Speaker 1 (00:00):
Welcome to I’ve Heard That, the podcast from Hurrdat Marketing that discusses digital marketing trends, tips and more.
Hi everyone. Welcome back. It’s Megan for season three. I’m so excited. I have Alexi here today. Welcome back Alexi.
And today we’re covering reviews and review marketing, and they’re so important.
When I’m searching for a business to do business with, and I have to choose… I know we think of restaurants, if they don’t have 5 stars, you’re like running scared, I’m [crosstalk 00:00:37] scrolling past. But it matters for so many other business besides restaurants. Why do potential customers care about reviews?
I think there are many reasons. I just… I know for me, anything I’m doing I’m going to get my nails done. Or if I want a new hair person, that’s where I will go first. I will go look at reviews. And if you don’t have a high star rating, or even if you don’t have a lot of reviews, I’ll probably just skip you.
Or recent reviews. I know sometimes I’ve looked at businesses and I’m like, oh wow. That’s great. And I’m like, oh, two years ago. Is that how you… No one said anything since, that makes me a little weary too.
It’s super important to me. It’s big for customers.
I think even touching on that too, the reason it’s big for customers is as you mentioned, as you read them, the next step is to take action, to book an appointment or give them a call or click through to their website. These reviews have the power to influence that click through rate. Right?
Yes. If you don’t have a lot of reviews and you don’t have good reviews, you’re not even going to get any clicks and those clicks will not only help you get new customers, but help you show up in the search results.
Also besides those businesses, you just mentioned, home services. They’re huge for home services.
Because you don’t… If you’re getting… Inviting someone into your home, you want to trust that other customers have trusted them as well.
There’s a stranger that’s going to show up sometime between noon and 2:00 and they’re going to be there, and a lot of times home service jobs, if you think of a roofing contractor, they’re huge jobs. You want to see really positive, recent, relevant reviews.
Definitely. I feel like even for home services, it might be more important than a restaurant or any other type of businesses that I’ve talked about.
They’re a lot of reasons Google cares about reviews, but I think the biggest thing is Google wants to trust your business, just as much as the customer wants to trust your business. Google doesn’t want to give potential customers, businesses that don’t have a lot of ratings, and don’t have a high star rating, and don’t have a lot of reviews, and don’t have good reviews. Trust is huge with Google and reviews are a big thing for that.
They don’t want to point searchers in the wrong direction. They don’t want to make them unhappy because why would they keep coming back to Google if it’s giving them bad suggestions
Definitely. It’s a huge ranking factor. And I think there are a lot of things that go into that ranking factor.
Break it down.
Quantity of reviews, like we said, you want to get a lot of reviews, obviously. That’s first thing I look at. If you have two reviews, I’m probably not going to look at your business. High star rating, probably at least above a 4 star. I think that’s super important.
I feel if it’s 3.5 stars even it’s looking like it’s 3 stars. And that makes me cringe a little bit, because probably someone in their industry or nearby has 4 stars or has 5 stars. Like we said, with restaurants, for example, it’s so competitive. If you have a 4 star rating, you might not even be selected.
I feel like with restaurants, they probably get the most amount of reviews. If you have a 3 star rating, average rating, you’re probably getting a lot of negative reviews.
And I would caution businesses from getting too hung up. I agree with you on that for restaurants. Caution businesses from getting too hung up on getting a negative review.
Negative really bad.
I’ve seen some that are really bad.
It just says what it is.
It is, and it’s someone’s experience. I know we’ve had business owners call us and say, “Hey, can you get rid of this? They actually didn’t do business with me.” If they called your business and your receptionist was rude, that’s still an experience with your business. They have… They’re within guidelines to be able to leave a review about their experience. I would just say, how we can help combat negative reviews is by getting new, frequent, relevant reviews to help push down that negative review from being the most recent review that someone would see.
Definitely. And I also think negative reviews, they’re bad, but they could help your business. They can help you learn what you’re doing wrong and how you can improve that in the future.
Oh absolutely. There’s so much context and so much… It’s an insight into your customer’s experience. You can take that and you’re right, leverage it and adapt your business.
And sometimes we’ve seen customers giving positive and negative feedback in a review. They’re like, “Hey, I love this, but the wait was too long.” Even if it’s a high star rating, it’s super important to read into the context of what the actual customer’s saying.
