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The Best Help Desk Software You Should Use In 2023



The Best Help Desk Software You Should Use In 2023

Communication in today’s world is very important and it is also the key to growing businesses, startups and so on! Hence, every business, startups require something or maybe somebody to manage the conversations related to resolving issues and many more.

Nowadays, you no longer require a professional human to perform the job of the help desks but today you have got stuff in your reach, that is the help desk software is introduced and it is probably the best way to resolve problems connected to the help desks.

Help desk software helps to manage, organise and also reply to service-related requests. Few help desks are used for the external requests from the clients and the rest are used for the internal requests from the teammates! This software can consist of several tools like an understanding base, live chatbox and a shared inbox solution for its clients.

Anyway, not all of the software will consist of these above-mentioned tools. By using these help desk software, businesses can improve their consumer experiences. Selecting a help desk software depends upon your user stories. The more you are specific about your choice, the better help desk you choose!

Here is the list of a few of the best help desk software solutions for the 2023 market

1. Help Scout (

Help Scout is quite a good client support space that has got various tools for different businesses and startups so that the organisations can deliver a worthwhile experience to their clients. Signing up for

Help Scout is very profitable as it accesses several amazing tools to its users. It has collaboration tools that are used for asking for assistance! Collision detection is also there to decrease the duplicate work stuff. Workflows are used to automate routine jobs.

Save replies respond to the routine client’s queries. Docs help you to manage, organise and create content. Performance data helps to see which articles are going good, which one can do better and what type of articles are further needed for keeping up the good work.

2. Kustomer (

Kustomer is a bit different from all the others! It is not exactly a help desk software but an application where both help desk and project management is combined and made into a single and unique kind of solution. Kustomer gives its users a multi-channel aid for chat, call, email and so on.

On the project management, space businesses can assign, build and also can fix due dates for jobs to be done right on time. Kustomer helps startups to upgrade multiple systems enabling all to save both their precious time and energy. Here businesses can view the full image of every client which is a great point!

3. Gorgias (

Gorgias is considered to be a very good help desk support platform, especially for low volume backing squads. It specifically concentrates on e-commerce more than anything else. Gorgias also gives a shared inbox tool, live chat box and knowledge base tool to its clients.

The subscription plan over here begins from $60 a month. Gorgias has got a kind of drawback in their application that is the cost of the subscription plans can vary every month depending on the volume. But apart from this Gorgias helps its clients to save a lot of time and also can do refunds immediately from the help desk.

4. Freshdesk (

Freshdesk is the best backing software for call centre assistance. If you are having a decent large team, then probably this is what you should go ahead with! It is a multiple usage help desk tool. Whenever individuals sign up to Freshdesk they all do get access to amazing and interesting tools like the other help desk software.

They are a shared inbox, knowledge-based tool and the chatbox for managing assistance appeals. Freshdesk also gives a golden opportunity of handling client phone calls.

5. Hiver (

Hiver is the best Gmail based help desk tool over the Internet today! It has got a very decent consumer service and it is considered to be the only helpdesk tool built especially for Google Workspace. This application has got the job of tracking emails right, assigning and also accessing. Over here, you can delegate the incoming emails with just a single tap.

Not only this, but also businesses can track their key metrics and the overall squad performance. You can also write notes to your squad members to add context. Hiver has just got the correct job of making the email consumer service much more interesting than before.

6. Front (

Front is considered to be the best shared inbox software, especially for the group email collaboration stuff! Whenever interacting with the clients, several businesses often feel the need to use a group email id.

Anyway, some startups are there who prefer communicating more from their private email id. Nonetheless, who does not like to experience the functionality of the help desk tools! With this, businesses can connect SMS, email and social media profiles to a shared inbox. Front also has got productivity features.

7. ProProfs Help Desk (

ProProfs Help Desk enables businesses to manage all the emails properly at a particular space using the shared inbox! Using this help desk tool you can work together with shared inboxes. Startups can increase their agent productivity along with automation. Improved reports can be checked and performances can be detected and judged.

ProProfs Help Desk provides multi-channel support to its clients and it also includes a chatbox, surveys and a knowledge base. It is considered to be a one-stop destination to handle an organisation. This help desk tool also helps you to automate repetitive jobs

8. Happyfox (

Happyfox is a cloud-based consumer relationship management solution system that has got the job of providing help desks to various startups across different industries like education, energy, travel, retail, software and so on!

