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Google Introduces a New Shopping Section in Search Results

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Google is rolling out a new addition to search results this week which makes it easy to shop for popular products.

When searching for keywords such as “running shoes” or “down jackets” Google will now return a new section that showcases popular products from stores across the web. This new section will show up when searching for clothes, shoes, and accessories.

Google Introduces a New Shopping Section in Search Results

Google Introduces a New Shopping Section in Search Results

Google Introduces a New Shopping Section in Search Results

Google Introduces a New Shopping Section in Search Results

While browsing the popular products section users can filter results by style, department, and size. After selecting a product Google will list the sites where it can be purchased from, which will let users quickly compare prices.

It will even be possible to read product reviews without leaving search results. Users will, however, have to visit a retailer’s site in order to purchase the desired product.

“To make this feature possible, Google indexes and organizes products from over a million online shops, and updates this information regularly. Just as we don’t charge sites to be part of the Google Search index, participating retailers appear in this new feature for free.”

In order for merchants to have products surfaced in the popular products section, they’re encouraged to set up product feeds in Google Merchant Center and/or apply the appropriate structured data markup to product pages.

According to Google, this new feature will help drive organic traffic to merchants. It will be interesting to see if that ends up being the case, considering this feature allows users to do a considerable amount of browsing without ever leaving Google.

Google is working on more consumer experiences for browsing and discovering new products, so further updates like this one will soon be on the way.

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Google Workspace vs. Microsoft 365: What’s the best office suite for business?

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Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

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