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WordPress SEO Without an SEO Plugin

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WordPress SEO Without an SEO Plugin

I optimize some of my WordPress sites without an SEO plugin because often, they simply have more features than I need for certain projects.

In this column, you’ll learn how to do WordPress SEO without an SEO plugin.

This is not intended to persuade you to not use one, but to show you how to take full control of your SEO without a plugin if you so choose.

SEO Plugins Are Useful

SEO plugins are recommended solutions for publishers who cannot code PHP, who are lost with HTACCESS files, and for those to whom robots.txt files are a mystery.

The technical side of SEO has a relatively high bar in terms of coding. SEO plugins democratize web publishing.

A major complaint about SEO plugins is how bloated with unnecessary features they are. But this isn’t the case across the board.

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There are SEO Plugins that are lean and fast as well as modular, so you can choose which SEO features you need.

An example of this kind of SEO plugin is The SEO Framework. It’s an excellent choice for those who want more control over their SEO but prefer to pick and choose the features they need.

SEO plugins are the safe choice for publishers who are risk-averse and don’t want to experiment with alternatives. A lot is at stake, so the best choice is often the most trusted solution.

Why I Don’t Use SEO Plugins

This year, because of the headaches caused by an SEO plugin bug, I launched a site without any SEO plugins. I was happy with my results and transitioned other sites away from SEO plugins.

I moved away from a single SEO plugin simply because it seemed I could control a website’s SEO better.

It was a round trip journey back to where I had started with WordPress — optimizing WordPress without a dedicated SEO plugin.

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Reasons I Do Not Use an SEO Plugin

There are four reasons why I don’t use an SEO plugin:

  1. Features that duplicate what’s already in WordPress or in a theme.
  2. Unnecessary features that solve presumed problems.
  3. The complexity of SEO plugins can introduce numerous bugs and conflicts with other plugins.
  4. Greater control over SEO.

Reasons Why I Prefer Standalone Solutions

  1. Easier to code a solution that handles one problem.
  2. Some SEO features don’t need a plugin.
  3. Standalone solutions are easier to maintain.
  4. Leaner WordPress installation without unnecessary features.

SEO Features You Need for WordPress

WordPress has a fairly robust core nowadays. Things like canonicals are done automatically.

Many WordPress themes contain SEO features like schema markup, breadcrumb navigation, Open Graph meta data, and so on.

While your exact needs will vary according to the template you use, here are a few things to look for.

Necessary WordPress SEO Features

  • Breadcrumbs with Schema.org Structured Data.
  • Meta descriptions.
  • Open Graph meta data.
  • Removal of category base.
  • Schema metadata.
  • A way to easily add the nofollow attribute to selected links.

WordPress Plugins for SEO

Optional WordPress SEO Features

Breadcrumbs

Breadcrumbs is a useful feature.

Adding Schema structured data to it will get you enhanced listings if you rank in the SERPs. And the enhanced listings may help the click-through rate.

It’s possible to code breadcrumb navigation without a plugin. The code is supposed to go into your website’s “child” functions.php file.

Most tutorials say to add it to your theme’s function.php file but you’ll lose your breadcrumbs if the theme is updated and the functions.php file is part of that update.

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Getting breadcrumbs right can also become complicated because you still need to associate schema markup with the breadcrumbs. So that’s even more coding.

It can be done but at this point, it might be easier to offload the responsibility of making sure it works to a plugin.

I have found that using BreadCrumbs NavXT WordPress Plugin is an adequate solution. It handles the breadcrumbs and the schema data.

The NavXT plugin was the subject of a medium-level vulnerability but it was quickly patched. This was unusual for this plugin and unlike more serious events associated with dedicated SEO plugins, it did not cause problems for users.

Meta Description

I have found Easy WP Meta Description an adequate solution for meta descriptions. Meta descriptions aren’t a ranking factor but they do show in the SERPs if you rank.

Google will rewrite your meta description if a phrase from your web page is a better match. With that said, Google does a fine job of providing a relevant snippet from your page.

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So it’s up to you. You can add your own meta description or let Google tell the user why your site is relevant to the query.

