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What to Consider When Hiring a UX Designer

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Anyone who has searched for, evaluated, and hired UX designers will attest to the difficulty of the process. Finding a UX designer is the first step, followed by evaluating them using a set of criteria, and then persuading them to work for you.

You’ll need all the assistance you can get if you want this procedure to go as smoothly as possible for you. Thus, let’s check them!

The Benefits of Hiring a UX Designer

The term “user experience” or UX refers to how consumers engage with a product both before and after they interact.

UX designers work to comprehend the person behind the consumer. They examine your target market and comprehend how outside elements affect their behavior and purchasing decisions when it comes to your product.

User behavior is affected by emotion. You can learn how your product affects your users’ emotions by effectively interviewing and working with a UX designer. Then, you may decide how to enhance user experience, boost revenues, and foster consumer loyalty.

What Is Good UX Design?

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An effective UX design takes the user into account from the very beginning of the product development process.

Without that foundation, UX designers have to start from scratch. In order to identify their points of agreement and identify themselves with the product, they need to speak with the stakeholders in your brand.

To grasp the guiding principles and interpret them for your audience, good UX designers will ask numerous questions. These questions are usually about you, your team, and your target users, frequently in a metaphorical manner.

This person will be responsible for the users’ satisfaction with your future product, and thus, you should hire UX designers wisely.

UX Designer Hiring Mistakes

Your organization faces challenges whenever you hire new people. Hiring managers frequently believe that a remarkable imagination is required for the job of a UX designer, and while this is true, imagination alone is not enough.

There are numerous additional technical skills needed to become a trained professional.

Hiring a UX Designer Only to Create Attractive Prototypes

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That is a typical misunderstanding. Prototyping and storyboards, which are the first visual stages of development in UX design, are frequently the focus of employers. But despite a stunning design product, it’s possible that the target audience’s core analysis was ignored.

A UI designer, not a UX designer, is what you need if all you require is a stunning design.

UX is about people, their experiences, and the identity of your product, not just how it appears.

UX Designer Hired Specifically for a UX Audit

UX designers may also join a project during the auditing stage or after it has been substantially finished. At this point, the UX designer’s primary responsibility may be to update the website copy or review the text and images.

Understanding the target audience and the user experience is the main emphasis of the UX development process. Therefore, it is not a smart idea to hire a designer merely to review a few product components.

People frequently neglect to acquire a second view and hire UX designers far too late in the process. To fine-tune your ideal user experience, it can be beneficial to work with a number of UX designers, even if they don’t all agree with each other.

One more thing. Did you know that, regardless of the device they use, 73 % of users expect material to display properly?

This is merely one of the many user experience (UX) elements that have an impact on your SEO plan. You must smoothly combine UX and SEO if you want to keep leads on your page and convert them into customers.

Creating Brand Identity, Style Guides, or TAA Without a UX Designer

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The personification of your product and brand as well as the users who engage with it are the main topics of a UX designer’s research. You’re not utilizing UX to its full potential by treating the UX designer like a graphic designer and keeping them out of the loop.

The senior executives in your firm must be completely accessible to the UX designer in order for them to ask the appropriate questions.

Working with good UX designers may be difficult, much like working with psychologists. In order to predict consumer responses, they are attempting to enter both your mind and the minds of your users.

Despite the discomfort, you must trust the process because, in the end, you will have a much clearer understanding of who you are as a business, brand, and how other people see you.

If you’d like to fine-tune your ability to understand UX design as integral to successful online marketing, consider updating your familiarity with digital marketing and SEO – fields that evolve rapidly. This helps ensure you will share an up-to-date understanding with the UX designer and feel more confident about hiring the right one..

4 Qualities to Look for When Hiring a UX Designer

In order to ignite a powerful design strategy for your company, your initial design recruit should be able to collaborate with you to own and execute that approach. To make sure you’ll make the right choice, take advantage of RPO solutions (recruitment process outsourcing).

The following are four characteristics of a designer who can have an instant influence on your organization and foster the development of a strong design practice.

Highly Empathetic

The fundamental ability of any designer is their capacity for user empathy, which allows them to foresee how users will engage with the product.

But excellent designers are aware that, in addition to the end-user, engineers and product managers are also consumers of their user insights.

Business and Strategic Thinker

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Your initial designer should tackle problem discovery in a manner that is somewhat similar to that of a product manager.

A strong design leader is able to manage the conflict between business, technology, and users while also prioritizing user demands accordingly. From this point of view, outstanding designers are similar to customer support teams, as both are equally eager to collaborate with product managers and technical leads to create optimal customer experiences..

Instructing and Facilitating

Designers want to be appreciated for their distinctive craft, but effective design leaders won’t guard or be possessive of their design abilities or their design team.

Great UX designers are eager to share their knowledge and expertise, and they frequently accomplish this by promoting design thinking.

Strong User Research Skills

When it comes to user research, it’s not unusual for designers to be a little rough around the edges.

Even if they can create a stunning screen layout, some designers find it difficult to create systematic research. Systematic research includes conducting things like feedback loops, polls, and usability tests without letting their own prejudice toward the design influence them.

To create a successful UX design, design leaders will pay close attention to current trends that are based on user research. Every year, more and more is known about how people respond to online design. Also, the more often people interface with digital design, the more their preferences shift.

And finally, a UX designer is usually more motivated by getting it right for the client and user than by earning personal validation for their designs. This is a deliberate choice, allowing them to remove their ego from influencing the raw user feedback.

In Conclusion

The rate of technological advancement makes it tough to keep up with the most recent fashions and trends.

More businesses are realizing the value of producing well-made, simple-to-use items every day. This guide is intended to help you learn how to get a fantastic UX designer for your company – one of the most important hires you can make.

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YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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