Amazon launches Product Targeting on Sponsored Brands

Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories. Product targeting enables advertisers to choose specific products, categories, brands, or other…

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Amazon: Search term reports become available for Sponsored Brands

Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by shoppers searching on Amazon…

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Amazon DSP starts suggesting bids to advertisers

Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids. Amazon says the suggested bids provide advertisers with…

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Amazon rolls out a new history feature for Sponsored Products and Sponsored Brands campaigns

Amazon last week rolled out a new history feature for Sponsored Products and Sponsored Brands, providing a summary of all changes made to campaign settings in the past 90 days….

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Amazon introduces a simplified sponsored ads registration in Amazon DSP

Amazon last week announced a simplified sponsored ads registration for agencies and marketers who advertise on behalf of vendors. Kevin Cafaro, Sr. Product Manager at Amazon says that advertisers can…

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Amazon News app now with ads available via Amazon DSP

Amazon this year, in October, launched a News app on Fire TV, and in Fire tablets. Amazon this month announced advertisers can buy ads on this app, by turn on…

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