Connect with us
Cloak And Track Your Affiliate Links With Our User-Friendly Link Cloaking Tool, Try It Free

NEWS

Can SEO Have a Negative Effect?

Published

on

can seo have a negative effect via martinibuster

A few months ago I challenged myself to rank pages without using the keyword phrase in the title tag.  After some experimentation I got it to work.

In a recent Webmaster Hangout, Google’s John Mueller stated that overdoing the keyword phrase can cause Google to become wary of a web page. Is it possible that adding keywords to title tag, H1. etc. could work against you?

SEO Keywords Best Practices

In a conversation with another search marketer he said that his recipe for on-page SEO was:

  • Add keywords to title
  • Add keywords to URL
  • Add keywords to H1
  • Add keywords in content

That formula is the traditional SEO best practice going back to at least 2000. I know because I was there.

The formula was to add your keywords to the title tag, H1, content, in the URL, and then put the keyword in the anchor text in a link to to a .edu or .gov website, add it to the content and bold it, add it elsewhere and italicize it, grease it up then slap it online. Instant rankings.

That was then. And apparently, today is then, too.

Modern SEO best practice still says to do this:

  • Add keywords to title
  • Add keywords to URL
  • Add keywords to H1
  • Add keywords in content

My question to myself was, is ranking today the same as it was in 2000? Clearly it can’t be. That’s why I challenged myself to rank a page without the keywords in the title.

I will show you one example. There are many examples out there.

I did a search for “how to get a business loan with bad credit”  and noticed that nearly every single web page was missing those keywords from the title tag. The only page that featured that keyword phrase was at the bottom of the search results.

Only the bottom of the search results had an exact match with query and keywords in the title tag

Only the bottom of the search results had an exact match with query and keywords in the title tag

Query Expansion

Obviously, query expansion plays a role in ranking web pages that do not feature the keyword in the title tag.

Query expansion is a method where a search engine will find web pages that answer the search query, even though the keywords aren’t on the web page.

Search engines do this by adding synonyms, using stemming and other methods to identify more pages to consider.

The net result is that it makes standard keyword SEO practices obsolete. Mentally, most people will agree, this is so.

Yet knowing this, many will continue to SEO like it was the year 2000:

  • Add keywords to title
  • Add keywords to URL
  • Add keywords to H1
  • Add keywords in content

Keyword Stuffing and Trust

What got me thinking about this was a recent Google Webmaster Hangout where John Mueller states that using keywords too much may cause Google to lose trust in the web page.

Here is what Mueller said (in the context of ranking category pages):

“Another thing that I sometimes see, especially with e-commerce sites that kind of struggle with this kind of a problem is that they go to an extreme on the category page in that they include those keywords over and over and over again.

And what happens in our systems then is we look at this page and we see these keywords repeated so often on that page that we think well, something is kind of fishy with this page, with regards to these keywords, well maybe we should be more careful when we show it.”

I am not saying that adding the keyword phrase to the title tag will make Google think your web page is “fishy” however, John Mueller put that out there and in my opinion, it pays to heed what he says.

Obviously query expansion plays a role in that business loan keyword phrase and in many other keyword phrases.

But one must consider everything because there are many ranking factors and according to John Mueller, there are factors that work against you. De-ranking factors?

Trust and Lack of Keyword Stuffing

Mueller continued his advice about avoiding keyword stuffing and said that a lack of keyword stuffing will make Google trust a page more.

“So that when we look at this page we’ll see… this is a reasonable page, there’s good content here, we can show it for these terms. We don’t have to worry about whether or not someone is trying to unnaturally overdo it with those keywords. “

Should You Keyword Stuff Your Title Tag?

I still rank pages with the keyword phrase in the title tag. So absolutely, do not take this to mean that adding keywords in the title tag will have a negative effect.

The point of this article is to show that some SEO formulas may be considered to be obsolete or out of date. It may be time to catch up with how Google ranks sites today.

Nobody know exactly how Google ranks websites. Ultimately, SEO is a matter of opinion, experience and interpretation of the results.

Get it wrong and your SEO can backfire. It happens all the time.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address

GOOGLE

This Week in Search News: Simple and Easy-to-Read Update

Published

on

This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

  • Link Cards: Google is testing link cards at the top of AI-generated overviews.
  • Health Overviews: There are more AI-generated health overviews showing up in search results.
  • Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

  • Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
  • Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

  • Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
  • Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

  • Credit Card Widget: Google is testing a new widget for credit card information in search results.
  • Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

  • Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
  • Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
  • tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
  • WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

Published

on

By

Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

NEWS

We asked ChatGPT what will be Google (GOOG) stock price for 2030

Published

on

We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

Source link

Keep an eye on what we are doing
Be the first to get latest updates and exclusive content straight to your email inbox.
We promise not to spam you. You can unsubscribe at any time.
Invalid email address
Continue Reading

Trending