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I’ve Heard That: Please, Sir…Could I Have a Review?

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i’ve-heard-that:-please,-sir…could-i-have-a-review?

Speaker 1 (00:00):

Welcome to I’ve Heard That, the podcast from Hurrdat Marketing that discusses digital marketing trends, tips and more.

Meghan (00:10):

Hi everyone. Welcome back. It’s Megan for season three. I’m so excited. I have Alexi here today. Welcome back Alexi.

Alexi (00:19):

Hi.

Meghan (00:20):

And today we’re covering reviews and review marketing, and they’re so important.

Alexi (00:26):

So important.

Meghan (00:26):

When I’m searching for a business to do business with, and I have to choose… I know we think of restaurants, if they don’t have 5 stars, you’re like running scared, I’m [crosstalk 00:00:37] scrolling past. But it matters for so many other business besides restaurants. Why do potential customers care about reviews?

Alexi (00:46):

I think there are many reasons. I just… I know for me, anything I’m doing I’m going to get my nails done. Or if I want a new hair person, that’s where I will go first. I will go look at reviews. And if you don’t have a high star rating, or even if you don’t have a lot of reviews, I’ll probably just skip you.

Meghan (01:04):

Or recent reviews. I know sometimes I’ve looked at businesses and I’m like, oh wow. That’s great. And I’m like, oh, two years ago. Is that how you… No one said anything since, that makes me a little weary too.

Alexi (01:15):

It’s super important to me. It’s big for customers.

Meghan (01:20):

I think even touching on that too, the reason it’s big for customers is as you mentioned, as you read them, the next step is to take action, to book an appointment or give them a call or click through to their website. These reviews have the power to influence that click through rate. Right?

Alexi (01:36):

Yes. If you don’t have a lot of reviews and you don’t have good reviews, you’re not even going to get any clicks and those clicks will not only help you get new customers, but help you show up in the search results.

Meghan (01:51):

Also besides those businesses, you just mentioned, home services. They’re huge for home services.

Alexi (01:57):

Because you don’t… If you’re getting… Inviting someone into your home, you want to trust that other customers have trusted them as well.

Meghan (02:05):

There’s a stranger that’s going to show up sometime between noon and 2:00 and they’re going to be there, and a lot of times home service jobs, if you think of a roofing contractor, they’re huge jobs. You want to see really positive, recent, relevant reviews.

Alexi (02:22):

Definitely. I feel like even for home services, it might be more important than a restaurant or any other type of businesses that I’ve talked about.

Meghan (02:30):

Definitely. More than customers care about reviews. Of course, we care about reviews, but what… Tell me about Google and why does Google care about reviews?

Alexi (02:39):

They’re a lot of reasons Google cares about reviews, but I think the biggest thing is Google wants to trust your business, just as much as the customer wants to trust your business. Google doesn’t want to give potential customers, businesses that don’t have a lot of ratings, and don’t have a high star rating, and don’t have a lot of reviews, and don’t have good reviews. Trust is huge with Google and reviews are a big thing for that.

Meghan (03:03):

They don’t want to point searchers in the wrong direction. They don’t want to make them unhappy because why would they keep coming back to Google if it’s giving them bad suggestions

Alexi (03:10):

Definitely. It’s a huge ranking factor. And I think there are a lot of things that go into that ranking factor.

Meghan (03:17):

Break it down.

Alexi (03:18):

Quantity of reviews, like we said, you want to get a lot of reviews, obviously. That’s first thing I look at. If you have two reviews, I’m probably not going to look at your business. High star rating, probably at least above a 4 star. I think that’s super important.

Meghan (03:32):

I feel if it’s 3.5 stars even it’s looking like it’s 3 stars. And that makes me cringe a little bit, because probably someone in their industry or nearby has 4 stars or has 5 stars. Like we said, with restaurants, for example, it’s so competitive. If you have a 4 star rating, you might not even be selected.

Alexi (03:52):

I feel like with restaurants, they probably get the most amount of reviews. If you have a 3 star rating, average rating, you’re probably getting a lot of negative reviews.

Meghan (04:01):

And I would caution businesses from getting too hung up. I agree with you on that for restaurants. Caution businesses from getting too hung up on getting a negative review.

Alexi (04:10):

Negative really bad.

Meghan (04:11):

I’ve seen some that are really bad.

Alexi (04:13):

For sure.

Meghan (04:14):

It just says what it is.

Alexi (04:15):

It is, and it’s someone’s experience. I know we’ve had business owners call us and say, “Hey, can you get rid of this? They actually didn’t do business with me.” If they called your business and your receptionist was rude, that’s still an experience with your business. They have… They’re within guidelines to be able to leave a review about their experience. I would just say, how we can help combat negative reviews is by getting new, frequent, relevant reviews to help push down that negative review from being the most recent review that someone would see.

