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Podcast Equipment You Need to Take Your Show from Good to Great in 2022

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Want to start podcasting, but feel intimidated by the podcast equipment you’ll need? Don’t be! Professional-sounding podcast equipment is more accessible than ever. 

With 26% of adults listening to podcasts weekly, the production quality of your show is important. In order to build a successful podcast, you need the right tools and services at your disposal.

Let’s review the top podcast tools and services to make your production more efficient and professional.

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Below, we’ll break down the tools and services into four categories: podcast recording equipment, podcast recording software, podcast editing software, and podcast hosting sites.

Podcast Equipment

To take your podcast show from good to great this year, you need to have the right equipment.

1. USB or XLR Microphone

The first thing you need to record your podcast is a microphone. The two most popular options are USB microphones and XLR microphones. 

USB microphones can connect directly to your computer via a USB cable. They are easy to use and require minimal setup. 

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If you’re looking to have a bit more control over your audio, you can opt for an XLR microphone and cable for higher sound quality. A popular podcasting microphone that allows for both USB and XLR connection is the Audiotechnica ATR2100 microphone.

The RODE PodMic is a cost-effective XLR microphone that gives studio-quality sound.

2. Audio Interface

For those who opt to use an XLR connection, you’ll need an audio mixer to connect your microphone to your computer. Not only does a mixer or audio interface connect directly to your computer, but it also gives you more flexibility in terms of volume control and editing.

A simple audio mixer is the Focusrite Scarlette 2i2 which connects XLR microphones to your computer via a USB-C cable. This mixer offers simple volume control for up to two microphones.

For more studio controls, you can opt for the RODECaster which can connect up to four microphones, has eight programmable settings, and has Bluetooth capability so you can interview guests via telephone. 

3. Windscreen or Pop Filter

Once you select your microphone, make sure you get a corresponding windscreen or pop filter to minimize popping sounds and record higher-quality audio that needs less editing to sound great.

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4. Studio-Quality Headphones

Headphones are a must for podcasters, especially those who record interviews remotely. Wearing headphones while recording allows you to hear how the recorded audio will sound in real-time so you can make adjustments as needed to have the highest quality recording.

If you record virtual interviews on your computer, you’ll want to make sure both you and your guests use headphones to avoid having the mic pick up any sound that may come from your computer’s speaker causing an unpleasant echo.

5. Adjustable Microphone Arm Stand

Once you have a microphone, headphones, and audio interface, you’ll want to consider getting a microphone arm stand. A microphone stand will make it easier for you to record your podcast, so you aren’t chained to your desk or have to sit in an awkward position.

Most microphones will come with an adapter that’ll connect with any microphone arm stand. Before you buy a new stand, make sure you have that adapter.

Podcast Recording Software

Now that you have all the equipment to make your podcast the best it can be, you’ll need to make sure you’re using the right recording software.

6. Skype

Price: Free

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With Skype, you can record video and audio right in the program. When you’re on a call, you can click the three dots on the bottom right and then hit “Start Recording.”

Skype is a great option for podcasters because it’s free and easy to use. There are also other options, if you want better audio quality. For instance, you can download recording software on your computer or buy an external digital recorder.

best podcast equipment: Skype recording a podcast interview.

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7. Zoom

Price: Free+

Zoom is another excellent free option (for calls up to 40 minutes long). You can easily record right in the program, by clicking the “Record” button and choosing where you’d like to save your audio file.

Skype and Zoom are fairly similar options, however, the recording files differ. Skype will give you a mono file, which means both your and your interviewee’s side of the conversation is on one audio track. However, Zoom splits both sides of the call, giving you two separate audio tracks. This is helpful when it comes to cutting and editing in post-production.

best podcast equipment: Zoom recording a podcast interview.

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8. Ringr

Price: $8/month+

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Ringr is a long-distance podcasting and broadcast interview recording program. Although this option isn’t free, it has excellent sound quality. If you’re focused on bringing higher-quality sound to your interviews, Ringr is a good choice.

Additionally, they have three different plans you can choose from. With the basic plan, you’ll get a mono audio file, and unlimited calls and storage. If you decide to go with the premium or enterprise plan, you’ll get a split-track audio file, plus better sound quality and the option to use conference calling.

