant-Man 3 posters that are a Photoshop nightmare, this rare Star Wars poster is bad on so many levels – it’s a graphic design fail, the slogan makes no sense and there’s little to engage with.

Star Wars film posters have been some of the best ever designed, from legendary artists such as the Hidlebrandt Brothers who painted the original 1977 poster that was used. Iconic poster artists have also designed for the franchise; the Drew Struzan Star Wars poster for The Force Awakens impresses and Hugh Flemming revealed all in our feature ‘the secrets of a top Star Wars artist’.

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How to Manage Your Online Brand?

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You might be asking yourself, “Why do I need to manage my online brand?” It’s a valid question, especially if you’re not sure what managing your online brand means precisely.

In short, managing your online brand is the process of taking control of how others see you and your business online. This can involve creating and maintaining a strong presence on social media, developing positive reviews and testimonials, and monitoring your web analytics to track progress.

By taking the time to manage your online brand, you can improve your chances of success in today’s digital age.

In this article, we’ll explore some key reasons why managing your online brand is essential.

What is an online brand, and why do you need one?

Your online brand is the way you are perceived by others online. This includes your website, social media profiles, online reviews, and all other digital real estate that represents you when someone searches for you or your business.

It’s important to have one because it helps your potential customers get to know, trust, and like you before they buy anything from you. A strong online brand can also help you attract new customers and grow your business.

It’s good to remember that your online brand is the first thing people will see when they search for you, so it’s important to make sure it represents you and your business well.

How to manage your online brand for success?

Your online brand is your reputation. It’s how people perceive you when they see your name, read your work, or interact with you online.

A strong online brand can help you attract new clients, collaborators, and opportunities. But how do you create and manage your brand for success?

1) Consider what you want your online brand to convey.

Are you an expert in a certain field? A thought leader? A creative visionary?

Once you know what you want your brand to communicate, be consistent in everything you do online.

Use the same name, photo, and bio across all of your social media platforms. Post regularly about topics related to your brand, and make sure the tone of your posts is consistent with the image you’re trying to convey.

2) Interact with other people online in a way that reinforces your brand.

When someone mentions you in a post, thank them publicly. If someone leaves a negative comment on one of your posts, don’t delete it – instead, respond politely and professionally.

By managing your online brand thoughtfully and proactively, you can set yourself up for success both online and offline.

3) Monitor your web analytics to track your progress.

Use Google Analytics or another web analytics tool to track how people are finding you online and what they’re doing on your website. This data can give you insights into what’s working well and what needs improvement.

For example, if you see that most of your website visitors are coming from Facebook, you might want to focus on creating more engaging content for that platform.

Or, if you notice that people are spending a lot of time on your blog but not your sales page, you might need to work on driving traffic to your products or services.

4) Make sure your website represents your brand well.

Your website is often the first thing people will see when they search for you online, so it’s important to make sure it’s up-to-date and represents your brand well.

Update your website regularly with new blog posts, photos, and products. Use attractive visuals, easy-to-navigate menus, and clear calls to action.

If you’re not sure how to create a website that represents your brand well, consider working with a web designer or developer.

5) Pay attention to your social media presence.

Social media is a powerful tool for managing your online brand. Use it to connect with your audience, share your work, and promote your products or services.

Be sure to post regularly, interact with others, and use hashtags and keywords that will help people find you. You can also use social media ads to reach a wider audience or promote specific products or services.

6) Monitor your online reputation.

Use Google Alerts or another tool to monitor your online reputation. This will help you stay on top of what people are saying about you online and take action if necessary.

For example, if you see a negative review of your business, you can reach out to the customer directly to try to resolve the issue. Or, if you see someone spreading misinformation about your work, you can correct it.

7) Manage your online brand proactively.

The best way to manage your online brand is to be proactive. Be thoughtful about everything you do online, from the content you post to the way you interact with others. By taking control of your online presence, you can set yourself up for success both professionally and personally.

By following these tips, you can create and manage an online brand that will help you achieve your goals.

The benefits of having a strong online brand

Let’s look at a few benefits of having a strong online brand:

1) Stand out from the competition.

With so much noise online, it can be difficult to stand out from the crowd. But if you create a well-defined brand, you’ll be better able to cut through the clutter and attract attention.

