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How to Use Pinterest Advertising to Promote Products and Attract Customers

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Pinterest is often undervalued by social media marketers and considered an unnecessary component of a marketing strategy — unfortunately, if this isn’t the case for your team, you could be missing out on a major source of traffic and income.

Pinterest offers plenty of unique opportunities for marketers to reach leads and influence consumer purchasing behavior. In fact, Pinners are 7x more influential than any other platform along their purchasing journey.

If you’re interested in exploring how Pinterest advertising can help you attract customers, keep reading.

Pinterest Advertising

With over 442 million monthly active users, Pinterest is a great place for businesses to advertise products. Ads show up on users’ feeds and searches in the same format as a regular Pin, making the experience unobtrusive for users while putting your content right in front of them.

There is a large potential reach when you create ads for Pinterest audiences — and, best of all, users are also actively searching the site for products like yours to buy.

Why Advertise on Pinterest

  • The reach can be incredible. If your content is engaging and valuable, it can be re-pinned again and again to different users’ boards and continue to drive consumers back to your website.

  • Pins have a much longer lifespan than Tweets or Instagram posts. This longevity makes them a particularly powerful asset. Pins can show up in a user’s feed months after initially posted.

  • Pinterest drives purchases. According to Pinterest’s Feed Optimization Playbook, 83% of weekly “Pinners” have made a purchase based on content they saw from brands on Pinterest.

All of which is to say — a paid advertising strategy for Pinterest isn’t such a bad idea, and could help bolster your organic presence by gaining traction with potential buyers, and improving brand recognition.

Pinterest Ad Types

There are a few ways to promote your content on Pinterest. To determine which ad format is best for your business, it’s important to know the goals of your campaign and the attributes of each Pinterest promotion format.

1. Try On Product Pins

Accessory and beauty businesses have a new way to interact with users through Ads. Pinterest’s Try on feature uses augmented reality to enable users on the app to virtually try on products using Pinterest Lens. This feature will combine your content with their technology to create a virtual fitting room for users.

Types of Pinterest Ads: Pinterest Try on Image Source

Businesses will need to go through their Pinterest account manager to get set up and must already have a product catalog uploaded.

2. Idea Pins

Idea Pins are Pinterest’s multi-page video format that allows creators to make their video content shoppable. Creators can partner with brands to utilize affiliate links and sponsored content.

Types of Pinterest Ads: Idea PinImage Source

These are similar to Instagram Stories, but with a bevy of publishing tools. Ideal Pins come with:

  • Video recording and editing for up to 20 pages of content

  • Voice over recording so creators can add their own personal voice

  • Ghost mode transition tools (for before & after videos)

  • Detail pages for instructions or ingredients

  • Multi-draft save feature

  • Topic and user tagging

The new feature has already proven to be a standout for Pinners garnering 9x more comments than traditional pins. Pinners are 89% more likely to exhibit shopping intent on products tagged in Idea Pins than on standalone Product Pins.

3. Promoted Pins

At first glance, Promoted Pins look and act just like a regular static Pin, but they have a small “Promoted” label to set them apart. Promoted Pins are boosted and targeted to reach more people. Users can even pin your Promoted Pins to their boards, share them, and comment on them.

Once a user shares a Promoted Pin, the “Promoted” label disappears, and subsequent re-pins are considered earned media — meaning, after the first pin, organic exposure to the content is free.

Here are some guidelines to follow when creating a Promoted Pin advertisement:

  • The file has to be PNG or JPEG.
  • Your content cannot go over 10 MB.
  • There is a description copy limit of 500 characters.
  • Your aspect ratio must be 2:3 and should be vertically oriented.
Pinterest Ad Types: Promoted Pins

Image Source

4. Video Pins

Promoted Video Pins are exactly like Promoted Pins — except the static image is replaced with a video.

Seven out of 10 Pinners say Pinterest is where they go to find new products, making video a great medium to reach and engage potential customers. Therefore, just as with Idea Pins, Pinterest and video advertising go hand-in-hand.

Pinterest offers two options for video sizing: max-width, or standard. Standard videos are the same size as regular Pins and cost less than a max-width Pin, which spreads across a user’s entire feed.

No matter what size you choose, Pinterest videos auto-play once they’re 50 percent in view. Plus, the Promoted Video Pins have a conversion optimization option to better serve advertisers with traffic or conversion goals. This new option brings the user to a landing page on the advertiser’s website, as well as a close-up of the video.

