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How to Improve IOS Push Notifications Conversion Rates



How to Improve IOS Push Notifications Conversion Rates

IOS push notifications are a very good means if you are looking forward to keeping your surfers busy and are focusing on delivering value to your users while they are not using the application.

Therefore, the apps can use Push notifications to deliver your message.

  • Get updates on various events like sports, news, etc.
  • Weather reports on forecasts.
  • Arrival, departure, check-in, and check-out details of flights.  

For the ones who publish on apps, IOS push notifications are very fruitful because with them we can communicate directly with the users. A beautiful understanding and bonding can develop with the users through personal messaging. These notifications surely guide and remind the users to use the app, whether at present they are on the app or not. With these notifications, you can:

  • Improve the experience of your customers.
  • You can convert unknown users into known ones.
  • Your products can be promoted.

The users must opt to receive the IOS Push Notifications, which is very rare that they accept to have the notifications. This problem used to be there with the IOS users as with the android users it was automatic that they received notifications whereas the recent users of android now have the users with opt-in for receiving the push notifications. If a user chooses don’t allow, the notifications cannot reach him and if a user denies having these notifications, then it gets more difficult for them to see them as they might not be interested to go to their settings to opt-in for push notifications again.

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How can an App Publisher increase the push notification opt-in Conversions?

It is really very easy to get the conversion rate increased for Push opt-in by sending them a push pre-permission, which is an in-app pop-up sort of message that explains why it is important for a user to have push notifications.

You can now deliver targeted push pre permissions to increase your business profits by these in-app messages so that you can maximize the chance of opt-in to get push notifications to the users.

This is surely going to help you in:

  • Sending push notifications at the correct timing
  • Send the message so that the users can see it time and react as you want.
  • Guiding the users that push notifications do benefit.
  • Getting to know the timing of your message and content for better results.

Is there any wrong timing in asking the Push Notifications?

Well, timing plays a crucial role in convincing the users to have your push notifications as when a user installs an app and sees your push notifications, he is likely to get irritated because he has yet not experienced the app and the notifications won’t be liked by him. This I feel is the wrong timing. Users are convinced to accept the push notification invite through notifications, e-mail, or messages, but timing plays a major role in that. Therefore, asking for permission for notification at the wrong time will surely lead to the uninstallation of the app by the user.

The right time for push notification.

The best and ideal time to ask for permission for push notification is when you find that the user is frequently using the app and having a positive attitude towards it. This will enable him to notice the push notification invite nicely, and he will accept it. The text for pre-permission won’t be needed in this case. The user will understand the use of push notification, and thus he will accept it and value you.

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Let’s elaborate it with the help of examples:


1. Travel Apps: For the travel apps, I would tell them to send their pre permission once the user has booked his first trip. Like you can push notifications regarding alerts for your flight.

2. Retail Apps: The retail apps can send their pre permission while the user has made his first buy. The notification can be related to get tracking updates.

3. Media apps may include pre permission relating to new recommendations for the playlists after their one playlist is created.

How impactful is this going to prove?

A businessman can with the least effort test the impact that has been laid by the push pre-permission. This is surely going to benefit you in knowing how successful your pre permissions have proved to be after the IOS push notifications have been accepted by the users.

A/B testing is a term that is very commonly being used for experiment control to find the better option from two available options for fulfilling your objective. Variant A which is control and variant B which is treatment can be compared with each other for getting out better outcomes of interest.

Seeing your target audience, you can create multiple push pre permission messages that can be sent at a different level for different users. A/B test works for the group that has not received the text. Using this method, you can get to know which approach gave you better success and which one carried default.

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Closing your team’s technical gap without hiring



Closing your team's technical gap without hiring

It’s no comfort knowing you’re not the only one having trouble finding tech talent. Demand is high, supply is low. And everyone has teams and projects stuck in limbo.

What would be comforting is a solution. Well, here you go.

I’ve helped many marketing teams close the gap in their technical capabilities without writing a single job description. The reality is you have many more options than you can envision right now. All you need to do is expand your frame.

Expand Your Frame

When making a decision, framing helps you focus on the proper outcomes. The hard part may be setting the frame to the right size. Make it too small and you miss big chunks of the panorama. Too large and you lose the details. 

It’s also a fantastic way to think more strategically. While others are getting up in tactics, e.g., hiring, you can think of the outcome you’re hoping to achieve and determine the fastest way to get there. 

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The frame here is not that you need to hire someone, it’s that you need a certain set of tasks completed. Instead of hiring you should consider two other options: automation, i.e. no-code, and adjusting your team’s priorities. Looked at that way, you may already have all the skills you need.

No-Code & the New Engineers

The rise of no-code software tools is one of the most significant developments in the marketing world. No-code tools are meant to be used by non-technical folks. They have drag-and-drop interfaces and tend to be highly user-friendly. Examples include Zapier,, and countless others.

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A huge problem for marketing teams is their technology is too complex. Doing anything significant means getting an engineer. Even sending emails requires technical help. With multiple no-code options in every category, there’s no need for this.

Instead of hiring someone to support marketing automation, find a software solution anyone can use. In practical terms, it means avoiding options like Salesforce, which requires in-house expertise, hundreds of pages of documentation and the proper alignment of the moon to make it work. Other solutions are drastically easier to use, though they may have less functionality. 

I tell my clients to prioritize the ability to connect their tools rather than just their raw capabilities. You may have the best email marketing solution, but it’s not as valuable if you can’t easily export data to a CRM. Be biased towards no-code, and you can avoid hiring.

I recently helped clients connect their Hubspot, Google Sheets, and a website using only no-code tools like Zapier. We were able to get everything done in a matter of weeks with no involvement from their engineers. In addition, the marketing team could send better-targeted emails and measure their performance better. All they needed were the right tools.


Adjust Your Priorities

Think over how your team spent their time over the past week. Were they working on the highest impact tasks? Unfortunately, there’s a good chance the answer is no. It’s easy to fall prey to “busy work” or get stuck doing jobs that should be automated.

Bill Gates once said there’s no point hiring someone to do an inefficient process. You’re just scaling bad habits. Instead, clean up your processes before adding more bodies. You may discover plenty of time to research software tools and tackle new tasks.

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Read next: Broaden your marketing ops talent perspective

The fastest way to adjust your priorities is to run a time audit of your team. Ask each member to record how they spent their time over an average week. You can then work with them to figure out how to remove tasks from their plates. Low-hanging fruit includes manual input, work that no one sees or failure work—where tasks are redone multiple times. 

After running an audit for one team we found they spent way more time cleaning up data rather than using it. We figured out what was causing the errors and duplication, solving them through formulas and other measures. They were able to shift around 20 hours to other tasks. Many teams have similar hidden opportunities.

Digital-First Means Being Lean

Being digitally savvy isn’t about hiring as many people as possible. Digital channels offer the ability to be lean as you scale. Think of influencers who run channels with millions of views out of their parent’s basement. They have a lean but effective production. Years ago, the Instagram team had less than 100 people before being acquired by Facebook.

As you shift into digital, you have the opportunity to restructure your marketing teams and take advantage of trends like no-code. The first step is to expand your frame. After that, you might see more opportunities.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About The Author

Ruben Ugarte is the global expert in Decisions, Strategy, and Data and author of the Data Mirage and Bulletproof Decisions. He helps executives at the most innovative medium and large enterprises find their hidden treasures and use them to dramatically boost performance, increase profitability, and make their teams world-class. He has done this across five continents and in three languages. His ideas have helped hundreds of thousands of people make better decisions.

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