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12 Best Landing Page Examples

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Would you rather have a beautiful website or a website your customers love?

From a business perspective, you shouldn’t go for either.

Your answer must be 100% I want a high-converting website.

Because if people buy, then they both like it and you can safely and predictably scale your business.

Many people get in the trap of creating designs they like while their perfect client avatar is so much different than what they would imagine.

And that can be easily noticed when you click on ads you see on social media.

You might like the ad itself but most times the landing page on the other side is not what you want to see.

The connection between your traffic and your landing page is called an accurate message to market fit.

You want your message to perfectly fit your market so you can start with a winning funnel that’s only bound to go up from there.

Because if you mess up there, you would be optimizing and tweaking little components that will barely get you to break even.

But if you nail your message you would be getting customers left and right without even knowing why or how they came to you.

It’s your most powerful weapon and most businesses do it completely wrong.

So to help you out and guarantee your immediate success, we’ll be going over the best 12 landing page examples that you should use to scale your business.

We’ll go over each one’s strengths and weaknesses while making sure you find one that fits your exact business.

After this post, you’ll be able to come up with high-converting landing pages like magic.

But before we do that, we must go over…

What Makes a Great Landing Page?

In general, a great landing page includes:

  • a strong heading that includes your main key word
  • a subheading that clarifies the heading
  • copy that explains the offer
  • an image, video, or illutration that supports the offer
  • a form or CTA button where the user can convert

You might also include social proof or trust symbols, such as reviews, testimonials, or logos of your past customers.

The exact design, however, will depend on your goals, your business, and your industry.

Let me ask you a couple of questions that will guide you in the right direction.

What do you want to accomplish with your landing page?

Your most common options are:

  • Getting people to opt-in in exchange for free value on a subject.
  • Directly selling a low-ticket product like a book or a mini-course.
  • Free Trial offer for a monthly service or software,
  • Free + Shipping offer where you count on upsells to make a profit.

You’ve got to know exactly what offer you want to present on your landing page before creating it.

Of course, there are other offers you can make but the idea here is to clarify what is the one that you want to use for your business.

If you’re not sure, there are multiple examples further down the post.

Are you committed to this project or are you just trying out an offer?

Building a high-converting landing page is not an overnight hustle.

You might find yourself optimizing a non-profitable landing page for months before it starts generating real returns.

If you’re not ready for that, then I recommend you quit before you even start.

Yes, you can get a lucky shot and hit a homerun from your first try, but don’t count on it.

Be ready for the long game so you catch the long-term gains that are so much sweeter than the momentary satisfaction.

What’s your budget?

Before you begin designing your high-converting landing page, you need to prepare a solid budget.

You can’t expect everything to go smoothly throughout the process.

Problems are going to occur and most times the easiest and fastest way to solve them is to pay someone who is an expert in the field.

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That can be a developer, a funnel designer/builder, an Ad specialist, or a CRO consultant.

Either way, you should be ready to pay someone to do it right so you don’t face the same problems over and over.

In marketing and life, there’s a rule of thumb that suggests you should finish your work and then let someone else judge it.

Obviously, for landing pages, the way is to run some ads and see if the traffic converts.

If it does, you raise your ad budget and try to scale.

If it doesn’t convert initially then you should let a professional take a look at it.

Even if you already hired someone to build it for you, don’t expect him to help you here.

Yes, they can optimize your page but you’ve got to keep in mind that people have an emotional attachment to their work.

That’s why you need a third party to help you out.

When it comes to optimizing a landing page for conversions, you must consider the idea of hiring an agency.

Big marketing agencies nowadays have had hundreds if not thousands of clients who had been in your exact situation.

That’s why hiring a marketing agency to help you increase your conversion is the best bet.

Talking about CRO (conversion rate optimization) there’s no better choice than NP Digital.

It is simply the best marketing agency for both SEO and CRO.

If you’re at the stage where you want to optimize your existing landing page but you don’t know exactly how to do it, then book a quick call with a professional where you’ll unravel the secret conversion optimization methods your business needs.

Neil Patel digital for landing page CRO

Now, let’s look at some landing page examples.

The Best 12 Landing Page Examples

These are the 12 Best Landing Page Examples we could find.

