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2 Reasons to Buy Shopify Stock Like There’s No Tomorrow

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2 Reasons to Buy Shopify Stock Like There's No Tomorrow

Many growth investors are buying Shopify (NYSE: SHOP) stock hand over fist. It’s not hard to see why: Shares have significant long-term upside.

The first reason an investment in Shopify can be so lucrative is that the company is a platform business. Platform stocks are some of the most profitable investments you can find.

The second reason Shopify stock is that it is just beginning to benefit from artificial intelligence (AI). There’s reason to believe AI will add big value to the company in the months and years ahead.

Praise for platform stocks

Some of the most profitable stocks in history have been platform stocks. These companies are exactly what they sound like: They build platforms upon which other things can be built. Consider the aptly named Meta Platforms, which owns a portfolio of businesses including Facebook, Instagram, and WhatsApp.

When people log on to Facebook, they aren’t viewing content created by Meta. Although Meta created the software that made viewing this content possible, the users themselves created the content. In this way, Meta has hundreds of millions of content producers building on top of its software platform for free.

You can likely already see how platform companies, once set in motion, are incredibly difficult to compete with. No single company could create the content that Meta is able to produce on a daily basis. That’s because Meta’s workforce only needs to run the software — its users do the rest.

Shopify is a powerful platform company in its own right. It launched its e-commerce platform in 2006, which allowed merchants to set up a digital storefront in seconds. Very early on, Shopify allowed outside developers to build on its platform. As with Facebook, these developers were allowed to monetize their contributions, quickly attracting a “free” workforce numbering in the thousands.

Note that Shopify’s e-commerce platform differs in a fundamental way to Amazon‘s e-commerce marketplace. Anyone can buy or sell on Amazon, but the company doesn’t open up its software to allow developers unfettered access to tweak and change it however they want. Yet that’s essentially what Shopify offers. Developers can tweak its platform in almost any way that they would like, adding new payment options, inventory tracking tools, design templates, marketing tools, or customer analytics dashboards. All of these features are then accessible to every Shopify user — a mounting competitive advantage that other e-commerce platforms can’t match.

There are competing e-commerce platforms like WooCommerce and Wix Stores, but Shopify is the heavyweight in the U.S. Statista estimates that the company commands a 28% market share, with WooCommerce controlling 17%, and Wix Stores coming in at 16%. Shopify’s platform leads the industry simply because it has more functionality than the competition. That’s all thanks to its massive distributed developer workforce.

Successful platform businesses like Shopify can grow for far longer than the market anticipates. These businesses truly are investments worth holding for decades. Once they’ve gained critical mass, they are hard to stop.

SHOP Revenue (TTM) Chart

SHOP Revenue (TTM) Chart

Shopify will benefit directly from AI

Artificial intelligence (AI) is a hot topic these days. Many investors are focused on companies creating AI tools, but investing in companies that will benefit from it is another way to win.

Morgan Stanley recently named Shopify one of its “high conviction” winners when it comes to incorporating AI into its business model. It’s not hard to see why, given the company’s platform business model.

Technology is an increasingly crucial component for selling online. Behind every e-commerce site is a suite of tools that attempt to track and optimize every potential customer visit.

For example, when you visit a Shopify-powered website, the store might already know which products you are interested in based on your browsing history or location. It can then dynamically present you with the items you’re most likely to buy.

Optimization tools like this will increasingly be powered by AI. Developers will be needed to build these tools. Where will they ply their trade? Most likely Shopify. These developers want to contribute to a platform that will earn them the most money. As the largest e-commerce platform in the U.S., Shopify can be expected to attract most AI developers working on these applications.

All of this will only end up strengthening its platform over time, attracting more users. And in turn, Shopify will become even more attractive to developers, thus attracting yet more users. It’s a virtuous cycle that platform stocks can benefit from for decades.

Shopify is a true platform stock. Investors looking to maximize long-term upside should strongly consider an investment.

Where to invest $1,000 right now

When our analyst team has a stock tip, it can pay to listen. After all, the newsletter they have run for two decades, Motley Fool Stock Advisor, has more than tripled the market.*

They just revealed what they believe are the 10 best stocks for investors to buy right now… and Shopify made the list — but there are 9 other stocks you may be overlooking.

See the 10 stocks

*Stock Advisor returns as of April 4, 2024

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool’s board of directors. Ryan Vanzo has positions in Shopify. The Motley Fool has positions in and recommends Meta Platforms and Shopify. The Motley Fool has a disclosure policy.

2 Reasons to Buy Shopify Stock Like There’s No Tomorrow was originally published by The Motley Fool

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3 Ways for WordPress Devs, Agencies, and Freelancers to Prepare for 2025  – WordPress.com News

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3 Ways for WordPress Devs, Agencies, and Freelancers to Prepare for 2025  – WordPress.com News

2025 is closer than you think.