9. Squadcast

Price: $5/hour or $20/month+

Squadcast is an easy-to-use podcast recording software. Once you sign up, all you have to do is set up a meeting, click “Record,” and you’re set.

One unique element of this software is that you can pay by the hour, if you don’t think you need a monthly plan. Even with the hourly plan, you can host up to three guests and will receive a high-quality WAV or MP3 file.

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Additionally, Squadcast plans to add video recording and transcription, which will help with your show notes and posting your podcast to YouTube.

One of the top reasons to use a podcast recording software like Squadcast, as opposed to Skype or Zoom, is that you’ll have a library of all your recordings in one place, online, where you can access them at any time, any place.

10. Riverside

Price: Free+

If you’re looking for multimedia recording, Riverside could be a good fit for you.

This tool offers local recording of audio and video with up to 4K video quality. One of the most notable features is “Clips” which creates AI-generated video and audio clips of your recording that can be easily customized and shared on social media. 

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Additional features include transcriptions, sharable links for guests, producer mode and controls, live streaming, one-click scheduling, and screen share recording.

11. Pro Tools

Price: $30/year+

If you’re ready to move beyond the beginner recording software above, Pro Tools is an excellent option.

Pro Tools is an advanced recording and editing software. You can record, edit, and mix numerous audio tracks. However, this is for the more advanced audio recorders/editors. The user interface (UI) isn’t as intuitive for beginners and may seem overwhelming at first.

Although, because it’s advanced, it also offers much more robust features. For example, since Pro Tools is known in the music industry, it has virtual instrumentation available, which can be helpful in creating the music to put in your podcast. Additionally, it offers plugins, collaboration, and hands-on audio mixing.

best podcast equipment: Pro Tools audio track editing software.

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12. Reaper

Price: $60 one time payment+

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Reaper is another advanced recording, editing, and mixing software. This type of program provides higher-quality recordings and more capabilities when it comes to editing and mixing.

The UI isn’t as intuitive as programs like Zoom or Squadcast, but it offers higher-quality sound. With your audio interface and microphone attached, you can record directly into the program, with as many audio tracks as you’d like.

The recording feature is more robust, offering simultaneous recording inputs, a dozen audio formats, and recording tracks.

Additionally, it also has strong editing capabilities as well.

Reaper editing software.

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13. Logic Pro

Price: $200 one time payment+

Logic Pro is the advanced version of Garage Band for Mac users. It’s a higher-quality recording program offering an easy-to-use UI.

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Recording is as simple as setting up your microphone and USB audio interface and pressing record.

Logic Pro offers up to 1,000 audio tracks, software instrument tracks, and hundreds of plugins to complete any project.

Additionally, it has advanced editing capabilities.

best podcast equipment: Logic Pro editing software for podcasts.

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14. Whereby

Price: $10/month+

Whereby is another option for recording remote interviews. It’s excellent for beginners and is easy to use.

Although there is a free plan, recording is only available in the Pro or Business plan. Recording is as easy as hitting the “Record” button, once you’re on a call. This will record both video and audio, so it’s easy to post to YouTube if you want.

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While this is an easy option, it isn’t the highest quality recording.

best podcast equipment: Whereby records remote interviews.

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15. Zencastr

Price: Free+

Zencastr is a web browser-based recording software that offers live sound editing, automatic postproduction, and automatic cloud backup of recordings. 

The app recently launched a beta HD video recording feature and also has built-in chat and footnote features that make sharing information with guests and producers a breeze.

Podcast Editing Software

Once you record your podcast, it’s time to edit it. As you’ve read above, many software includes both recording and editing capabilities. Below are some tools known for editing, rather than recording.

16. Adobe Audition

Price: $20/month+

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Adobe Audition is an excellent mid-level audio editing software. You can create, record, mix, edit, and restore audio content.

It offers high-quality sound, plus comprehensive tools to deliver polished sound. For example, Adobe Audition comes with a podcast template, which helps you set up a multi-track recording so you can mix and edit different audio tracks and voices. Plus, you can work in both waveform and multi-track editors, for more well-rounded editing.

basic podcast equipment: Adobe Audition editing software for podcasts.