We’ll be judging them for conversions, offer, design, and customer experience.

1. Get Response

Get Response is a simple yet interactive landing page example.

You can see the Get Response team is bold as they’re the only software in the industry that uses an interactive headline.

The yellow sign you see on the image below changes between the words growing, leads, and sales.

That makes it for a great attention-grabbing headline that just makes you read on.

Also, they use a friendly, positive face which is something we don’t see very often in business that is not centered around a personal brand.

That of course is not a bad thing. It automatically builds trust and makes it easier for people to sign up for their software.

Get response landing page example

2. Slack

Slack is always on the top of its game when it comes to landing pages.

They are constantly optimizing for conversions and that’s the best way to find your winning landing page.

Their current one is extremely interactive, has a big eye-popping headline, and also shows how easy it is to use the software with a quick five-second gif.

Straight from the get-go, you can see they value customer satisfaction and if you’re still not sure, scrolling down will lead to non-stop credibility and results that prove their authority in the marketplace.

SLACK landing page example

3. Intercom

Intercom’s main objective on this landing page is to get you to sign up for their email list.

Keeping it to email is a great way to increase your opt-in rate.

A big, positive headline that puts you in the right state of mind to act now.

The images they use perfectly represent the headline’s main unique selling proposition.

You can see an overall friendly environment and you just have to opt-in if you got to this page.

intercom landing page example

4. Lyft

Lyft has been growing in the past years, and its website, landing page, and overall online funnel is a driving force.

They focus on attracting new drivers that want to control their own life.

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Promising your workers freedom while working for you is the best way to snap the best candidates from your competitors.

Lyft has used multiple landing pages in the past, but their current one shows real professionalism.

Once again, we see a giant, attention-grabbing headline. This time with a question to anticipate curiosity and thought process in their prospects.

Check out the button “APPLY TO DRIVE”. It implies that it’s not 100 percent sure you’ll be able to get the position.

Making it so your clients have to compete to get a hold of your attention makes it so they try harder in the job itself.

lyft landing page examples

5. Zoho

Zoho’s landing page is a great example of a more complicated but still extremely powerful messaging.

They use more text than the average software in the industry but that’s not necessarily bad.

For their specific case, they need to convert the prospect to begin a free trial which automatically builds tension in a prospect because he knows it will come a time he’d have to pay.

Converting someone to pay is way harder than just getting their email.

That’s why using more text in their messaging makes it for a powerful copywriting punch that maximizes free-trial registrations.

Zoho landing page example design

6. Squarespace

Squarespace tops the list for the least amount of text in their landing page design.

You might think that copy is not enough to convert someone.

However, once you see that they’re a website builder, you can see how the design and the quick and powerful messaging are all you need to sign-up.

They know their prospects mainly struggle with complicated codes and want to show a safe space where they can relax and drag and drop their winning website design.

squarespace website design landing page example

7. ActiveCampaign

ActiveCampaign solely focuses on showing you how their software brings the best customer experience possible.

If you’re a business owner, you both want to be treated well and want to help your customers in tough times.

Their headline hits two birds with one stone and, once again, there’s no useless text or design.

Everything leads to the big green button and you starting your free trial.

activecampaign landing page example

8. Hubspot

Hubspot is one more CRM that tops out the list today.

Just like ActiveCampaign, they show you that using their software will both help you and your customers feel better throughout the process.

Knowing that their ideal customer’s main objection is that learning a whole new CRM from scratch might be hard, tedious, and maybe even impossible, helps them narrow their message straight to the point.

Hubspot landing page example

9. Shopify Plus

Shopify is one of the most well-known platforms in today’s online space and they know it.

As they’ve grown, they’ve been able to test out multiple landing page designs to find one that converts.

And Shopify Plus’s landing page shows for it.

Their main goal is to book a consultation call with their prospects, which takes more than just a couple of words.

They have the budget to shoot professional videos for all of their products and services which helps transfer valuable information to their prospects in the fastest possible way — video marketing.

Down below you see powerful credibility and if you take the time to watch the video, you’re most likely going to book a call with them.

Videos are a deadly weapon in the right business’s hands and Shopify proves that here and pretty much with anything they do.

shopfy landing page example

10. Webflow

Webflow shows the insights of the software immediately when you land on their landing page.