The subscription plans do start from $29.001 a month and also has got plans up to $89.001 a month. Happyfox certainly does not have a free plan and to use this application, you compulsorily need to subscribe yourself to gain the benefits. It is a great customer support system present over the internet. In case of any sort of confusion, users can directly write to Happyfox.

9. HelpDesk (

HelpDesk is a ticketing system for business teams of any sort of size. This application helps your email communication to be far better than before.

Over here businesses can easily get started free of cost and the best part is that no credit cards are required. The helpdesk helps startups manage all of the client conversations in a single space by creating beautiful bonds automatically. The trial period over here consists of 14 days. It has got all ready to use automation. Experience an amazing help desk journey authentically at the HelpDesk.

10. Zoho Desk (

Zoho Desk is currently the best help desk software tool, especially for sales-focused teams. Zoho has got a good and strong support solution system for consumer connections! Zoho Desk also has a shared inbox and a knowledge base tool just like the other applications.

But the offerings of Zoho Desk are a way bit more advanced than that of the others. They do provide many developed mechanisms for chat tagging and sorting. The best and the basic features are available just on the highest priced subscription plan and this aspect often turns out to be very pricey for some teams.


Always choose your helpdesk tool wisely! Do make a decision only whenever you are having a good framework in your mindset.

A long feature list might look impressive but if the pants do not fit you never wear it. As a result, never buy plans out of your budget!

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Take back your ROI by owning your data



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Other brands can copy your style, tone and strategy — but they can’t copy your data.

Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences. 

Join ActionIQ and Snowplow to learn the value of composing your stack – decoupling the data collection and activation layers to drive more intelligent targeting.

Register and attend “Maximizing Marketing ROI With a Composable Stack: Separating Reality from Fallacy,” presented by Snowplow and ActionIQ.

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About the author

Cynthia RamsaranCynthia Ramsaran

Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land and MarTech. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries. She was a writer/producer for and produced thought leadership for KPMG. Cynthia hails from Queens, NY and earned her Bachelor’s and MBA from St. John’s University.

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Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai



Revolutionizing Auto Retail: The Game-Changing Partnership Between Amazon and Hyundai

Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars.

Imagine browsing for your dream car on Amazon, with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace. Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail.

Driving Change Through Amazon’s Auto Revolution

Consider “Josh”, a tech-savvy professional with an affinity for efficiency. Faced with the tedious process of purchasing a new car, he stumbled upon Amazon’s automotive section. Intrigued by the prospect of a one-stop shopping experience, Josh decided to explore the Amazon-Hyundai collaboration.

The result?

A hassle-free online car purchase, personalized to his preferences, and delivered to his doorstep. Josh’s story is just a glimpse into the real-world impact of this game-changing partnership.

Bridging the Gap Between Convenience and Complexity

Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices. The disconnect between the convenience consumers seek and the cumbersome process they endure has long been a pain point in the automotive industry. The need for a streamlined, customer-centric solution has never been more pressing.

1701235578 44 Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai1701235578 44 Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

Ecommerce Partnership Reshaping Auto Retail Dynamics

Enter Amazon and Hyundai’s new strategic partnership coming in 2024—an innovative solution poised to redefine the car-buying experience. The trio of key developments—Amazon becoming a virtual showroom, Hyundai embracing AWS for a digital makeover, and the integration of Alexa into next-gen vehicles—addresses the pain points with a holistic approach.

In 2024, auto dealers for the first time will be able to sell vehicles in Amazon’s U.S. store, and Hyundai will be the first brand available for customers to purchase.

Amazon and Hyundai launch a broad, strategic partnership—including vehicle sales on in 2024 – Amazon Staff

This collaboration promises not just a transaction but a transformation in the way customers interact with, purchase, and engage with their vehicles.

Pedal to the Metal

Seamless Online Purchase:

  • Complete the entire transaction within the trusted Amazon platform.
  • Utilize familiar payment and financing options.
  • Opt for convenient pick-up or doorstep delivery.
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Hyundai’s Cloud-First Transformation:

  • Experience a data-driven organization powered by AWS.
  • Benefit from enhanced production optimization, cost reduction, and improved security.

Alexa Integration in Next-Gen Vehicles:

  • Enjoy a hands-free, voice-controlled experience in Hyundai vehicles.
  • Access music, podcasts, reminders, and smart home controls effortlessly.
  • Stay connected with up-to-date traffic and weather information.