Sorry. We were talking about ranking. Google’s looking at quantity of the reviews, the rating…
Yes. Diversity of reviews. Obviously Google is huge, but you don’t just want reviews on Google. Facebook, Yelp. Yelp is huge for restaurants, all kinds of businesses.
And actually in the Google, my business listing they’ve been pulling in a little link if you’ve seen it before to Facebook reviews, to Yelp reviews, to OpenTable reviews. They’re… They have other partners and or their crawlers, they’re pulling them over and they’ll display your star rating there [crosstalk 00:06:10]
I was going to say, I believe it says, shows your rating.
They’ll be like Facebook, 2.5 and you have a 5 star on Google.
You don’t want to neglect those at all.
Absolutely not. What other factors actually, before we dive into that?
You touched on this a little bit, but your recency of your reviews. You don’t want 10 reviews that are from a year ago.
And Google takes that… I feel like into account too. It’ll be like, “Hey, you just got 10 new reviews and you haven’t done anything for two years.” And then it won’t… It may filter out some of those reviews it’ll feel like something’s not right with this. It’ll feel spammy to Google. We caution businesses against doing give away. One, you are not supposed to do a giveaway at all anyways, but from doing campaigns where you’re like, okay servers ask five people today. And then all of a sudden there’s this huge influx of reviews.
That looks sketch.
It does, it looks so sketchy to Google. They’re like, hey, you didn’t have any reviews. And now you have 50 why? And then it’s starts removing them. And unfortunately, one you’re not… It’s a and guidelines to do a giveaway or to pay people for their review. Yelp will absolutely read [crosstalk 00:07:24].
I was going to say Yelp, like hides reviews and I think that’s one of the reasons if they think it’s a fake profile or not someone that has left reviews before, sometimes they think it’s weird.
If it’s their first review, sometimes it can seem too fishy to-
Which [crosstalk 00:07:41] is unfortunate but…
That’s what happens. And as people start using Google more to… For reviews, once I started using… Reading more reviews, I’m like, oh, I’ll do my sh… Do my bar and leave reviews, especially when you have a great experience. And I suppose on the other end of this spectrum, especially when you have a really bad experience as well, you want to warn people.
I feel like that’s more… I feel like I need to leave more positive reviews. Because I feel like your first instinct is to leave a negative review if you’re upset.
It’s really bad. Business owners please understand that, that’s probably what you’re our customers are doing. You’re going to get the best of the best and you’re probably going to get the worst of the worst.
[crosstalk 00:08:25] and get a lot of in between.
The best review strategy is to run a business that you would want to do business with. People have this great experience since that you’re learning and growing and it’s natural for customers to want to go and leave a great review.
Sorry. I had one more thing with the recency with reviews. If Google’s seeing that recently people have been leaving reviews. They’re like, oh, people are interacting with your listing.
They’re going to want to show that listing more.
They’re going to say, hey, this is a happening place. This is a great place that people keep having great experiences here. Let’s show it in the results. Absolutely.
And any other factors?
Yeah. This is something that has become more prominent recently and it’s gone up in the ranking factors, but keywords in reviews.
Definitely when you search, say for dentist or if you’re like tooth extraction, it’s going to specifically, you’re [crosstalk 00:09:28] waiting for a dentist, but you’re looking to… If you type that in a keyword and that’s in a review, it’s going to pull up that review and bold it so that you can see like, hey, these reviews might be relevant to exactly what you’re searching for. The keywords in the reviews are playing into the ranking algorithm. But they’re also really directly influencing that click through rate or that interaction, that engagement with the listing because Google’s pulling out the reviews that have those keywords or those keyword strings in the review content.
Definitely. And correct me if I’m wrong, but I believe Google says “this business mentions” and then the keyword and that can come from reviews sometimes.
That’s super important.
In case of getting reviews, is half the battle. What do we do when we get them?
You need to respond to all of them. All Positive and negative.
Yes. You heard that. Right.
And I feel like I’ve said this so many times, but sometimes businesses think you should just respond or sometimes they don’t respond to any of them.
That seems horrible. It’s like, are you open?
But a lot of times I just respond to the negative ones and I feel like you need to just say thank you to the ones that I left you a positive review.
