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What to Consider When Hiring a UX Designer

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What to Consider When Hiring a UX Designer

Anyone who has searched for, evaluated, and hired UX designers will attest to the difficulty of the process. Finding a UX designer is the first step, followed by evaluating them using a set of criteria, and then persuading them to work for you.

You’ll need all the assistance you can get if you want this procedure to go as smoothly as possible for you. Thus, let’s check them!

The Benefits of Hiring a UX Designer

The term “user experience” or UX refers to how consumers engage with a product both before and after they interact.

UX designers work to comprehend the person behind the consumer. They examine your target market and comprehend how outside elements affect their behavior and purchasing decisions when it comes to your product.

User behavior is affected by emotion. You can learn how your product affects your users’ emotions by effectively interviewing and working with a UX designer. Then, you may decide how to enhance user experience, boost revenues, and foster consumer loyalty.

What Is Good UX Design?

An effective UX design takes the user into account from the very beginning of the product development process.

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Without that foundation, UX designers have to start from scratch. In order to identify their points of agreement and identify themselves with the product, they need to speak with the stakeholders in your brand.

To grasp the guiding principles and interpret them for your audience, good UX designers will ask numerous questions. These questions are usually about you, your team, and your target users, frequently in a metaphorical manner.

This person will be responsible for the users’ satisfaction with your future product, and thus, you should hire UX designers wisely.

UX Designer Hiring Mistakes

Your organization faces challenges whenever you hire new people. Hiring managers frequently believe that a remarkable imagination is required for the job of a UX designer, and while this is true, imagination alone is not enough.

There are numerous additional technical skills needed to become a trained professional.

Hiring a UX Designer Only to Create Attractive Prototypes

That is a typical misunderstanding. Prototyping and storyboards, which are the first visual stages of development in UX design, are frequently the focus of employers. But despite a stunning design product, it’s possible that the target audience’s core analysis was ignored.

A UI designer, not a UX designer, is what you need if all you require is a stunning design.

UX is about people, their experiences, and the identity of your product, not just how it appears.

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UX Designer Hired Specifically for a UX Audit

UX designers may also join a project during the auditing stage or after it has been substantially finished. At this point, the UX designer’s primary responsibility may be to update the website copy or review the text and images.

Understanding the target audience and the user experience is the main emphasis of the UX development process. Therefore, it is not a smart idea to hire a designer merely to review a few product components.

People frequently neglect to acquire a second view and hire UX designers far too late in the process. To fine-tune your ideal user experience, it can be beneficial to work with a number of UX designers, even if they don’t all agree with each other.

One more thing. Did you know that, regardless of the device they use, 73 % of users expect material to display properly?

This is merely one of the many user experience (UX) elements that have an impact on your SEO plan. You must smoothly combine UX and SEO if you want to keep leads on your page and convert them into customers.

Creating Brand Identity, Style Guides, or TAA Without a UX Designer

The personification of your product and brand as well as the users who engage with it are the main topics of a UX designer’s research. You’re not utilizing UX to its full potential by treating the UX designer like a graphic designer and keeping them out of the loop.

The senior executives in your firm must be completely accessible to the UX designer in order for them to ask the appropriate questions.

Working with good UX designers may be difficult, much like working with psychologists. In order to predict consumer responses, they are attempting to enter both your mind and the minds of your users.

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Despite the discomfort, you must trust the process because, in the end, you will have a much clearer understanding of who you are as a business, brand, and how other people see you.

If you’d like to fine-tune your ability to understand UX design as integral to successful online marketing, consider updating your familiarity with digital marketing and SEO – fields that evolve rapidly. This helps ensure you will share an up-to-date understanding with the UX designer and feel more confident about hiring the right one..

4 Qualities to Look for When Hiring a UX Designer

In order to ignite a powerful design strategy for your company, your initial design recruit should be able to collaborate with you to own and execute that approach. To make sure you’ll make the right choice, take advantage of RPO solutions (recruitment process outsourcing).

The following are four characteristics of a designer who can have an instant influence on your organization and foster the development of a strong design practice.

Highly Empathetic

The fundamental ability of any designer is their capacity for user empathy, which allows them to foresee how users will engage with the product.

But excellent designers are aware that, in addition to the end-user, engineers and product managers are also consumers of their user insights.

Business and Strategic Thinker

Your initial designer should tackle problem discovery in a manner that is somewhat similar to that of a product manager.

A strong design leader is able to manage the conflict between business, technology, and users while also prioritizing user demands accordingly. From this point of view, outstanding designers are similar to customer support teams, as both are equally eager to collaborate with product managers and technical leads to create optimal customer experiences..

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Instructing and Facilitating

Designers want to be appreciated for their distinctive craft, but effective design leaders won’t guard or be possessive of their design abilities or their design team.