2) Build trust and credibility.

A strong online brand can help you build trust and credibility with your audience. If people know what to expect from you, they’re more likely to trust and respect you.

3) Connect with your audience.

By definition, a brand is a way of differentiating yourself from others. But it’s also a way of connecting with your audience on a deeper level. When done well, branding can create an emotional connection between you and your audience.

4) Drive traffic and sales.

A strong online brand can help you drive traffic and sales. If people are familiar with your brand, they’re more likely to buy from you. And if they trust and respect you, they’re more likely to tell others about you.

5) Increase your visibility.

A well-managed online brand will increase your visibility online. When people search for you or your business, you’ll be more likely to show up in the search results. And when people see you frequently in their feeds, you’ll be more likely to stay top of mind.

6) Attract media attention.

A strong online brand can help you attract media attention. If you’re known for something specific, journalists and bloggers will be more likely to write about you. This can help increase your visibility and reach even further.

7) Enhance your career prospects.

Your online brand can have a big impact on your career prospects. If you’re looking for a new job, employers will likely research you online. And if you’re an entrepreneur, investors will want to know more about your brand before they invest in your business.

8) Make a positive impact.

Finally, a strong online brand can help you make a positive impact in the world. If you’re passionate about something, you can use your platform to raise awareness and advocate for change.

The importance of staying consistent with your branding strategy

As you can see, there are many benefits to having a strong online brand. But it’s not enough to just create a brand—you also need to be consistent with your branding strategy.

When it comes to branding, consistency is essential. Your audience needs to know what to expect from you, and they need to see that you’re consistent in your messaging and your visuals.

Here are a few pointers if you’re not sure how to stay consistent with your branding:

1) Define your brand.

The first step to being consistent with your branding is to define your brand. What do you want people to think of when they see your name or your logo? What do you want your brand to represent?

2) Create guidelines.

Once you’ve defined your brand, it’s time to create guidelines. These guidelines should include everything from your mission statement to the colors and fonts you use in your branding. By having a set of guidelines, you’ll be able to ensure that all of your marketing materials are on-brand.

3) Train your team.

If you have a virtual assistant or team, it’s important to train them on your branding guidelines. Make sure everyone knows what your brand represents and how they can help you maintain a consistent brand identity.

4) Monitor your brand.

Once you’ve launched your brand, it’s important to monitor it. This means paying attention to how people are reacting to your brand and making sure that you’re still presenting yourself in the way you want to be seen.

5) Be prepared to adjust.

Finally, be prepared to adjust your branding strategy as needed. As your business grows and changes, your branding will need to change with it. By being flexible and willing to adjust, you’ll be able to ensure that your brand is always relevant.

Wrap Up

A strong online brand is essential for any business or individual. By definition, your online brand is the way you’re perceived by others online. And while that may seem like a superficial thing, the reality is that your online brand can have a big impact on your business or career.

If you’re not sure how to create a strong online brand, start by defining your brand and creating guidelines. Then, train your team on your branding strategy and monitor your brand over time. And finally, be prepared to adjust as needed.

About:
Oscar is a passionate full-time blogger and a part-time author. In his personal blog OssieRodriguez.com, he writes about software, online influence, and different business models.

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How SEO Works in Digital Marketing

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how-seo-works-in-digital-marketing

Search engine optimization (SEO) is an integral part of digital marketing.

SEO helps with brand discoverability. When done right, SEO can create the most consistent and by far the highest-quality traffic source which doesn’t require on-going maintenance.

Yet, SEO is usually the most isolated part of the marketing. Whether it is an in-house team or a third-party service that’s delivering your SEO campaigns, it usually exists on its own without really communicating goals, progress or results to the whole company.

This creates silos that can lead to poor results and even reputation crises.

How does SEO work in digital marketing and how can a business make it work better?

What is SEO?

SEO is a collection of tactics (content, technical, link building, even website security and usability) that ensures that your website is easy to understand for search engines.

Basically, it ensures a machine knows that your page will be easy to find to a human being who is looking to solve a related problem.

Search engine traffic is one of the highest-quality traffic for many reasons:

  • Unlike PPC (paid) traffic, it doesn’t require an ongoing investment to keep coming
  • Unlike social media traffic,  it doesn’t require an ongoing work to keep coming
  • Unlike social media traffic, you are not interrupting people’s browsing. Instead you give them what they were actually searching for.

