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The Best Help Desk Software You Should Use In 2023

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The Best Help Desk Software You Should Use In 2023

Communication in today’s world is very important and it is also the key to growing businesses, startups and so on! Hence, every business, startups require something or maybe somebody to manage the conversations related to resolving issues and many more.

Nowadays, you no longer require a professional human to perform the job of the help desks but today you have got stuff in your reach, that is the help desk software is introduced and it is probably the best way to resolve problems connected to the help desks.

Help desk software helps to manage, organise and also reply to service-related requests. Few help desks are used for the external requests from the clients and the rest are used for the internal requests from the teammates! This software can consist of several tools like an understanding base, live chatbox and a shared inbox solution for its clients.

Anyway, not all of the software will consist of these above-mentioned tools. By using these help desk software, businesses can improve their consumer experiences. Selecting a help desk software depends upon your user stories. The more you are specific about your choice, the better help desk you choose!

Here is the list of a few of the best help desk software solutions for the 2023 market

1. Help Scout (helpscout.com)

Help Scout is quite a good client support space that has got various tools for different businesses and startups so that the organisations can deliver a worthwhile experience to their clients. Signing up for

Help Scout is very profitable as it accesses several amazing tools to its users. It has collaboration tools that are used for asking for assistance! Collision detection is also there to decrease the duplicate work stuff. Workflows are used to automate routine jobs.

Save replies respond to the routine client’s queries. Docs help you to manage, organise and create content. Performance data helps to see which articles are going good, which one can do better and what type of articles are further needed for keeping up the good work.

2. Kustomer (www.kustomer.com)

Kustomer is a bit different from all the others! It is not exactly a help desk software but an application where both help desk and project management is combined and made into a single and unique kind of solution. Kustomer gives its users a multi-channel aid for chat, call, email and so on.

On the project management, space businesses can assign, build and also can fix due dates for jobs to be done right on time. Kustomer helps startups to upgrade multiple systems enabling all to save both their precious time and energy. Here businesses can view the full image of every client which is a great point!

3. Gorgias (www.gorgias.com)

Gorgias is considered to be a very good help desk support platform, especially for low volume backing squads. It specifically concentrates on e-commerce more than anything else. Gorgias also gives a shared inbox tool, live chat box and knowledge base tool to its clients.

The subscription plan over here begins from $60 a month. Gorgias has got a kind of drawback in their application that is the cost of the subscription plans can vary every month depending on the volume. But apart from this Gorgias helps its clients to save a lot of time and also can do refunds immediately from the help desk.

4. Freshdesk (www.freshdesk.com)

Freshdesk is the best backing software for call centre assistance. If you are having a decent large team, then probably this is what you should go ahead with! It is a multiple usage help desk tool. Whenever individuals sign up to Freshdesk they all do get access to amazing and interesting tools like the other help desk software.

They are a shared inbox, knowledge-based tool and the chatbox for managing assistance appeals. Freshdesk also gives a golden opportunity of handling client phone calls.

5. Hiver (hiverhq.com)

Hiver is the best Gmail based help desk tool over the Internet today! It has got a very decent consumer service and it is considered to be the only helpdesk tool built especially for Google Workspace. This application has got the job of tracking emails right, assigning and also accessing. Over here, you can delegate the incoming emails with just a single tap.

Not only this, but also businesses can track their key metrics and the overall squad performance. You can also write notes to your squad members to add context. Hiver has just got the correct job of making the email consumer service much more interesting than before.

6. Front (www.front.com)

Front is considered to be the best shared inbox software, especially for the group email collaboration stuff! Whenever interacting with the clients, several businesses often feel the need to use a group email id.

Anyway, some startups are there who prefer communicating more from their private email id. Nonetheless, who does not like to experience the functionality of the help desk tools! With this, businesses can connect SMS, email and social media profiles to a shared inbox. Front also has got productivity features.

7. ProProfs Help Desk (www.proprofsdesk.com)

ProProfs Help Desk enables businesses to manage all the emails properly at a particular space using the shared inbox! Using this help desk tool you can work together with shared inboxes. Startups can increase their agent productivity along with automation. Improved reports can be checked and performances can be detected and judged.

ProProfs Help Desk provides multi-channel support to its clients and it also includes a chatbox, surveys and a knowledge base. It is considered to be a one-stop destination to handle an organisation. This help desk tool also helps you to automate repetitive jobs

8. Happyfox (www.happyfox.com)

Happyfox is a cloud-based consumer relationship management solution system that has got the job of providing help desks to various startups across different industries like education, energy, travel, retail, software and so on!

