Connect with us

MARKETING

12 Best Landing Page Examples

Published

on

Would you rather have a beautiful website or a website your customers love?

From a business perspective, you shouldn’t go for either.

Your answer must be 100% I want a high-converting website.

Because if people buy, then they both like it and you can safely and predictably scale your business.

Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine.

And that can be easily noticed when you click on ads you see on social media.

You might like the ad itself but most times the landing page on the other side is not what you want to see.

The connection between your traffic and your landing page is called an accurate message to market fit.

Advertisement

You want your message to perfectly fit your market so you can start with a winning funnel that’s only bound to go up from there.

Because if you mess up there, you would be optimizing and tweaking little components that will barely get you to break even.

But if you nail your message you would be getting customers left and right without even knowing why or how they came to you.

It’s your most powerful weapon and most businesses do it completely wrong.

So to help you out and guarantee your immediate success, we’ll be going over the best 12 landing page examples that you should use to scale your business.

We’ll go over each one’s strengths and weaknesses while making sure you find one that fits your exact business.

After this post, you’ll be able to come up with high-converting landing pages like magic.

But before we do that, we must go over…

Advertisement

What Makes a Great Landing Page?

In general, a great landing page includes:

  • a strong heading that includes your main key word
  • a subheading that clarifies the heading
  • copy that explains the offer
  • an image, video, or illutration that supports the offer
  • a form or CTA button where the user can convert

You might also include social proof or trust symbols, such as reviews, testimonials, or logos of your past customers.

The exact design, however, will depend on your goals, your business, and your industry.

Let me ask you a couple of questions that will guide you in the right direction.

What do you want to accomplish with your landing page?

Your most common options are:

  • Getting people to opt-in in exchange for free value on a subject.
  • Directly selling a low-ticket product like a book or a mini-course.
  • Free Trial offer for a monthly service or software,
  • Free + Shipping offer where you count on upsells to make a profit.

You’ve got to know exactly what offer you want to present on your landing page before creating it.

Of course, there are other offers you can make but the idea here is to clarify what is the one that you want to use for your business.

If you’re not sure, there are multiple examples further down the post.

Are you committed to this project or are you just trying out an offer?

Building a high-converting landing page is not an overnight hustle.

You might find yourself optimizing a non-profitable landing page for months before it starts generating real returns.

Advertisement

If you’re not ready for that, then I recommend you quit before you even start.

Yes, you can get a lucky shot and hit a homerun from your first try, but don’t count on it.

Be ready for the long game so you catch the long-term gains that are so much sweeter than the momentary satisfaction.

What’s your budget?

Before you begin designing your high-converting landing page, you need to prepare a solid budget.

You can’t expect everything to go smoothly throughout the process.

Problems are going to occur and most times the easiest and fastest way to solve them is to pay someone who is an expert in the field.

That can be a developer, a funnel designer/builder, an Ad specialist, or a CRO consultant.

Either way, you should be ready to pay someone to do it right so you don’t face the same problems over and over.

Advertisement

In marketing and life, there’s a rule of thumb that suggests you should finish your work and then let someone else judge it.

Obviously, for landing pages, the way is to run some ads and see if the traffic converts.

If it does, you raise your ad budget and try to scale.

If it doesn’t convert initially then you should let a professional take a look at it.

Even if you already hired someone to build it for you, don’t expect him to help you here.

Yes, they can optimize your page but you’ve got to keep in mind that people have an emotional attachment to their work.

That’s why you need a third party to help you out.

When it comes to optimizing a landing page for conversions, you must consider the idea of hiring an agency.

Advertisement

Big marketing agencies nowadays have had hundreds if not thousands of clients who had been in your exact situation.

That’s why hiring a marketing agency to help you increase your conversion is the best bet.

Talking about CRO (conversion rate optimization) there’s no better choice than NP Digital.

It is simply the best marketing agency for both SEO and CRO.

If you’re at the stage where you want to optimize your existing landing page but you don’t know exactly how to do it, then book a quick call with a professional where you’ll unravel the secret conversion optimization methods your business needs.

Neil Patel digital for landing page CRO

Now, let’s look at some landing page examples.

The Best 12 Landing Page Examples

These are the 12 Best Landing Page Examples we could find.

