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10 Effective Lead Generation Strategies to Optimize Your Instagram for Business

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10 Effective Lead Generation Strategies to Optimize Your Instagram for Business

Some marketing managers forget about social media leads. They often focus on leads they generate through their website or email marketing. However, social media channels like Instagram are a great lead generation platform.

Instagram leads are consumers who show interest in your company and products. Marketing professionals can use this information, gather leads, and convert them to paying customers.

With over 1.9 billion daily active users, marketing professionals should tap into Instagram marketing and lead generation.

Why Instagram Marketing?

There are plenty of social media platforms available for businesses to generate leads, build brand awareness, and increase their revenue. However, Instagram is one of those channels that provide more benefits to any type and size of business, and here’s why.

  • It indirectly affects SEO ranking and increases web traffic
  • It attracts users due to its visual media like images and videos.
  • Connects with the audience to other social media channels
  • Engage with customers/ build better relationships
  • Use user-generated content as a marketing strategy
  • Easy to target and retarget the audience
  • In-depth insights
  • Catch up with trends

Now that you have an idea of why we recommend Instagram as one of your marketing strategies, here’s how you can use the platform to generate leads.

Lead Generation Strategies for Instagram

Work Your Bio

Most people who come across an interesting post often visit the profile or account of that post. The first few lines and even images will say everything about your brand. It is here that your audience will decide to follow you, make a purchase, or leave.

It is crucial to give a good impression right away. So, the first thing is to create an interesting bio.

Instagram offers a short bio, so you have to be direct and creative with it.

Make sure to add a CTA and a link, depending on what is your goal. You can direct the audience to sign up for your newsletter, by adding a CTA on what to do and adding a link to it.

Other ways to make your Instagram profile interesting:

  • Use the logo of your brand on your profile pic
  • Add your brand’s name
  • Turn the page into a business account
  • Select a category of your business
  • Add a brand hashtag

Share Valuable Content

When it comes to marketing, one rule of thumb is to provide value to your target audience. Your brand will get greater credibility and trust if you continuously provide useful materials to your audience.

Make sure to share inspiring and valuable content by avoiding promotional content. You can do it but not frequently or you might scare away your audience.

By learning more about your audience, you’ll know what content will work for them. Use the insights on your Instagram to see what content works and whatnot.

Do not forget to add hashtags related to the photo, content, and your industry. People use hashtags on Instagram to look for products, so make sure to add relevant ones.

The content that must be shared should meet your end goal. So, it is crucial to set a goal first before creating content for your Instagram.

Try to post once a day if you can, or use a scheduling tool to do so.

Engage with Audience

One of the advantages of Instagram for businesses is that it permits businesses to connect with their customers. By communicating with your followers, you can generate leads and increase revenue.

You can respond to comments by talking with your audience. You can answer their questions or show how grateful you are for them by dropping by your profile. Furthermore, you can also react or comment on posts that feature your brand.

When you appear more friendly and accessible, people will like to commit to your brand.

Use Instagram Stories

You can also share valuable content on your stories. Add some human touch by sharing behind the scenes on your Instagram stories. You can also share testimonials of customers too.

On your Instagram stories, you can share photos or videos or even go live.

Unlike Instagram posts, it doesn’t matter how many videos or images you post, it won’t seem to look invasive or annoying.

If you have more than 10,000 followers, you can add a link to your Instagram stories, which is a great way to feature your product and ask customers to follow the link by swiping up.

Collaborate with an Influencer

Collaboration with influencers can be a successful strategy for generating new Instagram leads.

Influencers are established in their industry and they have a community that will support them with whatever they say. So, partnering with influencers that are within your niche can bring in more leads.

If you are a small business, working with micro-influencers is a great option. They are far more affordable and they have a group of followers who are more engaging than big/celeb influencers.

There are many ways you can promote your business with an influencer. They can mention your brand, make a review, post a shout-out, and so on.

Run an Instagram Contest

Running a contest or offering a sale or promotion is a great way to earn some leads. You can ask your audience on Instagram to sign up for your newsletter or answer a survey to get a chance to win a prize. You can even ask them to tag a friend, leave a comment, or you can partner up with an influencer to get more leads.

There is also an option to create an Instagram-only sale or promotion. By making a sense of urgency, people are more likely to shop, according to the Instagram blog. This will help get more leads for you to convert.

Use Instagram Lead Ads

Lead ads on Instagram is a way of collecting data such as email address, phone number, birthdays, and more. Businesses can utilize this information to get to know their customers, improve their campaigns, and deliver valuable content.

If you want to gather such information, make sure your Instagram account is converted to Instagram business. When creating your ad, it has to be done at Facebook’s Ads Manager.

After which, you have to choose your objective, you can choose lead generation as your objective for the ad. It is then followed by defining your audience by choosing the gender and age. It is followed by selecting automatic ad placement, picking how your ad appears, and creating a lead form.

Instagram leads can be utilized to perfect your Instagram ad targeting strategy.  These audiences allow you to target people on the site who have similar profiles, increasing your exposure and allowing you to reach out to new potential customers.

Share User-Generated Content

User-generated content is a way to showcase your products without making any effort to create content. All you need is permission to share the content of your customers. User-generated content is unpaid content that you can use as social proof. Furthermore, user-generated content can be a way to tell about your brand or product.

Since people trust what other people say, using such content will give others an idea about your brand. It even increases engagement on your Instagram account and you get more leads for your business.

Create a Landing Page that Delivers

When someone clicks on your link, you have to make sure they land on a page that they won’t regret. Create one that matches your goal and what people expect it to look like. You can test your landing page before launching them.

Create a Shoppable Post

Instagram for Business mentioned in a post that 44% of people use the app to shop weekly. By tagging your products on your post, you can increase your sales or even collect leads from interested customers.

When such information is given to marketers, it is priceless. You can use it to see what products your audience is interested in or to create ads for customers who have interacted with your content.

You can use Instagram Insight to see how many people click on your product, the number of who make a purchase, and more.

In addition to making shopping easier for your audience and collecting data, shoppable posts often show up in the Explore feed. Hence, this gives your brand more exposure to a new audience.

Conclusion

Increasing your Instagram lead generation will help you take your business to the next level. What’s vital to remember is that it takes time for your strategies to pay off. In addition, you have to find out which strategy works best and also utilize new ones to see if they can meet your goal.

Furthermore, you just don’t end your goal by gaining leads. You have to find ways to convert your Instagram leads to paying and loyal customers. This is how businesses continue to grow and maintain their presence for years.




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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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