MARKETING
Taboola Newsroom now using AI helping publishers to increase subscriptions
Taboola this month introduced a new feature in Taboola Newsroom that enables publishers to have Artificial Inteligence helping to understand the articles that turn normal readers into paying subscribers.
Taboola says Newsroom has seen a 70 percent year-over-year increase in adoption by publisher teams, and is used by over 400 publishers, including Hearst, and Sport1.
Taboola Newsroom was introduced in 2016, and provides insights from a dataset of 1.4 billion users each month, which inform how to create engaging content and discover new coverage areas that drive loyal readership. With it, Taboola says that publisher teams can A/B test headlines and images, measure article performance, and receive actionable alerts tailored to their specific role as well.
“At a time when digital readership continues to evolve and walled gardens have made it difficult to operate, Taboola Newsroom is a big investment we’ve made, over four years, to empower editorial teams with actionable data, and as of today, provide a way to also look at subscribers or candidates to subscribe,” said Adam Singolda, CEO and Founder, Taboola. “Since introducing Newsroom, our goal has always been to support quality journalism by allowing publishers to stay in touch with their readers, even beyond their own website, taking advantage of Taboola’s scale. Newsroom is helping publishers future-proof themselves with insights that inform the content that drive the best editorial goal — whether it’s more readership or increasing subscriptions or loyalty.”