Title Tag

I craft an article title that is adequate to use as a title tag. If it’s good enough to serve as the title of the article, it should be good enough as the title of the web page. There are workarounds for coding this into the theme as well as plugins but I think those are superfluous.

Open Graph Meta Data

Strictly speaking, this isn’t an SEO feature but could influence how much traffic goes to your site. It allows you to specify an image and wording to show when your URL is shared on Facebook and Twitter.

Open Graph Meta Data plugin helps you present a professional appearance that will appeal to potential site visitors.

Remove Category Base from WordPress

The word “category” isn’t necessary for your URL structure. Shortening your URL to the domain name, the actual name of the category, and the page name is a best practice.

A shorter URL is easier to remember, less likely to be mistyped, and can tell users and search engines what the page is about using the least amount of words. Read more about the Remove Category Base plugin here.

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WordPress Plugin for Schema Structured Data

The Schema WordPress plugin will integrate most Schema structured data you’ll need, including reviews and article schema.

Schema markup can be coded by hand, as well. For example, you can take the JSON-LD script for reviews and paste it into the bottom of your review directly into the WordPress editor while in Text Mode.

Then, manually adjust the descriptive fields for rating, product name, etc.

JSON-LD review template with author:

<script type="application/ld+json"> { "@context": "http://schema.org/", "@type": "Review", "itemReviewed": { "@type": "Thing", "name": "NAME OF PRODUCT" }, "author": { "@type": "Person", "name": "NAME OF REVIEWER" }, "reviewRating": { "@type": "Rating", "ratingValue": "ENTER THE RATING EXPRESSED AS A NUMBER", "bestRating": "ENTER A NUMBER THAT REPRESENTS WHAT THE TOP SCORE IS, LIKE 5 OR 10" }, "publisher": { "@type": "Organization", "name": "NAME OF YOUR PUBLICATION" } } </script>

Pretty much every element of structured data can be handcrafted and manually or even automatically inserted on a post-by-post basis, or by editing your template directly.

You don’t have to use a plugin. But the plugin is clearly the best way to scale this process and have it up to date no matter how often WordPress updates.

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Ultimate Nofollow Plugin

The Ultimate Nofollow plugin adds the option to make a specific URL nofollow at the moment you are creating that URL. There are additional options for sitewide nofollows, should you need those. But I don’t use them.

Optional SEO Features for WordPress

Attachment Pages Redirect

If you have inadvertently created web pages for every image attachment in your WordPress site, this plugin will easily solve your problem.

The Attachment Pages Redirect plugin will restore your individual attachments to their correct behavior. Just install and activate it and that’s it, your problem is solved.

The Attachment Pages Redirect plugin needs no setting up. Just activate it and forget it. Fixing rogue attachment pages couldn’t be easier.

Just make sure to use the correct setting for redirecting attachments to the post when uploading media in the future.

Redirect manager

This is a useful plugin if you feel uncomfortable editing htaccess files to create redirects. Use this if you have a legitimate reason to redirect an old page to a new page.

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404 Responses Are Not Unhealthy

Don’t use a redirect manager to redirect a deleted page to the home page.

Some SEO plugins try to scare you into believing that 404 error codes affect the “health” of your site. But that is incorrect. 404 response codes are not inherently harmful to the “health” of your site.

  • Some 404 responses are due to spammers linking to your site with a partial URL. That’s normal and nothing to worry about. The 404 response is the perfect response.
  • Some 404 responses are due to an internal linking error by the publisher. That’s your error (you mistyped the URL). That’s something to fix by updating the URL to the correct URL.

The truth about 404 response codes is that they are perfectly natural and do not make your website less healthy.

Google’s John Mueller states that 404 response codes are not something that needs fixing. He also states that 404 response codes are natural:

“There’s no need to “fix” crawl errors on your website. Finding 404’s is normal and expected of a healthy, well-configured website.

If you have an equivalent new URL, then redirecting to it is a good practice. Otherwise, you should not create fake content, you should not redirect to your homepage, you shouldn’t robots.txt disallow those URLs — all of these things make it harder for us to recognize your site’s structure and process it properly. We call these “soft 404” errors.”

WordPress SEO Without an SEO Plugin

Here is more information from Google about 404 response codes.

XML Site Map

Google uses site feeds to crawl a website. If you add a page, Google can find your feed and discover it in that manner.

