The importance of using a great SEO Chrome extension can’t be overstated. SEO is essential if you want your site to rank on Google, and the right extension can help you automate research and analysis, leading to a more effective SEO strategy.
With so many SEO Chrome extensions available, marketers often find themselves spending more time finding a great fit than getting actionable analytics.
MozBar allows its users to check SEO within their browser using just one click. MozBar provides metrics while viewing any webpage, and allows users to export SERPs into a CRV file and access analytics. Upgrading to MozBar Premium offers functions like analyzing keyword difficulty, page optimization, and SERP metrics.
What we like: MozBar makes checking your SEO as simple as possible with its one-click model, making it a huge time saver for stressed SEO pros.
Keywords Everywhere is a tool that shows three different information types for keywords on Google: monthly search volume, cost per click, and Google Adwords competition. By having this extension installed, going back and forth from Google Keywords to your open browser page is a thing of the past, as it’s an in-browser extension.
What we like: Keywords Everywhere puts keyword data where you want it: Right in front of you. The result? Less time spent tabbing back and forth and more time spent boosting your site’s SEO.
Offering traffic and key metrics for any website, SimilarWeb is a popular extension that allows users to see statistics and strategies for any website while searching the internet with one click. This extension is helpful for those looking for new and effective SEO strategies, as well as those interested in analyzing different trends across the market.
What we like: SimilarWeb lets you see what the competition is up to — and how it’s working for them. The result? You gain useful insight about improving your own SEO practices.
What we like: Broken and misdirected links can drive users to other sites — Redirect Path gives you a heads-up about these issues so you can correct them ASAP.
SEO Meta in 1 Click displays all meta tags and main SEO information for a web page with just a single click. This includes the lengths of titles and descriptions, URL, headers in order of appearance, and the number of images without alt text.
What we like: Just like the name says, one click gets you the big hitters of SEO impact, including title and description lengths and no-text images, letting you make the changes that matter most.
Need SEO tracking for social? BuzzSumo’s got you covered. This extension allows you to easily track shares and top-performing content on social media pages. Using BuzzSumo can help aid in future SEO decisions and check the inbound backlinks to your pages.
What we like: Social media is now a critical part of effective SEO. BuzzSumo loops in popular social media sites to help your team develop more effective SEO strategies.
Hunter makes it easy to find contact information instantly in your browser. This process, named “Domain Search,” is accessible by an icon in Chrome. Hunter finds all the email addresses related to a website.
What we like: How do prospective customers get in touch? Hunter finds all email addresses attached to your website, letting you ensure users have a reliable point of contact and making sure all email addresses are up-to-date.
Check the SEO strength of websites with Mangools, which offers you the top SEO metrics of websites using Moz and Majestic. Access premium features such as the self-described “Google SERP on steroids” function, aiding with keywords, backlinks, and profile analysis.
What we like: The stronger your SEO game, the better. Mangools combines multiple metrics to provide a broad view of how you stack up to the competition.
Trends is part of Google Webmaster Tools, a set of extension tools for building websites and integrating them with Google. Trends presents analytics, using graphs, on the top searches in Google (from Taylor Swift to Kim Kardashian) from across several countries. Trends can help you identify the level of interest in topics related to your niche.
What we like: What’s in and what’s out changes rapidly. Trends keeps you on top of the evolving SEO landscape to help you stay ahead of the crowd.
SEOQuake presents itself as a dashboard, reporting on domain performance, as well as that of individual pages. One of its prime features is its SEO toolkit, which allows its users to analyze backlinks and watch keyword rank. It also provides on-page SEO suggestions, fitting itself into an SEO strategy nicely.
What we like: On-page SEO suggestions from SEOQuake are a great way to optimize your content in real-time, and it’s also a great tool to have access to when you need more robust analytics.
