NEWS

GoFundMe launches free platform for nonprofits and charities, rolls out button to donate anywhere

Published

5 years ago

October 15, 2019

gofundme launches free platform for nonprofits and charities rolls out button to donate anywhere

GoFundMe has made its name primarily as a platform for individuals to create fundraisers for personal causes — a service that has seen hundreds of campaigns go viral through social media to raise collectively well over $5 billion in funding to date. Now, the startup is taking the next step in its ambition to build what CEO Rob Solomon calls the “giving layer of the internet”.

GoFundMe is launching a new free-to-use fundraising platform for nonprofits of all sizes called GoFundMe Charity; and for the first time, it has created a button that can be integrated into any site to donate money wherever people want to do so. Both will roll out in November, but the charity platform already counts nonprofits like the American Cancer Society and the Boston Marathon among its customers.

To be clear, providing services to non-profits is not totally new territory for GoFundMe. The company acquired CrowdRise, which focused specifically on non-profits, in 2017 and gradually started to integrate some of the functionality and branding into the bigger platform a year later. And since last year it has offered a service for teams and groups (including nonprofit groups) to come together to raise for the same cause.

With this latest launch, teams fundraising remains, but GoFundMe will be sunsetting CrowdRise the brand and transitioning the platform’s nonprofit customers (which include high profile events like the Boston Marathon) to GoFundMe Charity.

The giving layer of the internet

The news comes at an interesting time for GoFundMe.

While its individual causes-based campaigns continue to be created and disseminated across social platforms, it is facing competition of two kinds: that of the platforms themselves (specifically, Facebook, which is using its billions of users to grow its own causes-donations platform rapidly: in September it passed the $2 billion mark in fundraising for causes); and that of user ennui, where people have been facing up to kind of fatigue when it comes to too many individuals asking for money, and sometimes not for the most worthy of causes.

Ramping up its business for nonprofits, on the other hand, catapults GoFundMe into a much bigger, older and (potentially?) more resilient sector of the charitable donations market. In the US alone, some $427 billion was donated to nonprofits in 2018, according to Giving USA. That’s up on an estimated $410 billion in nonprofit donations in in 2017.

Currently, only around a quarter of donations are made through digital platforms, with the remainder through more traditional channels such as events, door-to-door appeals and direct-mail campaigns. As digitally native consumers become targets for nonprofits, GoFundMe sees an opportunity in taking the tools and services it originally built for individuals, and tailoring them to these groups.

“Charities have the same challenges as individuals in reaching constituents,” said Solomon in an interview. “We’re talking about whole generations of people who will not donate to charities the same way that older generations did. Charity has been disrupted by the internet and those older methods won’t work anymore.”

Solomon said that GoFundMe is not commenting on whether it expects more nonprofits to pay fees or run the option for tipping among its users, nor would he say if GoFundMe has projected how much it might make from one or the other option.

The new business model GoFundMe is introducing with charities presents a much wider range of services for non-profits aimed at making GoFundMe a more useful and flexible platform.

Charity groups will now have the option either to pay fees to use the service (donor-covered fees), or use it for free by offering the tipping feature that GoFundMe uses on its consumer-focused site. This is a departure compared to the the platforms that power many nonprofit sites and events, which typically charge for their services. GoFundMe says it will specify what the the donor-covered fees will be public closer to the launch date.

Then, moving away from the familiar, basic layout that GoFundMe offers for individual causes today, nonprofits will also be given more design freedom: They will have the option to customise their pages; and nonprofits can run GoFundMe campaigns on their own sites (not yet apps) by placing a customised button for people to donate — similar to how Facebook disseminated its “Like” buttons, or PayPal and other payment services created “buy” buttons.

Campaign Customization Editing Campaign Sections Katie Going Places

They will also be provided with analytics on how their campaigns are performing, and CRM integrations to link up GoFundMe campaigns with wider marketing efforts. And nonprofits running events where individuals are fundraising — for example, around charity runs — will be able to do this under the bigger GoFundMe umbrella, including enlisting and organising individual fundraisers, or selling tickets to charity events.

GoFundMe will also be leveraging its own traction in the fundraising market to grow this business.

The idea is twofold here: The first aim will be to bring to nonprofit groups the kind of storytelling and social media virality that has done so well on GoFundMe already.

The second aim will be to bring the mountain to Mohamed, so to speak: the platform currently has more than 50 million users, and like other funding platforms, GoFundMe has made a business out of recirculating those donors: once you give to one cause, your details are in the system and that makes it easier to donate elsewhere on the same platform. Now the non-profits will also have access to that pool of users that has been proven to be willing to step up financially.

Up to now, the tipping model has been working for the company, although we don’t know how revenues from it compare to those when it charged platform fees.