Here are some guidelines to follow when creating a Promoted Video Pin advertisement:

  • The file has to be either an MP4 or MOV.
  • Your video cannot exceed 2 GB.
  • The video must meet a minimum of four seconds, and cannot go over 15 minutes.
  • Your aspect ratio must fall between 1:91:1 and 1:2.
  • There is a description copy limit of 500 characters.
  • Make sure to create a video that’s not dependent on audio for greater accessibility and for those who scroll with sound off.

5. Carousels

Promoted Carousels contain up to five images that users can swipe through. Carousels are used to give a deeper brand story within one Pin.

This feature behaves the same as other Pins, except it will have dots beneath the images that signal additional content. Each carousel image can be different and have a different title, description, and link to another landing page.

Here are some guidelines to follow when creating a Promoted Carousel advertisement:

  • File type: PNG or JPEG
  • Ideal aspect ratio: 1:1 or 2:3
  • File size: Max 10 MB
  • Title copy: Max 100 characters
  • Description copy: Max 500 characters

6. Collections

Collection ads appear as a combination of one larger, hero image (or video) followed by three smaller, secondary photos. When a user taps on a collection ad, they’re taken to a full-screen experience where they can view the hero image and up to 24 secondary images.

Types of Pinterest Ads: Collection Image Source

They’re a great way to showcase a variety of products in one ad. Plus, they are easy to create using the catalog feature. Just select the product groups you’d like to feature from your catalog and Pinterest create an ad that displays the most relevant products for the user from your product feed.

Currently, collections ads can only be created on desktop and are targeted to users on the mobile app.

7. Shopping

Pinterest shopping ads let you target customers early while they’re just browsing. Like Collections, these ads are created by pulling from your product catalog. When a user clicks on your image or video, it takes them directly to a link where they can purchase the product.

Simply set up your product groups in catalog and Pinterest will use your product data to show relevant products to users. With this feature, there’s no need to set up any additional targeting.

Curious about how to advertise on Pinterest? We’ll walk through all the steps next.

1. Create a business account.

First you’ll need to create a Pinterest business account. This will give you access to all of their ad tools and features. You also have the option to convert your personal account to a business one once you’ve logged in.

2. Choose your campaign objective.

Each of your Pinterest campaigns starts with an objective. Choosing your campaign goal is what determines what ad formats are available to you. There are several categories to choose from — Build Awareness, Consideration, Conversions, and more.

If you’re not sure what you need, you can select one of the goals listed in the short questionnaire pictured below to get started.

How to advertise on pinterest: set objectiveConversion optimization is a campaign objective that optimizes your advertisements for specific actions outside of clicks. Now, advertisers have a way to directly inspire people to take action — like leading a user to an online checkout or newsletter sign-up with no extra steps.

If you want people to discover your business, choose Brand awareness for standard Pins or Video views for Promoted Video Pins as your campaign objective. For these two objectives, you can set a maximum cost for every 1,000 impressions your ad receives.

If your Pinterest goals are to drive qualified leads to your website or improve traffic, choose Traffic or App install for your campaign objective.

For these campaigns, you set a maximum cost-per-click — which means you are only charged when people click through your Promoted Pin to visit your website.

3. Set your campaign budget.

If you want to spend your campaign money evenly over a specific time period, select lifetime. Select daily to choose the amount spent each day. You’ll have to automatically adjust the budgets based on how long you want your ad to deliver.

How to advertise on pinterest: set budget

Next, you’ll set a maximum bid. A bid determines the highest amount of money you’d like to pay for an action, like an engagement or click, on Pinterest. Pinterest will recommend an amount for you depending on your target audience, and what competitors are spending.

Make sure your budget for Pinterest ads reflect your overall marketing goals and the importance of the platform for your business.

4. Create an Ad group.

With Ad groups you can lump together related ads within the same campaign and track them.

how to advertise on pinterest: set ad groupFor example you could create a beauty campaign with one ad group for “women 35 to 45” and another for “women under 30” and see which performs better.

5. Choose your target audience.

Targeting allows you to reach people who are searching for your content and who are ready to actively engage. Targeting is an important part of promoted ads because, without it, you’ll have less interest.

How to advertise on pinterest: choose audience

Pinterest has several targeting options that you can use singularly or combine together for a unique targeting approach.

