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Brian Wallace On Infographics Helping An NBA Player Land A $64 Million Contact
Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency and he was in my neighborhood, which is actually his old neighborhood and stop by to talk shop. He now kind of jumps between Louisville, Kentucky and Cincinnati, Ohio. Brain is in a unique spot that touches on SEO and content marketing but specializing in infographic design.
Brian has been in the internet world since the early 2000s, doing some blogging early on, he is also even a Google Small Business Advisor but started his agency back in 2006. In 2008 or so, he said he realized that infographics are a great way to generate signal – not noise – around a company and service. His company just focuses on infographics and they do it incredibly well, so stick with that niche.
So we spoke about some of the controversy around infographics and Brain explained it super well. We got into the topic of did SEOs or marketers ruin infographics, the answer is no. And while a lot of the appeal is about how infographics drive links, it is more than that. It is not about creating cheap content and infographics, those who create amazing content and infographics stand above the rest.
His company even helped an NBA player land a new contract through infographics. And it worked – this player got a $64 million deal – more on that here! So infographics works well beyond just link building.
You can learn more about Brian Wallace @nowsourcing on social.
You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.
Forum discussion at YouTube.
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Google Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More
We had more of the same Google ranking volatility but this time, we broke a record of the longest period of heated search ranking volatility ever. Google may have slapped Forbes Advisor with some sort of penalty. Bing generative search experience is now rolling out. I posted the big Google October 2024 webmaster report. Google Search Console released sticky performance filters. Google Search Console recommendations is now fully rolled out but more people see it. Danny Sullivan, Google’s Search Liaison, was interviewed again, this time by Aledya Solis. Google warned about using JavaScript generated product markup. Google spoke again about noindex versus canonical tags. Google said don’t use a generic coming soon page for new pages. Bing Search can get dates and times wrong for search snippets. Microsoft Advertising has a new ad console experience, and new diagnostics and performance snapshot. Bing is testing replacing the ad label with a sponsored label. Google Shopping is testing a new updated interface with expandable refinements. Google Local Service Ads has a new bidding option for target cost per lead. BingBot celebrated its 14th birthday. Google didn’t celebrate its 26th birthday for some reason. I am offline today and yesterday for Rosh Hashanah, so this video and post was pre-recorded and scheduled. The Google AI Overview news did not make it into the video, as I recorded it before I was given a heads-up on this news. That was the search news this week at the Search Engine Roundtable.
Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai – this tool empowers writers to write better and more efficiently, so check it out.
Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the YouTube version of the feed. For the original iTunes version, click here
Search Topics of Discussion:
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SEARCHENGINES
Daily Search Forum Recap: October 3, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We have record-breaking Google search ranking volatility going into October. Microsoft Advertising streamlined its ad interface and added some new features. Google is testing search instead for sections. Google said SEOs can help shape policies and decisions around AI. Google Ads is testing swipable images to map. Bing celebrated the 14th birthday of BingBot. And I am offline, this content was pre-written and scheduled.
Search Engine Roundtable Stories:
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Record-Breaking Google Search Ranking Volatility Continues Into October
Surprise, surprise, the heated Google Search ranking volatility has continued into October. This is the longest ongoing period of heated Google Search ranking volatility we had ever recorded according to data provided… -
Microsoft Advertising New Ad Experience, Diagnostics & Performance Snapshot
Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot. -
Google Testing Search Instead For Section
Google is testing replacing the “People also search for” box with a “Search instead for” box. I think this is just a title change because the functionality looks equivalent to the previous version. -
Google: SEOs Can Help Shape Client Policies & Decisions On AI Bots
Google’s John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots. -
Google Ads With Images & Map Carousel
Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps. -
Happy 14th Birthday BingBot
Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, “Happy 14th Birthday, BingBot! You’ve been crawling… -
Google Atlanta Poolside View
Here is a photo, I guess of a hotel across the street from the Google offices in Atlanta. I think… So if you want to relax and go for a night swim, while checking your rankings, this might be a good place to do that. -
Programming Note: Rosh Hashanah 5785 – Happy & Healthy Jewish New Year
This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.
SEARCHENGINES
Programming Note: Rosh Hashanah 5785
This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th.
There will be stories posted each day, all of them were pre-written before the holiday and scheduled to be posted. I will be completely offline, so any social media posts or anything coming from this site, or my social channels are all scheduled beforehand.
I apologize for any spammy comments that slip through while should note while I am offline, I will do my best to catch up late Saturday night after nightfall.
If there are any Google algorithm updates or big news that I miss, I will catch up on them in the coming days.
Thank you all for reading, commenting, and sharing every day – I appreciate it.
Feel free to check out the archives or catch up with the weekly videos or just browse the search pics. Oh, and if you have nothing to do, feel free to subscribe to my YouTube channel.
I wanted to wish all my Jewish readers a happy, healthy, successful, and sweet new year! I wish all my readers a happy, healthy, and successful remainder of the year.
There will be a lot of days this month when I am offline for Jewish holidays – so brace yourself.
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