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IndexNow Elicits Mixed Reactions Including Skepticism via @sejournal, @martinibuster

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indexnow value questioned 616fd6a250924 sej

While major companies like Wix, Duda and Cloudflare announced enthusiastic adoption of the new open source IndexNow indexing protocol that promises instant indexing, it was also confronted with questions over whether the IndexNow was necessary, worth the trouble adopting and doubt as to whether any of its benefits will be realized.

What is IndexNow?

IndexNow is an open source project that is attempting evolve how search engines discover and index content in a way that benefits both search engines and publishers.

IndexNow also promises to rapidly speed up the process of re-indexing content that has been updated and indexing content that is brand new.

Lastly, IndexNow promises to be more energy efficient because they will be crawling websites less often.

The old way of discovering web pages and indexing content is largely unchanged for decades.

Crawlers check web pages on the Internet over and over, regardless if a web page is unchanged or does not exist.

While search engines employ strategies to reduce how many pages are crawled, crawling an unchanged web page can be seen as a profligate use of electricity, like watering a lawn during a rainstorm.

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IndexNow claims to solve that problem by eliminating redundant crawls and focusing just on the pages that are new or updated.

But not everyone is convinced.

Some in the search community have expressed doubts about every single benefit IndexNow claims to provide, including the claim that less pages will be crawled.

Yoast Declines to Adopt IndexNow

Joost de Valk, founder of Yoast WordPress SEO plugin tweeted a series of statements questioning the value offered by IndexNow. He stated that the Yoast plugin would not be adopting the IndexNow standard.

He tweeted why Yoast is not adopting IndexNow

“We’ve not added support to @yoast SEO for it yet, for the simple reason that we don’t see the value yet.”

Yoast: IndexNow is Not Needed

Joost next laid out the case that IndexNow is solving a problem that already has a solution.

He claimed that XML sitemaps already accomplish what IndexNow is trying to do.

He tweeted:

“Ever since XML sitemaps were conceived, URL discovery as far as we’re concerned is a “solved problem”.

For most sites, getting search engines to crawl content is not a problem.

Yoast SEO generates XML sitemaps and it can even ping search engines when those change.”

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IndexNow Is Useful for Large Websites

Someone responded to Joost and said that the Bing API for fast indexing provided value for sites they worked on like Groupon and GitHub.

She tweeted:

Joost Acknowledges that IndexNow Benefits Big Sites

He tweeted:

“For large sites like that I definitely see the value.

But to do this and make it a default for 12 million sites, most of which have less than 100 pages, seems overkill.”

Duda Explains Why IndexNow Provides Value

One of the companies that is supporting IndexNow is Duda, a professional site building platform that competes with WordPress and Wix.

Duda is a website building platform that allows web professionals to create a web presence that performs well out of the box.

But it’s also flexible similar to WordPress and allows customers to build custom widgets, embed the website builder within their own software (SaaS) or migrate legacy sites entirely in large scale.

I asked Russ Jeffery, Director of Strategic Integrations at Duda to explain why XML sitemaps are not enough and why IndexNow provides value:

“There is a delay between publishing, crawl, index, and finally showing in search results.

Right now search engines must re-crawl all pages of a site to find new content and not on the update schedule of an actual site update.

The difference here is that you’re telling Bing to only crawl these updated pages and do it now. A push, rather than a pull, approach is a widely accepted best practice of updating data/content between different systems efficiently.”

I pointed out to Russ how Joost insisted that XML sitemaps were good enough and that IndexNow was a better value for large sites.

Russ responded:

“I do agree with Joost that for a lot of websites, it is not the most important capability to have at the moment.

But, I think this approach to indexing is a lot better than the traditional sitemap system and the industry should move towards ‘pushing’ content to search engines for them to crawl.”

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Waiting for Google to Adopt IndexNow

I turned to longtime UK search marketing expert Ammon Johns (@Ammon_Johns) for his opinion. Like Joost, he too was not enthusiastic about IndexNow and didn’t feel it offered anything substantial.

Ammon acknowledged the elephant not in the IndexNow room, which was Google.

He said:

“Unless and until Google sign up for a Bing led protocol, it’s not a huge deal.

But if Google do go along for some reason (rather than make their own), we’ll certainly all have to revisit a lot of understanding about crawl prioritization”

Promise of Less Crawling in Doubt

Ammon downplayed any benefit of less crawling, saying that they’d likely use the freed-up resources to go out and crawl lower priority web pages that would not ordinarily be crawled.

He said:

“Even if this were to free up some resource allocated to crawling more than can be crawled (the state of the web currently, and growing exponentially), I can’t see the search engines not simply crawling more of the lower priority, or re-crawling the absolute highest with more frequency.

…Microsoft don’t even actually promise they’ll grab it at once, only that it will be indexed ‘soon’ or ‘quickly’.”

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He then pointed out that adopting the IndexNow protocol will eliminate a latent signal of what pages Google or Bing feel are most important.

IndexNow May Remove a Data Point

Ammon noted:

“One of the major reasons I never, EVER, use submission tools is that seeing when content gets crawled on its own is far too useful.

There’s no other way to see ‘importance’”

There are multiple things that influence how often a web page is crawled, links being one of them. How often a page or section of a website changes can also influence how often a web page is crawled.

Whether fast indexing is worth it to give up seeing which pages a search engine feels are more “important” is up to the individual and their priorities. Ammon feels it’s not worth it for him.

Will the Web Adopt IndexNow?

Joost’s initial post stated that they haven’t decided to adopt IndexNow yet because they don’t see the value in it.

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One of the important features of the Yoast SEO plugin is the ability to automatically create XML sitemaps, something that Joost feels is sufficient for most websites.

Should Google adopt the IndexNow protocol, which at the moment seems remote, XML sitemaps might lose a fair bit of their importance, which might dampen the shine on what is currently an important feature of the Yoast plugin.

Should Google adopt IndexNow it raises the odds that WordPress might follow through and include it into the core, eliminating the need for Yoast to turn it into a plugin feature.

So it seems for Yoast there is relatively little to any value from IndexNow.

It’s up to the search community to decide for themselves. There is some opposition and skepticism of IndexNow.

But there are also many big companies like Cloudflare who are integrating IndexNow enthusiastically.

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Joost acknowledged that IndexNow is useful for big companies but also pointed out that in his opinion there’s less value in it for the smaller sites.

Perhaps as Ammon noted, for some in the search community, particularly the smaller sites, unless Google adopts IndexNow, the decision for them is going to feel like it’s optional and not a necessity.

Searchenginejournal.com

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FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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NEWS

We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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NEWS

This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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