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YouTube Analytics Now Reports on Traffic Sources

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YouTube Analytics is getting updated with a new report that will show creators how viewers are finding their videos.

In the latest news bulletin for channel owners on the Creator Insider channel, the YouTube team explains how this new report makes data about traffic sources much clearer.

YouTube channel owners can find the new report in the Analytics tab in YouTube Studio.

In the Overview area there’s now a section titled: “How viewers found this video.”

YouTube Analytics Now Reports on Traffic Sources

In the example above you can see how the report lists the traffic source, the percentage of views generated by each traffic source, and the total number of viewers from each source.

Traffic sources included in the report are:

  • Notifications
  • Subscriptions feed
  • YouTube recommendations
    • YouTube Home
    • Up next
  • Channel pages
  • Other

The YouTube team doesn’t explain what ‘Other’ sources might include, but my guess would be viewers clicking on a link to a video from the comment section of another video. Or other random placements like that.

Next to each traffic source there will either be a green arrow, a grey arrow, or a dash.

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If the report shows a green arrow pointing upward it means the traffic source is performing better than usual, according to the channel’s historical data.

A grey arrow pointing downward means the traffic source is underperforming compared to the number of viewers typically generated by that source.

A dash indicator, or no indicator at all, means YouTube does not have enough historic data from that traffic source to know whether performance is up or down.

It’s normal for viewers to find a video in different ways and in different places. So it’s common to see many different traffic sources in this report.

When a video performs exceptionally well with a particular traffic source it may get fewer views or impressions from others.

If a lot viewers see a video on their home page, for example, then it may get fewer impressions from other sources because users already saw it recommended to them.

This update is now available in YouTube Studio.

Another Update: YouTube Audio Library

In the same news bulletin the YouTube team announced the launch another feature which is sure to make creator’s lives easier.

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YouTube Studio is getting its own audio library, which is a collection of thousands of free songs and sound effects creators can edit into their videos.

YouTube Analytics Now Reports on Traffic Sources

Not only does this simplify the process of mixing in additional audio, but it virtually ensures the video will not receive a copyright strike for using licensed sounds.

Further, eligible creators can still fully monetize their videos when music and sounds effects from the YouTube audio library is added.

This update is also available now in YouTube Studio.

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NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

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