Even if there’s… Even if it’s just a 5 star rating.
Sometimes business owners struggle. They’re like, well, what am I supposed to say? Give us a few examples. What are some things you can say to positive and negative reviews?
For a positive review, you can just say, hey, thank you for leaving your review. We hope you come back soon. It could be as simple as that.
Or thanks for sharing your experience.
Thank you for sharing your experience. Thank you for sharing your feedback. Just anything like that. I think with a negative, it’s important to recognize the issue that customer had and don’t blame them or get defensive or anything like that.
Try to argue your point?
On a public forum?
Yeah. Basically take responsibility even if maybe you don’t think you did anything wrong and if you don’t think you did something wrong, acknowledge what the customer said and then take it offline. And ask them if they want [crosstalk 00:11:33] give them the
opportunity to take it offline.
Absolutely. And I think that’s… What’s super important for others beside… And in case you don’t know, when you reply to reviews, the reviewer gets that response within their account as well as it’s posted publicly from the business under the review. It’s not only important to acknowledge that less favorable, poor experience and maybe correct it. Maybe turn it into a positive experience for that person. Maybe they go back and leave you a positive review. I’ve read edited reviews where they’re like, this was terrible, but the owner contacted me and made it right. That could happen if-
Or they made us come… They may come back again. If [crosstalk 00:12:12] you’re okay. Maybe this is just a mistake [crosstalk 00:12:14] a one time thing.
But even if they don’t as a searcher, I’m still reading those reviews. I’m like, oh wow. That business owner reached out. They tried to fix it. And believe me as a searcher too, we know the crazies when they happen. We’re like that person… That review sounds crazy. Reading and you keep reading the next. You’re taking in all cumulatively. And that’s why Google’s trying to show you a variety.
And I don’t know, maybe it’s because I’m in it all the time, but I definitely notice when business owners are responding to reviews and I think that’s super cool. Definitely do that.
Do your part business owners show your customers you’re sharing feedback with you?
This sounds like a huge undertaking for businesses. You can do it my manually. You can do it through the Google platform.
Just log into [crosstalk 00:12:56] can go into dashboard.
And then you got to log into Facebook, and then you got to log into Yelp, and then you got to log into OpenTable. Tell me about a few tools that business owners can use and how do they work? What do they help with?
There are a few there’s Yext, Podium and then BirdEye all great. We use BirdEye and it’s a really great way to respond to all your reviews within one dashboard. You don’t have to go to each plat… Or to GMB, to Facebook, to Yelp, to respond. You can do it all at once in the same dashboard and it’s really helpful.
[crosstalk 00:13:29] is used over the years we’ve used different tools. We’ve tried different tools.
Those are just a few of some of the core staple ones, but there’s other ones out there that are still great. And it’s just more about finding what the need is for your business.
Or if it’s for your business?
Yeah. A restaurant you’re getting a high volume of reviews and you have to be able to handle that high volume. Maybe you need multiple users on different days, responding to reviews versus a contractor who maybe has their technician respond to their reviews or their districts or whatever, respond to reviews or a small business owner that’s a retailer. They’re like, hey, I can do this. I just need one place. And they only need one login and there’s a tool for that too. The great thing about the platforms is that they bring them all into one place. And you don’t [crosstalk 00:14:12] have to go and log in to all these separate accounts.
I definitely think if you’re looking to respond to reviews, you should just definitely take advantage of a review platform to do that.
And not only aggregating it. The next step too, is once they got a handle on that they… Some of these tools have a send or SMS feature where you can either email your customers, say you had a CRM or you have a point of sale that you’re collecting their email. You can drop it or upload it into these platforms and say, hey, two days after they’ve checked out or two days after their haircut let’s email them and say, how was your service? I know I got my haircut, we get our haircut at the same place.
And they email, or they text me this morning and they were like, how was your experience? Do you want to leave a review? And [crosstalk 00:15:00] that’s awesome. I got it from a text. Some of these platforms it’s not someone there just texting me. It’s obviously a tool. It’s great that you can use these tools that you may already have like the pipeline tool, your CRM or your POS or… And you can send those reviews or send those emails to ask for a review or ask about their experience or those text messages. Makes it super easy.
If you’re struggling to get reviews, maybe consider this as an option.
