Criteo this week announced the launch of Direct Bidder for App, a new product for publishers to monetize inventory in-app, that uses header bidding. According to...
Live Board this week announced a partnership with Hivestack, a technology platform that powers programmatic OOH buying and selling. Live Board is launching a full-stack platform...
WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this...
Snapchat is preparing to launch a big new feature that uses your selfies to replace the faces of people in videos you can then share. It’s...
PPC dashboards are great for account managers, but they’re even better if they’re dynamic! What do I mean by dynamic, though? A dashboard is dynamic when...
LinkedIn’s Lead Gen forms ad option, which it launched back in 2017, has proven to be a strong driver of audience response, particularly on mobile devices,...
Published Dec. 8, 2019 Are you looking for new ways to maximize your online marketing strategy? Have you considered what TikTok could potentially add to your...
With debate over Facebook’s influence rolling on, and questions around the digital dominance of Apple and Amazon, the question needs to be asked – is it...
What’s trending among Snapchat users as we head into the holiday season? Snap has this week published its latest ‘Snap Chatter’ report, which looks at the...
Facebook has this week added some new performance measurement options in Ad Manager, including cross-account reporting and custom metrics. First off, on cross-account reporting – now,...