Google Search Console has a new and enhanced Associations page which will carry over all existing associations.
📢 We’re happy to announce that Search Console has a new and enhanced Association page 🎉 but don’t worry, any associations that were previously set are carried over to the new Associations page automatically. Read more at https://t.co/svVS5bPiLD pic.twitter.com/F6rIHVVmxb
— Google Search Central (@googlesearchc) February 22, 2021
An association refers to the connection between a Search console property and a property in another Google service, such as Analytics.
An example of the updated Asssociations page can be seen below:
The updated Associations page, which is found within the settings menu of Search Console, supports the following association types:
- Google Analytics: View your Search Console data, such as organic search queries, in your Google Analytics property.
- Google Ads: View the paid and organic report in Google Ads.
- YouTube channel: Link your videos to your associated website.
- Play Console app: Use App Indexing.
- Actions Console project: Verify your brand and enable cross-platform functionality.
- Chrome Web Store account: Publish apps and extensions to the Chrome Web Store on behalf of your site.
Starting today it’s possible to link Search Console domain properties to Google Analytics, which will provide better coverage of organic search results.
Google recommends using that option as it can help site owners get a more complete picture in the Search Console reports in Google Analytics.
Source: Google Search Central Blog
Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.