You can see instant credibility from big websites that have used their services and also you can begin for free.

That breaks any tension the prospect might have.

On top of that, you can see that their software is similar to Photoshop.

So if you’ve ever used Adobe’s products, you immediately know this work will be a piece of cake for you.

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webflow landing page example

11. ClickFunnels

ClickFunnels uses its software to convert you for a free trial.

Even if you’re skeptical, you can play around with the funnel pages and buttons to see the responsiveness of their tool.

You can see that they use more text than the average website/funnel builder.

Once again they’re trying to convert people to start a 14-day free trial which is not an easy task.

They also use powerful videos that sell directly to their ideal customers.

The best part is the analytics they’ve added to their landing page.

It’s a bold and powerful move if done correctly.

The way these analytics are crafted makes it so they are constantly being updated and it’s not just 100K+ users as you might see on other platforms.

ClickFunnels values its customer’s success stories and is always there to record each result.

It’s one of the harder landing page designs to pull off but if you do it, your conversions will skyrocket.

click funnels customer success stories landing page example.

12. Conversion Lab

Conversion Lab has been using this landing page design for years now.

We’ve noticed they split test different button CTAs, like book a call, get a free consult, and many more.

Keeping their Founder on the main page of the website builds a long-term relationship many businesses nowadays miss out on.

They clearly state their services through their persuasive headline and, even if you’re not ready to book a consultation, a pop-up will appear collecting your email.

Email follow-up is a great way to ensure that a high percentage of prospects that land on your website will end up booking a call with you.

Conversion labs landing page design

Landing Page Examples: Frequently Asked Questions

What is a landing page and how does it work?

A landing page is a specially designed page intended to encourage users to complete a specific task (i.e., convert.) They work by highlighting key points, using social proof or case studies to build trust, and providing a CTA to encourage conversion.

What should a landing page include?

While the exact format may vary, landing pages should include:

  1. a headline that includes the main keyword
  2. subheading that clarifies the heading
  3. a descritpoin of the offer
  4. image, video, or illustration
  5. CTA button or form
  6. (optional) trust elements such as customer logos, reviews, or testimonials

Who needs a landing page?

Any business with a website should have a landing page of some sort to encourage users to take an action, such as book a demo, call for a quote, sign up for an email list, etc.

Do I need to A/B test my landing pages?

Absolutely. A/B testing should be an ongoing process to increase your landing page performance.

Landing Page Example Conclusion

These examples can serve as an inspiration to create a high-converting landing page. To get the most out of your landing page, be sure to:

  • Find what your best customers struggle the most with and then directly destroy this objection with a short and punchy headline.
  • Use credibility and videos if possible.
  • Know your goals — Is it to get their email, phone, ook a call, start a free/paid trial, or something else?
  • Use clear and to follow Call to Actions.

Finally: always, always optimize your landing pages.

You can NOT be perfect from day one. Every business on this list tests their pages dozens if not hundreds of times before finding the winning landing page.

Even then, they still optimize.

Have you tried building a landing page before? How’d it go — did it convert well and what were your biggest breakthroughs?

See How My Agency Can Drive Massive Amounts of Traffic to Your Website

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  • Content Marketing – our team creates epic content that will get shared, get links, and attract traffic.
  • Paid Media – effective paid strategies with clear ROI.

Book a Call

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MARKETING

Top 5 Tech Tools to Grow Your Business in 2022

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Top 5 Tech Tools to Grow Your Business in 2022


Businesses across the world run on tools, technologies, processes, and people. Smart tools and technologies help make businesses smarter.

For the last 3 years, we all have been experiencing the world from a different perspective. The very fact that technology helped us stay connected over the past few years can’t be denied at all. It kept the workforce moving and motivated. In short, good technology has the power to solve problems and to bring considerable change. The pandemic has taught us to value life and to make a difference in each individual’s life, is what businesses in 2022 will definitely look forward to.

Accelerate your business in 2022 with these 5 top tools and technologies.

