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When Should You Use Progressive Web Apps?

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The age of the smartphone opened up a whole new window for businesses to connect with their customers in an interactive way using apps.

Because apps allow customers to interact with businesses from anywhere at any time, apps quickly became popular.

Unfortunately, apps are not as exciting to consumers as they were in their early days. This has resulted in app retention rates declining rapidly and, for some brands, their revenue has declined with them.

That’s why progressive web apps are becoming increasingly popular.

What Are Progressive Web Apps?

Progressive web apps (PWAs) are regular web applications/pages designed to look and function like native mobile applications. PWAs use features of web browsers and advanced enhancement strategies to give users a native app-like experience on any device.

In short, a progressive web app fuses the look, feel, and ease of use of an app but with the easy coding of a website.

The Difference Between Native, Hybrid, and Progressive Apps

What’s the difference between native, hybrid, and progressive web apps?

Native Apps

  • coded to run on a specific platform
  • require separate codebases and related overhead
  • can use a device’s native capabilities and hardware to the fullest

Hybrid Apps

  • rely on frameworks (like Ionic, Cordova, React Native, etc.) instead of programming in the platform’s programming language
  • can share (at least partially) codebase in most scenarios
  • can use most of a device’s native capabilities and hardware

Progressive Web Apps

  • a hybrid between websites and apps
  • designed to run a single codebase for all platforms (web, mobile, desktop)
  • limited access to a device’s native capabilities, but enough for most use cases

Advantages of Progressive Web Apps

Despite being limited in tapping into a device’s native capabilities, are there any advantages of using progressive web apps?

There certainly are. Here are some of the most prominent:

  • Reliability: They can be used offline and provide a stable experience despite network conditions.
  • Security: User information is secure on PWAs as every progressive web app must have SSL certificates.
  • Speed: Thanks to caching through service workers and tapping into a device’s resources, progressive web apps offer a fast and seamless experience.
  • Engagement: PWAs integrate well with the web and devices, making them easy to interact with.

Another significant advantage of PWAs is users can save them on their home screens without the hassle of downloading. This allows the PWA to load faster the next time it’s used.

Why Should I Use Progressive Web Apps?

One reason users love apps is they generally offer better experiences than web applications. However, developing and maintaining native apps is a lot of work, not to mention the expenses involved.

If your users use different platforms (Android, iOS, etc.), you have to code your app for each platform.

PWAs, however, don’t require you to code for each platform. They were designed with the philosophy of “code once, use everywhere.” Once you code your PWA, it can be used in-browser (as a website or web app), on desktops, and on mobile devices.

This often results in better performance, improved retention rates, and, ultimately, an affordable application offering your users a positive user experience (UX).

When Should You Use a Progressive Web App?

One reason brands develop native apps is to cater to users who return to their websites to perform specific actions frequently. Apps make it easier for these functions to be performed without going to the brand’s website. They also have characteristics that make them fun to use.

You can use progressive apps in the same situations native apps are used—for applications you expect your visitors to visit frequently.

Other times you should consider using a progressive web app are when:

  • You don’t have the budget for a full-fledged app.
  • You need to get to market fast.
  • Proper indexing on search engines is crucial.
  • Cross-platform compatibility is essential to your business.
  • You need to reach a wider audience.

If you meet any of the criteria above, chances are you need a progressive app.

Progressive Web App Examples

Now that you know what a progressive web app is, let’s look at some examples.

Uber

Uber, the ride-hailing company, saw an opportunity to expand their customer base by creating a progressive web app to make it easier and faster to request rides. The PWA works well regardless of location, network speed, or device.

progressive web app example

Flipboard

For people who love keeping abreast of news and trends across the globe, Flipboard is a must-have. To increase their reach and enable users to have access to their favorite online magazine, Flipboard developed a PWA.

flipboard progressive web app example

Reduced data usage enables users to enjoy a fast, sleek experience even in places with poor network coverage.

Starbucks

progressive web app example

In a bid to drive more online orders, Starbucks invested in a progressive web app. Even when offline, customers can browse the menu and add items to their carts. Once back online, they can then place their orders.

Any industry can use progressive web apps. If you can serve your customers via a website or an app, you can also serve them using a PWA.

