MARKETING
Uncover Your Most Valuable Keywords with Aira’s New Keyword Opportunity Estimation Tool

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Whether speaking to senior management or just trying to figure out what direction our SEO strategy should take next, as SEOs we often find ourselves asking the same question: “but what could I get from this?”
Particularly when we’re prioritizing work across different keywords, it can be hard to know:
-
What rank we can expect to achieve (rather than just assuming position 1 for everything).
-
What we could get from that ranking in terms of traffic/conversions.
-
What that means in terms of additional traffic or revenue
It can really trip us up if any of our predictions are based on wild rankings we could never achieve, or if we accidentally include traffic we’re already getting anyway!
So, what’s the solution to solve all of that, and ensure we focus on getting the biggest bang for our buck? Introducing Aira’s Keyword Opportunity Estimation Tool.
Get your copy of Aira’s Opportunity Sheet here.
What is Aira’s Keyword Opportunity Estimation Tool?
Built in Google Sheets, the focus of the tool is to:
-
Identify the highest probable ranking position for different keywords.
-
Estimate what that could achieve in terms of traffic, conversions, and revenue, etc.
-
Highlight the best opportunities so you can prioritize your efforts. This is done by subtracting current estimated traffic, conversions, and revenue from the estimations if you were to rank in the highest possible position.
The sheet takes a top-20 report from a rank tracking tool and:
-
Allows you to enter a list of domains you determine you are unable to outrank.
-
Removes any ranking positions for domains you’ve listed as those you are unable to outrank.
-
Allows you to toggle on/off a list of commonly hard-to-beat domains so you can quickly cut down the list.
-
Removes instances where you might be trying to compete with competitors on their own branded terms.
-
Automatically picks out where you’re ranking currently to see how much more traffic/conversions you might be able to get on a given keyword.
Here’s an example output:
Let’s dive into an example
Imagine you’re doing SEO for a new flight site. Let’s call it BrainAir.
You know that you can probably rank for quite a few “flights” terms, unless there’s a comparison site like expedia.com already ranking. So, you add expedia.com as a domain to remove and now the sheet will find the best possible ranking you could get for each keyword except for positions where Expedia is already appearing.
In the example below, skyscanner.net and expedia.co.uk are both listed as domains to remove. In this case, position 2 is the highest potential ranking position, as this sheet only removes the specific ranking positions for the domains listed. This means you can still get a better position if that is available.

When doing keyword analysis, you may also realize there are some terms in your list like “Easyjet iceland flights”. If you don’t think you could beat Easyjet for “Easyjet iceland flights”, you can tick a box and the sheet automatically ignores any time Easyjet is ranking for a search that includes the word “Easyjet”.

Why use this tool?
This sheet can be used to see:
-
How much more traffic you could get from an SEO project in general.
-
How much more traffic you could get from specific keywords.
-
Where you should prioritize your efforts first.
While no estimate is going to be bang on the money, many other approaches will likely wildly overestimate how much traffic you could get in total, as they usually assume a highest position of 1, which is not always attainable.
On top of that, other approaches tend to not look at current traffic estimates, so don’t factor in additional traffic, instead just focusing on total traffic. This leads to situations where you’re focusing primarily on keywords with the highest search volume, as opposed to focusing on the keywords capable of driving the highest amount of potential traffic to the site.
This can help with developing SEO strategies, such as:
-
Prioritizing new page creation/re-optimization based on potential traffic opportunity. For example, if this sheet highlights an opportunity to drive a significant level of additional traffic for specific keywords, you may decide to prioritize building out new landing pages, or re-optimizing your existing content to target those keywords more effectively.
-
Prioritizing technical fixes based on potential opportunity. For example, if a tool such as Little Warden highlights technical issues , then this sheet can help you see the highest potential rank for specific keywords, should those issues be fixed.
-
Seeing which competitors are having the biggest impact on ranking positions for specific keywords/keyword groups. For example, if you see that the same domain consistently appears as one you need to replace in the rankings, then it will be worth investing time looking at their strategies and approaches.
How to use the sheet
Click this link to get your copy of the Opportunity Sheet.
Stage 1: Copy & Paste in your top 20 report
Import your top 20 report into the tab named [Input] Top 20 Ranking Report, pasting into cell A1. You should delete/override the existing dummy data. The top 20 ranking report can come from any rank tracking tool, for example STAT, Rank Ranger, Accuranker, Data For SEO, etc.
At this stage, the order of the columns does not matter.