  • Audiences combine your customer knowledge with behavioral insights from Pinterest. If someone has recently bought something from your site or engaged with your Pinterest content, this allows you to target that person for an ad.
  • Keywords show your ad to someone who is searching for that kind of content. If you set specific keywords like “tropical vacation” or “apple pie recipes”, your ads will target people searching for those things.
  • Interests target people based on the types of content they regularly engage with. Your apple pie recipe ads would most likely be served to people who have an interest in baking or preparing for Thanksgiving.
  • Expanded will provide you with additional interest and keywords based on your ad’s content and who you’re trying to reach.
  • Demographics allows you to select a specific location, language, device, or gender.
  • Placements gives you the option to choose where your ad is delivered. If you don’t want your promoted Pins to show up when someone is browsing, and only appear in search results, you can specify that here.

6. Design your ad.

Now it’s time to create an ad. For this you can use an image that you have already pinned or start with the template below.

How to advertise on pinterest: Design Ad

7. Maximize your SEO efforts.

By adding an interest and keywords to your descriptions, they become more relevant to people who are actively searching for that content. Keep in mind that hashtags don’t add any ranking value.

On Pinterest, categories of interest are already sorted and categorized. You should explore the available topics that are relevant to your business and target those queries — if you need inspiration, check out the seven categories that do exceptionally well on Pinterest.

Your boards also provide an opportunity for SEO. Boards inform Pinterest’s search engine on how to categorize your Pins, which improves visibility. Focusing on both will support your SEO efforts.

8. Add value.

Endless product promotions on a Pinterest feed aren’t the best way to get an audience’s attention — and keep it. More than likely, you’ll just become a disruption and get unfollowed. You have to add value to every touchpoint with your customer for them to engage with your content.

To add value on Pinterest, try adding Pins that your audience will want to engage with that don’t include your product or business. You might offer added value by showcasing services or interests that compliment your own.

For example, if you sell cars, share content about upkeep or car accessories. Alternatively, if you’re running a Pinterest page for a coffee shop, try Pinning playlist ideas for people to listen to while they work. There is plenty of content available to curate for your audience’s benefit.

9. Mix up your content.

If you’re busy targeting your content to a persona, you’ll miss out on the organic connections and interests of your audience. While helpful for first steps, personas don’t give you everything you need to know about the people who are interacting with your ads.

Keep your content seasonal and relevant. Yes, it is good to make evergreen content — but don’t miss out on pop culture or holiday opportunities to spark interest.

10. Monitor campaign performance.

Finally, you need to keep an eye on your campaign performance to determine the success of your ads, or why they didn’t perform as you expected.

When you’re in Pinterest Ads Manager, click on Analytics and you’ll be shown an overview of all your campaigns and key metrics. These metrics include impressions, total clicks, earned cost-per-impression, effective cost-per-click, and more.

Every campaign has the opportunity to increase brand awareness or inspire purchases. After looking at your analytics, you can determine whether or not you need to widen your audience, increase your budget, or try a different ad format. Pinterest advertisements are not an exact science, so experiments are key to being successful on the platform.

Now that the logistics are out of the way, check out the Pinterest ad examples below for inspiration.

Pinterest Ad Examples

Each of these ads is an example of Pinterest advertising done right with actionable tips that you can take away as you create your own:

1. Ulta

Pinterest Ad Example: Ulta Image Source

Pinterest is an excellent platform for beauty brands to showcase their products. This video ad from Ulta takes advantage of seasonality in the weeks leading up to Mother’s Day, creating an ad that is captivating and timely.

2. Ruggable

Pinterest Ad Example: ruggable

Image Source

In this ad, the image speaks for itself, which lends well to the visual nature of the Pinterest platform. The rug is front and center in an attractive home space that draws the eye (and probably triggers the shopping tendencies of those who like decorating). It does come with a catchy tagline: “Back to Homeschool.” Because who needs a back-to-school sale to buy cool stuff?

3. Love Sweat Fitness

Pinterest Ad Example: love sweat fitness

Image Source

A big audience on Pinterest is the foodies who love to find and share recipes. Love Sweat Fitness, a fitness brand, is appealing to that crowd with easy and healthy holiday sides. The best part of the ad is how it combines high-quality imagery with attractive typography.

4. Acuity Scheduling

Pinterest Ad Example: acuity scheduling

Image Source

One thing to take away from this ad is that Pinterest advertising isn’t just for home goods, recipes, and ecommerce. Those in the B2B space can definitely take advantage of the advertising opportunities… and who knows, your audience might be browsing for home goods, too.

