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What’s in your marketing stack? Let us know

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What’s in your marketing stack? Let us know


There are as many different marketing stacks as there are different businesses. The scale of the stacks range from several low-cost or freemium software suites for small businesses to the multiple applications built around one or two platform solutions for the enterprise. How well different applications work together, the challenge of integrating multiple systems, the cost (and ROI) of marketing technology — all these topics are of enduring interest to today’s marketers and marketing operations professionals.

Here at MarTech we’re familiar with the interest generated by visual depictions of marketing stacks like those submitted for Scott Brinker’s Stackie Awards and know that marketing operations professionals value hearing from each other about their stack architecture, products, and successes.

To that end we’d like to invite you to tell us about your stack. We’d like to learn about your stack environment, which function owns the marketing stack and who has purchase power. We’d like to understand where you are on the single vendor versus best-of-breed continuum. We’d like to know the scale of your stack; the balance between purchased and custom implementations; what your foundational platform solutions are; and which parts of your stack are crying out for attention.

We’re partnering with CabinetM on this project, they’re experts on stack management and have a suite of tools to create stack visualizations. Participation is simple; complete a questionnaire and then create a visual of your stack in the MarTech account on CabinetM.

This isn’t a survey — it’s an attempt to uncover real stack stories that we can share on MarTech. 

We hope you’ll find time to participate and share your stack story with the MarTech community. In appreciation for your contribution the first 50 individuals who fully complete a survey will be entered into a drawing for a $250 Amazon gift card.

You can complete the questionnaire here.

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About The Author

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Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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MARKETING

The key to email marketing success

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The key to email marketing success

Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. The simple solution? Entrusting your email marketing to a reliable and scalable platform.

During this webinar, you’ll learn how Hertz has tackled their ESP sprawl, grew its marketing team and scaled operations through consolidation efforts.

Register today for “Why Finding the Right Platform is the Key to Winning in Email Marketing,” presented by Salesforce.


About The Author

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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