By using Serpstat, you can instantly check the SEO of your website as well as competitors’. After clicking the in-browser icon, you’ll be able to receive a full SEO audit of a domain. Serpstat has three sections: On-page SEO parameters, page analysis, and domain analysis.
What we like: Get a quick SEO comparison of your site and those of your competitors with just a few clicks using Serpstat to see how you stack up — and what you need to change.
With their SEO toolbar in Chrome, Ahrefs examines website properties and produces keywords, links, and ranking profiles that offer SEO improvements on your website. To receive a detailed report on an SEO metric, just click on it.
What we like: Dive deep into any SEO metric with Ahrefs to see where your strategies are working and where they need improvement.
Aptly named, Check My Links does just that with one click, scanning through webpages for broken links. A huge time saver when designing link-heavy web pages, the extension makes sure the links are working properly, denoting when links are broken.
What we like: Broken links are bad news. Check My Links saves you the time of manually finding broken links with one-click scanning.
The free extension from NinjaOutreach makes browsers capable of advanced data mining. It offers various SEO functions related to webpage URLs, titles, links, meta descriptions, follower counts on social media, and monetization techniques.
What we like: With NinjaOutreach Lite, you can begin data mining to see how well your URL, title, links, and meta descriptions are meeting SEO goals.
Part of Google Webmaster Tools, PageSpeed Insights is an SEO tool that provides information on desktop and mobile sites. After running an analysis, PageSpeed Insights gives a score on the site and provides suggestions on how to make the web pages run faster.
What we like: Faster is better when it comes to websites. PageSpeed pinpoints areas you can improve to make your page run faster and boost your search ranking.
Woorank is a site analysis tool similar to PageSpeed Insights, allowing users to see suggestions for improvement on their web pages. It provides an in-depth report on online visibility, social media, and usability, allowing you to keep track of ways to improve different metrics.
What we like: Woorank is like PageSpeed with extended impact. It offers suggestions on how to boost the visibility and usability of your site, which are both key metrics in overall SERP rankings.
With NoFollow, marketers can see an outline of web pages that are coded with the nofollow metatag. Because nofollow links don’t add to SEO metrics, users can identify any external web pages that are backlinking to their websites with indexed links. For pages you don’t want to be indexed — like a landing page — NoFollow checks to see if those pages are coded correctly and highlights any links that aren’t working.
What we like: Nofollow links can impact your SEO but don’t naturally appear in data. NoFollow lets you identify these links and helps ensure they’re coded correctly.
BuzzStream allows marketers to organize and perform outreach that’s specialized to your business. The extension, BuzzMarker, connects with BuzzStream to assist in building links, promoting content, and pitching influencers.
What we like: Build out customized SEO-based outreach that can help you connect with target audiences and increase your search rankings.
Search marketing stressing you out? This tool is here to help. Screaming Frog’s SEO Spider enables you to crawl website URLs, add key elements to analyze SEO, and fix detected issues, making an excruciatingly long process simplified. Some elements include finding broken links, discovering duplicate pages, and creating site visualizations.
What we like: Search engine marketing is complex. Screaming Frog makes it easy with automated URL analysis that flags potential issues and lets you add simple fixes.
The Lighthouse SEO Chrome extension is an open-source, automated tool designed to improve the performance of your web applications. First, Lighthouse runs a series of tests against the target webpage and then reports results across the speed, quality, and overall performance of your application. Then, it returns results that make it easy to pinpoint and correct potential problem areas.
What we like: With page performance now impacting search results, Lighthouse offers a way to quickly identify issues that could hurt SEO efforts.
This YouTube SEO Chrome extension is all about boosting the impact of your videos to get more views and drive more engagement. From helping you understand how videos get ranked in search, what makes them related, and what content your target audience is searching for, vidIQ is a great addition to any video-driven SEO effort.
What we like: vidIQ boasts more than 2 million users and is regularly updated to improve performance, making it a stand-out choice to boost video SEO impact.