The subscription plans do start from $29.001 a month and also has got plans up to $89.001 a month. Happyfox certainly does not have a free plan and to use this application, you compulsorily need to subscribe yourself to gain the benefits. It is a great customer support system present over the internet. In case of any sort of confusion, users can directly write to Happyfox.

9. HelpDesk (www.helpdesk.com)

HelpDesk is a ticketing system for business teams of any sort of size. This application helps your email communication to be far better than before.

Over here businesses can easily get started free of cost and the best part is that no credit cards are required. The helpdesk helps startups manage all of the client conversations in a single space by creating beautiful bonds automatically. The trial period over here consists of 14 days. It has got all ready to use automation. Experience an amazing help desk journey authentically at the HelpDesk.

10. Zoho Desk (www.zoho.com/desk)

Zoho Desk is currently the best help desk software tool, especially for sales-focused teams. Zoho has got a good and strong support solution system for consumer connections! Zoho Desk also has a shared inbox and a knowledge base tool just like the other applications.

But the offerings of Zoho Desk are a way bit more advanced than that of the others. They do provide many developed mechanisms for chat tagging and sorting. The best and the basic features are available just on the highest priced subscription plan and this aspect often turns out to be very pricey for some teams.

Conclusion

Always choose your helpdesk tool wisely! Do make a decision only whenever you are having a good framework in your mindset.

A long feature list might look impressive but if the pants do not fit you never wear it. As a result, never buy plans out of your budget!

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The Future of Content Success Is Social

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The Future of Content Success Is Social

Here’s a challenge: search “SEO RFP” on Google. Click on the results, and tell me how similar they are.

We did the same thing every other SEO does: We asked, “What words are thematically relevant?” Which themes have my competitors missed?” How can I put them in?” AND “How can I do everything just slightly better than they can?”

Then they do the same, and it becomes a cycle of beating mediocre content with slightly less mediocre content.

When I looked at our high-ranking content, I felt uncomfortable. Yes, it ranked, but it wasn’t overly helpful compared to everything else that ranked.

Ranking isn’t the job to be done; it is just a proxy.

Why would a high-ranking keyword make me feel uncomfortable? Isn’t that the whole freaking job to be done? Not for me. The job to be done is to help educate people, and ranking is a byproduct of doing that well.

I looked at our own content, and I put myself in the seat of a searcher, not an SEO; I looked at the top four rankings and decided that our content felt easy, almost ChatGPT-ish. It was predictable, it was repeatable, and it lacked hot takes and spicy punches.

So, I removed 80% of the content and replaced it with the 38 questions I would ask if I was hiring an SEO. I’m a 25-year SME, and I know what I would be looking for in these turbulent times. I wanted to write the questions that didn’t exist on anything ranking in the top ten. This was a risk, why? Because, semantically, I was going against what Google was likely expecting to see on this topic. This is when Mike King told me about information gain. Google will give you a boost in ranking signals if you bring it new info. Maybe breaking out of the sea of sameness + some social signals could be a key factor in improving rankings on top of doing the traditional SEO work.

What’s worth more?

Ten visits to my SEO RFP post from people to my content via a private procurement WhatsApp group or LinkedIn group?

One hundred people to the same content from search?

I had to make a call, and I was willing to lose rankings (that were getting low traffic but highly valued traffic) to write something that when people read it, they thought enough about it to share it in emails, groups, etc.

SME as the unlock to standout content?

I literally just asked myself, “Wil, what would you ask yourself if you were hiring an SEO company? Then I riffed for 6—8 hours and had tons of chats with ChatGPT. I was asking ChatGPT to get me thinking differently. Things like, “what would create the most value?” I never constrained myself to “what is the search volume,” I started with the riffs.

If I was going to lose my rankings, I had to socially promote it so people knew it existed. That was an unlock, too, if you go this route. It’s work, you are now going to rely on spikes from social, so having a reason to update it and put it back in social is very important.

Most of my “followers” aren’t looking for SEO services as they are digital marketers themselves. So I didn’t expect this post to take off HUGLEY, but given the content, I was shocked at how well it did and how much engagement it got from real actual people.

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7 Things Creators Should Know About Marketing Their Book

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7 Things Creators Should Know About Marketing Their Book

Writing a book is a gargantuan task, and reaching the finish line is a feat equal to summiting a mountain.

