Google Analytics 4 Backlash: GA4 “Sucks” and is “Horrible” via @sejournal, @martinibuster

Twitter has been on a low boil for weeks as many users across the search marketing world expressed their extreme displeasure with Google Analytics 4 (GA4).  While there are some…

Google Shares 16 Stats About Holiday Shoppers

Google shares 16 stats about holiday shoppers in a new document detailing recent shifts in consumer behavior. While the holidays may look a little different this year, it’s still a…

Google Lists 5 Key Trends Shaping Consumer Behavior Amid COVID-19

Google has published a new set of research designed to help marketers respond to the changes brought on by COVID-19. Over four billion people are staying home worldwide as of…

Social Media Bottlenecks: 54% of Professionals Experience Communication Breakdowns Between Businesses and Agencies

There is no secret that working in the social media field is not a child’s play. The demanding clients, frequent algorithm changes and the daily struggle to keep engagement rates…

Google Reveals How Search Behavior Has Changed During COVID-19 Pandemic

Google has published data on recent search trends, revealing the top 5 ways search behavior is changing during the pandemic. This data has been compiled in an effort to assist…

Google Reveals Top Trending Searches of 2019

Google released its annual list of top trending searches, revealing the most popular topics in 2019 across different categories. Google’s data can be filtered by country, or you can view…

63% of Consumers Don’t Know How Search Results Are Categorized

A study of US consumers conducted this holiday season shows that many don’t fully understand what goes into ranking web pages in search results. BrandVerity, an online brand protection company,…

Google Releases Study of 2019 Holiday Shopping Trends

Google has released new behavioural insights into 2019 holiday shoppers, with tips on how to sell to US consumers. According to Google’s data, mobile searches for “best deals” have grown…

Google Reveals the Top Halloween Costume Searches for 2019

Google has released its annual edition of ‘Frightgeist’ – a roundup of the year’s top Halloween costume searches. Whether you’re looking to target last-minute shoppers, or perhaps looking for some…