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That’s why I list XML site map as an optional solution. Here’s what Google’s developer page says:

“Use Pubsubhubbub if you use Atom/RSS for your sitemap and want to broadcast your changes to other search engines in addition to Google.”

Google can also discover the web page through the normal process of crawling from link to link.

Another option is that you can choose to submit the URL individually or through a site map; see complete instructions from Google here.

If your site is not updated often, you can crawl it with an app like Xenu Link Sleuth and choose the option to create an XML site map. Then you just upload it to your server. No web hosting resources are needed to generate the map other than allowing Link Sleuth to crawl your website.

Or, you can use a plugin like the Google XML Sitemap Generator plugin.

Redundant SEO Plugin Features

You may find features included in SEO plugins that are redundant or not necessary.

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Canonical URLs

Canonical URLs are built into WordPress. You don’t need an SEO plugin to handle this.

Robots.txt and htaccess File Editors

If you have a text editor or an HTML editor, then you have all you need for editing a robots.txt file or updating an htaccess file. Additionally, you should only mess with those files if you know what you’re doing.

If you are skilled enough to edit these, then you don’t need a WordPress plugin to handle this. Just open your text file and an FTP app like a normal person, right?

404 Status Code Redirection

SEO plugins provide this under the mistaken belief that 404 status codes are harmful. As noted above by Google’s John Mueller, 404 response codes are fine. Just fix the ones that are due to actual errors, like a typo in the URL.

Sitemap Generators

As noted above, a site map is not strictly necessary because Google crawls URLs via RSS feeds and links.

However, a site map is useful if you have made major changes and want Google to discover them as fast as possible. In this case, a manually generated site map is useful, as you don’t have to install a plugin to generate it.

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You can still install a site map generator plugin and that makes far more sense to do than installing a huge SEO plugin to do this one single task.

Keyword Research and Word Processing

WordPress and your server resources might not be the best platform for conducting keyword and word processing functions. If you want a real-world app for checking your content, use a real software program like the Hemingway App. If you want to do web page analysis use a real app that generates a word cloud.

All of these kinds of functions are limited on an SEO plugin anyway. A standalone app will do a better job.

Why Use Six Plugins Instead of One?

An all-in-one SEO plugin might be just a single plugin, but it’s still behaving as if it’s ten or more plugins.

Count the features on your SEO plugin and count each one as a single plugin. You’ll be surprised that you could be larding up your WordPress site with the features of twelve plugins – features that you may not need.

So the question shouldn’t be about whether you need six plugins versus one. The question should be how many features do you need?

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For me, the clear answer is a lot fewer features that are offered by all-in-one WordPress SEO plugin solutions.

All in One is Not the Same as All You Need

As you can see, SEO plugins are useful for users who have little to no skill with coding or WordPress. SEO plugins accomplish an important task for users who don’t have the skills to choose what solutions they need.

A dedicated SEO plugin is a good choice for a large organization that wants to play it safe and not have to deal with individual plugins or handcrafted solutions.

However, for those with more skill or who aren’t constrained by bureaucratic constraints, SEO plugins can be overkill.

People are installing SEO plugins by default, essentially sleepwalking through their WordPress SEO.

This article shows that you don’t need everything a dedicated SEO plugin offers.

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There are alternatives to installing an SEO plugin with features you don’t really need. An all-in-one solution may not be what you need.WordPress SEO Without an SEO Plugin

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Top Priorities, Challenges, And Opportunities

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Top Priorities, Challenges, And Opportunities

The world of search has seen massive change recently. Whether you’re still in the planning stages for this year or underway with your 2024 strategy, you need to know the new SEO trends to stay ahead of seismic search industry shifts.

It’s time to chart a course for SEO success in this changing landscape.

Watch this on-demand webinar as we explore exclusive survey data from today’s top SEO professionals and digital marketers to inform your strategy this year. You’ll also learn how to navigate SEO in the era of AI, and how to gain an advantage with these new tools.

You’ll hear:

  • The top SEO priorities and challenges for 2024.
  • The role of AI in SEO – how to get ahead of the anticipated disruption of SGE and AI overall, plus SGE-specific SEO priorities.
  • Winning SEO resourcing strategies and reporting insights to fuel success.