Meghan (04:52):

Definitely. And I also think negative reviews, they’re bad, but they could help your business. They can help you learn what you’re doing wrong and how you can improve that in the future.

Alexi (05:02):

Oh absolutely. There’s so much context and so much… It’s an insight into your customer’s experience. You can take that and you’re right, leverage it and adapt your business.

Alexi (05:14):

Definitely.

Meghan (05:15):

And sometimes we’ve seen customers giving positive and negative feedback in a review. They’re like, “Hey, I love this, but the wait was too long.” Even if it’s a high star rating, it’s super important to read into the context of what the actual customer’s saying.

Alexi (05:32):

Definitely.

Meghan (05:34):

Sorry. We were talking about ranking. Google’s looking at quantity of the reviews, the rating…

Alexi (05:39):

Yes. Diversity of reviews. Obviously Google is huge, but you don’t just want reviews on Google. Facebook, Yelp. Yelp is huge for restaurants, all kinds of businesses.

Meghan (05:53):

And actually in the Google, my business listing they’ve been pulling in a little link if you’ve seen it before to Facebook reviews, to Yelp reviews, to OpenTable reviews. They’re… They have other partners and or their crawlers, they’re pulling them over and they’ll display your star rating there [crosstalk 00:06:10]

Alexi (06:10):

I was going to say, I believe it says, shows your rating.

Meghan (06:11):

They’ll be like Facebook, 2.5 and you have a 5 star on Google.

Alexi (06:14):

You don’t want to neglect those at all.

Meghan (06:17):

Absolutely not. What other factors actually, before we dive into that?

Alexi (06:23):

You touched on this a little bit, but your recency of your reviews. You don’t want 10 reviews that are from a year ago.

Meghan (06:32):

And Google takes that… I feel like into account too. It’ll be like, “Hey, you just got 10 new reviews and you haven’t done anything for two years.” And then it won’t… It may filter out some of those reviews it’ll feel like something’s not right with this. It’ll feel spammy to Google. We caution businesses against doing give away. One, you are not supposed to do a giveaway at all anyways, but from doing campaigns where you’re like, okay servers ask five people today. And then all of a sudden there’s this huge influx of reviews.

Alexi (07:06):

That looks sketch.

Meghan (07:07):

It does, it looks so sketchy to Google. They’re like, hey, you didn’t have any reviews. And now you have 50 why? And then it’s starts removing them. And unfortunately, one you’re not… It’s a and guidelines to do a giveaway or to pay people for their review. Yelp will absolutely read [crosstalk 00:07:24].

Alexi (07:24):

I was going to say Yelp, like hides reviews and I think that’s one of the reasons if they think it’s a fake profile or not someone that has left reviews before, sometimes they think it’s weird.

Meghan (07:38):

If it’s their first review, sometimes it can seem too fishy to-

Alexi (07:41):

Which [crosstalk 00:07:41] is unfortunate but…

Meghan (07:43):

That’s what happens. And as people start using Google more to… For reviews, once I started using… Reading more reviews, I’m like, oh, I’ll do my sh… Do my bar and leave reviews, especially when you have a great experience. And I suppose on the other end of this spectrum, especially when you have a really bad experience as well, you want to warn people.

Alexi (08:05):

I feel like that’s more… I feel like I need to leave more positive reviews. Because I feel like your first instinct is to leave a negative review if you’re upset.

Meghan (08:12):

It’s really bad. Business owners please understand that, that’s probably what you’re our customers are doing. You’re going to get the best of the best and you’re probably going to get the worst of the worst.

Alexi (08:25):

[crosstalk 00:08:25] and get a lot of in between.

Meghan (08:28):

The best review strategy is to run a business that you would want to do business with. People have this great experience since that you’re learning and growing and it’s natural for customers to want to go and leave a great review.

Alexi (08:42):

Sorry. I had one more thing with the recency with reviews. If Google’s seeing that recently people have been leaving reviews. They’re like, oh, people are interacting with your listing.

Meghan (08:53):

Absolutely.

Alexi (08:53):

They’re going to want to show that listing more.

Meghan (08:55):

They’re going to say, hey, this is a happening place. This is a great place that people keep having great experiences here. Let’s show it in the results. Absolutely.

Alexi (09:04):

Definitely.

Meghan (09:05):

And any other factors?

Alexi (09:07):

Yeah. This is something that has become more prominent recently and it’s gone up in the ranking factors, but keywords in reviews.