We’ll be judging them for conversions, offer, design, and customer experience.

1. Get Response

Get Response is a simple yet interactive landing page example.

Advertisement

You can see the Get Response team is bold as they’re the only software in the industry that uses an interactive headline.

The yellow sign you see on the image below changes between the words growing, leads, and sales.

That makes it for a great attention-grabbing headline that just makes you read on.

Also, they use a friendly, positive face which is something we don’t see very often in business that is not centered around a personal brand.

That of course is not a bad thing. It automatically builds trust and makes it easier for people to sign up for their software.

Get response landing page example

2. Slack

Slack is always on the top of its game when it comes to landing pages.

They are constantly optimizing for conversions and that’s the best way to find your winning landing page.

Their current one is extremely interactive, has a big eye-popping headline, and also shows how easy it is to use the software with a quick five-second gif.

Straight from the get-go, you can see they value customer satisfaction and if you’re still not sure, scrolling down will lead to non-stop credibility and results that prove their authority in the marketplace.

Advertisement
SLACK landing page example

3. Intercom

Intercom’s main objective on this landing page is to get you to sign up for their email list.

Keeping it to email is a great way to increase your opt-in rate.

A big, positive headline that puts you in the right state of mind to act now.

The images they use perfectly represent the headline’s main unique selling proposition.

You can see an overall friendly environment and you just have to opt-in if you got to this page.

intercom landing page example

4. Lyft

Lyft has been growing in the past years, and its website, landing page, and overall online funnel is a driving force.

They focus on attracting new drivers that want to control their own life.

Promising your workers freedom while working for you is the best way to snap the best candidates from your competitors.

Lyft has used multiple landing pages in the past, but their current one shows real professionalism.

Once again, we see a giant, attention-grabbing headline. This time with a question to anticipate curiosity and thought process in their prospects.

Advertisement

Check out the button “APPLY TO DRIVE”. It implies that it’s not 100 percent sure you’ll be able to get the position.

Making it so your clients have to compete to get a hold of your attention makes it so they try harder in the job itself.

lyft landing page examples

5. Zoho

Zoho’s landing page is a great example of a more complicated but still extremely powerful messaging.

They use more text than the average software in the industry but that’s not necessarily bad.

For their specific case, they need to convert the prospect to begin a free trial which automatically builds tension in a prospect because he knows it will come a time he’d have to pay.

Converting someone to pay is way harder than just getting their email.

That’s why using more text in their messaging makes it for a powerful copywriting punch that maximizes free-trial registrations.

Zoho landing page example design

6. Squarespace

Squarespace tops the list for the least amount of text in their landing page design.

You might think that copy is not enough to convert someone.

However, once you see that they’re a website builder, you can see how the design and the quick and powerful messaging are all you need to sign-up.

Advertisement

They know their prospects mainly struggle with complicated codes and want to show a safe space where they can relax and drag and drop their winning website design.

squarespace website design landing page example

7. ActiveCampaign

ActiveCampaign solely focuses on showing you how their software brings the best customer experience possible.

If you’re a business owner, you both want to be treated well and want to help your customers in tough times.

Their headline hits two birds with one stone and, once again, there’s no useless text or design.

Everything leads to the big green button and you starting your free trial.

activecampaign landing page example

8. Hubspot

Hubspot is one more CRM that tops out the list today.

Just like ActiveCampaign, they show you that using their software will both help you and your customers feel better throughout the process.

Knowing that their ideal customer’s main objection is that learning a whole new CRM from scratch might be hard, tedious, and maybe even impossible, helps them narrow their message straight to the point.

Hubspot landing page example

9. Shopify Plus

Shopify is one of the most well-known platforms in today’s online space and they know it.

As they’ve grown, they’ve been able to test out multiple landing page designs to find one that converts.

And Shopify Plus’s landing page shows for it.

Advertisement

Their main goal is to book a consultation call with their prospects, which takes more than just a couple of words.

They have the budget to shoot professional videos for all of their products and services which helps transfer valuable information to their prospects in the fastest possible way — video marketing.

Down below you see powerful credibility and if you take the time to watch the video, you’re most likely going to book a call with them.