Stage 2: Selecting which columns to include
Navigate to [Input] Column Selection.
Here you need to use the dropdowns to select which columns relate to:
-
The keyword column
-
The search volume column
-
The rank column
-
The URL column
The table on the right-hand side will automatically update as these different dropdowns are updated with the first six rows.
Please check if the data aligns with the correct columns (or the rest of the outputs are going to look really odd).

Stage 3: Defining which domains you’re unable to compete with
Navigate to [Input] Domain Selection.
The first step is to enter your domain. The example in this case is booking.com

Next, add the domains you feel you’re unable to compete with. These can either contain the protocol or subdomain, or not.
You can find your competing domains by using a tool such as Moz’s Free Domain SEO Analysis Tool. Alternatively you can go to [Output 4] Current Traffic/ SOV Per Domain, which displays all of the domains ordered by total estimated traffic and share of voice.
We would recommend revising this list once you have seen the results, to include any additional domains you hadn’t previously included.

On the right side of the page, you can choose to include pre-defined domains in the list. This includes standard, hard-to-beat domains such as Google and Amazon, or social media domains such as Facebook and Twitter.

Finally, you can decide whether you want to exclude domains that contain target keywords in the domain name. For example, if you don’t think you could beat Easyjet for “Easyjet flights”, tick this box and the sheet automatically ignores any time Easyjet is ranking for a search that includes the word “Easyjet”.

Stage 4: Entering CTR, conversion rates, and average order values
Navigate to [Input] CTR, Conv Rate and AOV.
This section is designed for you to enter an estimated CTR for each position, average conversion rate, and average order value (AOV).
You can access the CTR position data yourself by using Google Search Console. It would make sense to focus on non-branded keywords, as branded keywords would skew these figures.
Advanced Web Ranking also provides an average CTR for each position for different industries based on a sample of sites. This can be found by navigating to the categories tab on this page.
Note: If you leave this column blank, traffic estimates will use the Average Non Branded CTR from Advanced Web Rankings.
The Conversion rate and AOV data can be found using Google Analytics, though it’s worth noting that these figures will vary depending on the type of page. For example, a blog is likely to have a much lower conversion rate than a product page, so it’s worth bearing that in mind during your analysis.


Stage 5: Output 1 — Keyword Breakdown
Navigate to [Output 1] Keyword Breakdown.
Here you can see the top 20 report with just the four columns that were previously selected: Keyword, Search Volume, Rank, and Ranking URL.
There are a number of additional columns:
-
Domain: The domain of the ranking URL.
-
Can our site outrank this domain?: This column tells you whether you “Can Compete” or “Cannot Compete” with each of the domains for their ranking position, depending on whether they are included in the domain list in [Input] Domain Selection.
-
Is it our domain?: This signifies whether it is the domain you have inputted in the [Input] Domain Selection tab.
-
Highest Potential Ranking Position for your site?: This column shows whether the column is the highest potential ranking position for that keyword.
-
Domain Name Mentioned in the Keyword?: This column tells you whether the domain name is mentioned in the keyword.

Stage 6: Output 2 — Keyword Highest Rank
Navigate to [Output 2] Keyword Highest Rank.
Here you can see a summary for each keyword showing you the highest potential rank, estimated traffic, and conversions/revenue, as well as which domain/URL you could conceivably outrank.
There is also data related to your current rankings and potential increase in traffic, conversions, and revenue should you reach the highest potential ranking position.
These figures are based on your previous inputs, so go back and check what you have entered if you feel that any of the figures are noticeably different to what you would expect.

Stage 7: Output 3 — Keyword Highest Rank
Navigate to [Output 3] Keyword Opportunities.
This output provides the top-level summary focusing on the keyword, search volume, and which domain/URL you could seek to replace. The metrics in this output are focused on potential additional traffic, conversions, and revenue.
These figures are calculated by working out estimated current traffic, conversions and revenue based on current rank, search volume, conversion rate, and average order value and subtracting this from these figures should the domain rank in the highest potential position.