Solomon noted that the company is profitable and has been able to grow its business on the back of the tipping model it now uses for its individual campaigns (it dropped its platform fee in 2017 and then acquired YouCaring, a competitor that built a profitable business on tipping alone).

GoFundMe has never disclosed much on the financial front: it has only ever had one round of funding, of an undisclosed amount, from a group of investors that included Accel, Greylock, TCV, Iconic, Meritech and Stripes. We’d heard that at one point PayPal had wanted to acquire the company for about $1 billion, but that never developed, and GoFundMe has continued to grow.

Solomon said that those investors will eventually want “a liquidity event,” whether that comes in the form of an IPO, or private equity investment, or an M&A move, but that won’t be for a while.

“We’re not focused on that at all, and don’t expect to see anything for another year or two,” he said.

Related Topics:eCommerce Funding gofundme Philanthropy Social TC

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NEWS

OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models

Published

4 weeks ago

August 21, 2024

Max

OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models

OpenAI has today announced the release of fine-tuning capabilities for its flagship GPT-4 large language model, marking a significant milestone in the AI landscape. This new functionality empowers developers to create tailored versions of GPT-4 to suit specialized use cases, enhancing the model’s utility across various industries.

Fine-tuning has long been a desired feature for developers who require more control over AI behavior, and with this update, OpenAI delivers on that demand. The ability to fine-tune GPT-4 allows businesses and developers to refine the model’s responses to better align with specific requirements, whether for customer service, content generation, technical support, or other unique applications.

Why Fine-Tuning Matters

GPT-4 is a very flexible model that can handle many different tasks. However, some businesses and developers need more specialized AI that matches their specific language, style, and needs. Fine-tuning helps with this by letting them adjust GPT-4 using custom data. For example, companies can train a fine-tuned model to keep a consistent brand tone or focus on industry-specific language.

Fine-tuning also offers improvements in areas like response accuracy and context comprehension. For use cases where nuanced understanding or specialized knowledge is crucial, this can be a game-changer. Models can be taught to better grasp intricate details, improving their effectiveness in sectors such as legal analysis, medical advice, or technical writing.

Key Features of GPT-4 Fine-Tuning

The fine-tuning process leverages OpenAI’s established tools, but now it is optimized for GPT-4’s advanced architecture. Notable features include:

Enhanced Customization: Developers can precisely influence the model’s behavior and knowledge base.
Consistency in Output: Fine-tuned models can be made to maintain consistent formatting, tone, or responses, essential for professional applications.
Higher Efficiency: Compared to training models from scratch, fine-tuning GPT-4 allows organizations to deploy sophisticated AI with reduced time and computational cost.

Additionally, OpenAI has emphasized ease of use with this feature. The fine-tuning workflow is designed to be accessible even to teams with limited AI experience, reducing barriers to customization. For more advanced users, OpenAI provides granular control options to achieve highly specialized outputs.

Implications for the Future

The launch of fine-tuning capabilities for GPT-4 signals a broader shift toward more user-centric AI development. As businesses increasingly adopt AI, the demand for models that can cater to specific business needs, without compromising on performance, will continue to grow. OpenAI’s move positions GPT-4 as a flexible and adaptable tool that can be refined to deliver optimal value in any given scenario.

By offering fine-tuning, OpenAI not only enhances GPT-4’s appeal but also reinforces the model’s role as a leading AI solution across diverse sectors. From startups seeking to automate niche tasks to large enterprises looking to scale intelligent systems, GPT-4’s fine-tuning capability provides a powerful resource for driving innovation.

OpenAI announced that fine-tuning GPT-4o will cost $25 for every million tokens used during training. After the model is set up, it will cost $3.75 per million input tokens and $15 per million output tokens. To help developers get started, OpenAI is offering 1 million free training tokens per day for GPT-4o and 2 million free tokens per day for GPT-4o mini until September 23. This makes it easier for developers to try out the fine-tuning service.

As AI continues to evolve, OpenAI’s focus on customization and adaptability with GPT-4 represents a critical step in making advanced AI accessible, scalable, and more aligned with real-world applications. This new capability is expected to accelerate the adoption of AI across industries, creating a new wave of AI-driven solutions tailored to specific challenges and opportunities.

GOOGLE

This Week in Search News: Simple and Easy-to-Read Update

Published

3 months ago

June 30, 2024

Entireweb News Bot

This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

Link Cards: Google is testing link cards at the top of AI-generated overviews.
Health Overviews: There are more AI-generated health overviews showing up in search results.
Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

Credit Card Widget: Google is testing a new widget for credit card information in search results.
Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

Published

6 months ago

March 20, 2024

Max

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.