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Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

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google reveals how search behavior has changed during covid 19 pandemic via mattgsouthern

Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic.

This data has been compiled in an effort to assist marketers with being more helpful to customers during this time.

No organization is exempt from the shift in search behavior caused by the pandemic, and consumer behavior is changing daily as well.

Google summarized its finding by listing these as the 5 shifts in consumer search behavior.

  • Assembling critical information
  • Discovering new connections
  • Adjusting to changes in their routines
  • Praising everyday heroes
  • Taking care of themselves and others

Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

Here’s more details about each of these findings.

Assembling Critical Information

Consumers have a critical need for new content to help them get by and adapt to the recent changes in life.

Retailers are moving to delivery methods, schools are closed, much of the workforce is staying at home, among other changes.

Businesses and organizations need to provide clear, specific information with details about where, how, and when to get the things they need.

To that end, Google notes that search interest is spiking for the following topics:

  • Retail
  • “Can you freeze” different types of food
  • Home delivery
  • Short term work employee
  • Mortgage rate suspension

Creating content that informs people about those topics is one of the ways marketers and brands can help consumers right now.

Google also offers these recommendations:

  • Acknowledge the new reality.
  • Give people credible, detailed, and current information about your operations. Reinforce that you’re there to help.
  • Regularly update communications across your website, blogs, social handles, and Google My Business page.
  • Be flexible. Help customers with cancellations, refunds, and customer service.

Connections & Relationships

As everyone suddenly finds themselves practicing social distancing, they’re discovering new connections and nurturing existing relationships.

For example, that could involve making virtual connections and/or strengthening connections within the household.

Search interest is spiking for the following topics:

  • “With me” videos on YouTube
    • “Study with me” videos up 54% year-over-year
    • “Bulk cook with me” and “disinfect with me” are also trending right now
  • Multiplayer video games
  • Virtual happy hour

Google’s recommendations for helping consumers:

  • Look for ways to connect your customers, locally and globally.
  • Consider if your brand has a role to play in creating or enhancing shared experiences, virtually or otherwise.

Adjusting to Changes in Routines

People’s online habits are changing as they adjust their routines and schedules to meet the demands of isolation.

Google notes there have been spikes in search interest for topics such as “do it yourself,” “stationary bicycles,” and “dumbbell sets.”

There has also been an interest in watching other people adapt to their new routines.

For example, interest in late-night shows has been up ever since the hosts began producing content from their home.

Google’s recommendations for helping consumers as they adjust to new routines:

  • Let people know that solutions are available whenever, wherever.
  • Assess when people need you most, whether through your own first-party data (like site analytics or email opens) or Google Trends, and adjust your communications strategy accordingly.
  • Update or publish often. There’s a need for content that informs, entertains, connects, and promotes wellness.

Praising Everyday Heroes

People are praising everyone from health care workers, to cashiers, to delivery people, and others still going in to work each day.

Many are risking their own health to do their job, which has lead to a spike in search interest for “thank essential workers.”

Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

Google offers these recommendations for helping consumers with supporting everyday heroes:

  • Look for people who are helping, and find ways to support or celebrate them.
  • Consider who the heroes are among your employees, your customers, or even your local community.
  • Consider whether you have nonhuman heroes that can contribute, like your technology, your operational rigor, or your equipment.

Taking Care of Themselves and Others

People are strengthening their efforts to take care of the physical and psychological needs of themselves and others.

Search interest is spiking for activities that can help ease boredom, anxiety, and uncertainty.

Those activities can be either virtual activities, or real-life activities.

People have taken to searching more for topics like “puzzles” and “relaxation,” as well virtual tours of galleries and museums.

Google offers these recommendations for helping people find new ways to enrich their lives:

  • Facilitate virtual collaborations with outdoor spaces and the cultural institutions people yearn to visit.
  • Join the conversation about home-based health and well-being.
  • Pivot to platforms and formats that make sense for people staying home.

Final Notes

Google wraps up its report by emphasizing that the more useful businesses can be now the better off they’ll be on the long run.

According to survey results from late-March, 84% of US consumers say how companies act during the current market is important to their loyalty moving forward.

Source: Think With Google

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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Discord goes all in with AI: chatbots, automods, whiteboards and more

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Discord goes all in with AI: chatbots, automods, whiteboards and more

AI is the future, at least over on Discord.

The messaging application originally made for gamers has become Gen Z’s favorite online hangout destination of choice, and now it’s rolling out a number of features powered by artificial intelligence.

In an announcement(Opens in a new tab) on Thursday, Discord shared what’s coming to the platform soon: an AI chatbot, an automated AI moderator, a conversation summarizer, an avatar remixer, and a whiteboard. Some of these features begin rolling out today, March 9. Others will launch in the coming weeks and months.

While AI has jumped into the mainstream thanks to the popularity of OpenAI’s ChatGPT chatbot, Discord has had an active AI community for quite a while now. According to the company, third-party AI apps already on the platform already have more than 30 million monthly users. Nearly 3 million servers on Discord have some AI element integrated into the community.

In fact, the biggest community on Discord is Midjourney, a text-to-image AI project which allows users to generate art from right within the server. Discord says Midjourney’s server has more than 13 million members.

So, with AI being such an integral part of Discord already, it seemed like only a matter of time before Discord itself started bringing AI directly into the platform.

images

AutoMod AI
Credit: Discord

The first feature coming to some Discord servers as soon as today is AutoMod AI. Discord already has an AutoMod feature, which basically automatically moderates rooms for admins based on the rules of the server. Discord has now integrated OpenAI-powered AI into AutoMod, allowing it to search the server and contact moderators when it thinks rules are possibly being broken. According to Discord, AutoMod AI can also consider the context of a conversation so, for example, users don’t get penalized for posts that are misconstrued.

Clyde is a bot that Discord users may already be familiar with, and starting next week, Clyde is getting an AI upgrade. Currently, the Clyde bot provides information, such as server error messages, and also responds to timeout or ban requests from users and mods. However, that’s pretty much all Clyde was able to do. Until now.

Clyde chatbot

Clyde
Credit: Discord

Clyde will now be able to answer all sorts of questions from users, much like OpenAI’s ChatGPT chatbot. Users simply have to type “@Clyde” followed by their prompt. Clyde will be able to pull up information and also help find specific emojis or GIFs based on a user’s description.

Another AI feature coming to Discord next week is Conversation Summaries. Again, the name is fairly descriptive of what it does. With users all over the world, many Discord channels are always moving regardless of time of day. Conversation Summaries will allow users to catch up on what they missed on a Discover Server. The AI-powered feature will “bundle” chats into topics so users can easily read up on what they find most interesting.

Conversation Summaries

Conversation Summaries
Credit: Discord

Starting today, developers can start playing with Avatar Remix, an open-source Discord app that integrates AI art into the messaging app. Avatar Remix allows users to take a fellow user’s avatar and change it up “using the power of generative image models.” What does that mean? In the demo that Discord showed Mashable, a user was able to add a party hat or a mustache to a friend’s avatar by simply mentioning their username and describing what changes they’d like to make.

Avatar Remix

Avatar Remix
Credit: Discord

The company is also launching an “AI incubator,” offering support for developers creating AI-powered apps on Discord.

Finally, Discord revealed a feature that’s coming soon that has long been requested by the Discord community: a whiteboard. But, of course, this won’t be just any collaborative whiteboard feature. It’s going to be AI-powered, allowing users to collaborate in generating AI art and more.

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