This ad sets up the value proposition in a text format and gets right at the heart of the audience’s pains: “Stop scheduling time to schedule clients.” They then pair it with a call-to-action: “Start Booking Now.”

5. Torrid

Pinterest Ad Example: torrid

Image Source

In this Pinterest ad, Torrid is using retargeting options to put their products in front of people who already visited the Torrid website. After visiting this product’s page on torrid.com, the ad “followed” me to Pinterest to stay top of mind and earn the sale.

Create Your Pinterest Campaign

Now that you have seen what Pinterest ads can look like, take the inspiration from the examples above and put it to action on your own advertising efforts.

Editor’s note: This post was originally published in April 2019 and has been updated for comprehensiveness.

Pinterest Templates

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MARKETING

How to Increase Survey Completion Rate With 5 Top Tips

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How to Increase Survey Completion Rate With 5 Top Tips

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable.

→ Free Download: 5 Customer Survey Templates [Access Now]

I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask. Finally, I’ll offer some tips to help you increase survey completion rates.

My goal is to make your data-driven decisions more accurate and effective. And just for fun, I’ll use cats in the examples because mine won’t stop walking across my keyboard.

Why Measure Survey Completion

Let’s set the scene: We’re inside a laboratory with a group of cat researchers. They’re wearing little white coats and goggles — and they desperately want to know what other cats think of various fish.

They’ve written up a 10-question survey and invited 100 cats from all socioeconomic rungs — rough and hungry alley cats all the way up to the ones that thrice daily enjoy their Fancy Feast from a crystal dish.

Now, survey completion rates are measured with two metrics: response rate and completion rate. Combining those metrics determines what percentage, out of all 100 cats, finished the entire survey. If all 100 give their full report on how delicious fish is, you’d achieve 100% survey completion and know that your information is as accurate as possible.

But the truth is, nobody achieves 100% survey completion, not even golden retrievers.

With this in mind, here’s how it plays out:

  • Let’s say 10 cats never show up for the survey because they were sleeping.
  • Of the 90 cats that started the survey, only 25 got through a few questions. Then, they wandered off to knock over drinks.
  • Thus, 90 cats gave some level of response, and 65 completed the survey (90 – 25 = 65).
  • Unfortunately, those 25 cats who only partially completed the survey had important opinions — they like salmon way more than any other fish.

The cat researchers achieved 72% survey completion (65 divided by 90), but their survey will not reflect the 25% of cats — a full quarter! — that vastly prefer salmon. (The other 65 cats had no statistically significant preference, by the way. They just wanted to eat whatever fish they saw.)

Now, the Kitty Committee reviews the research and decides, well, if they like any old fish they see, then offer the least expensive ones so they get the highest profit margin.

CatCorp, their competitors, ran the same survey; however, they offered all 100 participants their own glass of water to knock over — with a fish inside, even!

Only 10 of their 100 cats started, but did not finish the survey. And the same 10 lazy cats from the other survey didn’t show up to this one, either.

So, there were 90 respondents and 80 completed surveys. CatCorp achieved an 88% completion rate (80 divided by 90), which recorded that most cats don’t care, but some really want salmon. CatCorp made salmon available and enjoyed higher profits than the Kitty Committee.

So you see, the higher your survey completion rates, the more reliable your data is. From there, you can make solid, data-driven decisions that are more accurate and effective. That’s the goal.

We measure the completion rates to be able to say, “Here’s how sure we can feel that this information is accurate.”

And if there’s a Maine Coon tycoon looking to invest, will they be more likely to do business with a cat food company whose decision-making metrics are 72% accurate or 88%? I suppose it could depend on who’s serving salmon.

While math was not my strongest subject in school, I had the great opportunity to take several college-level research and statistics classes, and the software we used did the math for us. That’s why I used 100 cats — to keep the math easy so we could focus on the importance of building reliable data.

Now, we’re going to talk equations and use more realistic numbers. Here’s the formula:

Completion rate equals the # of completed surveys divided by the # of survey respondents.

So, we need to take the number of completed surveys and divide that by the number of people who responded to at least one of your survey questions. Even just one question answered qualifies them as a respondent (versus nonrespondent, i.e., the 10 lazy cats who never show up).

Now, you’re running an email survey for, let’s say, Patton Avenue Pet Company. We’ll guess that the email list has 5,000 unique addresses to contact. You send out your survey to all of them.

Your analytics data reports that 3,000 people responded to one or more of your survey questions. Then, 1,200 of those respondents actually completed the entire survey.

