Did you know that 97% of your website’s first-time visitors leave (without purchasing!) to never return? I know, that’s a huge number. The reason for that...
Keyword research, the bread and butter of my trade. Everything, from SEO to content marketing to customer engagement, is hinging on finding and cornering the best...
So… I lost a consulting job last week — and how it happened is a great lesson for freelancers and agency owners. Some backstory: An agency...
Looking to expand your marketing capabilities? Then you should know what are the benefits and challenges of going in-house vs outsourcing marketing. Some companies have been...
Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your...
Gone are the days when going digital is just a nicety or an add-on for your businesses. With the pandemic going on, it has significantly affected...
When your email response rates seem to be persistently low, it can be extremely frustrating. You keep tweaking things, but the results don’t seem to change....
In my previous entry, I talked about how big of a chunk links are to your site’s SEO. In this one, I’ll be talking about the...
Microsoft almost named its Cortana voice assistant after the Bing search engine. But, the company changes its plans after Steve Ballmer’s retirement. While Microsoft discontinued the...
It’s budgeting season. My favorite time of year! (Not.) This time last year I was telling anyone who asked my opinion to think long term: Don’t...