9 Reasons to Use a Progressive Web App

Thanks to the many advantages that PWAs offer, there are myriad reasons why you should use one. Let’s look at nine of the most common ones.

1. You Don’t Have a Developed App Yet

Because progressive web apps are easy and cheaper to develop than typical apps, you could have yours running in no time. If you’re starting from scratch, you’re probably better off starting with a progressive web app as it will get to market faster.

Since it has most of your website’s core functionalities, you’ll still be able to offer your customers good service and a positive user experience.

2. Reduce Bounce Rates

One of the main reasons for high bounce rates is a sluggish website or app. Users don’t want to wait long for a page to load.

That’s another great reason to use progressive web apps.

Progressive web apps help reduce bounce rates as they offer users a fast and seamless experience. Take, for example, Superbalist. By implementing a progressive web app, they reduced their bounce rate by a whopping 21 percent.

3. Increase Time Spent on Pages

If you want to increase the time users spend on your pages, a progressive web app is one way you can do that.

Users will often abandon your page if it loads slowly. Because a progressive web app is lightweight and doesn’t put a lot of demand on a device’s resources, it loads pages fast.

Transitioning to another page is also seamless.

This can result in users spending more time on your pages. For example, Pinterest invested in a progressive web app for mobile experiences, which resulted in time spent on page increasing by 40 percent.

4. Increase Speed and Reliability

Because of the lack of heavy coding and service workers’ use, progressive web apps can load information faster than traditional websites. Since fast loading times can be the difference between a conversion and a drop-off, offering users a quick way to interact with your brand is essential.

Apart from speed, PWAs are generally more reliable than both traditional websites and apps. By design, there are fewer things that could go wrong. Because they’re network-independent and platform agnostic, they should work every time on any platform.

5. Increase Conversions

One of the main drivers of conversions in today’s highly competitive landscape is UX. Progressive web apps rank highly among platforms that offer the best UX.

If increasing conversions is important to you, take a cue from AliExpress, who increased their conversion rate for first-time users by 104 percent.

6. You Want to Optimize for Search Engines

Search engine optimization (SEO) is one of the main pillars of digital marketing. Every marketer is always looking for strategies to make their brand more visible on search engine results pages (SERPs) and drive organic traffic to their website.

This is one area in which progressive web apps outshine native apps.

Native apps, because they’re hosted on the users’ devices, aren’t discoverable online. However, because progressive apps are essentially websites, they’re seen by search engines.

But discoverability is not the only advantage PWAs have over native apps. Other advantages include that progressive web apps are:

  • indexable
  • fast
  • linkable
  • designed with UX in mind

If you want to boost your SEO while giving your users a native app-like experience, a progressive web app may be the solution.

7. You Want to Focus on Mobile Users

Research shows that mobile devices drive 65 percent of all e-commerce traffic. If you’re in an industry that relies heavily on mobile traffic, you’ll undoubtedly want to leverage progressive web apps.

Because your users don’t have to download an app, you could enjoy better retention and engagement rates.

While progressive web apps work on any platform, they’re notably useful on mobile devices. Mobile devices have less ability to load large websites or heavy apps, which results in slow load speeds and poor UX.

Progressive web apps solve this problem by offering users the same experience without demanding their device’s resources.

8. Improve Client Retention

There are close to three million apps on Google’s Play store. Unfortunately, for most of the apps downloaded, only 25 percent of users use any given app after the day they downloaded it.

Progressive web apps help avoid native app abandonment

App abandonment results in a huge waste of time and resources for the developers and businesses sponsoring those apps’ development.

Again, this is where progressive web apps can save the day.

A few reasons why progressive web apps help retain users more are:

  • Easy onboarding: You can simply add the progressive web app to your home screen. No registration is required.
  • No need to download: Because there’s no need to download a PWA, users don’t have to worry about storage space on their devices. Many apps get uninstalled because of this.
  • Push notifications: Like those from native apps, these keep users informed of any updates in your business.

Progressive web apps are an excellent way of keeping your customers engaged with your brand.