3,000/5000 = 0.6 = 60% — that’s your pool of survey respondents who answered at least one question. That sounds pretty good! But some of them didn’t finish the survey. You need to know the percentage of people who completed the entire survey. So here we go:

Completion rate equals the # of completed surveys divided by the # of survey respondents.

Completion rate = (1,200/3,000) = 0.40 = 40%

Voila, 40% of your respondents did the entire survey.

Response Rate vs. Completion Rate

Okay, so we know why the completion rate matters and how we find the right number. But did you also hear the term response rate? They are completely different figures based on separate equations, and I’ll show them side by side to highlight the differences.

  • Completion Rate = # of Completed Surveys divided by # of Respondents
  • Response Rate = # of Respondents divided by Total # of surveys sent out

Here are examples using the same numbers from above:

Completion Rate = (1200/3,000) = 0.40 = 40%

Response Rate = (3,000/5000) = 0.60 = 60%

So, they are different figures that describe different things:

  • Completion rate: The percentage of your respondents that completed the entire survey. As a result, it indicates how sure we are that the information we have is accurate.
  • Response rate: The percentage of people who responded in any way to our survey questions.

The follow-up question is: How can we make this number as high as possible in order to be closer to a truer and more complete data set from the population we surveyed?

There’s more to learn about response rates and how to bump them up as high as you can, but we’re going to keep trucking with completion rates!

What’s a good survey completion rate?

That is a heavily loaded question. People in our industry have to say, “It depends,” far more than anybody wants to hear it, but it depends. Sorry about that.

There are lots of factors at play, such as what kind of survey you’re doing, what industry you’re doing it in, if it’s an internal or external survey, the population or sample size, the confidence level you’d like to hit, the margin of error you’re willing to accept, etc.

But you can’t really get a high completion rate unless you increase response rates first.

So instead of focusing on what’s a good completion rate, I think it’s more important to understand what makes a good response rate. Aim high enough, and survey completions should follow.

I checked in with the Qualtrics community and found this discussion about survey response rates:

“Just wondering what are the average response rates we see for online B2B CX surveys? […]

Current response rates: 6%–8%… We are looking at boosting the response rates but would first like to understand what is the average.”

The best answer came from a government service provider that works with businesses. The poster notes that their service is free to use, so they get very high response rates.

“I would say around 30–40% response rates to transactional surveys,” they write. “Our annual pulse survey usually sits closer to 12%. I think the type of survey and how long it has been since you rendered services is a huge factor.”

Since this conversation, “Delighted” (the Qualtrics blog) reported some fresher data:

survey completion rate vs number of questions new data, qualtrics data

Image Source

The takeaway here is that response rates vary widely depending on the channel you use to reach respondents. On the upper end, the Qualtrics blog reports that customers had 85% response rates for employee email NPS surveys and 33% for email NPS surveys.

A good response rate, the blog writes, “ranges between 5% and 30%. An excellent response rate is 50% or higher.”

This echoes reports from Customer Thermometer, which marks a response rate of 50% or higher as excellent. Response rates between 5%-30% are much more typical, the report notes. High response rates are driven by a strong motivation to complete the survey or a personal relationship between the brand and the customer.

If your business does little person-to-person contact, you’re out of luck. Customer Thermometer says you should expect responses on the lower end of the scale. The same goes for surveys distributed from unknown senders, which typically yield the lowest level of responses.

According to SurveyMonkey, surveys where the sender has no prior relationship have response rates of 20% to 30% on the high end.

Whatever numbers you do get, keep making those efforts to bring response rates up. That way, you have a better chance of increasing your survey completion rate. How, you ask?

Tips to Increase Survey Completion

If you want to boost survey completions among your customers, try the following tips.

1. Keep your survey brief.

We shouldn’t cram lots of questions into one survey, even if it’s tempting. Sure, it’d be nice to have more data points, but random people will probably not hunker down for 100 questions when we catch them during their half-hour lunch break.

Keep it short. Pare it down in any way you can.

Survey completion rate versus number of questions is a correlative relationship — the more questions you ask, the fewer people will answer them all. If you have the budget to pay the respondents, it’s a different story — to a degree.

“If you’re paying for survey responses, you’re more likely to get completions of a decently-sized survey. You’ll just want to avoid survey lengths that might tire, confuse, or frustrate the user. You’ll want to aim for quality over quantity,” says Pamela Bump, Head of Content Growth at HubSpot.