With Shannon Vize and Ryan Maloney, we’ll take a deep dive into the top trends, priorities, and challenges shaping the future of SEO.

Discover timely insights and unlock new SEO growth potential in 2024.

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View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]

Reserve your spot and discover 10 quick and easy SEO wins to boost your site’s rankings.

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E-E-A-T’s Google Ranking Influence Decoded

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E-E-A-T's Google Ranking Influence Decoded

The idea that something is not a ranking factor that nevertheless plays a role in ranking websites seems to be logically irreconcilable. Despite seeming like a paradox that cancels itself out, SearchLiaison recently tweeted some comments that go a long way to understanding how to think about E-E-A-T and apply it to SEO.

What A Googler Said About E-E-A-T

Marie Haynes published a video excerpt on YouTube from an event at which a Googler spoke, essentially doubling down on the importance of E-A-T.

This is what he said:

“You know this hasn’t always been there in Google and it’s something that we developed about ten to twelve or thirteen years ago. And it really is there to make sure that along the lines of what we talked about earlier is that it really is there to ensure that the content that people consume is going to be… it’s not going to be harmful and it’s going to be useful to the user. These are principles that we live by every single day.

And E-A-T, that template of how we rate an individual site based off of Expertise, Authoritativeness and Trustworthiness, we do it to every single query and every single result. So it’s actually very pervasive throughout everything that we do .

I will say that the YMYL queries, the Your Money or Your Life Queries, such as you know when I’m looking for a mortgage or when I’m looking for the local ER,  those we have a particular eye on and we pay a bit more attention to those queries because clearly they’re some of the most important decisions that people can make.

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So I would say that E-A-T has a bit more of an impact there but again, I will say that E-A-T applies to everything, every single query that we actually look at.”

How can something be a part of every single search query and not be a ranking factor, right?

Background, Experience & Expertise In Google Circa 2012

Something to consider is that in 2012 Google’s senior engineer at the time, Matt Cutts, said that experience and expertise brings a measure of quality to content and makes it worthy of ranking.

Matt Cutts’ remarks on experience and expertise were made in an interview with Eric Enge.

Discussing whether the website of a hypothetical person named “Jane” deserves to rank with articles that are original variations of what’s already in the SERPs.

Matt Cutts observed:

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“While they’re not duplicates they bring nothing new to the table.

Google would seek to detect that there is no real differentiation between these results and show only one of them so we could offer users different types of sites in the other search results.

They need to ask themselves what really is their value add? …they need to figure out what… makes them special.

…if Jane is just churning out 500 words about a topic where she doesn’t have any background, experience or expertise, a searcher might not be as interested in her opinion.”

Matt then cites the example of Pulitzer Prize-Winning movie reviewer Roger Ebert as a person with the background, experience and expertise that makes his opinion valuable to readers and the content worthy of ranking.

Matt didn’t say that a webpage author’s background, experience and expertise were ranking factors. But he did say that these are the kinds of things that can differentiate one webpage from another and align it to what Google wants to rank.

He specifically said that Google’s algorithm detects if there is something different about it that makes it stand out. That was in 2012 but not much has changed because Google’s John Mueller says the same thing.

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For example, in 2020 John Mueller said that differentiation and being compelling is important for getting Google to notice and rank a webpage.

“So with that in mind, if you’re focused on kind of this small amount of content that is the same as everyone else then I would try to find ways to significantly differentiate yourselves to really make it clear that what you have on your website is significantly different than all of those other millions of ringtone websites that have kind of the same content.

…And that’s the same recommendation I would have for any kind of website that offers essentially the same thing as lots of other web sites do.

You really need to make sure that what you’re providing is unique and compelling and high quality so that our systems and users in general will say, I want to go to this particular website because they offer me something that is unique on the web and I don’t just want to go to any random other website.”

In 2021, in regard to getting Google to index a webpage, Mueller also said:

“Is it something the web has been waiting for? Or is it just another red widget?”

This thing about being compelling and different than other sites, it’s something that’s been a part of Google’s algorithm awhile, just like the Googler in the video said, just like Matt Cutts said and exactly like what Mueller has said as well.

