3 Ways To Build Customer Loyalty During A Crisis

As we battle the current pandemic that is COVID-19, it’s important for marketers to keep their customers, or potential customers, at the forefront of their decision-making process. This might seem…

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6 Best Practices For Effective Landing Pages

If the current climate has affected your website traffic, positively or negatively, it may be time to focus on conversion rate optimization (CRO). When it comes to user experience, specifically…

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3 Connections Between Paid Search and CRO

While being with Hanapin (now Brainlabs!) for five and a half years, I can honestly say that I love my career. Recently, I began a transition between roles within the…

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7 Effective Ways to Optimize Your E-Commerce Conversion Funnel

Building a good conversion funnel on your e-commerce site means optimizing it in many different ways that can enhance your conversions and profits. This includes many practices that contain the…

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Are High Shipping Prices Killing Your Ecommerce Sales?

As an account manager, I frequently analyze platforms and Google analytics. A bulk of my time is measuring performance, identifying wasteful spend, and looking for ways to increase leads or…

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PPC In 2020: 2 Experts Weigh In On Future Trends [Video]

Within our daily work lives at Hanapin, we have so many interesting PPC discussions across desk pods, at lunch, or through video chats. To be a fly on the wall…

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Crafting Brilliant Landing Page Copy That Converts

Copy is a key element during the conversion funnel. Making sure your message is consistent and engaging throughout the whole user journey can be the difference between a converting customer…

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Get Negative – How to Overcome Objections on Your Landing Page

You have carefully selected your keywords and crafted ad copy in a way that would make Don Draper proud. Users type in your search queries, click your ads and are…

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5 Optimization Tips to Maximize Sales This Holiday Season

Advertisers will be facing a shorter time frame this year for the usual holiday hustle and bustle.  However, eMarketer is still forecasting total US sales to climb 3.8% making it…

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