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How To Optimize Your, Google My Business Profile

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How To Optimize Your, Google My Business Profile


Is your Google My Business (GMB) profile optimized for success? GMB is a great way to promote your business online, but only if it’s done correctly.

Google is the world’s most-visited website. By creating a Google Business Profile, you can attract new customers through their natural browsing on Google search and even by using Google Maps in combination with your business location information; especially when users search for products and services like yours near their exact location. 

What Is A GMB Profile? 

Google My Business is an excellent tool for small business owners to manage their online presence across Google’s search engine. It allows business owners to provide users with essential details about their business such as: 

  • Photos
  • Updates 
  • Locations
  • Services
  • Products
  • Reviews
  • Business Hours
  • Directions

Its free, easy-to-use interface makes sure that your potential customers have all of your information at hand. Your Google Business Profile information may appear in a variety of different places, including Google Search, Google Maps, and Google Shopping. A Google My Business Listing should be set up in a few steps.

Getting Started 

Creating your Google My Business Profile is the first step toward success. When you’re logged into a Google account, Business Profile Manager should automatically be added as well. Otherwise, enter your usual login details or create an additional profile for yourself to access your profile. Begin customizing your profile, remember that the more information available to users the better. Follow the steps and begin to fill in your business hours, photos, services, and description, until all are completed. 

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Having a Google Business Profile is the best way to make your business look reputable and trustworthy, so make sure you include every detail. Customers are more likely to visit and shop with locations that they can deem reputable. Once you have completed your GMB profile, it’s time to begin optimizing your profile for the best results. 

Remember that Google ranks businesses profiles on its search engine based on these 3 factors:

  • Search Relevance
  • Your Business Popularity  
  • Distance From Search Location 

1. Verify Business Locations 

If you want to be found in local search results across Google products like Maps and Search then it’s important that your business has a verified location. Not only does it make you more likely to show up in local searches, but having a verified location also helps boost your distance ranking score.

You can lose potential customers who search for companies just like yours when you skip verifying your location in the account creation step. Ensure your potential customers find your business and verify all physical locations your business may have. 

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 2. Include Keywords

The right keywords are very important in improving relevance and will help you rank higher on Google searches. Incorporate the most common terms used to search for your business into your description in a natural way, this will help describe your business to Google. The keywords you use should be relevant to the topics on your profile, stuffing words or using words that have no relevance can actually hurt your search ranking.

Search engine optimization is a necessary component of any successful business. Using the right keywords and phrases will help you rank higher in search results, and include keywords on all your profile attributes. 

See also  How Google Maps Reviews Are Moderated

3. Be Responsive 

The more reviews you have, the higher your Google ranking will be and the more positive reviews you have, the more customers will begin to trust your business. So it is important to reply and thank people who leave feedback for their opinion. Google My Business reviews show customers that your business is legitimate and it is impossible to turn them off, although you can flag any inappropriate comments. 

You should always respond to feedback, whether it’s positive or negative. This will help you maintain your brand voice and help build relationships with customers who may have felt negatively impacted. It is a well-known fact that the more trustworthy you are, the more business your company will gain. 

4. Include High-Quality Images 

Quality photos are an essential part of any business profile, they help potential customers see what you’re all about and give them a sense of your business. The right photo can make all the difference in persuading users to visit your location. Not only will the users appreciate it more, but you’ll stand out from other businesses that don’t use high-quality images on their profiles. It’s important to have high-quality photos of your products, interiors, and exteriors. This will help improve engagement with potential customers and boost your presence on Google Seach. 

5. Keep Your Profile Up-To-Date

We all know how frustrating it is to show up at a business and see they’re closed. Be sure you edit your profile if any of those things change so customers can find the right information easily. If you change your hours of operation or contact details be sure to update the information on your profile so that customers can accurate info. It’s important to make sure that your Google Business Profile reflects all of the hours you offer, this includes holidays and special dates as well. You can also optimize your listing to share updates, product news, and offers with your target audience.

See also  Google Recommends Original Photos For Product Reviews

Final Thoughts 

If you’ve followed all of the tips in this post, your Google My Business profile should be looking great. But don’t stop there! Continue to make sure you keep your information up-to-date and reach out to a professional digital marketing agency whenever you need help with taking your Google My Business Profile and its online presence to the next level.





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PPC

The Ultimate Guide to Paid Marketing for B2B

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Cross-Channel Engagement Benchmarks for 2022


Paid marketing is an effective way of promoting a business, and the various mediums for paid B2B marketing are Google Marketing, Bing Ads, Facebook Ads, LinkedIn Ads, etc. 

For enterprise B2B companies, paid social and pay-per-click advertising can be challenging. The unfortunate reality is that the buyer journey for these businesses is long, with multiple stakeholders at different points in the process. 

It’s harder to promote B2B than B2C businesses with paid advertising because there needs to be a rock-solid strategy to reap significant results from your ad spend.

Paid B2B marketing strategies have an essential role in this process: here are some tips on implementing them when used by enterprise B2B companies.

Use Display Advertising to Boost Brand Awareness

Before someone can start considering your services, they need to know you. The first step in any decision-making process is finding the supplier – you can do this by utilizing Google’s Display Network and company advertisements in industry publications. 

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This type of digital marketing campaign doesn’t aim at driving leads. Still, you must keep in mind that these campaigns don’t generate direct results such as lead generation, mostly not in the short term if tangible results matter most for other business stakeholders (for example, shareholders).