Are they talking about signals?

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E-EA-T Algorithm Signals

We know there’s something in the algorithm that relates to someone’s expertise and background that Google’s looking for. The table is set and we can dig into the next step of what it all means.

A while back back I remember reading something that Marie Haynes said about E-A-T, she called it a framework. And I thought, now that’s an interesting thing she just did, she’s conceptualizing E-A-T.

When SEOs discussed E-A-T it was always in the context of what to do in order to demonstrate E-A-T. So they looked at the Quality Raters Guide for guidance, which kind of makes sense since it’s a guide, right?

But what I’m proposing is that the answer isn’t really in the guidelines or anything that the quality raters are looking for.

The best way to explain it is to ask you to think about the biggest part of Google’s algorithm, relevance.

What’s relevance? Is it something you have to do? It used to be about keywords and that’s easy for SEOs to understand. But it’s not about keywords anymore because Google’s algorithm has natural language understanding (NLU). NLU is what enables machines to understand language in the way that it’s actually spoken (natural language).

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So, relevance is just something that’s related or connected to something else. So, if I ask, how do I satiate my thirst? The answer can be water, because water quenches the thirst.

How is a site relevant to the search query: “how do I satiate my thirst?”

An SEO would answer the problem of relevance by saying that the webpage has to have the keywords that match the search query, which would be the words “satiate” and “thirst.”

The next step the SEO would take is to extract the related entities for “satiate” and “thirst” because every SEO “knows” they need to do entity research to understand how to make a webpage that answers the search query, “How do I satiate my thirst?”

Hypothetical Related entities:

  • Thirst: Water, dehydration, drink,
  • Satiate: Food, satisfaction, quench, fulfillment, appease

Now that the SEO has their entities and their keywords they put it all together and write a 600 word essay that uses all their keywords and entities so that their webpage is relevant for the search query, “How do I satiate my thirst?”

I think we can stop now and see how silly that is, right? If someone asked you, “How do I satiate my thirst?” You’d answer, “With water” or “a cold refreshing beer” because that’s what it means to be relevant.

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Relevance is just a concept. It doesn’t have anything to do with entities or keywords in today’s search algorithms because the machine is understanding search queries as natural language, even more so with AI search engines.

Similarly, E-E-A-T is also just a concept. It doesn’t have anything to do with author bios, LinkedIn profiles, it doesn’t have anything at all to do with making your content say that you handled the product that’s being reviewed.

Here’s what SearchLiaison recently said about an E-E-A-T, SEO and Ranking:

“….just making a claim and talking about a ‘rigorous testing process’ and following an ‘E-E-A-T checklist’ doesn’t guarantee a top ranking or somehow automatically cause a page to do better.”

Here’s the part where SearchLiaison ties a bow around the gift of E-E-A-T knowledge:

“We talk about E-E-A-T because it’s a concept that aligns with how we try to rank good content.”

E-E-A-T Can’t Be Itemized On A Checklist

Remember how we established that relevance is a concept and not a bunch of keywords and entities? Relevance is just answering the question.

E-E-A-T is the same thing. It’s not something that you do. It’s closer to something that you are.

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SearchLiaison elaborated:

“…our automated systems don’t look at a page and see a claim like “I tested this!” and think it’s better just because of that. Rather, the things we talk about with E-E-A-T are related to what people find useful in content. Doing things generally for people is what our automated systems seek to reward, using different signals.”

A Better Understanding Of E-E-A-T

I think it’s clear now how E-E-A-T isn’t something that’s added to a webpage or is something that is demonstrated on the webpage. It’s a concept, just like relevance.

A good way to think o fit is if someone asks you a question about your family and you answer it. Most people are pretty expert and experienced enough to answer that question. That’s what E-E-A-T is and how it should be treated when publishing content, regardless if it’s YMYL content or a product review, the expertise is just like answering a question about your family, it’s just a concept.

Featured Image by Shutterstock/Roman Samborskyi

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Google Announces A New Carousel Rich Result

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Google Announces A New Carousel Rich Result

Google announced a new carousel rich result that can be used for local businesses, products, and events which will show a scrolling horizontal carousel displaying all of the items in the list. It’s very flexible and can even be used to create a top things to do in a city list that combines hotels, restaurants, and events. This new feature is in beta, which means it’s being tested.

