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Daily Search Forum Recap: April 27, 2021

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Daily Search Forum Recap

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • John Mueller Of Google: SEO Lives & Dies With Consistency
    Google’s John Mueller reiterated on Twitter that consistency is the number one piece of SEO advice. He said last night that “SEO lives and dies with consistency.”
  • Google Search Results For Products Get Larger
    On the coattails of the Google product reviews update, the Google product search results features seem to be getting larger. Saad AK and Glenn Gabe, amongst others, have shared numerous screen shots of the new product boxes in Google Search.
  • Google Image Searches Box With Bell Icon For Updates
    Saad also spotted back in March Google testing showing that bell icon feature directly in the image search carousel box. The bell icon lets you tell Google you are interested in being pushed information about that topic via Google Discover and maybe Google Alerts (in the older days).
  • Google Tests More Specific Searches Box
    Can you be more specific says Google Search with this new “more specific searches” box in the search results. Mordy Oberstein was being super vague with Google and Google shot back at him to be more specific and even gave him a list of samples on how to be more specific.
  • Microsoft Bing Tests Related Search Suggestions In Sticky Footer
    Frank Sandtmann, an SEO consultant, sent me a screen capture of Microsoft Bing testing showing query refinements and search suggestions in a sticky footer user interface. As you scroll down the search results Bing shows you these “results related to” search query refinement options.
  • Yellow Masked Android Statue At The GooglePlex
    I keep finding new photos of the Android statues at the Google offices in Mountain View, California. It seems like they are all masked. We had a red masked and blue masked and now here is a yellow mas
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Other Great Search Forum Threads:

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Source

NEWS

Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster

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Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

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But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

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One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]

Searchenginejournal.com

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