The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.
NEWS
Adobe rearchitects its CDP: Wednesday’s daily brief
Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.
Good morning, Marketers, and digital keeps everything running.
But for how long? Let me explain. I was struck by a comment from Adobe CEO Shantanu Narayen to the effect that digital capabilities kept the economy running over the last year. There may be an element of hyperbole there, but it seems essentially true.
I’ll go further. Digital kept everything running, not only in our work lives but in every other sphere, from shopping to entertainment. It even kept human relationships running, beyond the immediate circle of the household.
The first two stories below raise the question of whether everything — everything — will revolve around digital in the future. Based on our Events Participation Index, marketers are just about ready to meet in person again early next year; but a thunderous majority want the chance to attend inexpensive, easy-on-travel virtual events too.
And Adobe, of course, is betting that the huge boost to digital we’ve seen in B2C and B2B customer journeys will be sustained. Will it, or will we go back to our old ways? We are setting out on a fascinating journey.
Kim Davis
Editorial Director
In-person events for marketers may be back in early 2022
The majority of marketers are ready to come back to in-person conferences by the start of 2022. But improvements in virtual conferences and lingering uneasiness about the pandemic will likely mean smaller shows at the outset. The data derives from the March edition of the Events Participation Index survey, which we have fielded regularly since the beginning of the pandemic.
About 38% of the nearly 250 marketers we surveyed in March said it is extremely likely that they will attend an in-person show in the first half of 2022, while about 45% gave the prospect a moderate to somewhat likely possibility. The numbers shrink as you get closer to the present, with only 21% saying it is extremely likely they would attend in-person events in the fourth quarter of 2021 and an even smaller 17% saying it is extremely likely they’d attend in the third quarter.
The COVID-19 pandemic gave new life to digital events. The pivot from in-person also equalized experiences, as major trade shows and smaller regional conferences were generally reduced to video-based education and networking. It’s a medium that found an audience out of necessity, and it’s likely to stick around.
About 92% of marketers who took our survey said organizers should keep offering virtual events even when in-person events return. And the reasons are not surprising. Most cited the ability to attend more events and to more easily integrate them into their schedules. Others cited safety during the pandemic and the lesser environmental impact of digital shows. But most often respondents cited the expense.
Privacy-based changes to Adobe’s Real-Time CDP
“It is digital that has kept the economy running,” said Adobe CEO Shantanu Narayen before unveiling a series of product announcements at Adobe Summit yesterday. Unexpectedly, Adobe announced the launch of the next generation of its Real-Time CDP. The CDP, which has been generally available since Q1 2019, has been re-architected for first-party data-driven customer acquisition. The changes come in open acknowledgment of the altered consumer privacy landscape and the deprecation of third-party cookies.
The result is intended to be personalized experiences based only on data the customer has chosen to share, but Adobe is also providing Segment Match capabilities, allowing brands with common interests to share non-sensitive segment data in order to expand their reach (for example, a kitchen equipment retailer might enter a segment-matching partnership with a recipe publisher or ingredient supplier). Adobe also announced a B2B edition of the Real-Time CDP, expected to be available in summer, 2021.
Adobe Workfront is now integrated in the application layer of Adobe Experience Cloud, providing advanced marketing workflow capabilities and supporting what Adobe is calling a marketing system of record — a unified solution for sharing ideas, managing content creation and automating complex marketing processes.
Why we care. Although Salesforce continues to lead the CRM market by a league, Adobe remains one of the most significant other players. It was the first marketing cloud, and it is today arguably the most complete customer experience suite (it provides digital asset management and CMS — including headless CMS — capabilities, which Salesforce does not. Holding its main conference early in the season provides it with an opportunity to set the agenda: we’re waiting to see whether Oracle, Salesforce and SAP will make privacy-based changes to their CDPs.
Will Apple’s App Tracking Transparency change the game for advertisers?
It’s been about ten months since Apple first announced that apps will have to seek explicit consent from users if they want to track their activity across other apps and websites, but App Tracking Transparency has finally launched as part of iOS 14.5.
You may recall that Facebook decried the new feature, even going as far as to take out ads in The Washington Post, The New York Times and The Wall Street Journal stating that it was taking a stand against Apple on behalf of “small businesses everywhere.” It’s easy to see that Facebook is downplaying how Apple’s change affects its own business, but many small businesses do rely on personalized ads to reach audiences.
iPhones accounted for 62% of all domestic ad impressions on Facebook, Instagram, Messenger and the Audience Network in March (up from 56% compared to the year prior), according to Tinuiti’s Q1 2021 Facebook Ads Benchmark Report. Android, on the other hand, accounted for 29%, which is actually a slight decrease from what it was in March 2020.
Why we care. This discrepancy highlights the potential impact that App Tracking Transparency may have. “With Apple devices accounting for such a large share of ad impressions, it will be crucial for advertisers to quickly adapt to the new state of campaign optimization and management to succeed moving forward,” a representative for Tinuiti commented.
Quote of the day
“Throughout the pandemic, we saw a disproportionately adverse impact on women’s careers. In parallel, women-led startups received just 2.3% of VC Funding in 2020 and Publicist was one of them. This wasn’t just part of an overall decrease in VC funding. In 2019, 2.8% of funding went to women-led startups.” Lara Vandenberg, founder and CEO, Publicist
Author
Kim Davis is the Editorial Director of MarTech Today. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.
NEWS
We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.
In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.
However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:
“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”
GOOG stock price prediction
While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.
Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.
According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.
Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.
While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.
Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.
NEWS
This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.
NEWS
Discord goes all in with AI: chatbots, automods, whiteboards and more