Videos are a deadly weapon in the right business’s hands and Shopify proves that here and pretty much with anything they do.

shopfy landing page example

10. Webflow

Webflow shows the insights of the software immediately when you land on their landing page.

You can see instant credibility from big websites that have used their services and also you can begin for free.

That breaks any tension the prospect might have.

On top of that, you can see that their software is similar to Photoshop.

So if you’ve ever used Adobe’s products, you immediately know this work will be a piece of cake for you.

Advertisement
webflow landing page example

11. ClickFunnels

ClickFunnels uses its software to convert you for a free trial.

Even if you’re skeptical, you can play around with the funnel pages and buttons to see the responsiveness of their tool.

You can see that they use more text than the average website/funnel builder.

Once again they’re trying to convert people to start a 14-day free trial which is not an easy task.

They also use powerful videos that sell directly to their ideal customers.

The best part is the analytics they’ve added to their landing page.

It’s a bold and powerful move if done correctly.

The way these analytics are crafted makes it so they are constantly being updated and it’s not just 100K+ users as you might see on other platforms.

ClickFunnels values its customer’s success stories and is always there to record each result.

Advertisement

It’s one of the harder landing page designs to pull off but if you do it, your conversions will skyrocket.

click funnels customer success stories landing page example.

12. Conversion Lab

Conversion Lab has been using this landing page design for years now.

We’ve noticed they split test different button CTAs, like book a call, get a free consult, and many more.

Keeping their Founder on the main page of the website builds a long-term relationship many businesses nowadays miss out on.

They clearly state their services through their persuasive headline and, even if you’re not ready to book a consultation, a pop-up will appear collecting your email.

Email follow-up is a great way to ensure that a high percentage of prospects that land on your website will end up booking a call with you.

Conversion labs landing page design

Landing Page Examples: Frequently Asked Questions

What is a landing page and how does it work?

A landing page is a specially designed page intended to encourage users to complete a specific task (i.e., convert.) They work by highlighting key points, using social proof or case studies to build trust, and providing a CTA to encourage conversion.

What should a landing page include?

While the exact format may vary, landing pages should include:

  1. a headline that includes the main keyword
  2. subheading that clarifies the heading
  3. a descritpoin of the offer
  4. image, video, or illustration
  5. CTA button or form
  6. (optional) trust elements such as customer logos, reviews, or testimonials

Who needs a landing page?

Any business with a website should have a landing page of some sort to encourage users to take an action, such as book a demo, call for a quote, sign up for an email list, etc.

Do I need to A/B test my landing pages?

Absolutely. A/B testing should be an ongoing process to increase your landing page performance.

Landing Page Example Conclusion

These examples can serve as an inspiration to create a high-converting landing page. To get the most out of your landing page, be sure to:

Advertisement
  • Find what your best customers struggle the most with and then directly destroy this objection with a short and punchy headline.
  • Use credibility and videos if possible.
  • Know your goals — Is it to get their email, phone, ook a call, start a free/paid trial, or something else?
  • Use clear and to follow Call to Actions.

Finally: always, always optimize your landing pages.

You can NOT be perfect from day one. Every business on this list tests their pages dozens if not hundreds of times before finding the winning landing page.

Even then, they still optimize.

Have you tried building a landing page before? How’d it go — did it convert well and what were your biggest breakthroughs?

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • SEO – unlock massive amounts of SEO traffic. See real results.
  • Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
  • Paid Media – effective paid strategies with clear ROI.

Book a Call

Neilpatel.com

MARKETING

Write Content That Drives an Immediate Response [Sponsored]

Published

on

Write Content That Drives an Immediate Response [Sponsored]

Provided by Writer

The content landscape gets more complex and competitive every day. That means it’s more important than ever for content marketers to do everything they can to capture their audience’s attention.

Writing effective, attention-capturing content means knowing how to truly engage the reader. Driving that reader to respond to your content clearly shows you’ve achieved that goal. By following the six tips below, you can improve your ability to connect with consumers – and do it in a way that compels them to take action immediately.

It’s no secret that engaging your audience is critical for content marketing success. But, not all engagement is created equal, and your objective should be to elicit a meaningful, timely response – whether that’s by subscribing to your email list, buying a product, or sharing your content with friends.