Driving into the Future

The Amazon-Hyundai collaboration is not just a partnership; it’s a revolution in motion. As we witness the fusion of e-commerce giant Amazon with automotive prowess of Hyundai, the potential impact on customer behavior is staggering.

The age-old challenges of car buying are met with a forward-thinking, customer-centric solution, paving the way for a new era in auto retail. From the comfort of your home to the driver’s seat, this partnership is set to redefine every step of the journey, promising a future where buying a car is as easy as ordering a package online.

Embrace the change, and witness the evolution of auto retail unfold before your eyes.

Revolutionizing Auto Retail The Game Changing Partnership Between Amazon and Hyundai

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How to Schedule Ad Customizers for Google RSAs [2024]



How to Schedule Ad Customizers for Google RSAs [2024]

It’s no wonder that responsive search ads have steadily grown in popularity in recent years. Through Google’s machine learning capabilities, RSAs provide a powerful way to automate the testing of multiple headlines and descriptions to ensure a closer match to user intent. The benefits are clear: RSAs mean broader reach, better engagement, and improved performance metrics.

However, all these benefits come at a significant (but reasonable) cost – they can be extremely difficult to manage, especially when it comes to updating ad copy to promote limited time offers.

I know this firsthand – I work with several ecommerce clients with promotions that constantly change. Not too long ago, I found myself going through the consistently tedious process of updating a client’s RSA headlines and copy. As I was making the changes, I thought to myself: “There must be a better way to update this ad copy. I shouldn’t have to use find and replace so many times while pausing and enabling my ad campaigns.”

After expressing this to my colleague, Jordan Stambaugh, the two of us agreed there must be a better way. But we’d have to make it happen. A few weeks later, we put that idea into action and created a more efficient process for updating RSA ad copy on a scheduled basis. If you want to try this process for yourself, just keep reading.

Responsive Search Ad Customizers 101: Basic Options & Execution

Before diving into the process of scheduling automatic updates for your RSA customizers, it’s essential to understand some key Responsive Search Ad fundamentals.

First, you can customize three main options within RSAs: the Attribute Name, the Data Type, and the Account Value. Each of these plays a vital role in personalizing your ads:

  • Attribute Name: This is essentially the identifier for the customizer. It is how you’ll reference the specific piece of information you’re customizing within the ad. For instance, if you’re running a promotion, you might name an attribute “Promotion.”
  • Data Type: This indicates the kind of data the attribute represents and it determines how the information can be formatted and used within the ad. Common data types include Text (for plain, non-numeric text), Percent (to represent percentage discounts), Price (to denote monetary values), and Number (for any numerical value).
  • Account Value: This is the default value for the attribute that you set at the account level. It acts as a fallback if more specific values aren’t provided at the campaign or ad group level.

For example, if you wanted to promote a 10% off discount using RSAs, you’d use the “Discount” attribute, a data type of “Percent,” and an account value of “10% off.” Then, when someone is searching for products, Google would test automatically inserting a copy regarding a 10% off promotion into your ad.

Once you’ve set up the right customization options, you can start to format your RSAs with customizers.

Here’s how:

  • Start by typing in {
  • Click on Ad Customizer then select your attribute
  • Google will populate your attributes that are already uploaded
  • For a simple offer, use the “Default text” attribute as a catch-all. This will ensure your ads run smoothly if Google can’t pull the right messaging from your RSA feed



How to Schedule Your Ad Customizers with a Feed

Now that we’ve covered the basics, let’s cover how to schedule your ad customizers.

Just follow this three step process:

1. Create the feed

Start by creating two sheets: The Parent sheet, and the Child sheet. The “Parent” sheet will act as the primary data source, while the child sheet will pull data from the parent sheet.

We’ll start by building the parent sheet. After opening the sheet, start by renaming the active tab to “Promotions.” Don’t skip this step, it’s crucial for referencing this range in formulas later on.

In your “Promotions” tab, head to the top row and label columns A, B, and C with the headers of your ad customizer attributes. For example, you might have “BrandSaleHeadline” as your attribute in column A, “text” as the Data Type in column B, and “Shop the Collection” as the Account Value in column C.

Once your headers are in place, move to cell C2. Here, you’ll input the expression =lookup(today(),F:G,E:E). This formula will play a key role in dynamically updating your RSA customizer based on the current date.

