In recent times, some marketers have given more preference to social media marketing and consider email marketing a thing of the past. However, email marketing is...
Advertisers spend $455 billion in online advertising per year and $42 billion of it lost due to ad fraud in 2019, according to Juniper Research. In...
Social media users scan their feeds, so marketers fiddle with images to compel their target audience to stop scrolling. But bright pictures shouldn’t be the only...
Back in October 2013, Snapchat made a big update to their platform with the addition of Stories. Due to the success Snapchat was having, Facebook made...
In part one Riley Hope and I spoke about her SEO career, how she did her thesis on ethics in SEO and we spoke about the...
Like any major marketing strategy of the past decade, social media has had plenty of time to accumulate some big myths.
As marketers search for creative ways to reach new leads, newsletter advertising is becoming a staple in the industry. With effective targeting and high engagement rates,...
You can barely go a minute in Google Ads without seeing recommendations put in front of you. The overview screen surfaces them in a highly visible...
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Tired of following the same link building strategy only to keep getting identical, never-changing results like some odd, SEO groundhog day? Ready to spend less time...
Australian Prime Minister Scott Morrison opened his WeChat account in 2019 ahead of Australian elections that year – Copyright NO BYELINE/AFP STRINGER Australian Prime Minister Scott...
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