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The Complete Pinterest Marketing Guide: 9 Tips For Business Growth in 2023

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The Complete Pinterest Marketing Guide: 9 Tips For Business Growth in 2023

Starting a business can be overwhelming, but leveraging the power of Pinterest to market your products or services doesn’t have to be.

Whether you’re just getting started on the platform or looking for advanced tactics and strategies to enhance your current Pinterest marketing strategy, this guide has you covered.

You’ll learn how to create compelling visuals that stand out in the feed and advance techniques like influencer collaboration, facilitating customers through board organization, audience segmentation, and more!

By implementing our proven Pinterest marketing tips, you’ll set yourself up for long-term sustainable growth to take advantage of everything this powerful visual-oriented social media platform offers.

Keep reading below if you want to increase your reach and sales while driving meaningful engagement with potential clients!

What Is Pinterest?

Pinterest is a visual-based social media platform that allows users to “pin” images, videos, and other content related to their interests.

With over 440 million active monthly users, it has become a powerful marketing tool for businesses of all sizes.

Pinterest users can create boards to organize their pins into specific topics. They can also follow other users to keep up with their content and engage with them by liking, commenting, or repinning interesting posts.

Why Do You Need A Pinterest Marketing Strategy For Your Business?

Pinterest is an excellent growth tool for businesses, and they need to focus on dedicated Pinterest marketing strategies for two major reasons.

First, Pinterest gets a lot of traffic that’s looking to buy. According to Pinterest’s research data, its users are “90% more likely to say they’re always shopping.”

This means if you have a product or service to offer, Pinterest could be an excellent source of qualified leads for your business.

Second, unlike other social media platforms, Pinterest is a long-term investment. People come to the platform to find inspiration for their projects and ideas.

This allows you to build meaningful relationships with potential customers, raising brand awareness and driving sales over time. That’s why smart brands include Pinterest in their social media marketing campaigns.

Now that you understand what Pinterest is and why it’s important for your business, let’s understand what goes into creating an effective Pinterest marketing strategy.

Top Ingredients Of Winning Pinterest Marketing Strategies

Let’s dive into three essential components that make up a successful Pinterest marketing strategy.

#1: Distributing High-Quality Content

Creating high-quality content is the foundation of a successful Pinterest marketing strategy. When crafting visuals for your pins, you’ll want to make sure they stand out and capture your audience’s attention in the feed.

Similarly, you need to ensure the content is distributed correctly. For instance, you must leverage the right type of pins to promote your online store, blog, recipes, or DIY projects and ensure you’re targeting the right audience.

#2: Promotion & Optimization

Once you have your content created, it’s time to promote it and optimize your campaigns. You want to ensure you’re using the right keywords so that people can easily find your content.

You can also use influencer collaborations, A/B testing, and analytics tools to measure the performance of your pins and ensure you’re getting the most out of your campaigns.

#3: Community Engagement

Finally, fostering meaningful relationships with your audience is key to building a successful Pinterest presence. You want to engage with your followers by responding to comments, liking pins, and repinning content from other users in your niche.

This will help you build brand loyalty and trust, essential for driving long-term growth on the platform.

By following these steps, you can create a successful Pinterest marketing strategy that will help you reach and engage with potential customers while driving sales in the long run.

Now that you know how Pinterest marketing strategies are created, let’s dive deep into tricks of the trade and learn Pinterest best practices.

9 Tips To Create An Effective Pinterest Marketing Strategy

Here are 9 Pinterest marketing tips that will drive growth.

#1: Get a Pinterest Business Account

When signing up for Pinterest, you can choose between a personal or business account on Pinterest. While they are both free and allow you to post pins, the latter provides some advanced features that give it an edge over a personal account.

How?

With a business Pinterest account, you can extend your reach by unlocking tools such as Pinterest Analytics, Pinterest Business Hub, rich pins, and all other types of pins. This gives you more control over the type of content you post and allows you to track your performance.