Digital Marketing Tools- The Smartest Way to Market in 2022

An online healthcare business in 2020 started same-day medicine delivery at competitive prices. Times were such that people were not stepping out. It was marketed with the most appropriate selection of words, like “No-Contact Delivery,” and was followed by customer-centric online marketing campaigns and advertisements. As it was a useful business meant to solve a real-world problem people were facing, it took no time to raise revenues.

It didn’t just run marketing campaigns!!!

It solved a real-world problem!

This will be the very essence of DIGITAL MARKETING this year–Solving real-life problems to make lives easier.

When used and implemented right, digital marketing “IS” the tool for a successful business in future years to come. Businesses in 2022 can attract a wider audience through the latest digital marketing strategies such as:

  • User-friendly Interactive content
  • Shoppable posts
  • Social media stories
  • Influencer marketing
  • Better SEO tactics
  • Affiliate marketing
  • Popular Keywords, Organic and paid search; etc.

Data Science Tools: Help Generate Insights and Better Decision Making in 2022

Have you ever noticed how your Netflix dashboard displays personalized movie and TV show recommendations, exactly how you like? Or how such platforms predict the trending content and notify it to you beforehand so that you’re not left behind in this fast-paced, data-driven world. Or imagine, how the online purchased items in real-time can be tracked, with nearly appropriate logistics routes. All thanks to Data Science tools that carry the potential to decipher hidden patterns and insights which may help businesses across the world to grow.

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Technology Trends for the year 2022 frankly shout out the significance of data science. Enterprises across the world, especially logistics, healthcare, financial institutions, e-commerce, social media houses, etc. will be deeply influenced by powerful data science tools and technologies.

In the healthcare sector, it will aid in drug discovery and identification of new diseases. Effective analysis of disease-related trends will eventually help the healthcare sector understand the “new world” better. Banking sector will largely benefit from effective Data Science tools in 2022 as online transactions surge. With intelligent data science tools, banks can help detect fraudulent transactions in real-time.

Project Management Tools

The panorama of project management is transforming rapidly. The year, 2022, will bring cutting-edge tools and technologies in the area of Project Management. If a business has to survive and grow exponentially in 2022, it has to have a rock-solid future plan. The essential team collaborative tools covered here are Agile methodologies, Process Automation, and enterprise project management software.

This year, the project management arena will observe a few emerging trends. Let’s take a quick look here.

  • Agile methodologies
  • Content Management Tools for project efficiency
  • Effective Vendor Management
  • Process Automation
  • Cost-Reduction Strategies
  • New strategies and policies to increase revenue.
  • Updated corporate values
  • Flexible remote-work policies
  • Artificial Intelligence in Project Management
  • Soft Skills

Artificial Intelligence (AI) & Machine Learning Tools- Future of Businesses and Organizations

AI and Machine learning are not new concepts. But, In 2022, the world will witness a different kind of potential that AI and Machine learning has to offer to the enterprises. This year, they will be in their best forms.

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Let’s have a look.

  • From a business perspective, AI will assist to provide an elaborated view of the market for humans to understand well.
  • In the field of marketing, AI can help identify potential customers.
  • AI can help predict what’s in and what’s not for businesses to grow.
  • AI can help sort-through large data chunks and thus, will help in saving time and cost.
  • In the domain of cybersecurity, AI will help enterprises grow in a smart manner by controlling cybercrime, providing extended threat protection, timely detection of possible business loopholes, etc.
  • Another interesting thing that AI has in its bucket is automated driverless cars to make commutes hassle-free.
  • AI aims to create an augmented workforce for effective business operations.
  • Robotics will be more improved than ever. This year, the workforce will probably get to work with smart machines.
  • It will help create a Metaverse-Unified persistent digital environment. Creative AI will also be a term that will be sought after in 2022.

In short, AI and machine learning will occupy a larger space in the enterprise cloud this year. These tools will significantly shape the way enterprises work in the near future.

Mobile Device Management tools- Manage Your Devices Over-the-Air for a Seamless IT Experience

Again, this year also, MDM solutions will continue helping IT admins across the organizations as their smart tech buddy! The year looks lucrative and promising as the businesses go mobile and as various MDM solutions capture the technical universe.

With a smart MDM solution, IT departments can secure, monitor, and manage mobile devices such as laptops, smartphones, tablets, rugged devices, digital signages, etc. irrespective of their type, operating system, and location of use. This helps in effective workforce management, employee productivity, security, and integrity.