In other words, it is consistent and it converts well. No other digital marketing tactic beats that.

Apart from driving direct traffic, search engine optimization helps build brand awareness by increasing your brand’s organic findability.

Keep Your Whole Team Aware of Why SEO is Important

The great thing about today is that everyone understands the value of ranking high on Google! Sadly, however, many folks only know that they “need SEO” without having really understood what that means. 

SEO these days is too hard for a digital marketer to do alone. Many SEOs find themselves in situations where an executive will simply come down and go “Why are we not ranking well for ‘dingwobble’?” 

Keep working hard with teams for them to understand how they contribute to the SEO process:

  • Product Marketers who are responsible for the business, personas and messaging understand that SEO is critical to driving the bottom line revenue numbers they are looking at. Part of the persona developing process should be the development of the “digital persona” – what websites and search terms are these people looking for? This helps the product marketer when it comes time to develop messaging, as that is going to be critical for developing the content, so the right search terms better be there!
  • Field Marketers responsible for the campaigns need to know how SEO fits within their campaign, how it in fact is core to our demand generation, and how to make sure to keep the campaigns integrated.
  • Marketing Communications is creating the content, so SEO should very well be top of mind for them, as the content itself will be critical in impacting how successful SEO will be.
  • But that’s not all! Often, other groups are creating content (Press Releases, Blog Posts, Presentations, etc.) that also end up on the web and impact SEO. Whether it’s Corporate Communications, Investor Relations or even Legal teams, working with them is critical.
  • IT manages the infrastructure and can be very critical to the technical aspects of SEO.
  • Sales and customer support teams are at the forefront of marketing talking to your future and current customers, so they need to be involved in the SEO strategy. Creating relevant content goes beyond keywords. It needs to address real problems and answer actual people’s questions, and your client-facing teams will be your best source of inspiration here.  
  • Executives also care! While they can’t often influence the day-to-day of SEO, they will care a lot about the bottom line, to which SEO contributes.

Educating all of these people about SEO helps empower them, as well as position yourself, the SEO, as the subject matter expert who is not just someone back-office who gives very little visibility into the black box of SEO, but someone who is actively educating and contributing to the organization’s success.

Review and discuss common KPIs early and often to make sure everyone knows what victory looks like to the team.

Additionally, SEO should be a solid part of any project launch as it impacts every stage of product positioning. From choosing a business name to choosing a website builder, your initial efforts should be driven by SEO best practices.

What is the key to SEO success in a constantly changing environment?

As a practitioner of SEO, I believe that you need to look to ensure you are looking at both developing yourself in both depth and breadth of knowledge. A key danger in the name of being informed or being a part of the SEO community is spending all your time debating tactics and practices rather than testing them. 

Additionally, SEOs as with all employees need to look outside their field to stretch and learn how to be more well rounded. This could mean learning to code, or educating yourself in some other area of the business you work for.  This will expose you to ideas others may not have.

As a manager of people, success is really about diversity of expertise. Who you hire and the kind of people you hire will be far more valuable than much of what people invest in with regards to SEO programs. You have to have people who can roll with the punches and develop a skill for self-management and personal growth. 

Finally, I think knowing what your real goals are in having an SEO program are the key to long term success. The reality is you may get more traffic, but if that traffic is not from qualified leads and generates real revenue then the benefit may be very little. Having well defined goals and metrics will also help you avoid chasing algorithm changes and focus on the big picture.

Conclusion

SEO is the most essential long-term digital marketing strategy but to make it really effective, you need a knowledge team that is well-integrated into the company’s life. Good luck!

Ann Smarty

Ann Smarty is the brand NINJA at Internet Marketing Ninjas as well as the founder of numerous startups including MyBlogGuest, MyBlogU, ViralContentBee, TwChat and many more.

Ann Smarty has been an online marketing consultant for 10 years providing high-quality digital marketing consulting through her services and courses (both free and paid).

Ann Smarty’s content marketing ideas have been featured in NYtimes, Mashable, Entrepreneur, Search Engine Land and many more. She is known for her indepth tool reviews, innovative content marketing advice and actionable digital marketing ideas.

Source: Ann Smarty

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