Stage 8: Output 4 — Predicted Traffic/SOV Per Domain
Navigate to [Output 4] Predicted Traffic/SOV Per Domain.
This output provides an overview of the total estimated traffic per domain from the top 20 report, which allows you to see which domains are driving the highest amount of traffic across your keywords.
There is also a Share of Voice column, which pulls in the share of voice for each of these domains. The calculation is total traffic per domain/total traffic across all domains.

On the right side of the page, your own domain’s current estimated traffic will be pulled through, alongside Share of Voice.
You can then enter competitor domains into the boxes below, which will provide total estimated traffic and share of voice with a comparison to your own domain.

How does this Google Sheet work?
This tool is designed to allow you to import a top 20 rankings report for your priority keywords, select which domains you feel you aren’t able to outrank within your niche, and optionally enter in CTR figures by position, average conversion rate, and Average Order Value (AOV), if you have access to this data.
Then, in the [Output 3] Keyword Opportunities tab you’ll get a list of the best potential rankings you could get for each keyword, ordered by total additional traffic and revenue you could get from on top of what you are currently getting.

In order to make all this magic happen there is a fair amount of Google Sheets spice happening in the background, so if you’re a Google Sheets enthusiast, you may enjoy taking a look under the hood to see how we’ve pulled it together.
The main formula used is the QUERY function in order to pull specific data from one sheet to another, which automatically updates based on the user’s selection on the [Input] Column Selection tab. This logic is used in all the main outputs.

The domain selection uses REGEX in order to combine together a list of different domains which are used in the different outputs to determine whether a site can rank for a specific domain or not.

Whenever working with rows, we use ARRAYFORMULAs in order to ensure that the formulas are applied to the whole column.
In the example below, we are using the regex above in order to determine whether a domain can or cannot compete for different ranking positions.

The estimated traffic, conversions, and revenue positions take the inputs from the [Input] CTR, Conv Rate and AOV tab.In the example below, we are working out the estimated traffic by multiplying the highest potential rank (in column C), looking up the CTR for that position and then multiplying it by the Search Volume (in column B). The same logic applies to the conversions and revenue figures.

Working out the difference in potential vs. current position is done by subtracting the estimated traffic from the current estimated traffic. There is some additional logic in there to catch whether the current traffic is higher than the potential traffic (as we obviously wouldn’t want the potential rank to be lower than the current rank).

These are the fundamentals, but if you are interested further, do make a copy, unhide the hidden cells, and have a good look under the hood.
Final thoughts
Within SEO, it’s critical to focus on impact when delivering results.
When you have a list of keywords, it’s often tricky to know where you could potentially rank, what levels of traffic you can earn, and how this relates to conversions and revenue. Aira’s Keyword Opportunity Estimation Tool tries to answer these questions.
Please reach out on Twitter to let us know how you get on with it!
MARKETING
What Is AIO? The New Model Revolutionizing Content & Predictions About AI

In 1936, the creator of Turing Machines predicted that a machine would one day be able to think like a human, if not even outperform the human.
It’s 2023, and we’re officially here.
82% of marketers believe that AI will be the future of marketing—in fact, many of them already believe AI writes better than a human (Capterra study).
Well, with ChatGPT flying past 100 million users in just two months…we’re living in the future.
AI is revolutionizing the way we work, think, and create.
I joined Content at Scale as the VP of Marketing this January in a bold move of ‘adapting or die’ for my career in content—one month in, what I’m seeing, learning, and facilitating for marketers and teams is blowing my mind. Let’s talk about it.
Reduce Content Overhead Costs and Frustrations by 5x-25x With the AIO Model
It’s now the Stone Age to sit at your computer and drum up 2,500 words for an SEO post from a blank slate.
Seriously.

