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PPC services in Kolkata

To keep up with the pace of the ever-evolving digital marketing techniques, you need to consult the best PPC services in kolkata to be on top of the search engine results.

(YourDigitalWall Editorial):- New York City, Feb 12, 2020 ( – Over the past few decades, traditional marketing tactics have revolutionized with the touch of digital platforms. For the success of online businesses, PPC is considered to be one of the most significant parts of the marketing strategy. And, to constantly be on top of the search engines you need to hire the best  PPC services in Kolkata. Hence, Elphill Technology is here to provide you with the best PPC services at an affordable rate. The fact that the business owners only have to pay whenever their ad is clicked has attracted more businessmen towards PPC. Well, creating an attractive ad is one of the key factors in the case of PPC.

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Keywords are one of the most important things when it comes to PPC. It connects users’ to advertisers. Elphill Technology will help you with those attractive keywords that can easily match with the queries of the users and draw more people to your website. With their effective PPC ad campaign, you will receive more return on your investment. Your business will be advertised across different social networking sites that will help you get more reach. And, their remarketing techniques will make sure your ad budget doesn’t get wasted and generates more leads for your business.

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Here at Elphill Technology, you will get video advertising services along with paid search ads that will engage more audience to your website. Their cost-effective display campaigns will increase your brand awareness and boost your online exposure that will ultimately help you reach your audience. You will get the best end-to-end solutions for your brand promotion. Their success in this field has already earned them the prestigious badge of Premier Google Partner. The clients have received excellent results over a long period of time and this has made them a preferred partner of Google in India.

About the Company

Make your business flourish with the help of Elphill Technology, the best PPC service providing company in India. Their PPC proficient team members provide the best Ad campaign that will generate more sales for your business. To get more details about the different services and packages provided by the company, you can visit their official website

This Press Release was originally published by IssueWire. Read the original article here.

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Google December Product Reviews Update Affects More Than English Language Sites? via @sejournal, @martinibuster



Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”



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Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.



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But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.


But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.


One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.


Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

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