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YouTube is Adding New Ways For Creators to Make Money

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YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers.

In a blog post from YouTube’s Chief Product Officer, Neal Mohan, the company outlines how it intends to invest in the “next generation” of video.

One of those ways is the imminent rollout of YouTube Shorts in the US, which is a TikTok-like vertical video format that was launched in India last year.

Another way YouTube is investing in the future of its platform is to expand money-making opportunities for creators.

YouTube wants to help creators build business, which is an endeavour it began over ten years ago with the launch of the YouTube Partner Program.

Mohan says the YouTube Partner Program has paid out tens of billions of dollars to creators, artists, and media companies over the last three years.

“In order to support creators and their next-generation media companies, over a decade ago we introduced the YouTube Partner Program (YPP), the first-of-its kind. Over the last three years, we’ve paid more than $30 billion to creators, artists, and media companies.”

There’s currently around ten different ways for YouTubers to make money from their content, which ranges from running ads to selling merchandise.

Not keen to rest on its laurels, YouTube promises to find even more ways for creators to earn revenue.

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Mohan states:

“We’ll continue strengthening our existing monetization products, but also find even more ways to help creators diversify their revenue streams.”

YouTube will begin strengthening its monetization products with the wider rollout of a digital product called applause, which has been in testing since last year.

YouTube Applause

YouTube is Adding New Ways For Creators to Make Money

Viewers can purchase “applause” on videos they enjoy to support their favorite creators directly.

Applause is similar to purchasing SuperChats on live YouTube videos, with the key difference being that it can be purchased on any video at any time.

Think of applause like a donation, in the sense that buyers get little more than the satisfaction of knowing they compensated a YouTuber for their work.

Here’s how YouTube describes it:

“You can buy Viewer applause on participating creators’ videos and show your support for YouTube channels. When you buy Viewer applause, you’re purchasing a one-time ‘clapping’ animation that will only be shown to you over the top of the video.”

Applause is a similar idea to buying “bits” on Twitch and sending them to streamers. It’s a digital product that helps content creators earn real money.

Currently, applause is only available for purchase on desktop and the YouTube app on Android in limited markets including USA, Australia, Brazil, India, Japan, Korea, Mexico, and New Zealand.

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YouTube says it intends to launch this more broadly to creators later this year but didn’t mention any specifics timelines.

YouTube Shopping

YouTube is Adding New Ways For Creators to Make Money

YouTube plans to build out a full suite of monetization opportunities through an integrated shopping experience that will roll out later this year.

Mohan reveals YouTube is currently beta testing a feature that will allow users to make purchases without leaving the site.

“We also want to build on this full suite of monetization opportunities through commerce. As consumer shopping habits increasingly shift to digital, we have an opportunity to meet the growing demand for e-commerce.

We’re beta testing a new integrated shopping experience that allows viewers to tap into the credibility and knowledge of trusted creators to make informed purchases directly on YouTube.”

These plans were hinted at last year in a report from Bloomberg. Now we have official confirmation that the plans are in motion.

Source: YouTube Official Blog

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NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

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