Why is timely action so important? Here are a few key reasons:

  • It helps you get your content seen by more people. When your audience acts on your content – for example, by sharing it with their friends – it increases your brand’s visibility and helps get your content in front of more consumers. On many content platforms, including search and social media, the speed at which you can get your audience to share or react to your content directly impacts your potential reach.
  • It helps you build stronger audience relationships. When someone responds to your content, they aren’t just consuming it – they’re interacting with it. It creates a connection with your brand that you can measure — and reinforce by sharing additional content that might interest them. This can lead to more consistent engagement and help establish your brand as a trusted voice in your industry.
  • It helps you achieve your content and business goals. Whether you’re looking to increase sales, generate leads, or build brand awareness, driving an immediate response from your audience is key to achieving those goals. For example, your article may compel a prospect to comment, which puts them on your sales team’s radar as a potential lead. Or your thought leadership piece may get shared in a new online community, generating brand awareness among that target vertical.

It’s hard enough to get a reader’s attention once, let alone twice, so don’t let the opportunity go to waste. Capitalize on that moment of attention with copy that encourages readers to act promptly.

What does it take to write that copy? These six tips will point you in the right direction.

Looking to write content that engages your reader and drives them to respond? Check out these 6 tips from @ryanejohnston #sponsored. Click To Tweet

Advertisement

Tip #1: Write a compelling headline

Your headline is the first – and sometimes only – chance you’ll get to grab a reader’s attention. A compelling headline can mean the difference between taking the time to read your piece or quickly moving on to something else.

There are a few key elements that make up a great headline:

  • It should be attention-grabbing. A headline that doesn’t immediately grab the reader’s attention is likely to be passed over in favor of something more interesting. Consider why you created the content and why your audience should care. Are you challenging the status quo? Providing actionable tips? Sharing stories about a well-known brand? Be sure to include these details so your headline stands out.
  • It should be relevant. If your headline doesn’t accurately reflect what’s in the article, you risk losing the reader’s trust once they realize they’ve been misled. Remember, you’re not just looking to get clicks. You also want to drive your readers to take action – something they’ll be less likely to do if they feel like you’ve deliberately misinformed them.
  • It should be clear. A headline that’s unclear or too difficult to understand will likely be passed over in favor of something easier to digest. You want to be specific and concise, removing any unnecessary filler words. If your content includes steps or a list, add clarity by putting a specific number in the title. Another way to add clarity is to use brackets that indicate more about what the reader can expect, such as [infographic] or [interview].
  • It should be length appropriate. A headline that’s too long or too short is less effective than one that’s just right. It’s recommended to stay around 80 characters for your headline, with 100 characters being the maximum.

Tip #2: Write to a specific person

Content should be more like a conversation than a broadcasted message. When you write to a specific person, you create a personal connection that makes readers more likely to listen and respond.

Think about it this way: If you were at a party, and someone started shouting at everyone in the crowd, would you stop to talk to them? Probably not. But if that same person approached you personally and started chatting, you’d be more open to engaging in a conversation with them.

Here are a few tips for writing to a specific person:

  • Picture an actual person. While researching and writing, hold a customer persona or specific member of your community or audience in mind. Would Jordan, a content strategist at an enterprise B2B SaaS company, find this compelling? What about Jesse, a UX writer at a mid-market consumer technology company? Be sure to pick or design a persona based on your goals for the piece.
  • Use personal pronouns. Using personal pronouns (e.g., “I,” “you,” “me,” “we,” “us”) makes your writing more relatable. In particular, the second-person pronoun “you” makes your writing feel more like a conversation between the writer and the reader.
  • Be specific. The more specific you are, the more you’ll be able to connect with your reader. When making a point, support it with specific examples so your reader can better understand how the idea works in theory and practice.

