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Top 7 Must-Have Marketing Tools for Small Businesses

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As a small business, you need to be marketing your products or services to stay afloat and ahead of the competition. There are many marketing tools available, but which ones are the best for small businesses?

Cut through the noise and identify the exact tools that will help you attract and convert customers with our ranking of the top 7 must-have marketing tools for small businesses:

1. Google Analytics:

This free tool from Google allows you to track your website traffic, understand your customer’s behavior, and measure the success of your marketing campaigns. Every small business should use Google Analytics to track their marketing progress and make data-driven decisions.

If you don’t know how your campaigns are performing, how are you supposed to adjust and improve them?

Google Analytics can be a bit overwhelming at first,  but there are plenty of resources available to help you get started.

2. Canva:

Canva is a free online design platform that makes it easy to create professional-looking illustrations for your social media accounts, website, and marketing materials. Canva is extremely user-friendly and even has built-in templates so you don’t have to start from scratch.

If you’re not a designer, Canva is the perfect tool for you to create high-quality visuals and GIFs for your marketing campaigns. By the time you’re done, no one will be able to tell that your graphics weren’t made by a pro.

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3. SEMRush:

SEMRush is a powerful, comprehensive marketing platform that allows you to schedule social media posts, perform keyword research, analyze competitor performance, optimize content for search engines, and gain insights into your performance.

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You can view a dashboard for each project or account you’re working on and see all the data you need at once so you can gain a better understanding of your marketing progress and where you need to improve.

SEMRush offers a free 14-day trial so you can try it out before committing to a paid plan.

4. Animoto:

Animoto is a video marketing platform that makes it easy to make a video for your small business. With Animoto, you can create professional-looking marketing videos without any prior video editing experience.

One great thing about Animoto is that it offers a wide range of video styles to choose from, so you can create a video that matches your brand’s style and tone. You can even combine photos, music, and different video clips to create something seamless and beautiful.

5. WebinarJam:

WebinarJam is one of the best webinar platforms that allows you to host live, interactive events with your audience. With WebinarJam, you can reach more people, build relationships with your customers, and generate leads for your business.

Webinars are a great marketing tool because they allow you to show off your expertise and build trust with your audience. When they can pair a face with the brand, it creates a personal connection. Plus, live webinars can be much more engaging than some pre-recorded videos.

WebinarJam makes it easy to host a webinar by providing everything you need in one platform, including registration, email marketing, and live streaming.

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6. Video Animation Tools like Vyond:

Vyond is an animated video marketing platform that makes it easy to create educational marketing videos for your small business. With Vyond, you can create professional-looking videos without any prior video editing experience.

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Use the built-in templates within Vyond to create marketing videos in minutes, and drag and drop elements until you get the finished product you’re aiming for.

7. Automation Tools like Hubspot or Skillfuel:

Save time by automating your marketing campaigns with a platform like Hubspot. Hubspot is a powerful marketing automation tool that allows you to automate your marketing campaigns, including email marketing, social media marketing, and lead generation.

Business owners say that the biggest benefit of marketing automation is the time it saves. It can improve productivity by 20%.

Consider the time and effort it takes to track marketing emails and follow up with the right responses. Rather than hiring someone to manage this job, you can let Hubspot do the work for you, saving thousands and lots of your own time.

Another example could be social media recruiting. That alone could be someone’s entire job, but with the help of tools like Skillfuel, you can let the software drive qualified candidates to your postings without lifting a finger (or spending the money to hire someone).

Why Marketing Tools are Important

There are several marketing tools available to small businesses, each with its own unique purpose. When used together, these tools can help you save time and money, while still marketing effectively to your target audience.

There’s no sense in trying to do everything yourself. Part of the benefit of running a small business in this day and age is the increased access to marketing tools and software that can improve or automate many of the marketing tasks that would otherwise fall on your plate.

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Plus, with help of advanced technologies, you can improve your results without adding any extra effort.

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How to Choose the Best Marketing Tools for Your Small Business

The best marketing tools for your small business will depend on your budget, your marketing goals, and the resources you have available.

If you’re on a tight budget, look for free trials on tools like SEMRush and Vyond to test things out before you commit to the investment. If you have a little more to spend, consider investing in a tool like Hubspot or Skillfuel to automate your marketing campaigns and save you time.

The most important thing is to choose marketing tools that will help you reach your marketing goals and make your life easier. With the right marketing tools, you’ll be able to save time, money, and energy while growing your small business.

Grow Your Small Business with Marketing Tools

The right marketing tools can help you save time and money while marketing effectively to your target audience. Use the list of vetted and recommended tools above, choose the ones that fit your budget and your marketing goals, and see how they can help you grow your small business in a short amount of time.



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Old Navy to drop NFTs in July 4th promo update

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Old Navy to drop NFTs in July 4th promo update

Old Navy will update its yearly Fourth of July promotions by saluting the metaverse with an NFT drop, going live June 29.

In honor of the year they were founded, the retailer will release 1,994 common NFTs, each selling for $0.94. The NFTs will feature the iconic Magic the Dog and t include a promo code for customers to claim an Old Navy t-shirt at Old Navy locations or online.

“This launch is Old Navy’s first activation in web3 or with NFTs,” an Old Navy spokesperson told MarTech. “As a brand rooted in democratization and inclusivity, it was essential that we provide access and education for all with the launch of our first NFT collection. We want all our customers, whether they have experience with web3, to be able to learn and participate in this activation.”

Accessible and user-friendly. Any customer can participate by visiting a page off of Old Navy’s home site, where they’ll find step-by-step instructions.

There will also be an auction for a unique one-of-one NFT. All proceeds for the NFT and shirt sales go to Old Navy’s longtime charitable partner, Boys & Girls Clubs of America.

Additionally, 10% of NFT resales on the secondary market will also go to Boys & Girls Clubs.

Support. This activation is supported by Sweet, who’s played a major role in campaigns for other early NFT adopters like Burger King.

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The Old Navy NFTs will be minted on the Tezos blockchain, known for its low carbon footprint.

“This is Old Navy’s first time playing in the web3 space, and we are using the launch of our first NFT collection to test and learn,” said Old Navy’s spokesperson. “We’re excited to enable our customers with a new way to engage with our iconic brand and hero offerings and look forward to exploring additional consumer activations in web3 in the future.”

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Read next: 4 key strategies for NFT brand launches

Why we care. Macy’s also announced an NFT promotion timed to their fireworks show. This one will award one of 10,000 NFTs to those who join their Discord server.

Old Navy, in contrast, is keeping customers closer to their owned channels, and not funneling customers to Discord. Old Navy consumers who don’t have an NFT wallet can sign up through Sweet to purchase and bid on NFTs.

While Macy’s has done previous web3 promotions, this is Old Navy’s first. They’ve aligned a charity partner, brand tradition and concern for the environment with a solid first crack at crypto.


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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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