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Amazon introduces a simplified sponsored ads registration in Amazon DSP



Amazon last week announced a simplified sponsored ads registration for agencies and marketers who advertise on behalf of vendors. Kevin Cafaro, Sr. Product Manager at Amazon says that advertisers can now quickly register new advertising accounts using only the approval of the authorized Vendor Central account holder.

Advertisers will no longer to submit vendor codes at the point of registration or receive final approval from Amazon.

How to register a new account?

  1. On, choose Register and then I represent a vendor. If you already have an advertising account, sign in and visit Manage accounts in the accounts drop-down menu and then select Register a new account.
  2. Fill in your account details and decide where you want to advertise. In North America you can include US, Canada, and Mexico. In the EU you can include UK, France, Germany, Spain, and Italy.
  3. Request approval from the vendor contact. The vendor contact is the person who manages the vendor retail relationship with Amazon through the Vendor Central portal. Once you fill in your account details, Amazon will send an email with approval instructions that you can send to your vendor contact. If you have your contact’s email address handy during registration, we’ll send the instructions to them directly.
  4. Your vendor contact will sign in with their Vendor Central username to approve. Once that is done, you’ll be notified of the approval, and then you’ll be all set to advertise.

PPC Land

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Amazon’s AWS logs third outage this month, affecting Slack, Epic Games Store, Asana and more




Amazon’s crucial web services business AWS is experiencing problems today, with issues affecting services like Slack, Imgur, and the Epic Games store for some users. It’s not looking good if you’re working from home, with some Slack users unable to view or upload images, and work management tool Asana also hit by the outages. As of 6:13 AM PST, Amazon said it had restored power to affected servers, but users may still experience issues going forward.

In an incident update, Slack said its services were “experiencing issues with file uploads, message editing, and other services.” Asana said the problems constituted a “major outage,” with “many of our users unable to access Asana.” Epic Games Store said “Internet services outages” were “affecting logins, library, purchases, etc.”

It’s the third time in as many weeks that problems with AWS have had a significant effect on online services. Two incidents earlier this month involving AWS ended up knocking out a huge array of platforms and products, taking out streaming sites like Netflix and Disney Plus as well as smart home devices like security cameras from Ring and Wyze.

Today’s outages seem less widespread but still notable, with some users unable to access services entirely and others merely experiencing intermittent faults. shows reports of issues with the platforms mentioned above, as well as news aggregator Flipboard, online learning site Udemy, dating app Grindr, streaming service Hulu, and IoT services from Honeywell, Life360, and Samsung’s SmartThings.

The official AWS service health dashboard blamed the issues on power outages in a single data center, affecting one Availability Zone (USE1-AZ4) within the US-EAST-1 Region. At 6:13 AM PST, the company said it had restored power to the data center and was making progress recovering the affected instances. However, users will likely continue to notice the effects of these outages for a while longer while systems are updated and restored.

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Update Wednesday, December 22nd, 8:36AM ET: Updated story to add responses from affected services.

Update Wednesday, December 22nd, 9: 34AM ET: Updated story to note that AWS has restored to power to the affected data center.

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