Tip #3: Make it easy to read

It’s important to make your content easy to read if you want to generate an immediate response from your reader. There are a few ways you can do this:

  • Use short sentences and paragraphs. Shorter paragraphs are easier to parse, especially if you limit each paragraph to one idea. Another factor is that content is increasingly consumed on mobile browsers with narrow screens. What looks like a short paragraph on desktop might actually look like a long paragraph on mobile, so aim to have your paragraphs be no more than five lines long and no more than 100 words long.
  • Use bullet points or numbers when possible. If you are conveying a series of related ideas, try formatting them in a bulleted or numbered list. List formatting helps the reader identify key takeaways more easily.
  • Use simple words and language. When you write in clear and simple language, you make it easier for your reader to find the information they need and understand that information when they find it. Additionally, writing in plain language means that your content will be more accessible to less fluent readers.
  • Highlight important information. Use formatting elements, like pull quotes or bold text, to emphasize the most important information for the reader – like your key brand messages or the specific actions you recommend taking.

Tip #4: Use active voice

Writing in an active voice makes your content more engaging and easier to understand. It also helps your brand sound more authoritative, which helps to gain your audience’s attention and trust.

To increase content engagement, try writing in an active voice. Your content will sound more authoritative – thus more worthy of your audience’s attention and trust, says @ryanejohnston #sponsored. Click To Tweet

To encourage your reader to act, you need to make it clear what action you want them to take. Because active voice emphasizes the action a subject performs, it’s better suited to content marketing than passive voice, which emphasizes the recipient of the subject’s actions.

Many of advertising’s most famous slogans, like Nike’s “Just do it,” Apple’s “Think different,” or Burger King’s “Have it your way” all urge the customer to take action. For example, when Nike says, “Just do it,” it puts the decision to act into the customer’s hands.

Active voice is particularly important when writing headlines. In fact, if you look at blog posts from companies like Buffer, HubSpot, and Intercom, you’ll notice that nearly every headline is written in an active voice.

Advertisement

Yet, there are times when passive voice can be used effectively, as well. For example, this CMI article, 4 Metrics Not To Be Missed in Your Next Content Audit, uses the passive voice to emphasize the metrics rather than the potential act of missing the metrics.

Tip #5: Add visual interest

To capture even more attention, consider using images, infographics, and video to add visual interest. These visual elements break up the text while also reinforcing the message you are trying to communicate. This approach also helps to engage visual learners with written content pieces.

Follow these tips to add visual interest in a way that drives an immediate response:

  • Choose images that are relevant and relatable. A well-chosen image can illustrate a point or create an emotional connection that goes beyond what you can accomplish with text alone. A common use case for images would be to show examples of the subject being discussed – for example, including images of actual newsletters in an article about newsletter best practices.
  • Make sure your infographics are clear and easy to understand. An infographic can be highly effective at helping your audience digest any data discussed in your content. Try to use simple charts and graphs, then provide support text to help explain how the reader should interpret the information.
  • Keep videos brief and to the point. To maximize engagement, aim for your videos to be less than 30 seconds in length. You can also break up longer videos into smaller snippets, if necessary. Also, make sure to caption your videos so they’re accessible for everyone, including viewers who may not want to use audio at the time. Don’t forget to add your CTA at the end of the video, as well.

Tip #6: Create a sense of urgency

Driving your reader to take action is only half of the equation – you need the reader to take action now. Otherwise, they might get distracted and forget to return to complete the action.

Creating a sense of urgency is one of the most effective ways to accomplish this. Here are some tips to try:

  • Highlight the consequences of not taking action. For example, you could write about how not taking action could lead to missed opportunities or negative consequences.
  • Use language to imply the time-sensitivity of the action. For example, you could use phrases like “don’t wait to improve your ROI” or “the end of the quarter is quickly approaching.”
  • Offer a limited-time offer. This could be a discount, a freebie, or access to a one-time event that’s happening very soon.

For great content marketing that performs, you need to know how to write to engage your audience. By following the six tips outlined above, you can improve your writing and compel your readers to respond when it matters most.

So, what are you waiting for? Put these tips into practice and see how they can help you drive better results with your content marketing efforts.

About Writer

Writer is the leading AI writing platform for teams. Writer empowers GTM leaders to build a consistent brand across every customer touchpoint. Automated language generation and writing suggestions make it possible for teams to accelerate content, align with their brand, and empower more writers across all types of content and communications.

Writer recently launched CoWrite, which helps you produce high-quality, on-brand first drafts in a fraction of the time, using AI that is custom-trained on your best content. You can learn more about CoWrite on our product page: CoWrite.



Source link

Advertisement
Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish