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MARKETING

Top 11 Payment Processing Companies in 2022

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Which payment processing companies should you choose for your business? Many business leaders struggle with this question. After all, payment gateway and digital payment can be fierce, especially if you are not a regular user.

With dozens of companies offering credit card processing and online payment solutions to choose from, it will be difficult for merchants to make decisions.

Here, we’ve compiled a list of the industry’s leading payment companies to help you decide.

Helcim

Helcim is one of the top competitors in the payments gateway market. It enables merchants and sellers to grow their businesses with hassle-free payment processing solutions.

Pros

●Hassle-free to use

●No monthly fee

●Quick and convenient for customers

Cons

●Complex user interface

●Not suitable for high-risk industries

GETTRX

GETTRX is a best-in-class gateway. So whether you have an eCommerce platform or online shop with Edgepay, you can choose the right integration for your business.

Pros

●Customized POS options

●Secure online payments

●Non-profit solutions

Cons

NA

PayPal

PayPal allows access to millions of PayPal sellers and merchants for payment processing. It is a market player of some of the world’s most prominent digital merchants, including Airbnb and Uber.

Pros

●Fast, hassle-free setup

●Offers mobile wallet options in-store

●No monthly fees or contracts

Cons

●Not suited for a high volume of transactions

●It doesn’t have 24/7 phone support

Stripe

Stripe has been one of the renowned payment gateways in the market for a decade. Transparent fee structure, smooth integration with all major e-commerce systems, and easy-to-use interface have been essential factors in helping Stripe become one of the top options for customers.

Stripe enables you to manage one-off payments, invoice on a recurring basis, or even handle in-person payments.

Stripe also ensures payment processing security and securely saves all credit card numbers and transaction details (using good AES-256 encryption keys).

Pros

●Hundreds of integrations with business software

●Custom pricing available

●Accepts all mobile wallet payments

Cons

●High-risk businesses must wait seven days for payment

●Phone support upon request

●Fraudulent activity may result in a hold on your funds

Adyen

Adyen enables you to accept every payment made to your company from a single platform and provides you tools to manage risk and track results.

Adyen accepts more than 150 global currencies and 250 payment methods. Further, it lets you analyze transaction data to benefit from “data-rich insights.”

Pros

●Ensure smooth streamline process

●Ensure managing risk

Cons

●No support for PayPal payments

●Mixed reviews on functionality

Payline

Payline has been in the payment gateway business for a decade. It offers transparent fees and a fruitful interchange-plus pricing model.

It is a custom payment gateway that allows you to set things up like recurring payments or other non-standard payment schemes. Also, it provides mobile solutions designed to accept payments via mobile apps.

Pros

●User-friendly interface

●The transparent interchange-plus pricing model

Cons

●Monthly fee

2Checkout

2checkout offers services in over 180 countries. It provides a comprehensive solution to ensure the payment process seamlessly. Also, it will let you access an advanced platform where you can manage your business’ finances and e-commerce efforts.

Pros

●Good customer support

●Robust API

Cons

●Slow process

●Need improvement in security protection

Authorize.net

Authorize.Net is a recognizable and oldest payment gateway operating on the web. It has made the payment process hassle-free for businesses of any kind to accept payments on the web and in person.

As per your business needs, you can use Authorize.Net to issue invoices, set up recurring payments, and simplify the checkout process.

Pros

●Ensure smooth streamline process

●Ensure managing risk

Cons

●No support for PayPal payments

●Mixed reviews on functionality

Paymentcloud

PaymentCloud supports various customer bases and offers solutions for eCommerce stores and other online business needs. Since high-risk companies face many barriers, they ensure the process seamlessly mitigates security risk.

Pros

●Fast application approval

●Easy to set up

●Next day funding

●Dedicated account manager

Cons

●No pricing information on the website

●Pricing varies by risk

●May face early termination fees

Clover

Clover offers an extensive range of POS systems that work with its credit card processing service. It processes payments using its own POS systems. In addition, it provides four credit card processing plans: Register, Register Lite, Table-Service Restaurant, and Counter-Service Restaurant.

Pros

●Easy to use

●Smooth processing

Cons

●Complex dashboard

●Customer service needs improvement

AliPay

Alipay is a popular payment platform launched by Alibaba and has grown as an Eastern payments player. It can process payments through online, mobile, and in-store channels. The company claims over 1 billion users.

Pros

●Real-time monitoring

●Risk management

Cons

●Stores detailed transaction history of users

●Average reviews on functionality

How to Pick a Payment Gateway

Let’s find out what to look for in a payment gateway;

●Does the gateway support your eCommerce platform?

●Do you need more than one payment gateway?

●What features do you need, specifically?

●Does the payment gateway support the payment methods your customer base uses?

●What fees are acceptable?

●Does the provider have a good reputation?

●Are you in a high-risk business?

Frequently Asked Questions (FAQs)

How Does a Payment Gateway Work?

Payment gateways enable buyers and merchants (and their banks) to carry out transactions digitally. For example, after swiping a card, the payment gateway makes sure the card is authentic, makes sure that they have enough money to cover the transaction, and lets the customer know if the purchase is accepted or declined.

What is the Difference Between Payment Gateways and Payment Processors?

Payment gateways and payment processors are alike because they connect the merchant’s and customer’s banks. However, payment gateways can identify that the cardholder is who they say they are, while payment processors alone cannot.

Do I need a Payment Gateway?

Payment gateways used to be beneficial for eCommerce stores, but today they are a short-term necessity for almost all businesses. Especially after the covid-19 impact, people started considering digital payments and e-commerce and the declining usage of cash payments.

Over to You!

So, these are a few popular payment processing companies out there. Some companies have great advantages over others and do the required work seamlessly. Before choosing any of these options, ensure to consider their pros and cons to determine if they can match your business needs.


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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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