Sounds amazing, right? Our step-by-step guide will teach you how to set up your business Pinterest account.

Also, it doesn’t matter if you have already created a personal Pinterest account. The platform allows you to create a linked Pinterest business account with every personal profile.

So, if you wish to use Pinterest as a marketing tool, sign up for a business account.

#2: Create A Professional, Attractive, & Optimized Pinterest Profile

Your Pinterest profile is an extension of your brand, so you want to make sure it looks professional and optimized. You can customize your profile by:

  • adding a profile picture with a logo
  • writing an engaging, keyword-rich bio
  • using a unique, keyword-rich user handle or profile name
  • uploading a banner image that relates to or describes your business
  • adding the link to your website and social profiles

This will not only make your profile look more attractive, but it will also help you increase the visibility of your pins to other Pinterest users.

Remember, the quality of your profile plays a key role in determining the success of your Pinterest marketing efforts.

#3: Learn Pinterest SEO and Perform Keyword Research

Just like Bing or Google, Pinterest is a search engine. The only difference is that it is a visual search engine.

Still, search engine optimization rules (SEO) apply to Pinterest as well. This means there is an algorithm behind pins appearing in the Pinterest feed, and you need to optimize your content for relevant keywords to compete with other pins.

That’s why keyword research is so important. But how do you find keywords that your target audience is searching for?

The easiest way to find relevant keywords is by leveraging Pinterest’s “search bar autocomplete” feature. Simply type in the root keyword related to your business, and the search engine will provide you with a list of related keywords.

Or, you can go to https://trends.pinterest.com/ and use Pinterest Trends to find trending topics people are interested in. Browse those topics and categories to find keywords related to your business.

When your keyword research is complete, use them in your profile bio, pin titles, pin descriptions, board titles, and board descriptions to optimize them for the Pinterest search engine.

Besides keywords, Pinterest looks at the following ranking factors to decide which pins will show up in the results:

  • Topic relevance
  • Quality of your pin
  • Your engagement rate
  • Quality of your profile (Pinner Quality)
  • Domain quality of your business website

#4: Create & Organize Your Pinterest Boards

When setting up your Pinterest board, it is important to focus on both the aesthetics and organization of your boards.

So, choose a theme for each board based on the content you plan to post, and group similar boards together.

Why?

This will help Pinterest users quickly find the content they are looking for.

For example, if you have an online store, you can create boards for different product categories like clothing, accessories, shoes, etc.

Similarly, if you have a blog, organize your boards according to the topics you write about, such as fashion, beauty, lifestyle, etc.

Also, add board covers to your Pinterest boards to make them more visually appealing to visitors.

Finally, remember to link each board to your website or social media profiles whenever possible. This will help your blog or e-commerce store more website traffic.

#5: Create Compelling & High-Quality Pins

Pins are the lifeblood of Pinterest. After all, this is where your content will be discovered and shared by other users.

So, you must ensure your pins are high-quality and visually appealing.

To create high-quality pins, you should use images or videos that are relevant to the topic and have clear, eye-catching text, if any.

Also, use bright colors, simple designs, and interesting visual elements to make your pins stand out from the crowd.

In addition, always remember to create pins with the right aspect ratio. Pinterest recommends using a 2:3 aspect ratio or 1000 px by 1500 px images for best results.

Incorrect pin sizes can have your images cropped automatically by Pinterest, thus reducing the visual impact of your pins on both desktop and Pinterest app views.

But it’s nothing to worry about, as plenty of free online tools can help you quickly resize images or create pins from scratch.

Canva and Adobe Spark, for example, are some of the most popular free tools you can use to create attractive pins.

#6: Write Enticing, Keyword Rich Descriptions

While creating attractive visual content and enhancing the visual appeal of your Pinterest profile, remember to include keywords in your Pinterest pins’ and board descriptions.