When you can generate long-form SEO content (2,500 words or more) that’s fully original and well-written inside of five minutes or less, you’ll never want to go back.
On average, I’m seeing a 5-25x reduction in associated content creation costs (which is mind-boggling!), and a time savings of 5-10x. (My full-time writer at Content Hacker went from 7 hours per post to one hour per post after we adapted this model.)
Here’s the AIO model I’ve built out reflecting the difference of what you can do in your business and marketing by replacing the human blank-slate writing with AI blank-slate writing, based on hundreds upon hundreds of use cases from Content at Scale clients:

“AIO”, Artificial Intelligence Optimization, is the term I’ve created to properly define the new way we’re seeing hundreds of marketers and teams create content:
- Artificial Intelligence as the baseline writer (replacing the human writer and blank slate)
- The human writer as an optimizer of the AI baseline content
And—it’s working.
With the time and money savings, it’s an absolute no-brainer to switch to AI as the baseline.
The Human Process Involved In AIO
While we see AI perfectly capable of writing an entire 2,500 word blog from scratch, with a single keyword and one-sentence prompt:

We also see the need for the human optimization process pre-publish more necessary than ever.
Without your unique story (or client case studies/testimonials) woven in, the human touch of adding statistics, double-checking facts and cutting the fluff; AI-written content simply won’t stand out. It won’t set you apart in the content sea; it won’t drive customers and loyal fans in droves to your email list. So, the human touch is necessary.
My C.R.A.F.T. framework within AIO defines the steps writers should take to make the AI content more human and personalized once you take it from AI and get it ready to publish (from AI to O):
1. Cut the fluff
2. Review, edit, optimize
3. Add images, visuals, media
4. Fact-check
5. Trust-build with personal story, tone, links

Want to get certified in Content Marketing?
Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing. Click Here
Humans are needed for the optimization side, and for that human touch that must be applied to the content AI generates. Content itself will never be a fully automated, 100% AI process; but AI can remove hours and hours of painstaking work from the content creation pipeline, which will save countless amounts of energy and dollars in the coming months and years when marketers adapt in full force.
Predictions About the Future of Content & AI
This year, Capterra surveyed almost 200 marketers using AI in their marketing. 82% of them said that the content written by AI was just as good if not better than human-generated content.
One of the first Generative AI experts in the world, Nina Schick (founder of Tamang Ventures, and creator of Substack project ‘The Era of Generative AI’), has told Yahoo Finance Live that she believes ChatGPT will completely revamp how digital content is created, and by 2025, software built with ChatGPT will enable us to reach 90% of all online content now being generated by AI. She said: “ChatGPT has really captured the public imagination in an extremely compelling way, but I think in a few months’ time, ChatGPT is just going to be seen as another tool powered by this new form of AI, known as generative AI,” she said.
Google Trends shows a HUGE jump in interest and traffic around the term “ChatGPT:”

Search traffic shows that the interest in AI is the highest it has ever been. The previous peak was in January 2012:

375 million jobs obsolete in the next ten years. In the next three years, it’s predicted that 120 million workers around the globe will need to be retrained and re-skilled for this new world.
Newer and better-paying jobs in AI will come on the scene, but they won’t replace the amount of jobs lost; so without retraining and reskilling, and learning how to adapt, average people will have difficulty finding new work.
Are You Ready to Join the Future?
I’m excited to see just how much AI will revolutionize human efficiency and optimization.
We’re in new times.
Are you ready to join the future of marketing and learn about all things AI?
I know I am.
See you on the other side!
MARKETING
The New Digital World: Top 3 Key Takeaways from Opticon