This campaign aims to get your company’s name in front of as many people as possible. There are some ways you can target the ads, and we would usually recommend using keywords or an affinity audience. 

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Use Google Text Ads to Target Transactional Keywords

Google text ads are the most common form of paid media campaigns for B2B marketers, but they are also one of the most misinterpreted. 

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Transactional keywords, or keywords as they are commonly known, refer to phrases that suggest a level of intent to purchase- words like “solutions,” “software,” and “business” can often be seen at the end. 

For example, when someone searches for marketing software (marketing), their intention is different than if they were searching google on how to do marketing (PPC).

Transactional search phrases have a higher level of intent, so they are the target for text advertisements on places such as Google. Rather than being too broad with their keyword targeting, many companies mistake spending more budget on keywords that attract few search results. 

See also  How to use in-market audiences for better search campaigns

However, as long as you don’t spend all your budget on these words without seeing any returns, it won’t matter. You can also use these AI content generators to create compelling ad copies.

Use Organic Keyword Research

The information-focused content on your website should address the broader search terms that are not targeted by your text ads. These searches require a more informative approach than an interactive one, so educating them on blog posts or another form of content is best.

You could also target these broader keywords with an awareness campaign, as I mentioned at the beginning of this article. 

Still, unless you provide educational materials in your ad, it is always better to approach those keywords from an SEO angle rather than trying to advertise for them explicitly.

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Engage in Re-Marketing

Paid ads can still help increase visibility. Many businesses put pay-per-click ads on the first page of search results to target buyers searching for relevant terms. 

For the right price, you can place an ad for your business – a pay-per-click ad – at the top of a search results page, and it will only cost you more money if you don’t place it correctly. 

Regarding advertising, 98% of visitors don’t convert on just one website, so how else would anyone reach these people? The best way is through remarketing advertisements.

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Remarketing ads are digital marketing advertisements that appear specifically for prospects who have already visited your website. They show up on the internet as candidates move around and experience other websites so that they can be top-of-mind.

With all of the data available about customer demographics and browsing habits, these personalized messages allow you to create a hyper-personalized ad experience for every person – with or without an initial visit to your site. 

Just make sure that post-click experiences (the landing page) deliver a message too.

See also  Google Recommends Original Photos For Product Reviews

Include Video Marketing in Your Strategy

Video has become a non-negotiable part of B2B marketing. More and more companies are waking up to the value of video in their campaigns. Videos help you engage prospects and boost lead generation

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Let’s look at the most impactful video formats that you could use within a new or existing B2B marketing campaign.

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  1. Brand Videos – These videos are a subtle way of letting your customers know who you are and what you have to offer. They’re an excellent alternative to formal, overly produced sales pitches. Make sure your personality and company message shine through when creating the video. It would aid if you thought about what makes your company more valuable than your competitors.
  2. Tutorial Videos – A tutorial video is a self-explanatory video that teaches the user something new. Tutorial videos, in a nutshell, take the user through step-by-step instructions on how to complete a specific task.
  3. Testimonial Videos – Testimonial videos are a powerful way to build customer trust. It’s worth the time to collaborate with clients to create original and engaging testimonial videos.
  4. Case Study Videos – Case study videos are a more comprehensive account of your work successes than testimonial videos. They focus on how you improved your client’s business performance and included ROI and conversion rates.

Videos don’t need to be complex for B2B prospects. Connecting with them and demonstrating your value will serve you well.

Concentrate on the overall ROI

Don’t worry about how many of your ads are getting impressions or the cost per click. If you have set up your B2B marketing campaigns rightly, you should measure overall investment instead of the value of leads. 

You may spend $6,000 on one lead worth $50k or even $12k on one lead worth over a million dollars. These can be extreme examples, but what matters when looking at your long-term paid B2B situation measures how much money you invest versus how valuable leads come out and assess.

Increasing your overall return on investment will require you to make efforts and modifications in various areas. Doing this requires being brave with your B2B marketing strategies and abandoning established tactics for newer ones. It’ll also need long-term initiatives. 

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However, all these changes should be worth the time invested if you have the right plan to understand what customers want and effective communication. They are statistics to help track any progress made towards ROI improvement.

Adopt a Customer-Centric Strategy

B2B companies need to adopt a customer-centric strategy to excel in B2B marketing.

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A customer-centric company needs to have more than just good customer service. It should focus on providing positive experiences before and after the sale to drive repeat business, increase loyalty and improve growth.

When you give your customers the focus they deserve and combine this with Customer Relationship Management with the help of CRM tools, you have the key to a wealth of data- giving you an all-encompassing view of each customer. You can then use this information to provide them with more tailored experiences.

To build a customer-centric strategy for B2B marketing, a B2B company should take these actions:

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  • Operationalize customer empathy
  • Hire for customer success
  • Democratize customer data
  • Facilitate direct interaction with customers
  • Connect company culture to customer outcomes
  • Tie compensation to the customer

To achieve customer-centric visions, companies need to have a customer-focused culture.

Wrapping Up

The buyer journey for a B2B company is often long. It can take a little bit to see a return on your paid campaigns, but you’ll likely cover any lost revenue quickly once you do B2B marketing. 

It will help if you consider a couple of things when working on your paid search for a B2B marketing campaign. You need to ask yourself about the customer problems and then choose keywords that match those. 

Consider video marketing to make sure many people are looking at your ad, engage in re-marketing, focus on overall ROI, and adopt a customer-centric strategy correctly.

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