Streamline day-to-day SEO tasks with SEO Minion. From analyzing on-page SEO to checking broken links and previewing SERPs in real-time, the SEO Minion Chrome extension is a great way to save time on SEO without sacrificing your search ranking.
What we like: Along with current SEO features, SEO Minion adds new analysis and tracking options based on user feedback, making this extension a great choice for basic tasks and specific needs.
Solving for SEO Stress
Finding the right Chrome extension can help lower your SEO stress and boost your site’s impact. Plus, many of the tools listed above provide useful information on how to refine skills like backlink building and keyword accuracy. You’ll be acing the SEO section of Marketing 101 in no time. As a result, your site will see an exponential improvement in its search engine rankings.
Editor’s note: This post was originally published in September 2019 and has been updated for comprehensiveness.
The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration.
“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.”
But the report also indicates that this journey can be significantly sped up — by as much as 63% — if accounts begin their research at software review sites, gathering information and opinions from their peers. Journeys that originate at a review site often lead to deals of higher value too.
Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey. Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization.
“We built an account-based data model because we believe that there’s such a thing as an account journey and not an individual journey,” said Hedebrandt. “So if there are two, three or five people representing an account, which is typically what you see in B2B, all of these touches get mapped into the same timeline.”
Among those many touches is the intent data sourced from software review site G2. Dreamdata has an integration with G2 and a G2 dashboard allowing visualization of G2-generated intent data. This includes filtering prospects who are early in their journey, who have not yet discovered the customer’s product, or who have discovered it but are still searching. This creates a basis for attributing pipelines, conversions and revenue to the activity.
“Strategically, our ideal customer profile is a B2B software-as-a-service company,” said Hedenbrandt. “B2B SaaS companies are particularly ripe for understanding this digital customer journey; their main investment is in digital marketing, they have a salesforce that use software tools to do this inside sales model; and they also deliver their product digitally as well.” What’s more, it takes twice as long to close SaaS deal as it does to close deals with B2B commercial and professional services companies.
The Benchmarks findings. The conclusions of the 2022 Benchmarks report is based on aggregated, anonymized data from more than 400 Dreamdata user accounts. Focusing on first-touch attribution (from their multi-touch model), Dreamdata found that customer journeys where a review site is the first touch are 63% shorter than the average. In contrast, where the first touch channel is social, the journey is much longer than average (217%); it’s the same when paid media is the first touch (155%).
As the Benchmarks report suggests, this may well mean that social is targeting prospects that are just not in-market. It makes sense that activity on a review site is a better predictor of intent.
Hedenbrandt underlines the importance of treating the specific figures with caution. “It’s not complete science what we’ve done,” he admits, “but it’s real data from 400 accounts, so it’s not going to be completely off. You can only spend your time once, and at least from what we can see here it’s better to spend your time collecting reviews than writing another Facebook update.”
While Dreamdata highlights use of G2, Hedenbrandt readily concedes that competitor software review sites might reasonably be expected to show similar effects. “Definitely I would expect it to be similar.”
Why we care. It’s not news that B2B buyers researching software purchases use review sites and that those sites gather and trade in the intent data generated. Software vendors encourage users to post reviews. There has been a general assumption that a large number of hopefully positive reviews is a good thing to have.
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What Dreamdata’s findings indicate is that the effect of review sites on the buyer journey — especially as the first-touch channel — can be quantified and a value placed on it. “None of us questioned the value of reviews, but during this process you can actually map it into a customer journey where you can see the journey started from G2, then flowed into sales meetings, website visits, ads, etc. Then we can also join the deal value to the intent that started from G2.”
Likely, this is also another example of B2B learning from B2C. People looking at high consideration B2C purchases are now accustomed to seeking advice both from friends and from online reviews. The same goes for SaaS purchases, Hedenbrandt suggests: “More people are turning to sites like G2 to understand whether this is a trustworthy vendor or not. The more expensive it is, the more validation you want to see.”
About The Author
Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.
Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.