Each year, I look forward to Opticon, where our global community of customers, partners, industry experts, academia, media, and digital leaders come together to explore the latest in digital.
This year, we brought everyone together in San Diego, in person for the first time since 2019. Over three dynamic days, we enjoyed countless conversations envisioning a future of digital where experiences are created and optimized at the same time.
Plenty of valuable learnings were shared, but I’ve highlighted my top three takeaways below.
- Change has become uncertain; we must be adaptive.
The world is moving faster than ever, and change is constant and chaotic. Today’s digital leaders must navigate uncertainty on nearly every level: economic upheaval, rapid cultural change, ever-escalating customer expectations, and a tight talent market. Digital leaders face challenges that make it difficult for consumers and brands to react and connect.
But another element of change has profoundly changed over the past three years: change has become unpredictable, dramatically increasing the difficulty of creating the end-user experience. To not only stay the course but to grow in this unpredictable environment, you must put your organization on “adaptive footing” to account for quick changes.
That’s why Optimizely is increasing digital team agility through automation and AI and building simpler, reliable systems of records. Think customizable AI workflow for content creation and approval processes, automation to sync updates across all destinations, and approved templates that can be integrated seamlessly for marketers to speed up production while maintaining governance.
Keeping pace with the digital elite requires frictionless collaboration across teams, and there is no time to waste on clunky, inefficient workflows.
- A great customer experience requires a great practitioner experience.
Simplifying “work about work” helps teams not only ride the wave of change but prioritize their well-being.
So many marketers feel overwhelmed by complexity, which is a real problem for creativity. You wouldn’t want your sports team playing exhausted or demoralized before the big game; the same goes for your team at work.
When we surveyed global marketers, the top creative roadblocks included employee burnout and high turnover. Our research also revealed that 92% of global marketers believe dispersed teams caused by remote or hybrid work impacted their ability to develop ideas and execute campaigns, and 93% say their creative ideas were better before the pandemic.
If the practitioner experience is suffering, your can bet that the customer experience is also suffering. We must ensure our teams are up for the challenge of keeping pace.
Teams need a platform where they can effectively collaborate and communicate across internal silos inclusively, and where workflows are purpose-built to the needs across the content lifecycle. With this reality in mind, we built Optimizely’s Ddigital Eexperience Pplatform (DXP) — because inclusive, well-orchestrated collaboration leads to better outcomes for all.
- Marketers, developers, and product leaders have become part of the same digital team.
Today’s customers are digitally adept and confident, and their brand expectations — and the stakes of meeting those expectations — are rising faster than ever before.
According to recent research on customer expectations, 80% of customers now consider the experience a company provides to be as important as its products and services, and 71% say they’ve made a purchase decision based on experience quality.
Being customer-centric is at the heart of any great digital experience. That’s why the digital team — comprised of marketers, developers, and product teams in our modern digital landscape — must work together to meet customer expectations and deliver optimized experiences.
Consider marketers. With access to a slew of customer touchpoints and experimentation data, the marketing team is a critical resource for understanding customers’ wants and needs. Developers, product teams, and beyond should absolutely utilize this data to remove the guesswork and inform strategies, priorities, roadmaps, and decisions.
By working together to inject data across silos, teams can have the insight needed to make the right decisions and create with confidence.
Thank you to all who kindly shared their wisdom during this year’s Opticon. Stay tuned for information about next’s year Opticon, taking place October 10-12, 2023 back in San Diego!
MARKETING
How Does Solar Panel Technology Work?