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Their demand will increase year-by-year due to the very business-centric need to manage, secure, and monitor corporate data so as to maintain customer’s trust in the company.

Let’s have a look at how MDMs will add value to any enterprise in 2022.

  • Scheduling and implementing recurring IT tasks and bulk activities
  • Track the employees’ productivity
  • Help locating devices and lock them if lost or stolen
  • Detect inappropriate SIM swaps and network changes
  • Allow/Block malicious content
  • Turn any Android, iOS, or Windows device into a kiosk as per business-specific requirements
  • Manage content on digital signages
  • Push Applications silently
  • Configure and apply policies over the air
  • Track unmanaged devices
  • Generate automated reports for IT admins to stay updated…and many more features that will bring confidence across the organizations when it comes to going 100 percent mobile.

Backed by exceptional remote support, Scalefusion, an MDM solution offers a plethora of features for the IT admins to select, based on specific industry needs.

Conclusion

Future belongs to those who believe in the power of technology. And technology is ever-transforming. In 2022 ambitious businesses will keep an eye on the above-mentioned tools and technologies to stay ahead, grow exponentially, and thus, climb up the corporate ladder.

So Businesses! Go ahead and skyrocket your way to success in 2022.



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MARKETING

Large audiences are still valuable

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Large audiences are still valuable


MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and the Superbowl reminds us large audiences are still valuable.

I was struck by reports that NBC had sold most of its Super Bowl ad inventory by mid-summer and at a higher price than last year even though the audience was at a 15 year low. The two determining factors, of course, are scarcity and reach. An audience of 96.4 million may be a dwindling audience — but it’s still a very large audience indeed.

In a fragmenting world where individuals are increasingly willing and able to consume niche content on niche channels, the ability to reach a large and diverse audience has some nostalgic appeal. OOH advertising has been renewing itself through digital connections and singular events like the Super Bowl can put big brands in front of vast numbers of eyeballs.

Such events are unlikely to become extinct — but they are becoming increasingly rare. Witness the plummeting audiences for the Olympic Games and the Academy Awards.

Kim Davis

Editorial Director

Shorts

What we’re reading. Scott Brinker reviews data showing that two thirds of SaaS spend within companies is now managed by business units rather than IT. About 1 in 5 individual employees buy their own SaaS subscriptions and expense them. As he rightly says, it seems too late to call this “shadow IT.” “(I)t’s the kind of shadow that a towering landmark casts in the bright light of day. Tourists pay money to visit it and take selfies.”

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Get your pass for MarTech. Free passes for our March 29-30 conference are now available.


About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.



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MarTech registration is open! Grab your free pass now.

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MarTech registration is open! Grab your free pass now.


With the New Year comes new challenges – especially when it comes to connecting with your ever-evolving customers. The old strategies to persuade someone to click on “Place Order” or sign on the dotted line are outdated, out-of-touch, and ineffective. Successful brands are focused on empathy, engagement, community, and retention. Are you?

Journey into 2022 armed with the tools, technologies, and tactics that will help you design and execute rewarding customer journeys that power your business: Attend MarTech, online March 29-30, 2022, for FREE.

At MarTech, you’ll unlock dozens of tactic-rich sessions led by real-world marketers from leading brands – including Gartner, Harry Rosen, Ernst and Young (EY), and more – and discover cutting-edge marketing technologies that save time, streamline operations, and boost profits.

Check out some of the critical marketing topics you’ll explore this spring at MarTech, including…

  • Resolving customer identities
  • Understanding customer needs across multiple channels
  • Orchestrating a cohesive customer journey
  • Delivering personalized customer experiences

… and loads more. The entire program is 100% free and 100% virtual – and all sessions and keynotes will be available both live and on-demand, so you can train when it fits your schedule.

Registration is open… secure your free pass now!


About The Author

Lauren Donovan has worked in online marketing since 2006, specializing in event marketing, content management, organic and paid social media, community and reputation management, and real-time journalism. She currently serves as Director of Marketing at Third Door Media — producer of the Search Marketing Expo and MarTech conference series and publishers of Search Engine Land and MarTech.

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