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Is Internal Recruitment Good for Business?



Is Internal Recruitment Good for Business?

During my days as a journalist, I saw many different forms of recruitment take place. It was common to see reporters and photographers recruited from all over the country to work with the team.

It was also common to see employees move to different positions internally. A reporter could go from reporting outside to producing a show in-house. Associate producers could rise in rank and become executive producers.

This type of internal recruitment isn’t common only in newsrooms. Many companies recruit from their current roster of employers rather than recruit externally. Internal recruitment is often faster and less time consuming. On average, the cost to hire someone is about $4,000, according to SmartRecruiters, but hiring internally can cost much less.

With that in mind, you may wonder if internal recruitment is the right move for your business. Here’s everything you need to know:

The internal hire might be from a different department within the company or have a different job title on the same team. This new role could be a promotion in which there is more responsibility and a higher salary. If not a promotion, the change could be a lateral move in which the employee maintains the same level of seniority but may not see a change in compensation.

A company may choose to open job postings only to internal applicants or it may do so before opening the posting to external candidates. This can save time and money — and also ensures folks within your organization have a shot at the upward mobility they desire.

In other cases, internal candidates can apply for the open position, but recruitment efforts may focus on external candidates. This may be because of a lack of interest in the posting among current employees or because the desired skill set doesn’t exist internally.

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4 Internal Recruitment Methods

1. Promotions

As mentioned before, a promotion entails moving an employee into a higher position of seniority in which they’re given more responsibility and a higher salary. For example, when the lead news director at my newsroom took a job elsewhere, the assistant news director was recruited internally to take over the role.

2. Transfer

A transfer is when an employee remains within the company but moves to another location. For example, the station I once worked for was owned by a company called TEGNA. TEGNA owned multiple televisions across the country, and it was common for journalists from my station to transfer to other TEGNA stations in a different city or state while still maintaining their same role.

Transfers are often the result of a change in business needs or the employee’s desire to make a change, such as working closer to family or living in their desired climate.


3. Reorganization

It’s normal for businesses to grow, shift priorities, or merge with other entities. In these cases, reorganization might occur. It can take the form of employees being shifted to other teams or leadership taking on less administrative duties and working directly with employees to keep up with increased demands.

An example of reorganization happened back in 2017 when Dow Jones announced that its flagship publication, The Wall Street Journal, would be reorganized to shift its focus away from print and into a digital strategy. New jobs were created and employees were re-allocated into new roles that were focused on the publications digital presence and goals.

4. Role Change

Usually, a role change is not a promotion. In this case, an employee may be recruited laterally, meaning they maintain the same level of authority but are operating in a different role.

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This is a great solution if an employee is showing skills and interests outside of their current role. An example of this occurred when a television producer at my former TV station showed immense talent for creating content for the station’s website and social media. When a digital producing role opened up, that television producer was selected and a lateral move was made from television producer to digital producer.

Legal Implications

Regardless of the method of internal recruitment used, employers must create a policy that is fair and equitable for internal applicants, according to the Society of Human Resource Management.

In this policy, clear expectations must be established for employees who wish to apply. These expectations must be implemented consistently and communicated effectively throughout the company.

It’s also important to remember that federal laws prohibit employment discrimination based on:

  • Age
  • Citizenship
  • Disability
  • Family and/or medical leave use
  • Genetic information
  • Military service
  • National origin
  • Pregnancy
  • Race
  • Religion
  • Sex, gender identity, and/or sexual orientation

3 Advantages of Internal Recruitment

1. Talent Retention

Hiring within your company can send a message to your employees that there are clear opportunities for advancement. This can motivate your best employees to stay long term because their hard work will pay off.

2. Cost Effectiveness

Often, the benefits of hiring externally cannot outweigh those of hiring from your current pool of employees. That’s because internal recruitment eliminates costly job board fees, time-consuming rounds of interviews, and pricey background checks.


3. Shorter Learning Curve

Chances are that whoever you hire internally will already have a solid understanding of the company’s culture, practices, and processes, thus lessening the time it would take to get acclimated to a new role.

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3 Disadvantages of Internal Recruitment

1. Workforce Gap

When a position is filled internally, you’re moving an employee from one role to another. This effectively closes one gap but creates another that needs to be filled.

2. Stagnation

One of the perks of recruiting externally is that employees from outside the company can bring unique perspectives and innovative processes to propel the company forward.

This can be the opposite for internal hires who are likely to work using the same processes and ideas they’ve been using throughout their time in the company. Lack of fresh approaches and ideas can create stagnation in the workplace and can put the business behind competitors.

3. Lack of Skills

With internal recruitment, there is a chance your current roster of employees may not have the right set of skills for the position you’re looking to fill. And while internal hires typically require less training than external hires, you may run the risk of spending more time and money training the internal hire if they don’t possess all the qualities to succeed in their new role.

In those cases, it would be better to recruit externally to find a candidate who already has the necessary skills from previous experience.

So, is internal recruitment right for your business?

Ultimately, there are many factors that determine whether internal recruitment is the right choice over external recruitment. If your company has a position to be filled and you have one or more employees who could be successful candidates, then recruiting internally could be a timely and cost effective choice. However, if your employees do not currently seem to be the right fit, or you’re concerned about limiting your candidate pool, then it wouldn’t hurt to expand to external recruiting.

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Old Navy to drop NFTs in July 4th promo update



Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.


The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

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Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.

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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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