It may be hard to believe, but we’re nearly halfway through 2024, which means it’s not too early to start thinking ahead to next year. In this Build and Beyond video, Jamie Marsland speaks with Nick Diego, a Developer Relations Advocate and Core Contributor at WordPress.org, about ensuring you’re prepared for the exciting developments in store for WordPress in 2025. 

Ready to get going? Click below to embark on your free trial today:


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How to Add Smooth Scrolling Anchor Links to Your Website – WordPress.com News

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How to Add Smooth Scrolling Anchor Links to Your Website – WordPress.com News

A small improvement to make your site visitors’ experience just a bit smoother.

An “anchor” link is a link that takes readers to a specific spot on the same page (rather than taking them to a new page altogether). It’s like a shortcut. In most cases, clicking that link brings readers to the desired place with an abrupt jump. In today’s Build and Beyond video, Jamie Marsland shows you how to make that transition a smooth scroll instead of a jump, making for a more pleasant reading and browsing experience.

Ready to get going? Start your free trial today:


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Tailored Plugin Management for Your Website – WordPress.com News

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Tailored Plugin Management for Your Website – WordPress.com News

Scheduled plugin updates are here (at no extra cost).

In recent weeks, we’ve announced a few new tools for developers that make WordPress.com the best place to build any WordPress site: Studio local dev app, GitHub Deployments, improved navigation and user interface, and more. 

Today, we’re continuing the streak with our latest feature: scheduled updates for plugins. 

Say goodbye to the hassle of manual updates because streamlined plugin management tools are here and designed to elevate your site’s reliability and performance.

Plugin updates on your terms 

With our newly launched scheduled updates, you can set the exact time and day for updates to occur, ensuring they happen when it’s most convenient for you and your clients. Best of all, this feature is free to use on our Creator and Entrepreneur plans. We won’t name names, but update scheduling is often a paid add-on at other hosts. 

At the selected time, our system automatically checks for available updates for the plugins included in your schedule. If updates are available, the system initiates the process, starting with a health check to ensure your site’s stability. Each plugin is updated individually, with another health check performed after each update to verify everything is functioning as expected.

Should a health check fail, our system will automatically roll back the update and restore the previous version. In the rare event that a rollback is unsuccessful, our dedicated Happiness Engineers are standing by to manually restore your site and assist you further.

To stay on top of what’s running in the background, you can opt to receive an email notification after each scheduled update summarizing the plugins that were updated as well as any update or health check failures. (These emails aren’t sent if no updates are found.) Additionally, you can easily monitor the results of the most recent schedule run on the Scheduled Updates screen under Plugins → Scheduled Updates.

Why does it matter?

Let’s say you run an ecommerce store on WordPress.com. Your site relies on key plugins for inventory management and payment processing. In the past, updating plugins during business hours led to downtime and lost sales. With scheduled updates, you can now plan updates for off-peak hours, when you’re at home restfully sleeping, ensuring essential functionality remains intact during busy periods while keeping your site secure and up-to-date. Scheduling updates for your payment processing plugin to occur every Sunday at 2:00 AM will greatly minimize shoppers’ disruptions.

Why our scheduled updates are better

  • No additional charge: Scheduled updates are included with our Creator and Entrepreneur plans at no extra cost. 
  • Multiple schedules: Create separate schedules for different plugins, offering greater flexibility and control compared to competitors.
  • Specific scheduling: Schedule updates at a specific hour for precise timing control.
  • Customizable health check paths: Specify custom paths for health checks and testing on a per-site basis, providing unparalleled flexibility. 
  • Granular schedule pausing: Pause individual update schedules for targeted control, a feature not offered by other hosts.
  • Detailed logging: Comprehensive logging of update activities, including successes, failures, and rollbacks, ensures transparency and accountability.
  • Faster setup: Our setup process is lightning-fast, with no need for extra information collection or onboarding.

How to get started

WordPress.com scheduled plugin updates dashboard, with one schedule set up.

Creating a schedule for plugin updates is fast and convenient:

  1. Install your desired plugins on a Creator or Entrepreneur site. (Plugins included in our plan offerings or purchased through the WordPress.com Marketplace are kept up-to-date by WordPress.com and do not need to be scheduled.)
  2. Navigate to the Updates Manager: Plugins → Scheduled Updates. (Click here to visit the multisite update manager.)
  3. Click “Add new schedule” and select your desired update frequency.
  4. Choose the plugins you’d like to include in the schedule.
  5. Click “Create” to activate your schedule.

For more details, visit our Update a Plugin or Theme support page.

Take control of your plugin updates 

Click here to get started with a free hosting trial and experience the peace of mind that comes with scheduled updates.

Stay tuned for more enhancements coming soon, including the ability to create update schedules for multiple sites at once and many more features.


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