I guess the last thing we like about these tools too is reporting. Because then it’s… Since it’s all in one dashboard, you can see how many emails were sent, how many were opened, how many new reviews did we get, what’s the change from month to month. Like, hey, last month was a really negative month. Oh, it’s because that location just opened and we can see the sentiment by [crosstalk 00:15:52] location too we’re like, hey, that location’s struggling and they keep mentioning manager Sherry with negative sentiment. Maybe we need to have some training with her or something. You can see sentiment, by location, by keyword, by time like window. It’s really great for reporting purposes as well.
Like I said, it’s not always bad to get a negative review and that would be a great way to track how your business is doing for certain categories.
Thanks for sharing all of this helpful information about why reviews are important and how business owners can get started, because really it’s something that you can’t ignore.
Not at all.
I think one of the other things that we would want to make sure to touch on is this is one of the most easy ways to influence your ranking, because you already probably have tackled your site. You probably already claimed your GMB listing and optimized it. A lot of other factors you can’t do anything about, you’re not going to relocate your business like proximity we’ve talked about in previous episodes.
This is something you can control.
This is something you can control. If you have a bad rating or no reviews, get out there and start getting those reviews and take control and respond to them.
Hustle, go get them.
Because Google’s going to say, that’s hard to fake. And because of their filters getting more stringent, to get rid of spammy reviews and things. It’s harder to fake. Google feels that it’s more relevant and heavily weighted in the algorithm.
And that’s probably why it’s gone up in the ranking factors as of recent.
Awesome. Thanks for joining us, Alexi. It’s always a pleasure having you here. Make sure you like, rate and subscribe to our podcast. We drop episodes twice a month. Subscribe and get our latest episode every other Wednesday.
Speaker 1 (17:37):
I’ve Heard That is a part of the Hurrdat Media network. For more information, follow her at on Facebook, LinkedIn, Twitter or Instagram, or visit hurrdatmarketing.com
Speaker 4 (17:46):
A Hurrdat Media production.
Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster
Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.
Google December 2021 Product Reviews Update
On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.
Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators: https://t.co/N4rjJWoaqE
— Google Search Central (@googlesearchc) December 1, 2021
The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.
A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:
“Mainly relevant to sites that post articles reviewing products.
Think of sites like “best TVs under $200″.com.
Goal is to improve the quality and usefulness of reviews we show users.”
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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.
The first best practice was a requirement of evidence that a product was actually handled and reviewed.
The second best practice was to provide links to more than one place that a user could purchase the product.
The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.
Google’s Mueller Thinking About Product Reviews Update
Product Review Update Targets More Languages?
The person asking the question was rightly under the impression that the product review update only affected English language search results.
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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.
This is his question:
“I was seeing some movements in German search as well.
So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.
…My question is, is it possible that the product reviews update affects other sites as well?”
John Mueller answered:
“I don’t know… like other languages?
My assumption was this was global and and across all languages.
But I don’t know what we announced in the blog post specifically.
But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.
I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.
But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.
And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.
So I’m not particularly surprised that you see changes in Germany.
But I also don’t know what we actually announced with regards to the locations and languages that are involved.”
Does Product Reviews Update Affect More Languages?
While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.
Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.
One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.
It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.
Google Blog Post About Product Reviews Update
Google’s New Product Reviews Guidelines
John Mueller Discusses If Product Reviews Update Is Global
Watch Mueller answer the question at the 14:00 Minute Mark
Survey says: Amazon, Google more trusted with your personal data than Apple is
MacRumors reveals that more people feel better with their personal data in the hands of Amazon and Google than Apple’s. Companies that the public really doesn’t trust when it comes to their personal data include Facebook, TikTok, and Instagram.
The survey asked over 1,000 internet users in the U.S. how much they trusted certain companies such as Facebook, TikTok, Instagram, WhatsApp, YouTube, Google, Microsoft, Apple, and Amazon to handle their user data and browsing activity responsibly.
Amazon and Google are considered by survey respondents to be more trustworthy than Apple
Those surveyed were asked whether they trusted these firms with their personal data “a great deal,” “a good amount,” “not much,” or “not at all.” Respondents could also answer that they had no opinion about a particular company. 18% of those polled said that they trust Apple “a great deal” which topped the 14% received by Google and Amazon.