There is no way around it. It is a new age, and the time of fossil fuels is fading. New technologies have come to light that is environmentally sustainable and economical.
That being said, renewable energy is approached by many with a measure of skepticism. How can it derive energy from the sun, wind, or waves without adding expense to our lives?
The answer is that renewable energy has become a better option financially, environmentally, and economically. But still, for some, this ongoing question remains: how does solar panel technology work?
Renewable energy does indeed arrive at a cost premium. But it will quickly pay for itself in saved energy costs and lower carbon dioxide emissions.
To learn more about how solar panels work, continue reading.
The Basics of Solar Panel Science
Using photovoltaic cells, solar panel technology is an energy conversion system that turns sunlight into electricity. Photovoltaic cells are made from a semiconductor material, like silicon. This substance takes energy from the sun’s rays and turns it into electricity.
The electricity that is made is then used to power homes, businesses, and other buildings that are not connected to the traditional electric grid. In the past few years, solar panel technology has grown by leaps and bounds as people have become more aware of the need to stop using energy sources that aren’t sustainable.
Types of Solar Panels
Solar panel options are monocrystalline, polycrystalline, and thin film. Monocrystalline solar panels are constructed from cells cut from a single pure silicon crystal and are known for their black appearance.
Polycrystalline, or multi-crystalline, solar panels are created by melting various pieces of pure silicon. Their mottled blue hue distinguishes them.
Thin-film solar panels are made through vacuum deposition methods, where thin layers of photovoltaic material are put one at a time onto a substrate. This type of solar panel is known for its flexibility and typically has a brown or purple hue.
Components of Solar Panels and Their Purposes
Solar panels are composed of various parts that work together to generate electricity. These parts include:
Solar Cells
Solar Cells are made up of positive and negative layers of semi-conductive material, typically silicon, separated by a small gap. When the sun’s rays strike a solar cell, the electrons are freed from their atomic bonds and flow from the negative layer to the positive layer, creating an electric current.
The electricity a solar cell can generate is directly proportional to the sunlight hitting it, so the more sun a solar panel gets, the more energy it can produce. Solar cells will use sunlight for most of their life cycles. However, they rely on other materials, such as silver, to transport the electricity from the source to the final destination.
Encapsulant
Encapsulant is an essential component of a solar panel. Its job is to keep water, dust, and other outside things from getting into the cells.
Encapsulant also helps to improve how well the panel works. It keeps the solar cells in place so that sunlight can be turned into electricity.
Encapsulants should be made of a solid material to protect the cells from moisture and physical shock. It must also be able to handle high and low temperatures. Because of this, high-grade ethylene vinyl acetate (EVA) is the most common material used in the industry for encapsulants.
Glass Cover
A glass cover is responsible for protecting the interior parts of the board, which are incredibly delicate. Made of tempered glass, the glass cover stands firm against the external environment and is shatterproof and weather resistant.
It also serves as a long-term insulation system that ensures the solar cells remain in top shape. Besides this, the glass cover is also strongly reflective and efficiently reflects any sunlight that comes in contact with it. As a result, it boosts the energy output of solar panels.
Frame
A frame is used to keep the solar cells from moving around. This structure also helps keep the whole structure stable and ensures it can handle mechanical loads.
In addition, the frame also makes it easy to put the edge in the right place. The shape and size of the frame are important because it needs to fit nicely on the top.
Most frames are made of aluminum or steel, but some have also been made of carbon fiber and fiberglass. The frame has many uses, but it is essential because it protects fragile solar cells and ensures the system works at its best.
Backsheet
A solar panel’s back sheet is another important part. It is the layer that is right behind the cells that turn sunlight into electricity.
If the solar panel didn’t have a back sheet, the cells would be exposed to the elements, which could cause corrosion, temperature changes, and other problems. The back sheet also acts as a barrier to electrical current so that it doesn’t flow across the solar panel and cause possible harm.
Back sheets are usually made of a thin PET and fluoropolymer film. They also have UV protectants to keep the cells from getting old or breaking down. Backsheets can sometimes be of different colors to protect the panel from lousy lighting.
Bus Bars
Bus bars help link the cells together. Most of the time, they are made of aluminum and move electricity from the solar cells to the inverters and other load centers.
Bus bars handle high voltages and currents, so they are insulated. Solid electrical connections are made by soldering and crimping the cells, bus bars, and inverters. The large, thick bars have a lot of surface area, which helps the connection points get rid of heat.
Junction Box
A junction box connects the solar panel, the inverter, and any other electrical systems. Junction boxes protect the solar panel system’s wiring and circuits by putting them in a waterproof and weatherproof box. This makes it less likely that water or other outside factors will cause short circuits or other problems.
They also make it easy to put together and keep up the solar panel system. The junction box also makes it easy to check on and change the output of the solar panel system. By putting sensors and metering units on the system, you can track how much energy it makes.
Inverter