AI is the future, at least over on Discord.
The messaging application originally made for gamers has become Gen Z’s favorite online hangout destination of choice, and now it’s rolling out a number of features powered by artificial intelligence.
In an announcement(Opens in a new tab) on Thursday, Discord shared what’s coming to the platform soon: an AI chatbot, an automated AI moderator, a conversation summarizer, an avatar remixer, and a whiteboard. Some of these features begin rolling out today, March 9. Others will launch in the coming weeks and months.
While AI has jumped into the mainstream thanks to the popularity of OpenAI’s ChatGPT chatbot, Discord has had an active AI community for quite a while now. According to the company, third-party AI apps already on the platform already have more than 30 million monthly users. Nearly 3 million servers on Discord have some AI element integrated into the community.
In fact, the biggest community on Discord is Midjourney, a text-to-image AI project which allows users to generate art from right within the server. Discord says Midjourney’s server has more than 13 million members.
So, with AI being such an integral part of Discord already, it seemed like only a matter of time before Discord itself started bringing AI directly into the platform.
AutoMod AI
Credit: Discord
The first feature coming to some Discord servers as soon as today is AutoMod AI. Discord already has an AutoMod feature, which basically automatically moderates rooms for admins based on the rules of the server. Discord has now integrated OpenAI-powered AI into AutoMod, allowing it to search the server and contact moderators when it thinks rules are possibly being broken. According to Discord, AutoMod AI can also consider the context of a conversation so, for example, users don’t get penalized for posts that are misconstrued.
Clyde is a bot that Discord users may already be familiar with, and starting next week, Clyde is getting an AI upgrade. Currently, the Clyde bot provides information, such as server error messages, and also responds to timeout or ban requests from users and mods. However, that’s pretty much all Clyde was able to do. Until now.

Clyde
Credit: Discord
Clyde will now be able to answer all sorts of questions from users, much like OpenAI’s ChatGPT chatbot. Users simply have to type “@Clyde” followed by their prompt. Clyde will be able to pull up information and also help find specific emojis or GIFs based on a user’s description.
Another AI feature coming to Discord next week is Conversation Summaries. Again, the name is fairly descriptive of what it does. With users all over the world, many Discord channels are always moving regardless of time of day. Conversation Summaries will allow users to catch up on what they missed on a Discover Server. The AI-powered feature will “bundle” chats into topics so users can easily read up on what they find most interesting.

Conversation Summaries
Credit: Discord
Starting today, developers can start playing with Avatar Remix, an open-source Discord app that integrates AI art into the messaging app. Avatar Remix allows users to take a fellow user’s avatar and change it up “using the power of generative image models.” What does that mean? In the demo that Discord showed Mashable, a user was able to add a party hat or a mustache to a friend’s avatar by simply mentioning their username and describing what changes they’d like to make.

Avatar Remix
Credit: Discord
The company is also launching an “AI incubator,” offering support for developers creating AI-powered apps on Discord.
Finally, Discord revealed a feature that’s coming soon that has long been requested by the Discord community: a whiteboard. But, of course, this won’t be just any collaborative whiteboard feature. It’s going to be AI-powered, allowing users to collaborate in generating AI art and more.
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