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WordPress All in One SEO Auto Updates Cause Backlash



WordPress All in One SEO Auto Updates Cause Backlash

According to user reports, All in One SEO plugin for WordPress unilaterally turned on automatic updates. The auto updates coincided with a major upgrade which in turn caused multiple sites to suffer outages and other unintended behavior.

Automatic Updates Without Consent

Automatic update is a feature that allows plugins to update automatically without any action from the publisher. The common expectation is that this is something that a publisher opts into it.

Some publishers backup their WordPress installations before updating. That way if something goes wrong they can easily roll it back to the previous state.

With automatic updates it’s no longer possible to save a backup before the update happens. A bad update can be a major problem that becomes harder without a proper backup.

That’s why it was surprising when a member of the Advanced WordPress Facebook group started a discussion about how All in One SEO turned on automatic updates without (according to the user) notification beyond what was in the changelog.

A changelog is a notation of what the changes in an update are.

The original post on the private Facebook group framed the situation as an ethical issue as to whether a plugin publisher has a responsibility to make it expressly known that a change in the automatic update feature is happening.

Many people felt that automatic updates should always be a user’s choice.

Response on Twitter

There was some discussion about All in One SEO automatic updates as well. Several publishers tweeted that the automatic update option should not be turned on as a default.

A publisher expressed their negative feedback on twitter:

“I do not like to automatically update WordPress plugins, and I especially don’t like plugin software authors to try to force automatic updates on the marketplace. So much so, I will look to replace such software if I can. Please stop.”

He followed up with this tweet:

All in One SEO Publisher Feedback

There were several negative reports about the automatic update feedback over on the WordPress plugin repository support page.

One plugin user called All in One SEO a disaster, writing:

“After nearly 10 years, I have to say goodbye.

This recent series of almost daily updates since version 4 was released really shows that the new owners of AIOSEO have no clue at all about SEO…

…I don’t have the time to invest in being a beta tester for a plugin that has 2 million users but now doesn’t work… because it is so full of bugs.”

There is an entire support thread full of angry publishers who complained that All in One SEO auto-updated despite having set the plugin to not automatically update.

Another irate publisher wrote:

“Multiple sites have updated to 4.0.11 without my permission and while all auto updates are disabled.

Your once reliable plugin has destroyed hundreds of pages of social meta data on multiple sites, broken layout (and this after I fixed the problems and told you last week, I will be disabling all updates).

How dare you update my websites without my permission

For everyone reading this, this plugin has come to the end of its life as we know/knew it.

Migrate everything you have now, while you still can.”

Multiple All in One SEO 4.X Updates

All in One SEO updated from 3.7 to a new 4.X version on November 14, 2020. This was a rocky start because a second update to 4.01 followed on the same day to fix a database issue.

From November 14th through December 2020, All in One SEO plugin published a total of twelve updates to fix a large amount of issues, seemingly dozens of bugs.

To put that into perspective, according to the Yoast SEO plugin changelog, Yoast SEO published only three updates within that same one month time period.

These are bug fixes from just one update:

  • Fixed: Bug that prevented editors and authors from editing SEO titles and descriptions
  • Fixed: TruSEO support in the classic editor URL not fully working on extra long URLs
  • Fixed: Issue where the closing head tag did not always display
  • Fixed: Issue on a few remaining sites where the title tag would strip out a $ and any numbers after it\
  • Fixed: PHP error related to missing array during the migration
  • Fixed: Issue where AIOSEO would not remove the trailing /amp from canonical URLs
  • Fixed: Issue where notices would appear in the log when trying to access our log file
  • Fixed: Conflict with WP Shop plugin

But it’s the update from December 21 that seems to have introduced the unilateral automatic update. That’s the only update listed in the changelog that mentions auto update but it’s somewhat vague.

This is what the changelog says:

“Updated: Default options for auto updates”

Screenshot of All in One SEO Changelog

Screenshot of All in One SEO Changelog

Should WordPress Plugins Auto Update Without Permission?

Automatic updates can make sense for publishers with sites that aren’t particularly complex. That said, backing up a site is a prudent step to take before updating.

Many people believe that publishers should have the choice to opt-in to auto updates.

The publishers of All in One SEO have apologized and stated that they are removing the automatic updates. Should auto updates have been turned on by them to begin with?


Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”


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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.


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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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