9. No Monetization Limitations

One of the most significant limitations of native apps is that Google or Apple must process all in-app financial transactions. No third parties are allowed. For some businesses, this arrangement can be limiting.

With progressive web apps, on the other hand, you’re not bound by such regulations. You can choose any payment processor of your choice, just as you would on your website. You’re also able to monetize your PWA in any way you wish.

Conclusion

Progressive web apps are the future of web browsing. More than that, they could be the future of customer experience in the e-commerce world.

That’s why you must invest in developing one for your businesses.

With many advantages ranging from ease of development to improved SEO to creating exceptional user experiences, investing in a progressive web app may be worth the time.

Have you developed a progressive web app for your business?

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Author:
Neilpatel.com

APPS

Best ASO Tips To Boost Your App Search In 2022

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You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

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WhatsApp will finally let users encrypt their chat backups in the cloud

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WhatsApp said on Friday it will give its two billion users the option to encrypt their chat backups to the cloud, taking a significant step to put a lid on one of the tricky ways private communication between individuals on the app can be compromised.

The Facebook-owned service has end-to-end encrypted chats between users for more than a decade. But users have had no option but to store their chat backup to their cloud — iCloud on iPhones and Google Drive on Android — in an unencrypted format.

Tapping these unencrypted WhatsApp chat backups on Google and Apple servers is one of the widely known ways law enforcement agencies across the globe have for years been able to access WhatsApp chats of suspect individuals.

Now WhatsApp says it is patching this weak link in the system.

“WhatsApp is the first global messaging service at this scale to offer end-to-end encrypted messaging and backups, and getting there was a really hard technical challenge that required an entirely new framework for key storage and cloud storage across operating systems,” said Facebook’s chief executive Mark Zuckerberg in a post announcing the new feature.

Store your own encryption keys

The company said it has devised a system to enable WhatsApp users on Android and iOS to lock their chat backups with encryption keys. WhatsApp says it will offer users two ways to encrypt their cloud backups, and the feature is optional.

In the “coming weeks,” users on WhatsApp will see an option to generate a 64-digit encryption key to lock their chat backups in the cloud. Users can store the encryption key offline or in a password manager of their choice, or they can create a password that backs up their encryption key in a cloud-based “backup key vault” that WhatsApp has developed. The cloud-stored encryption key can’t be used without the user’s password, which isn’t known by WhatsApp.

Image Credits: WhatsApp/supplied

“We know that some will prefer the 64-digit encryption key whereas others want something they can easily remember, so we will be including both options. Once a user sets their backup password, it is not known to us. They can reset it on their original device if they forget it,” WhatsApp said.

“For the 64-digit key, we will notify users multiple times when they sign up for end-to-end encrypted backups that if they lose their 64-digit key, we will not be able to restore their backup and that they should write it down. Before the setup is complete, we’ll ask users to affirm that they’ve saved their password or 64-digit encryption key.”

A WhatsApp spokesperson told TechCrunch that once an encrypted backup is created, previous copies of the backup will be deleted. “This will happen automatically and there is no action that a user will need to take,” the spokesperson added.

Potential regulatory pushback?

The move to introduce this added layer of privacy is significant and one that could have far-reaching implications.

End-to-end encryption remains a thorny topic of discussion as governments continue to lobby for backdoors. Apple was reportedly pressured to not add encryption to iCloud Backups after the FBI complained, and while Google has offered users the ability to encrypt their data stored in Google Drive, the company allegedly didn’t tell governments before it rolled out the feature.

When asked by TechCrunch whether WhatsApp, or its parent firm Facebook, had consulted with government bodies — or if it had received their support — during the development process of this feature, the company declined to discuss any such conversations.

“People’s messages are deeply personal and as we live more of our lives online, we believe companies should enhance the security they provide their users. By releasing this feature, we are providing our users with the option to add this additional layer of security for their backups if they’d like to, and we’re excited to give our users a meaningful advancement in the safety of their personal messages,” the company told TechCrunch.

WhatsApp also confirmed that it will be rolling out this optional feature in every market where its app is operational. It’s not uncommon for companies to withhold privacy features for legal and regulatory reasons. Apple’s upcoming encrypted browsing feature, for instance, won’t be made available to users in certain authoritarian regimes, such as China, Belarus, Egypt, Kazakhstan, Saudi Arabia, Turkmenistan, Uganda and the Philippines.