2. Give your customers an incentive.

For instance, if they’re cats, you could give them a glass of water with a fish inside.

Offer incentives that make sense for your target audience. If they feel like they are being rewarded for giving their time, they will have more motivation to complete the survey.

This can even accomplish two things at once — if you offer promo codes, discounts on products, or free shipping, it encourages them to shop with you again.

3. Keep it smooth and easy.

Keep your survey easy to read. Simplifying your questions has at least two benefits: People will understand the question better and give you the information you need, and people won’t get confused or frustrated and just leave the survey.

4. Know your customers and how to meet them where they are.

Here’s an anecdote about understanding your customers and learning how best to meet them where they are.

Early on in her role, Pamela Bump, HubSpot’s Head of Content Growth, conducted a survey of HubSpot Blog readers to learn more about their expertise levels, interests, challenges, and opportunities. Once published, she shared the survey with the blog’s email subscribers and a top reader list she had developed, aiming to receive 150+ responses.

“When the 20-question survey was getting a low response rate, I realized that blog readers were on the blog to read — not to give feedback. I removed questions that wouldn’t serve actionable insights. When I reshared a shorter, 10-question survey, it passed 200 responses in one week,” Bump shares.

Tip 5. Gamify your survey.

Make it fun! Brands have started turning surveys into eye candy with entertaining interfaces so they’re enjoyable to interact with.

Your respondents could unlock micro incentives as they answer more questions. You can word your questions in a fun and exciting way so it feels more like a BuzzFeed quiz. Someone saw the opportunity to make surveys into entertainment, and your imagination — well, and your budget — is the limit!

Your Turn to Boost Survey Completion Rates

Now, it’s time to start surveying. Remember to keep your user at the heart of the experience. Value your respondents’ time, and they’re more likely to give you compelling information. Creating short, fun-to-take surveys can also boost your completion rates.

Editor’s note: This post was originally published in December 2010 and has been updated for comprehensiveness.

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MARKETING

Take back your ROI by owning your data

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Treasure Data 800x450

Treasure Data 800x450

Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. 

Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ.


Click here to view more MarTech webinars.


About the author

Cynthia RamsaranCynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for CNBC.com and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

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Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars.

Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail.

Driving Change Through Amazon’s Auto Revolution

Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping experience, Josh decided to explore the Amazon-Hyundai collaboration.

The result?

A hassle-free online car purchase, personalized to his preferences, and delivered to his doorstep. Josh’s story is just a glimpse into the real-world impact of this game-changing partnership.

Bridging the Gap Between Convenience and Complexity

Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. The need for a streamlined, customer-centric solution has never been more pressing.

1701235578 44 Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai1701235578 44 Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

Ecommerce Partnership Reshaping Auto Retail Dynamics

Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience. The trio of key developments—Amazon becoming a virtual showroom, Hyundai embracing AWS for a digital makeover, and the integration of Alexa into next-gen vehicles—addresses the pain points with a holistic approach.

In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.

Amazon and Hyundai launch a broad, strategic partnership—including vehicle sales on Amazon.com in 2024 – Amazon Staff

This collaboration promises not just a transaction but a transformation in the way customers interact with, purchase, and engage with their vehicles.

Pedal to the Metal

Seamless Online Purchase:

  • Complete the entire transaction within the trusted Amazon platform.
  • Utilize familiar payment and financing options.
  • Opt for convenient pick-up or doorstep delivery.
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Hyundai’s Cloud-First Transformation:

  • Experience a data-driven organization powered by AWS.
  • Benefit from enhanced production optimization, cost reduction, and improved security.

Alexa Integration in Next-Gen Vehicles:

  • Enjoy a hands-free, voice-controlled experience in Hyundai vehicles.
  • Access music, podcasts, reminders, and smart home controls effortlessly.
  • Stay connected with up-to-date traffic and weather information.

Driving into the Future

The Amazon-Hyundai collaboration is not just a partnership; it’s a revolution in motion. As we witness the fusion of e-commerce giant Amazon with automotive prowess of Hyundai, the potential impact on customer behavior is staggering.

The age-old challenges of car buying are met with a forward-thinking, customer-centric solution, paving the way for a new era in auto retail. From the comfort of your home to the driver’s seat, this partnership is set to redefine every step of the journey, promising a future where buying a car is as easy as ordering a package online.

Embrace the change, and witness the evolution of auto retail unfold before your eyes.


Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

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