Meghan (09:16):

Definitely when you search, say for dentist or if you’re like tooth extraction, it’s going to specifically, you’re [crosstalk 00:09:28] waiting for a dentist, but you’re looking to… If you type that in a keyword and that’s in a review, it’s going to pull up that review and bold it so that you can see like, hey, these reviews might be relevant to exactly what you’re searching for. The keywords in the reviews are playing into the ranking algorithm. But they’re also really directly influencing that click through rate or that interaction, that engagement with the listing because Google’s pulling out the reviews that have those keywords or those keyword strings in the review content.

Alexi (09:58):

Definitely. And correct me if I’m wrong, but I believe Google says “this business mentions” and then the keyword and that can come from reviews sometimes.

Meghan (10:05):

Absolutely.

Alexi (10:07):

That’s super important.

Meghan (10:08):

In case of getting reviews, is half the battle. What do we do when we get them?

Alexi (10:13):

You need to respond to all of them. All Positive and negative.

Meghan (10:17):

Yes. You heard that. Right.

Alexi (10:19):

And I feel like I’ve said this so many times, but sometimes businesses think you should just respond or sometimes they don’t respond to any of them.

Meghan (10:27):

That seems horrible. It’s like, are you open?

Alexi (10:30):

But a lot of times I just respond to the negative ones and I feel like you need to just say thank you to the ones that I left you a positive review.

Meghan (10:38):

Even if there’s… Even if it’s just a 5 star rating.

Alexi (10:41):

Yes

Meghan (10:42):

Sometimes business owners struggle. They’re like, well, what am I supposed to say? Give us a few examples. What are some things you can say to positive and negative reviews?

Alexi (10:51):

For a positive review, you can just say, hey, thank you for leaving your review. We hope you come back soon. It could be as simple as that.

Meghan (10:59):

Or thanks for sharing your experience.

Alexi (11:01):

Thank you for sharing your experience. Thank you for sharing your feedback. Just anything like that. I think with a negative, it’s important to recognize the issue that customer had and don’t blame them or get defensive or anything like that.

Meghan (11:16):

Try to argue your point?

Alexi (11:17):

Yeah.

Meghan (11:18):

On a public forum?

Alexi (11:19):

Yeah. Basically take responsibility even if maybe you don’t think you did anything wrong and if you don’t think you did something wrong, acknowledge what the customer said and then take it offline. And ask them if they want [crosstalk 00:11:33] give them the

opportunity to take it offline.

Meghan (11:34):

Absolutely. And I think that’s… What’s super important for others beside… And in case you don’t know, when you reply to reviews, the reviewer gets that response within their account as well as it’s posted publicly from the business under the review. It’s not only important to acknowledge that less favorable, poor experience and maybe correct it. Maybe turn it into a positive experience for that person. Maybe they go back and leave you a positive review. I’ve read edited reviews where they’re like, this was terrible, but the owner contacted me and made it right. That could happen if-

Alexi (12:10):

Or they made us come… They may come back again. If [crosstalk 00:12:12] you’re okay. Maybe this is just a mistake [crosstalk 00:12:14] a one time thing.

Meghan (12:15):

But even if they don’t as a searcher, I’m still reading those reviews. I’m like, oh wow. That business owner reached out. They tried to fix it. And believe me as a searcher too, we know the crazies when they happen. We’re like that person… That review sounds crazy. Reading and you keep reading the next. You’re taking in all cumulatively. And that’s why Google’s trying to show you a variety.

Alexi (12:36):

And I don’t know, maybe it’s because I’m in it all the time, but I definitely notice when business owners are responding to reviews and I think that’s super cool. Definitely do that.

Meghan (12:45):

Do your part business owners show your customers you’re sharing feedback with you?

Alexi (12:48):

For sure.

Meghan (12:50):

This sounds like a huge undertaking for businesses. You can do it my manually. You can do it through the Google platform.

Alexi (12:55):

Just log into [crosstalk 00:12:56] can go into dashboard.

Meghan (12:57):

And then you got to log into Facebook, and then you got to log into Yelp, and then you got to log into OpenTable. Tell me about a few tools that business owners can use and how do they work? What do they help with?

Alexi (13:07):

There are a few there’s Yext, Podium and then BirdEye all great. We use BirdEye and it’s a really great way to respond to all your reviews within one dashboard. You don’t have to go to each plat… Or to GMB, to Facebook, to Yelp, to respond. You can do it all at once in the same dashboard and it’s really helpful.

Meghan (13:29):

[crosstalk 00:13:29] is used over the years we’ve used different tools. We’ve tried different tools.

Alexi (13:33):

All great.

