Where do you fit in the metaverse?

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Good morning, Marketers, and who put your brand in the metaverse?

As more virtual environments crop up, it will be up to marketers to assess where their brand fits in. Would any of your products benefit from being seen in a 3D digital showroom? If you drop a limited-edition NFT, will there be bidders? These questions are best answered by the marketers who are immersed in their brand and know their customers.

But there are other factors outside of the marketer’s immediate control. One analyst compared the metaverse space to e-commerce, where shady actors are known to sell knockoffs, undercutting the brand and potentially skimming from the company’s bottom line.

At MarTech, we’ll continue to follow these emerging channels so that even if marketers are adopting a metaverse wait-and-see strategy, they will still have an awareness of where they might have to protect their brand, regardless of whether or not they’ll be dropping some wearables anytime soon.

Chris Wood,

Editor

Shorts 

Quote of the day. “Just here to remind you we are human BEINGS, not human DOINGS. Your productivity does not equal your worth. It’s okay to have off days. It’s okay to take breaks. It’s okay to unwind. And it’s okay to just be.” Morgan Short, manager of content strategy and production, Avtex

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.