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Being position-less secures a marketer’s position for a lifetime

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Optimove Positionless Marketer Optimove

On March 20, 2024, the Position-less Marketer was introduced on MarTech.org and my keynote address at Optimove’s user conference.

Since that initial announcement, we have introduced the term “Position-less Marketer” to hundreds of leading marketing executives and learned that readers and the audience interpreted it in several ways. This article will document a few of those interpretations and clarify what “position-less” means regarding marketing prowess.

As a reminder, data analytics and AI, integrated marketing platforms, automation and more make the Position-less Marketer possible. Plus, new generative AI tools like ChatGPT, Canna-GPT, Github, Copilot and DALL-E offer human access to powerful new capabilities that generate computer code, images, songs and videos, respectively, with human guidance.

Position-less Marketer does not mean a marketer without a role; quite the opposite

Speaking with a senior-level marketer at a global retailer, their first interpretation may be a marketer without a role/position. This was a first-glance definition from more than 60% of the marketers who first heard the term. But on hearing the story and relating it to “be position-less” in other professions, including music and sports, most understood it as a multidimensional marketer — or, as we noted, realizing your multipotentiality. 

One executive said, phrasing position-less in a way that clarified it for me was “unlocking your multidimensionality.” She said, “I like this phrase immensely.” In reality, the word we used was “multipotentiality,” and the fact that she landed on multidimensionality is correct. As we noted, you can do more than one thing.

The other 40% of marketing executives did think of the “Position-less Marketer” as a marketing professional who is not confined or defined by traditional marketing roles or boundaries. In that sense, they are not focused only on branding or digital marketing; instead, they are versatile and agile enough to adjust to the new conditions created by the tools that new technology has to offer. As a result, the Position-less Marketer should be comfortable working across channels, platforms and strategies, integrating different approaches to achieve marketing goals effectively.

Navigating the spectrum: Balancing specialization and Position-less Marketing

Some of the most in-depth feedback came from data analytic experts from consulting firms and Chief Marketing Officers who took a more holistic view.

Most discussions of the “Position-less Marketer” concept began with a nuanced perspective on the dichotomy between entrepreneurial companies and large enterprises.

They noted that entrepreneurial companies are agile and innovative, but lack scalability and efficiency. Conversely, large enterprises excel at execution but struggle with innovation due to rigid processes.

Drawing parallels, many related this to marketing functionality, with specialists excelling in their domain, but needing a more holistic perspective and Position-less Marketers having a broader understanding but needing deep expertise.

Some argued that neither extreme is ideal and emphasized the importance of balancing specialization and generalization based on the company’s growth stage and competitive landscape.

They highlight the need for leaders to protect processes while fostering innovation, citing Steve Jobs’ approach of creating separate teams to drive innovation within Apple. They stress the significance of breaking down silos and encouraging collaboration across functions, even if it means challenging existing paradigms.

Ultimately, these experts recommended adopting a Position-less Marketing approach as a competitive advantage in today’s landscape, where tight specialization is common. They suggest that by connecting dots across different functions, companies can offer unique value to customers. However, they caution against viewing generalization as an absolute solution, emphasizing the importance of context and competitive positioning.

These marketing leaders advocate for a balanced marketing approach that leverages specialization and generalization to drive innovation and competitive advantage while acknowledging the need to adapt strategies based on industry dynamics and competitive positioning.

Be position-less, but not too position-less — realize your multipotentiality

This supports what was noted in the March 20th article: to be position-less, but not too position-less. When we realize our multipotentiality and multidimensionality, we excel as humans. AI becomes an augmentation.

But just because you can individually execute on all cylinders in marketing and perform data analytics, writing, graphics and more from your desktop does not mean you should.

Learn when being position-less is best for the organization and when it isn’t. Just because you can write copy with ChatGPT does not mean you will write with the same skill and finesse as a professional copywriter. So be position-less, but not too position-less.

Position-less vs. being pigeonholed

At the same time, if you are a manager, do not pigeonhole people. Let them spread their wings using today’s latest AI tools for human augmentation.

For managers, finding the right balance between guiding marketing pros to be position-less and, at other times, holding their position as specialists and bringing in specialists from different marketing disciplines will take a lot of work. We are at the beginning of this new era. However, working toward the right balance is a step forward in a new world where humans and AI work hand-in-hand to optimize marketing teams.

We are at a pivot point for the marketing profession. Those who can be position-less and managers who can optimize teams with flawless position-less execution will secure their position for a lifetime.

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