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Daily Search Forum Recap: April 2, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


I posted the big Google Webmaster Report for April, catch up quick there. Reddit keeps removing the Google Search Liaison’s posts. Google is testing cruise packs in the search results. Google is testing replacing the notes button with comments button. Gary Illyes wants Google to crawl less.

Search Engine Roundtable Stories:


  • April 2024 Google Webmaster Report




    After a relatively slow Google webmaster report last month, this month was the extreme opposite…



  • Reddit Moderators Keep Removing Google Search Liaison’s Responses


    Reddit moderators in the SEO channel continue to remove the responses that Danny Sullivan, Google’s Search Liaison, is posting in response to some SEO and Google Search-related questions. It is somewhat comical to see this, because you’d think any forum would want an official Google representative to reply to their users questions.



  • Google Search Cruises Results Pack


    Google seems to be testing showing a special cruise search results pack. The pack shows you a date selector, cruise line, sail from location and sail to location.



  • Google Tests Comments Button (In Place Of Notes Button?)


    Google seems to be testing a “comments” button in the Google Discover and Google Search interface. It might be Google testing replacing the notes button for search notes with comments, to see if it gets more engagement.



  • Gary Illyes From Google Wants Googlebot To Crawl Less


    Gary Illyes from Google posted on LinkedIn that his mission this year is to “figure out how to crawl even less, and have fewer bytes on wire.” He added that Googlebot should “be more intelligent about caching and internal cache sharing among user agents, and we should have fewer bytes on wire.”



  • Unplugged YouTube Sign


    Here is one of those big YouTube signs that seems to be unplugged at the Google Hong Kong office. I am not sure why the sign is unplugged but there is something ironic about a YouTube sign being unplugged.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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SEO

PPC

Search Features

Other Search

Feedback:


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SEARCHENGINES

Google Needs Very Few Links To Rank Pages; Links Are Less Important

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Gary Illyes Serp Conf

Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”

Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”

I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:

Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.

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Of course, many SEOs think Google lies about this.

Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.

Forum discussion at X and image credit to @n_minkov.



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SEARCHENGINES

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More

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Google Core Update Flux, AdSense Ad Intent, California Link Tax & More


For the original iTunes version, click here.

The Google March 2024 core update is still rolling out, almost 6 weeks now, and we saw two shifts of ranking volatility, both mid-week and the weekend before. Google’s Danny Sullivan went on the defensive on search quality and forum listings in the search results. Google’s site reputation abuse spam policy will be fought both algorithmically and through manual actions. Google responded to The Verge mocking its search rankings over best printer. Google Search Console has a new unused ownership tokens page. Some sites may see the Google Indexing API work for a limited time on unsupported content types. And having two sites won’t result in your sites search ranking decline. BingBot now fully supports Brotli compression and will test Zstd compression soon. Google Search is testing thumbs-up and down buttons for product carousels. Google is testing new sitelinks designs. Google Notes on Search may not go away in May. Google Maps no longer supports draft reviews. Google Maps released a bunch of new maps, directions, travel and EV features. Google Ads Demand Gen campaigns now support AI image generation. Google Ads is testing a similar product carousel. Google Ads reminds advertisers that ad customizers are going away. Google Ads is testing a new horizontal ad card format. Google AdSense has these new ad intent formats. Google AdSense publishers are reporting lower RPM earnings since mid-February. Google threatens to drop links to California news publishers amongst link tax bill. That was the search news this week at the Search Engine Roundtable.

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SEARCHENGINES

Daily Search Forum Recap: April 19, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is testing more ad formats for its search ads. BingBot is testing new compression methods. Google said it is unlikely your rankings would drop just because you have two or more sites. Google says the indexing API might work for unsupported formats. Google said hyphenated domains are not bad by themselves. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Advertisement

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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