TikTok has announced a range of new initiatives to help raise awareness, and increase take-up, of the COVID-19 vaccine as part of World Immunization Week. First...
Advancements in the advertising industry have led to data-driven methods to promote and market your business. One relevant example is programmatic advertising. A study found programmatic...
Facebook may be reconfiguring its News Feed algorithms. After being grilled by lawmakers about the role that Facebook played in the attack on the U.S. Capitol,...
The United States Federal Trade Commission (FTC) announced the agenda for a Workshop on Dark Patterns. The outcome of this workshop could indicate how far the...
Website forms are essential for your inbound marketing strategy. Used strategically, they can turn a regular site visitor into a lead you can nurture and eventually...
Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency), but due to the fact...
Get ready for a significant improvement in the quality of the images that you see in your tweet timelines. Well, some of them, anyway – after...
With the vaccine roll-out now well underway, and in-person events gradually returning, Snapchat has today released some new data insights on the key social activity that...
Higher search engine rankings = more website traffic = more opportunities to sell. Everyone knows that. But marketers can become so obsessed with rankings that they...
Selling can be challenging because it involves s a complex process of human behavior and cognition. More than likely, marketers who struggle to win customers either...