Meghan (13:34):

Those are just a few of some of the core staple ones, but there’s other ones out there that are still great. And it’s just more about finding what the need is for your business.

Alexi (13:42):

Or if it’s for your business?

Meghan (13:43):

Yeah. A restaurant you’re getting a high volume of reviews and you have to be able to handle that high volume. Maybe you need multiple users on different days, responding to reviews versus a contractor who maybe has their technician respond to their reviews or their districts or whatever, respond to reviews or a small business owner that’s a retailer. They’re like, hey, I can do this. I just need one place. And they only need one login and there’s a tool for that too. The great thing about the platforms is that they bring them all into one place. And you don’t [crosstalk 00:14:12] have to go and log in to all these separate accounts.

Alexi (14:15):

I definitely think if you’re looking to respond to reviews, you should just definitely take advantage of a review platform to do that.

Meghan (14:21):

And not only aggregating it. The next step too, is once they got a handle on that they… Some of these tools have a send or SMS feature where you can either email your customers, say you had a CRM or you have a point of sale that you’re collecting their email. You can drop it or upload it into these platforms and say, hey, two days after they’ve checked out or two days after their haircut let’s email them and say, how was your service? I know I got my haircut, we get our haircut at the same place.

Alexi (14:52):

Same person.

Meghan (14:54):

And they email, or they text me this morning and they were like, how was your experience? Do you want to leave a review? And [crosstalk 00:15:00] that’s awesome. I got it from a text. Some of these platforms it’s not someone there just texting me. It’s obviously a tool. It’s great that you can use these tools that you may already have like the pipeline tool, your CRM or your POS or… And you can send those reviews or send those emails to ask for a review or ask about their experience or those text messages. Makes it super easy.

Alexi (15:26):

If you’re struggling to get reviews, maybe consider this as an option.

Meghan (15:30):

I guess the last thing we like about these tools too is reporting. Because then it’s… Since it’s all in one dashboard, you can see how many emails were sent, how many were opened, how many new reviews did we get, what’s the change from month to month. Like, hey, last month was a really negative month. Oh, it’s because that location just opened and we can see the sentiment by [crosstalk 00:15:52] location too we’re like, hey, that location’s struggling and they keep mentioning manager Sherry with negative sentiment. Maybe we need to have some training with her or something. You can see sentiment, by location, by keyword, by time like window. It’s really great for reporting purposes as well.

Alexi (16:11):

Like I said, it’s not always bad to get a negative review and that would be a great way to track how your business is doing for certain categories.

Meghan (16:20):

Absolutely.

Alexi (16:21):

Awesome.

Meghan (16:22):

Thanks for sharing all of this helpful information about why reviews are important and how business owners can get started, because really it’s something that you can’t ignore.

Alexi (16:31):

Not at all.

Meghan (16:31):

I think one of the other things that we would want to make sure to touch on is this is one of the most easy ways to influence your ranking, because you already probably have tackled your site. You probably already claimed your GMB listing and optimized it. A lot of other factors you can’t do anything about, you’re not going to relocate your business like proximity we’ve talked about in previous episodes.

Alexi (16:53):

This is something you can control.

Meghan (16:55):

This is something you can control. If you have a bad rating or no reviews, get out there and start getting those reviews and take control and respond to them.

Alexi (17:01):

Hustle, go get them.

Meghan (17:02):

Because Google’s going to say, that’s hard to fake. And because of their filters getting more stringent, to get rid of spammy reviews and things. It’s harder to fake. Google feels that it’s more relevant and heavily weighted in the algorithm.

Alexi (17:15):

And that’s probably why it’s gone up in the ranking factors as of recent.

Meghan (17:19):

Absolutely.

Alexi (17:20):

Super important.

Meghan (17:21):

Awesome. Thanks for joining us, Alexi. It’s always a pleasure having you here. Make sure you like, rate and subscribe to our podcast. We drop episodes twice a month. Subscribe and get our latest episode every other Wednesday.

Speaker 1 (17:37):

I’ve Heard That is a part of the Hurrdat Media network. For more information, follow her at on Facebook, LinkedIn, Twitter or Instagram, or visit hurrdatmarketing.com

Speaker 4 (17:46):

A Hurrdat Media production.

Source: Hurrdat

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GOOGLE

This Week in Search News: Simple and Easy-to-Read Update

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This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

  • Link Cards: Google is testing link cards at the top of AI-generated overviews.
  • Health Overviews: There are more AI-generated health overviews showing up in search results.
  • Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

  • Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
  • Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

  • Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
  • Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

  • Credit Card Widget: Google is testing a new widget for credit card information in search results.
  • Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

  • Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
  • Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
  • tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
  • WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

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FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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NEWS

We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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