Using keywords in your descriptions will help you gain more visibility and engagement on Pinterest. This means these descriptions will work well for both Pinterest SEO and users. The platform will understand that you want to rank for a particular term, while users will see what your content is about.

However, you need to be careful while writing board and pin descriptions. Why?

Because you get up to 500 characters to write a pin description.

It doesn’t mean that all of the 500 characters will appear in search results. Only the first 30 to 60 characters will most likely appear in the Pinterest feed.

Keeping this information in mind, here is what you should do:

  • Include relevant keywords in the first 3 to 5 terms.
  • Try to have your brand name in the first line.
  • Place keywords naturally and don’t stuff them too much.
  • Include a call-to-action to drive traffic to your store or blog posts.
  • Finally, make your descriptions enticing and engaging.

#7: Understand And Leverage All Types Of Pins

The best thing about using a free business account is the freedom it gives you to create different types of pins.

While a personal account can only post idea pins and static pins to share ideas, a business account lets you post the following:

  • Image pins
  • Video pins
  • Story pins
  • Rich pins

Rich pins are the most interesting and useful of them all. They help you gain more visibility on Pinterest because they’re interactive in nature and facilitate users. How?

They fetch and display information from your website when a user clicks on them.

For example, product pins can include prices, availability information, and links to product pages. Recipe pins can show ingredients, cooking times, and nutritional information.

Similarly, article rich pins include the headline, author, and a brief blog post description.

So, no matter the type of rich, each one of them offers additional information about your products, leading to more engagement and better chances of conversions.

Important: When you link product pins back to your website, it helps improve your domain quality, ultimately strengthening your Pinterest SEO strategy.

#8: Use Your Pinterest Business Account Tools

Besides the option to post all types of pins, Pinterest business accounts come with some powerful features that can help you analyze, optimize, and promote your content for better performance.

For starters, Pinterest Analytics offers insights into your pins, boards, and overall profile performance.

You can track data like impressions, clicks, saves, and follows in order to understand user preferences and optimize your content accordingly.

Then, there is Pinterest advertising, which lets you use the Promoted Pins (or Pinterest Ads) feature to showcase your best pins in front of more people.

You can even target relevant audiences and measure the success of your campaigns using Pinterest Ads Manager.

How does it work?

At the highest level (campaign level):

  1. Set a budget for your campaign
  2. Choose one of the following campaign goals: awareness, engagement, and traffic.

At mid-level (ad group-level):

  1. Choose your target audience.
  2. Select your ad dates.

At the bottom level (ad-level):

  1. Select your pins to promote

You can choose any of the following ad formats:

  • Collections ad
  • Video ads
  • Carousel
  • Idea ads

That’s it — run ads, analyze performance, and adjust your Pinterest strategy accordingly.

However, the results of your campaigns depend heavily on your goals.

While awareness and engagement campaigns can increase brand awareness, traffic campaigns can get you more website visitors.

So, choose your goals wisely.

#9: Engage With Your Target Audience

Engagement is the key to success on Pinterest.

That’s why it’s important for you to actively engage with both your followers and target audience.

You can do this by leaving comments on pins, repinning content from other users, and responding to questions and messages. This helps build trust and credibility, which can lead to more engagement on your pins and website.

You can even join group boards and collaborate with other creators in your niche.

This allows you to reach a wider audience and get more exposure for your content.

Plus, it’s a great way to network with influencers and get additional promotion for your brand.

So, start engaging with other users on Pinterest today and reap the rewards of success!

AND that’s a wrap!

Buckle Up For Pinterest Success

By now, we’re sure you know that Pinterest should definitely be a part of your social media marketing strategy.

As with any other platform, success on Pinterest takes time and effort. But with the right strategy, you can leverage Pinterest to create a powerful presence for your brand on this highly engaging social network.

However, if it seems overwhelming or overly technical, consider completing this: Social Media Marketing Certificate.

Or follow our 2023 step-by-step guide to set up your Pinterest business account and create an effective Pinterest strategy to generate leads and drive sales.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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