Great UX designers are eager to share their knowledge and expertise, and they frequently accomplish this by promoting design thinking.

Strong User Research Skills

When it comes to user research, it’s not unusual for designers to be a little rough around the edges.

Even if they can create a stunning screen layout, some designers find it difficult to create systematic research. Systematic research includes conducting things like feedback loops, polls, and usability tests without letting their own prejudice toward the design influence them.

To create a successful UX design, design leaders will pay close attention to current trends that are based on user research. Every year, more and more is known about how people respond to online design. Also, the more often people interface with digital design, the more their preferences shift.

And finally, a UX designer is usually more motivated by getting it right for the client and user than by earning personal validation for their designs. This is a deliberate choice, allowing them to remove their ego from influencing the raw user feedback.

In Conclusion

The rate of technological advancement makes it tough to keep up with the most recent fashions and trends.

More businesses are realizing the value of producing well-made, simple-to-use items every day. This guide is intended to help you learn how to get a fantastic UX designer for your company – one of the most important hires you can make.

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MARKETING

How marketers are preparing for the future of in-game ads

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Gen Z metaverse users are more trusting and willing to spend

As the IAB rolls out new ad standards for gaming, marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands.

One sign of how the landscape is changing, adtech companies like Anzu are partnering with publishers to provide dynamic ad placements in-game. This allows brands who don’t have a comprehensive gaming strategy to test and learn, and also to incorporate gaming into a broader omnichannel media strategy.

But the sheer size of the gaming audience – over 200 million gamers in the US alone – means marketers who get more involved can produce greater returns by tapping into this engaged population.

Lead with brand strategy. Partnerships between game publishers and adtech companies are making it easier for brands to find their audiences in-game. Brands don’t have to speculate as much about if their customers are playing specific games. And if a brand’s customers are already playing the game, marketers should dive in, too.

“We don’t necessarily have a gaming strategy,” said Paul Mascali, head of games and esports for PepsiCo. “We have a brand strategy that gaming can help. We do this by leveraging data with third parties or internal data to reach those consumers who are consuming the content.”

Read next: PepsiCo’s strategies for marketing via online games and esports

Understanding the community. Also, brands should be consistent and show that they’re invested in the gaming community, Mascali said.

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That’s because the gaming community – or, more specifically, the communities built around specific games – are multi-faceted.

For instance, gamers aren’t just plugged into the gameplay. They soak in the culture around the games on streaming platforms like Twitch. But just because videogame fans are passively watching another expert player on a streaming video doesn’t mean they’re not engaged and listening attentively.

“Twitch streamers are a great example of modern day gamers,” said Sarah Ioos, head of sales for the Americas at Twitch. “Non-gaming content has erupted — it doubled during the pandemic in year one. Gamers are not a monolith, they’re multifaceted. We see Twitch streamers bringing more of their whole self into their streaming.”

More lifestyle categories. As PepsiCo has demonstrated, there is a natural crossover between gaming and sports, which leads to traditional sports categories like beverages and snacks.

During the pandemic, when everybody, including gamers, were shut in, gaming content expanded. Gamers were sharing more about their lifestyles, including exercise routines, cooking, fashion and other interests.

This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers.


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Many touchpoints. Another interesting aspect about Twitch is that desktop is still the preferred device for their audience, according to Ioos.

Consumers are engaging with gaming content on many different devices and in different contexts, and this allows marketers to finetune their mix. If hardcore gamers and Twitch watchers are on desktops at the home, other more liesure gamers might be playing on mobile while commuting or shopping.

Why we care. All of this means that the strategy has flipped for marketers. Instead of finding a subset of gamers within their audience, they can now look across the billions of gamers and find their audience and subsegments.

Addressability for in-game advertising is still in the early stages, but now there are more opportunities, according to Keith Soljacich, head of innovation at agency Publicis Media.

“More data means more actionable places to find our audiences,” said Soljacich. “[Publishers and tech partners] are building that intelligence for audiences at the same time that opportunities are becoming available to us as marketers.”

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About The Author

Chris Wood draws on over 15 years of reporting experience as a B2B editor and journalist. At DMN, he served as associate editor, offering original analysis on the evolving marketing tech landscape. He has interviewed leaders in tech and policy, from Canva CEO Melanie Perkins, to former Cisco CEO John Chambers, and Vivek Kundra, appointed by Barack Obama as the country’s first federal CIO. He is especially interested in how new technologies, including voice and blockchain, are disrupting the marketing world as we know it. In 2019, he moderated a panel on “innovation theater” at Fintech Inn, in Vilnius. In addition to his marketing-focused reporting in industry trades like Robotics Trends, Modern Brewery Age and AdNation News, Wood has also written for KIRKUS, and contributes fiction, criticism and poetry to several leading book blogs. He studied English at Fairfield University, and was born in Springfield, Massachusetts. He lives in New York.

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