Inverters take the electricity made by solar panels and change it from direct current (DC) to alternating current (AC), the kind of electricity we use in our homes and businesses. This change makes it easier to store and use the electricity that comes from solar panels.
Without an inverter, we can’t use the DC electricity from solar panels. Instead, we’d have to use more expensive and complicated systems to convert it.
The Benefits of Solar Panels
Solar panel technology offers many environmental and economic advantages.
Clean Energy
Clean energy is a source of electricity that is good for the environment and rarely runs out. It is mainly made from renewable sources like wind, sun, biomass, and geothermal energy. Solar panel technology has some benefits, and clean energy is one of them.
Solar energy is free, can be used repeatedly, doesn’t pollute or make harmful byproducts, and can be used even when other sources aren’t available. The light from the sun is turned into photovoltaic energy and then into electricity by solar panels.
This solar energy is very efficient, saves money, and doesn’t cause any pollution. As energy prices keep rising, clean energy from solar panels looks more and more appealing.
Reduced Energy Costs
Since solar energy is free and can be used repeatedly, using solar panels to make electricity helps lower energy costs. Solar energy can be used to power lights, appliances, and other electronic devices, among other things.
Replacing traditional power sources with solar panels can significantly reduce energy costs.
Improved Energy Independence
Solar panels are a reliable, renewable energy source. It gives you more energy and independence. Solar panels can make electricity in many places, even when there isn’t much light. This makes it easier for people to switch to this clean and cheap energy source.
Energy users can stop relying on traditional energy sources if they use solar energy. This makes energy independence a real possibility. As more and more people switch to solar energy, it becomes more and more possible to have better energy independence and more control over your power.
Increased Property Value
Homeowners who install solar panels benefit from increasing their property value. Solar energy is now seen as a valuable asset in real estate.
People who install solar panels on their property often find that their property value increases by about 4%. This is a great advantage for homeowners looking to sell their property, as it gives them more money to invest in other projects or investments.
Low Maintenance
Solar panel technology can use photovoltaic cells to turn the energy from the sun into an electric current. Solar panels are relatively inexpensive and don’t need much if any, maintenance once they’re set up.
Solar panel systems can provide reliable electricity for decades with little maintenance if they are set up and kept in good shape. Also, if parts need to be replaced, you can easily find them at most hardware stores.
The Cost of Solar Panel Technology
Home solar panels allow you to harness natural solar energy and turn it into electricity, saving money on your electricity bills and reducing the carbon footprint of your home.
Unfortunately, installing home solar panels is costly, with the average installation costing between $15,000 and $40,000, depending on the size and power of the home solar panel system.
System Number and Size
Since solar panels come in different sizes and can hold different amounts of power, smaller systems usually cost less than larger ones. The size of the system determines how much energy it can have. Since more extensive systems make more power and cost more, they are more efficient.
In general, the more complicated the installation process is and the bigger the system, the more it costs. Lastly, the number of panels needed to make the design can also affect the installation cost. More panels will make the total cost go up.
Panel Efficiency
More efficient solar panels can make more energy from the same amount of sunlight, which will lower the overall price of home solar panels. Higher levels of efficiency also cut costs related to setting up the system, like the need for more panels and infrastructure.
Also, high-efficiency panels need less space to be installed, which cuts down on the cost of the area you would have otherwise required. The efficiency of solar panels is a critical factor in figuring out how much they cost, which directly affects how much the whole system costs.
Installation Costs
Installing a solar system for a home involves not only the equipment cost but also the labor cost to get the systems up and running. Professional solar installation companies can often provide an accurate price estimate for the installation costs.
Still, these estimates can vary widely depending on the location, climate, and other specific project details. If you want to go now and find the lowest costs of solar panel options in your area, click here.
Go Solar Today
Solar panel technology is revolutionizing the way we think about energy production. As more people become aware of the advantages of solar energy, its efficient and cost-effective capabilities make it a great alternative to traditional energy sources.
By making the switch, we can help reduce emissions and do our part to live sustainably. Join the movement for clean energy today. Invest in solar-powered energy solutions for your home or business.
Was this article helpful to you? If so, check out our blog for more helpful information and resources.
-
WORDPRESS2 days ago
Internal Linking for SEO: The Ultimate Guide of Best Practices
-
AMAZON4 days ago
The Top 10 Benefits of Amazon AWS Lightsail: Why It’s a Great Choice for Businesses
-
SEARCHENGINES7 days ago
Google AdSense Auto Ads Publisher Console Update
-
WORDPRESS6 days ago
The best web hosting solutions for your personal webpage or business site
-
WORDPRESS6 days ago
ActivityPub for WordPress Joins the Automattic Family – WordPress.com News
-
SEARCHENGINES1 day ago
Google Search Status Dashboard Adds Google Ranking Updates
-
PPC4 days ago
PPC Campaign Testing: The Dos & Don’ts to Turn Risks into Rewards
-
MARKETING5 days ago
How to calculate customer lifetime value and maximize it for your business