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How to Manage YouTube Comments

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How to Manage YouTube Comments


The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity.

At its best, it can build community and at its worst, it can harm your brand and distract viewers from your content.

With this in mind, it’s important to know how to manage your comments. Discover how to delete and disable comments plus troubleshoot a common problem.

How to Turn on Comments on YouTube

When it comes to comments on a video-level, there are four main settings you can have:

  • Allow all comments – This allows user comments to be immediately visible.
  • Hold all comments for review – This requires you to approve every comment before it will show in the comment section. It will stay in the review tab for up to 60 days
  • Hold some comments for review – If some comments are flagged as potentially inappropriate by YouTube’s system, they will be hidden and held for review. You can also create a blocked words list that will hold comments containing or closely matching these terms.
  • Turn off comments – This prevents any user from leaving comments under your video.

When you start a channel on YouTube, the default comment setting is to hold inappropriate comments for review and allow all other comments to show immediately under the video.

If you had changed your settings and now want videos on your channel to display comments, you can do so by following these steps:

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  1. Access your Studio dashboard and click on “Settings.”

    how to turn on comments on YouTube step 1

  2. Select “Upload defaults.”

    how to turn on comments on YouTube step 2

  3. Navigate to the “Advanced Settings” tab.

    how to turn on comments on YouTube step 3

  4. Scroll down to the “Comments” section and select “Allow all comments.”

    how to turn on comments on YouTube step 4

  5. Scroll down to the “Comments” section.

how to turn on comments on YouTube step 5

How to Delete YouTube Comments

When it comes to deleting YouTube comments, the rule of thumb is to use it with intention.

It’s not sustainable or effective to delete every comment your brand disagrees with.

You might ask, “Well, what if a comment says something false or damaging about our brand?” In this case, responding to the comment may be a more effective strategy. This way, you address the comment and can redirect viewers.

To save time, focus on deleting comments that are hateful, explicit, or spammy.

  1. Open YouTube Studio.

  2. Select “Comments” from the sidebar.

  3. Sift through your published comments.

  4. Tap “More” to see the option to remove the comment.

  5. Delete and return to the “Comments” dashboard.

How to Turn Off Comments on YouTube

youtube comment section turned off

There are two ways to turn off comments on YouTube: at the channel-level and at the video-level.

Here’s how it works at the channel level:

  1. Access your Studio dashboard and click on “Settings.”

    how to turn off comments on youtube step 1

  2. Select “Upload defaults.”

    how to turn off comments on youtube step 2

  3. Navigate to the “Advanced Settings” tab.

how to turn off comments on youtube step 3

4. Scroll down to the Comments section.

how to turn off comments on youtube step 4

5. Select “Disable comments” and click “Save.”

how to turn off comments on youtube step 5

To turn off comments on a specific video, you can do this during the uploading process.

  1. In the “Details” tab of the upload, scroll all the way down to “Show more.”

    turn off comments on a specific video step 1

  2. Under “Comments and Ratings,” choose “Disable comments.”

turn off comments on a specific video step 2

Note that you can change this setting later after uploading your video.

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Troubleshooting: Youtube Comments Not Loading

If your YouTube comments aren’t loading, there’s a good chance it’s your internet connection. If your connection is slow and unreliable, the comment section may not load properly.

Another reason why your comments may not load is if you’re using a different viewport. While on the web app, YouTube comments load automatically when you scroll, on the mobile app, you must tap to see the comments section.

Lastly, certain browser extensions may affect how elements load on a page. As such, test disabling your browser extensions if your comments are not loading.

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MARKETING

Martech failure? 50% say loyalty programs don’t offer much value

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Martech failure? 50% say loyalty programs don't offer much value

The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get?

Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. This is a real problem, given the huge impact these programs have on customer retention, satisfaction and brand advocacy. Customers who sign up for them engage with that brand 70% more than those who do not. 


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The gaps. So what is it customers want and aren’t getting?

  • 70% prefer to manage loyalty programs via app.
    • 26% Top 150 retailers and restaurant chains have a dedicated loyalty app.
  • 67% expect surprise gifts.
    • 28% Retailers and restaurant chains send gifts, offers or discounts on special occasions
  • 75% prefer instant discounts/redemptions.
    • 16% Retailers and restaurant chains offer instant discount on purchases instead of reward points.
  • 72% expect personalized rewards.
    • 48% Retailers and restaurant chains offer some form of personalization.

Enough with the cards already. It’s 2022 and people have been irritated about physical loyalty cards for decades. In case your own experience isn’t proof enough: 43% of shoppers say physical cards are the biggest obstacles to claiming rewards. And, this shouldn’t be surprising, 57% of shoppers like to engage with loyalty programs on their mobile phones. This means a digital rewards card is the bare minimum if you don’t have an app. 

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Read next: Leaning on loyalty, Chipotle orchestrates engagement across channels

If you do have an app, it should clearly provide more functionality and benefits than a card. The more it does that, the more people are likely to use it. Over 70% of shoppers are more likely to participate in a loyalty program that provides access to loyalty cards and rewards via its mobile app. However, only 4% of grocery retailers offer enhanced rewards or benefits on their apps.

Make members feel special. Joining a loyalty program signals that a customer values your brand (37% of shoppers are willing to pay to join or upgrade to a higher tier of their loyalty membership). Make sure they know you feel the same about them. Nearly 60% say loyalty programs don’t make them feel they are a part of an exclusive group. How? Well, 46% want premier or exclusive access to sales and promotions.

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Why we care. I can’t tell you how many websites I registered with and forgot about that send me an email on my birthday. I get them from a few loyalty programs as well. I’ve never gotten one with an offer or a discount. 

The bare minimum martech stack provides data unification, digitization and channel integration. A good one offers real-time analysis of customer behavior (past purchases, browsing history, etc.) combined with things like product attributes and availability to create an attractive personalized offering. For the customer, loyalty programs have to be more than a way to earn points. They have to give something unique and special. If your stack can’t tell you what that thing is, there’s something wrong with it.

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About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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