Next, go to columns E, F, and G, which will be used to manage your scheduling. In these columns, you’ll list out the different values your chosen attribute might take, alongside their corresponding start and end dates. For example, under the “BrandSaleHeadline” attribute, you might schedule various promotional headlines to appear during different sale periods throughout the year.

Here’s how your sheet might look:

Now look back at the first 3 columns on your sheet. They should look like this:

Now create a second sheet. We’ll call this sheet the Child sheet. It’s going to automatically pull in data from the parent sheet you just created, and will be the one you link to Google Ads later on.

Columns A, B and C will be almost identical to the child sheet, but we will be using a special formula later so we can automatically populate this. So, start by labeling Row 1 Column A “Attribute,” then the next column as “Data type,” then column C as “Account value.” 

Then go to C2 and use this expression to populate the right account value from the parent document: =importrange(“[PARENT DOCUMENT URL HERE]”,”Promotions!C2″)

Your sheet should now look like this:

We recommend adding a date range with default text for any days you’re  not running a promotion. In the example above, we have “Shop Our Collection” appearing as default text.

2. Input attributes

Once you have your feed created, the next step involves inputting your attributes into the Google Ads platform. This can be done either manually or through a bulk upload.

For the manual approach, navigate to “Tools & Settings” in your Google Ads interface, then go to ‘Setup’ followed by “Business Data.” Here, you’ll find an option for “Ad Customizer Attributes.” Click the plus sign to add your attributes. It’s crucial to use the same attribute names that you’ve established in your Parent Google Sheet template to ensure consistency and proper data synchronization.



Alternatively, if you prefer the bulk upload method, again head to “Tools & Settings.” This time, select “Bulk Actions” and then “Uploads.” For this process, you only need to upload columns A to C from your template. 

Be aware that it might take some time for your uploaded attributes to be reflected in the business data section of Google Ads.

3. Set up an automatic schedule

At this point, you’ve almost finished scheduling your ad customizers. Navigate to Tools & Settings, then Bulk Actions, then Uploads, then click the Schedules tab at the top. Select your Child Google Sheet as the data source, and share your Google Sheet with the appropriate email.



And there you have it – Google will automatically pull in the data you populated in the sheets into your RSAs.

Common Challenges When Scheduling RSA Ad Customizers

When we test these sheets with our clients in the wild, we’ve uncovered five common challenges. Be on the lookout for these issues – solving them before they happen can save you a lot of trouble down the line.

Not scheduling your upload when the site changes 

The first and most significant hurdle is the mismatch between the scheduled data upload and website content updates. For instance, if the Google Sheet is set to upload at 11 am, but the website changes occur at 3 pm, there’s going to be a discrepancy where the wrong message could be displayed for several hours, or new messaging could appear prematurely. Conversely, if the website updates happen before the scheduled sheet upload, outdated promotions might linger until the new data is imported. Synchronizing these schedules is crucial; it’s best to align them so updates occur simultaneously.

Skipping QA during a message change

Another pitfall is neglecting quality assurance (QA) during message updates. It’s vital to regularly check the business data section to verify that the correct values are in place post-update.

Issues with the IMPORTRANGE function

Then there’s the technical aspect of setting up the IMPORTRANGE function correctly in the Google Sheets template. The ‘child’ template must reliably pull data from the ‘parent’ sheet. If this function isn’t configured correctly, data won’t be imported as needed.

Not sharing access of the Google template for automatic uploads

Pay attention to your access permissions for the Google Sheets template. Google will prompt you with the email address that needs permission to access the ‘child’ sheet for automatic uploads. Overlooking the sharing of your sheet with this address will prevent the system from working.

Having date range gaps in your parent sheet

Lastly, a common oversight is leaving date range gaps in the ‘parent’ sheet. Every single date must be accounted for without overlaps. A practical tip is to have an ‘evergreen’ backup message ready, scheduled to run continuously, ideally through the end of the year, to cover any potential gaps.


Leveraging Google Sheets in conjunction with Google Ads to schedule RSA ad customizers is a game-changer for managing dynamic promotional content. This process not only streamlines your workflows but also ensures that your ads remain relevant and up-to-date, reflecting current promotions without the need for constant manual intervention. 

By adopting this method, you’ll save significant time and effort, allowing you to focus more on strategy and less on the minutiae of ad copy updates. Give it a try and experience a more efficient way to manage your RSAs, keeping your campaigns fresh and engaging with minimal hassle.

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