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17. Audacity

Price: Free

Audacity is an excellent free option for editing your podcast. It’s especially easy if you plan to use only one take, with few cuts. The UI is easy to use and beginner-friendly. However, if you have to make a lot of cuts or move audio around, it’s a little more difficult because of the simplicity of the program.

This option is great for beginners because of the simple cut, copy, and paste functionality. It isn’t the highest quality sound, but it gets the job done.

Audacity editing software for podcasts.

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18. Garage Band

Price: Free

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Garage Band is a free editing software that is available on and comes with most Mac computers.

It’s mostly used as a beginner editing program, but is capable of mixing up to 255 audio tracks. It comes with basic editing features including volume levels, cut, copy, and paste. You can use plugins to finish off your track and use audio effects such as compression.

Additionally, it features a sound library with effects that you can include in your podcast.

podcast equipment for beginners: Garage Band for Macs editing podcasts.

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19. Descript

Price: Free+

If you can edit a Google Doc, you can edit a podcast. That’s the premise of Descript, a text-based audio, and video editing tool.

To use Descript, upload your file to the tool to get an AI-generated transcription. You can then review the transcription to make changes in real-time. Descript also has a feature that uses an AI-created version of your voice, so you can add words to your audio simply by typing. 

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Descript is incredibly easy to use for new podcasters and those who don’t have audio editing experience.

podcast equipment for beginners: Descript Editing SoftwareImage Source

Podcast Hosting Sites/Services

Now that you’ve bought your equipment, recorded, and editing your podcast, you may be wondering what’s next? After you’ve produced your podcast, it’s time to find the right hosting site and service to publish it on.

20. BuzzSprout

Price: Free+

BuzzSprout is an excellent hosting option, because it gets your podcast listed in all the top podcast directories including Apple Podcasts, Spotify, Google Podcasts, and Stitcher.

Additionally, it offers advanced metrics, so you can track the progress of your podcast. You can see statistics about your listeners, total plays over time, and where people listen to your podcast. Plus, you can transcribe your podcast in BuzzSprout.

With paid plans, you’ll have unlimited storage and episodes hosted indefinitely.

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basic podcast equipment: BuzzSprout is a podcasting hosting service.

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21. Libsyn

Price: $5/month+

Libsyn is a hosting service that will get your podcast published on your audience’s favorite apps and platforms.

A unique feature is its monetization options. For example, it offers premium content subscriptions and opt-in advertising. These options keep you in control and allow you to customize your monetization.

You’ll also have access to detailed audience statistics, so you can also see what’s working and what isn’t.

Libsyn is a podcasting hosting service.

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22. Anchor

Price: Free

Anchor, owned by Spotify, is an easy-to-use platform that allows you to create, publish, and monetize in one place. 

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One standout feature of Anchor is its robust analytics system. Powered by Spotify, podcasts hosted on Anchor have access to powerful metrics allowing you to see exactly what the listening behavior of your audience looks like. This level of detail can help you tailor your content toward what your audience likes to hear. 

Anchor also offers monetization options such as host-read ads, paid subscriptions, and dynamically inserted ad spots.

podcast equipment for beginners: Anchor Image Source

How to Set Up a Podcast Studio

Once you have your equipment, recording and editing software, and hosting services, it’s time to figure out where you’re going to record your podcast.

You’ll want to set up a podcast studio. This can be as basic as having the right equipment in any room or as advanced as creating a dedicated space for recording.

To set up a podcast studio, follow these steps:

Step 1: Buy the equipment — Before you can get your studio set up, you need the equipment. You’ll need a microphone, microphone arm, headphones, audio interface, desks, and chairs. You’ll also want to consider buying more than one of these items, in case you decide to bring people in for interviews.

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Step 2: Set up room for sound conditioning — In order to achieve the best sound, consider buying soundproof foam wall panels to attach to the walls. This will stop the sound from bouncing off the walls. Additionally, you can buy pop filters for the microphones to reduce popping sounds.

Step 3: Set up lighting and cameras — Many podcasters choose to film their podcasts so they can post to YouTube or other social media. If you want to do this, you’ll need to set up lighting and cameras.

Anyone can start a podcast. That’s why you want your podcast to stand out among the rest. To take your podcast from good to great, make sure you purchase the right equipment, software, and studio setup.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

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That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

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It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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