Amazon and Google are more trusted than Apple is with consumer’s personal data according to a survey
However, 39% said that they trust Amazon by “a good amount” with Google picking up 34% of the votes in that same category. Only 26% of those answering said that they trust Apple by “a good amount.” The first two responses, “a great deal” and “a good amount,” are considered positive replies for a company. “Not much” and “not at all” are considered negative responses.
By adding up the scores in the positive categories,
Apple tallied a score of 44% (18% said it trusted Apple with its personal data “a great deal” while 26% said it trusted Apple “a good amount”). But that placed the tech giant third after Amazon’s 53% and Google’s 48%. After Apple, Microsoft finished fourth with 43%, YouTube (which is owned by Google) was fifth with 35%, and Facebook was sixth at 20%.
Rounding out the remainder of the nine firms in the survey, Instagram placed seventh with a positive score of 19%, WhatsApp was eighth with a score of 15%, and TikTok was last at 12%.
Looking at the scoring for the two negative responses (“not much,” or “not at all”), Facebook had a combined negative score of 72% making it the least trusted company in the survey. TikTok was next at 63% with Instagram following at 60%. WhatsApp and YouTube were both in the middle of the pact at 53% followed next by Google and Microsoft at 47% and 42% respectively. Apple and Amazon each had the lowest combined negative scores at 40% each.
74% of those surveyed called targeted online ads invasive
The survey also found that a whopping 82% of respondents found targeted online ads annoying and 74% called them invasive. Just 27% found such ads helpful. This response doesn’t exactly track the 62% of iOS users who have used Apple’s App Tracking Transparency feature to opt-out of being tracked while browsing websites and using apps. The tracking allows third-party firms to send users targeted ads online which is something that they cannot do to users who have opted out.
The 38% of iOS users who decided not to opt out of being tracked might have done so because they find it convenient to receive targeted ads about a certain product that they looked up online. But is ATT actually doing anything?
Marketing strategy consultant Eric Seufert said last summer, “Anyone opting out of tracking right now is basically having the same level of data collected as they were before. Apple hasn’t actually deterred the behavior that they have called out as being so reprehensible, so they are kind of complicit in it happening.”
The Financial Times says that iPhone users are being lumped together by certain behaviors instead of unique ID numbers in order to send targeted ads. Facebook chief operating officer Sheryl Sandberg says that the company is working to rebuild its ad infrastructure “using more aggregate or anonymized data.”
Aggregated data is a collection of individual data that is used to create high-level data. Anonymized data is data that removes any information that can be used to identify the people in a group.
When consumers were asked how often do they think that their phones or other tech devices are listening in to them in ways that they didn’t agree to, 72% answered “very often” or “somewhat often.” 28% responded by saying “rarely” or “never.”
Entireweb Articles – Read the latest Articles and News in Search Engine related world!
Google’s John Mueller on Brand Mentions via @sejournal, @martinibuster
What’s A Brand Mention?
A brand mention is when one website mentions another website. There is an idea in the SEO community that when a website mentions another website’s domain name or URL that Google will see this and count it the same as a link.
Brand Mentions are also known as an implied link. Much was written about this ten years ago after a Google patent that mentions “implied links” surfaced.
There has never been a solid review of why the idea of “brand mentions” has nothing to do with this patent, but I’ll provide a shortened version later in this article.
John Mueller Discussing Brand Mentions
Do Brand Mentions Help With Rankings?
The person asking the question wanted to know about brand mentions for the purpose of ranking. The person asking the question has good reason to ask it because the idea of “brand mentions” has never been definitively reviewed.
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The person asked the question:
“Do brand mentions without a link help with SEO rankings?”
Google Does Not Use Brand Mentions
Google’s John Mueller answered that Google does not use the “brand mentions” for any link related purpose.
“From my point of view, I don’t think we use those at all for things like PageRank or understanding the link graph of a website.
And just a plain mention is sometimes kind of tricky to figure out anyway.”
That part about it being tricky is interesting.
He didn’t elaborate on why it’s tricky until later in the video where he says it’s hard to understand the subjective context of a website mentioning another website.
Brand Mentions Are Useful For Building Awareness
Mueller next says that brand mentions may be useful for helping to get the word out about a site, which is about building popularity.