At any rate, Friday’s announcement comes days after ProPublica reported that private end-to-end encrypted conversations between two users can be read by human contractors when messages are reported by users.

“Making backups fully encrypted is really hard and it’s particularly hard to make it reliable and simple enough for people to use. No other messaging service at this scale has done this and provided this level of security for people’s messages,” Uzma Barlaskar, product lead for privacy at WhatsApp, told TechCrunch.

“We’ve been working on this problem for many years, and to build this, we had to develop an entirely new framework for key storage and cloud storage that can be used across the world’s largest operating systems and that took time.”

TechCrunch

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Dispo launches a test to gauge user interest in selling their photos as NFTs

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Dispo, the photo-sharing app that emulates disposable cameras, started rolling out a test yesterday that will record user interest in selling photos as NFTs. Some users will now see a sell button on their photos, and when they tap it, they can sign up to be notified when the ability to sell Dispo photos launches.

CEO and co-founder Daniel Liss told TechCrunch that Dispo is still deciding how it will incorporate NFT sales into the app, which is why the platform is piloting a test with its users. Dispo doesn’t know yet what blockchain it would use, if it would partner with an NFT marketplace or what cut of sales Dispo would take.

“I think it’s safe to say from the test that there will be an experience native to the Dispo app,” Liss said. “There are a number of ways it could look — there could be a native experience within Dispo that then connects through an API to another platform, and in turn, they’re our partner, but to the community, it would look native to the Dispo app.”

Image Credits: Dispo

This marks a new direction for the social media app, which seeks to redefine the photo-sharing experience by only letting users see the photos they took at 9 AM the next morning. From Dispo’s perspective, this gimmick helps users share more authentically, since you take one photo and then you’re done — the app isn’t conducive to taking dozens of selfies and posting the “best” image of yourself. But though it only launched in December 2019, Dispo has already faced both buzzy hype and devastating controversy.

Until about a year ago, the app was called David’s Disposables, named after co-founder and YouTuber David Dobrik. The app was downloaded over a million times in the first week after its release and hit No. 1 on the App Store charts. In March 2021, the app dropped its waitlist and relaunched with social network features, but just weeks later, Insider reported sexual assault allegations against a member of Vlog Squad, Dobrik’s YouTube prank ensemble. In response, Spark Capital severed ties with the company, leading to Dobrik’s departure. Other investors like Seven Seven Six and Unshackled Ventures, which contributed to the company’s $20 million Series A round, announced that they would donate any profits from their investments in Dispo to organizations working with survivors of sexual assault.

Liss told TechCrunch in June, when the company confirmed its Series A, that Dobrik’s role with the company was as a marketing partner — Liss has been CEO since the beginning. In light of the controversy, Liss said the app focused on improving the product itself and took a step back from promotion.

According to data from the app analytics firm SensorTower, Dispo has reached an estimated 4.7 million global installs to date since launch. Though the app saw the most downloads in January 2020, when it was installed over 1 million times, the app’s next best month came in March 2021, when it removed its waitlist — that month, about 616,000 people downloaded Dispo. Between March and the end of August, the app was downloaded around 1.4 million times, which is up 118% year over year compared to the same time frame in 2020 — but it should be expected that this year’s numbers would be higher, since last year, the app’s membership was exclusive.

Image Credits: Dispo

Now, with the announcement that Dispo is pursuing NFTs, Liss hopes that his company won’t just change how people post photos, but what the relationship will be between platforms and the content that users create.

“Why NFTs? The most powerful memories of our lives have value. And they have economic value, because we created them, and the past of social media fails to recognize that,” Liss told TechCrunch. “As a result, the only way that a creator with a big following is compensated is by selling directly to a brand, as opposed to profiting from the content itself.”

Adding NFT sales to the app offers Dispo a way to profit from a cut of user sales, but it stands to question how adding NFT sales could impact the community-focused feel of Dispo.

“I think there is tremendous curiosity and interest,” Liss said. “But these problems and questions are why we need more data.”

TechCrunch

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