The new carousel rich result is for displaying lists in a carousel format. According to the announcement the rich results is limited to the following types:

LocalBusiness and its subtypes, for example:
– Restaurant
– Hotel
– VacationRental
– Product
– Event

An example of subtypes is Lodgings, which is a subset of LocalBusiness.

Here is the Schema.org hierarchical structure that shows the LodgingBusiness type as being a subset of the LocalBusiness type.

  • Thing > Organization > LocalBusiness > LodgingBusiness
  • Thing > Place > LocalBusiness > LodgingBusiness

ItemList Structured Data

The carousel displays “tiles” that contain information from the webpage that’s about the price, ratings and images. The order of what’s in the ItemList structured data is the order that they will be displayed in the carousel.

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Publishers must use the ItemList structured data in order to become eligible for the new rich result

All information in the ItemList structured data must be on the webpage. Just like any other structured data, you can’t stuff the structured data with information that is not visible on the webpage itself.

There are two important rules when using this structured data:

  1. 1. The ItemList type must be the top level container for the structured data.
  2. 2. All the URLs of in the list must point to different webpages on the same domain.

The part about the ItemList being the top level container means that the structured data cannot be merged together with another structured data where the top-level container is something other than ItemList.

For example, the structured data must begin like this:

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1,

A useful quality of this new carousel rich result is that publishers can mix and match the different entities as long as they’re within the eligible structured data types.

Eligible Structured Data Types

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  • LocalBusiness and its subtypes
  • Product
  • Event

Google’s announcement explains how to mix and match the different structured data types:

“You can mix and match different types of entities (for example, hotels, restaurants), if needed for your scenario. For example, if you have a page that has both local events and local businesses.”

Here is an example of a ListItem structured data that can be used in a webpage about Things To Do In Paris.

The following structured data is for two events and a local business (the Eiffel Tower):

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Event", "name": "Paris Seine River Dinner Cruise", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "offers": { "@type": "Offer", "price": 45.00, "priceCurrency": "EUR" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.2, "reviewCount": 690 }, "url": "https://www.example.com/event-location1" } }, { "@type": "ListItem", "position": 2, "item": { "@type": "LocalBusiness", "name": "Notre-Dame Cathedral", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "priceRange": "$", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.8, "reviewCount": 4220 }, "url": "https://www.example.com/localbusiness-location" } }, { "@type": "ListItem", "position": 3, "item": { "@type": "Event", "name": "Eiffel Tower With Host Summit Tour", "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ], "offers": { "@type": "Offer", "price": 59.00, "priceCurrency": "EUR" }, "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.9, "reviewCount": 652 }, "url": "https://www.example.com/event-location2" } } ] } </script>

Be As Specific As Possible

Google’s guidelines recommends being as specific as possible but that if there isn’t a structured data type that closely matches with the type of business then it’s okay to use the more generic LocalBusiness structured data type.

“Depending on your scenario, you may choose the best type to use. For example, if you have a list of hotels and vacation rentals on your page, use both Hotel and VacationRental types. While it’s ideal to use the type that’s closest to your scenario, you can choose to use a more generic type (for example, LocalBusiness).”

Can Be Used For Products

A super interesting use case for this structured data is for displaying a list of products in a carousel rich result.

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The structured data for that begins as a ItemList structured data type like this:

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "ItemList", "itemListElement": [ { "@type": "ListItem", "position": 1, "item": { "@type": "Product",

The structured data can list images, ratings, reviewCount, and currency just like any other product listing, but doing it like this will make the webpage eligible for the carousel rich results.

Google has a list of recommended recommended properties that can be used with the Products version, such as offers, offers.highPrice, and offers.lowPrice.

Good For Local Businesses and Merchants

This new structured data is a good opportunity for local businesses and publishers that list events, restaurants and lodgings to get in on a new kind of rich result.

Using this structured data doesn’t guarantee that it will display as a rich result, it only makes it eligible for it.

This new feature is in beta, meaning that it’s a test.

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Read the new developer page for this new rich result type:

Structured data carousels (beta)

Featured Image by Shutterstock/RYO Alexandre

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