“But it can be something that makes people aware of your brand, and from that point of view, could be something where indirectly you might have some kind of an effect from that in that they search for your brand and then …obviously, if they’re searching for your brand then hopefully they find you right away and then they can go to your website.
And if they like what they see there, then again, they can go off and recommend that to other people as well.”
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“Brand Mentions” Are Problematic
Later on at the 58 minute mark another person brings the topic back up and asks how Google could handle spam sites that are mentioning a brand in a negative way.
The person said that one can disavow links but one cannot disavow a “brand mention.”
Mueller agreed and said that’s one of things that makes brand mentions difficult to use for ranking purposes.
John Mueller explained:
“Kind of understanding the almost the subjective context of the mention is really hard.
Is it like a positive mention or a negative mention?
Is it a sarcastic positive mention or a sarcastic negative mention? How can you even tell?
And all of that, together with the fact that there are lots of spammy sites out there and sometimes they just spin content, sometimes they’re malicious with regards to the content that they create…
All of that, I think, makes it really hard to say we can just use that as the same as a link.
…It’s just, I think, too confusing to use as a clear signal.”
Where “Brand Mentions” Come From
The idea of “brand mentions” has bounced around for over ten years.
There were no research papers or patents to support it. “Brand mentions” is literally an idea that someone invented out of thin air.
However the “brand mention” idea took off in 2012 when a patent surfaced that seemed to confirm the idea of brand mentions.
There’s a whole long story to this so I’m just going to condense it.
There’s a patent from 2012 that was misinterpreted in several different ways because most people at the time, myself included, did not read the entire patent from beginning to end.
The patent itself is about ranking web pages.
The structure of most Google patents consist of introductory paragraphs that discuss what the patent is about and those paragraphs are followed by pages of in-depth description of the details.
The introductory paragraphs that explain what it’s about states:
“Methods, systems, and apparatus, including computer programs… for ranking search results.”
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Pretty much nobody read that beginning part of the patent.
Everyone focused on a single paragraph in the middle of the patent (page 9 out of 16 pages).
In that paragraph there is a mention of something called “implied links.”
The word “implied” is only mentioned four times in the entire patent and all four times are contained within that single paragraph.
So when this patent was discovered, the SEO industry focused on that single paragraph as proof that Google uses brand mentions.
In order to understand what an “implied link” is, you have to scroll all the way back up to the opening paragraphs where the Google patent authors describe something called a “reference query” that is not a link but is nevertheless used for ranking purposes just like a link.
What Is A Reference Query?
A reference query is a search query that contains a reference to a URL or a domain name.
The patent states:
“A reference query for a particular group of resources can be a previously submitted search query that has been categorized as referring to a resource in the particular group of resources.”
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Elsewhere the patent provides a more specific explanation:
“A query can be classified as referring to a particular resource if the query includes a term that is recognized by the system as referring to the particular resource.
…search queries including the term “example.com” can be classified as referring to that home page.”
The summary of the patent, which comes at the beginning of the document, states that it’s about establishing which links to a website are independent and also counting reference queries and with that information creating a “modification factor” which is used to rank web pages.
“…determining, for each of the plurality of groups of resources, a respective count of reference queries; determining, for each of the plurality of groups of resources, a respective group-specific modification factor, wherein the group-specific modification factor for each group is based on the count of independent links and the count of reference queries for the group;”
The entire patent largely rests on those two very important factors, a count of independent inbound links and the count of reference queries. The phrases reference query and reference queries are used 39 times in the patent.
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As noted above, the reference query is used for ranking purposes like a link, but it’s not a link.
The patent states:
“An implied link is a reference to a target resource…”
It’s clear that in this patent, when it mentions the implied link, it’s talking about reference queries, which as explained above simply means when people search using keywords and the domain name of a website.
Idea of Brand Mentions Is False
The whole idea of “brand mentions” became a part of SEO belief systems because of how that patent was misinterpreted.
But now you have the facts and know why “brand mentions” is not real thing.
Plus John Mueller confirmed it.
“Brand mentions” is something completely random that someone in the SEO community invented out of thin air.
Watch John Mueller discuss “brand mentions” at 44:10 Minute Mark and the brand Mentions second part begins at the 58:12 minute mark
What is marketing automation?
TikTok’s Working on a New, Opt-In Function to Show You Who Viewed Your Profile
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